This statistic shows the share of travelers who want more technologically advanced travel insurance in the United States in 2018, by generation. In 2018, 37.68 percent of Millennial travelers said they wanted their travel insurance to be as technologically advanced as the rest of their travel experience.

A 2024 global survey explored the interest level of Gen Z and millennials in a series of travel experiences. While ** percent of respondents reported being most interested in attending sport stadiums and sporting events when traveling, ***** percent of the sample mentioned visiting filming locations.

According to a February 2024 global study, roughly ************** of surveyed Gen Z and millennial travelers planned to take a solo trip that year. This figure was ***** percentage points higher than the overall share of respondents who intended to travel solo in 2024.

Abstract This paper reports on a global survey of Millennial travellers aged 18-35 and analyses motivations across world regions and countries. An adapted version of the Leisure Motivations Scale was subjected to factor analysis, revealing four dimensions of motivation: Relaxation, Exploring, Challenge and Socialising. All Millennials tend to see exploring as most important, but Asian travellers in particular emphasise both relaxation and challenge. Motivations were also found to vary according to age and destination, indicating that motivations are not just individual, but also context-related. We conclude that Millennials are not a coherent global generation in terms of travel motivations.

A 2024 global survey explored what Gen Z and millennial travelers thought of destinations they visited after seeing it on social media or promoted by an influencer. While ** percent of the sample mentioned that the destination was somewhat better than expected, ********* said that it was just as they had imagined it. Meanwhile, only **** percent of respondents mentioned that the visited travel destination was somewhat worse than expected.

GlobalData’s "Millennial Traveler Insights", report provides insight into understanding the motivations and behaviors of millennial tourists. It offers profile and demographic preferences of millennial travelers. The report shades light into future prospects and provides actionable insights. Read More

According to a March 2024 global survey, Gen Zers and Millennials were the most willing to splurge on experiences while traveling. While ** percent of Gen Z respondents and ** percent of Millennial travelers reported so, just ** percent of surveyed Baby boomers mentioned the same.

The business tourism market, encompassing travel for conferences, meetings, and corporate events, presents a significant and dynamic sector poised for substantial growth. While precise figures are unavailable without the missing data points, industry trends suggest a robust market size. Considering the diverse segments – encompassing Millennials, Generation X, and Baby Boomers across varied tourism types (natural scenery, humanistic tourism, and diet-focused travel) – a complex interplay of factors drives market expansion. The rising prevalence of hybrid work models and increased corporate emphasis on team-building activities fuel demand. Technological advancements in event planning and communication tools further streamline operations, enhancing the appeal and efficiency of business travel. However, economic fluctuations and potential future travel restrictions represent significant constraints. The competitive landscape is populated by both established players like TUI Group, Thomas Cook Group, and Abercrombie & Kent Ltd., and niche operators catering to specific business travel needs. Geographic distribution reveals strong regional variations, with North America and Europe likely dominating market share due to their established business infrastructure and high concentration of multinational corporations. Future growth will depend on effectively addressing sustainability concerns within the industry, incorporating technology to enhance the traveler experience, and navigating global economic uncertainties. The forecast period (2025-2033) will likely see continuous growth, though the rate of expansion might fluctuate based on macroeconomic conditions. The segmentation analysis highlights an opportunity for businesses to tailor their offerings to specific demographic groups and travel preferences. For example, millennial business travelers might prioritize experiences and sustainable travel options, while older generations may seek more traditional business travel arrangements. Companies need to adapt their strategies to meet these varying needs to capitalize on market opportunities. Moreover, incorporating data-driven insights to understand traveler behavior and preferences will be crucial for achieving a competitive edge. The regional breakdown presents diverse market entry points and expansion strategies for businesses aiming to participate in this growing sector.

This statistic shows the influential travel media channels among Millennial travelers from the United States when deciding on a vacation destination as of January 2018. During the survey, 16 percent of the respondents cited online peer reviews and ratings as the most influential travel media channel when deciding on a vacation destination.

This statistic shows the profile of Millennial travelers in the United States as of July 2016. Millennial travelers were characterized most by their cultural interest with an average Traveler Psychographic Intensity Index score of 70.3 in this category.

Millennial travelers were the generation group whose activity choices were most influenced by what was posted on social media. They were more than double as likely to be influenced by sites such as Facebook and Instagram than Baby Boomer travelers.

The solo travel market is experiencing significant growth, driven by evolving demographics, increased disposable incomes, and a rising desire for personal experiences. The market, encompassing excursions and long-distance tours catering to young people and elderly individuals alike, shows strong potential. While precise market sizing data isn't provided, considering the listed companies and regional breakdown, a reasonable estimate for the 2025 market size could be $15 billion USD. This projection considers the substantial investment and presence of major players like Intrepid Travel, G Adventures, and Trafalgar, who actively target the solo traveler segment. A Compound Annual Growth Rate (CAGR) of 8% over the forecast period (2025-2033) seems plausible, considering the continuing trends of increased individualization, technological advancements facilitating solo travel planning, and the growing appeal of experiential travel. This would place the market size at approximately $29 billion USD by 2033.
Key drivers include the rise of independent and adventurous travel styles among millennials and Gen Z, alongside a growing senior population seeking fulfilling travel experiences. Trends such as personalized itineraries, curated experiences focused on specific interests (e.g., photography, hiking, cultural immersion), and the increasing adoption of technology for travel booking and communication are further propelling growth. However, factors like safety concerns (especially for women traveling solo), fluctuating exchange rates, and global events could pose restraints. Market segmentation by travel type (excursion vs. long-distance tour) and demographic (young people vs. elderly) offers opportunities for targeted marketing and product development. The significant number of companies serving this niche highlights a competitive landscape requiring differentiation through unique offerings, strong branding, and a focus on safety and customer experience. The regional distribution likely reflects North America and Europe holding the largest market shares initially, with Asia-Pacific exhibiting strong growth potential over the forecast period.

This statistic shows the total vacation spend of Millennial travelers from the United States in the next 12 months as of June 2018. Younger Millennials stated that they plan to spend 4,558 U.S. dollars in the next 12 months.

Personalized Tour Market Outlook

The global personalized tour market size was valued at approximately USD 35.2 billion in 2023 and is projected to reach USD 67.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.3%. This robust growth is driven by rising consumer demand for unique travel experiences and advancements in technology that allow for highly customized travel solutions. Personalized tours are becoming increasingly popular as travelers seek more tailored and memorable experiences, moving away from traditional, one-size-fits-all travel packages.

One of the primary growth factors driving the personalized tour market is the increasing disposable income and changing lifestyles of modern consumers. As people earn more and prioritize experience over material possessions, there is a growing inclination towards spending on travel. This is further bolstered by the desire to explore new cultures, cuisines, and off-the-beaten-path destinations, fostering a strong market for personalized travel experiences that cater to individual preferences and interests. Additionally, the rise of social media has played a pivotal role in this trend, as travelers seek Instagram-worthy experiences that are unique and shareable.

Technological advancements are another significant growth factor in the personalized tour market. The integration of Artificial Intelligence (AI) and Big Data analytics into the travel and tourism industry has enabled service providers to collect and analyze vast amounts of customer data. This data is used to understand customer preferences and behaviors, thereby allowing for the creation of highly customized travel itineraries and experiences. Mobile applications and online platforms further facilitate this trend by enabling easy access and booking of personalized tours, contributing to market growth.

The increasing trend of wellness and sustainable tourism is also propelling the market. Modern travelers are not just seeking adventure but are also looking for tours that promote well-being and sustainability. This includes activities such as eco-friendly tours, wellness retreats, and adventure excursions that focus on mental and physical health. The emphasis on sustainability and responsible tourism is particularly appealing to the millennial and Generation Z demographics, who are more conscious of their environmental footprint and are willing to pay a premium for eco-friendly travel options.

Regionally, the personalized tour market shows significant variation, with particular growth in regions such as Asia Pacific and North America. Asia Pacific is experiencing rapid growth due to the increasing number of middle-class travelers in countries like China and India. These travelers are looking for unique and immersive experiences, thus driving demand. North America remains a strong market due to its high disposable income and a strong culture of leisure travel. Additionally, Europe’s rich cultural heritage and diverse landscapes make it a prime destination for personalized tours, especially among tourists from North America and Asia Pacific.

Service Type Analysis

In the personalized tour market, the service type segment is divided into custom itineraries, private guided tours, group tours, adventure tours, and others. Custom itineraries are gaining traction as they offer travelers the flexibility to design their own travel plans according to their interests and schedules. This type of service is particularly popular among millennials and solo travelers who prefer to explore destinations at their own pace. The growth of this segment is further supported by travel agencies and online platforms that provide easy-to-use tools for creating personalized travel plans.

Private guided tours are another significant segment in the personalized tour market. These tours offer a more intimate and exclusive travel experience, often featuring local guides who provide in-depth knowledge about the destination. This segment is particularly appealing to luxury travelers and couples who are willing to spend more for a unique and personalized travel experience. The demand for private guided tours is also rising among families who prefer a more controlled and safe travel environment, especially in the current post-pandemic scenario.

Group tours, while traditionally less personalized, are evolving to meet the demands of modern travelers. Companies are now offering smaller, more focused groups that cater to specific interests such as culinary tours, historical tours, and adventure tours. This segment appeals to those who en

This statistic shows the share of Millennial travelers from the United States that use owner-direct accommodation services as of January 2018. During the survey, 22 percent of the respondents stated that they use owner-direct accommodation services regularly.

The Riding Tourism market is projected to be valued at $15 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 9%, reaching approximately $35 billion by 2034.

Travel eSIM Market size was valued at USD 1,323 Million in 2023 and is projected to reach USD 2,850 Million by 2031, growing at a CAGR of 9.7% during the forecast period 2024-2031.

Global Travel eSIM Market Drivers The market drivers for the Travel eSIM Market can be influenced by various factors. These may include:

Increasing Smartphone Penetration: The rise in smartphone penetration globally is a key driver for the travel eSIM market. As more consumers adopt smartphones, the demand for seamless connectivity while traveling has increased. eSIM technology, which allows users to switch carriers without needing a physical SIM card, appeals to tech-savvy travelers seeking convenience and flexibility. With smartphones now integral to travel planning and navigation, the ability to stay connected without the hassle of traditional SIM swaps is highly attractive. This trend is particularly pronounced among millennials and Gen Z travelers who prioritize tech integration in their travel experiences. Growing Demand for Data Services: As travelers increasingly rely on data for navigation, communication, and sharing experiences, the demand for high-speed mobile data services has surged. Traditional roaming plans can be prohibitively expensive, prompting travelers to seek alternatives. eSIM technology provides a cost-effective solution by allowing users to purchase local data plans based on their destination. This trend is supported by the increasing availability of dedicated travel eSIM plans from various telecom providers, enabling users to enjoy affordable and reliable connectivity while avoiding excessive roaming charges. As travel resumes post-pandemic, this demand for data services will likely continue to grow.

Global Travel eSIM Market Restraints Several factors can act as restraints or challenges for the Travel eSIM Market. These may include:

Regulatory Challenges: The travel eSIM market faces significant regulatory challenges that can hinder its growth. Different countries have varying regulations regarding mobile telecommunications and data services. This inconsistency can create confusion for consumers and restrict eSIM adoption. Companies must navigate complex legal landscapes, including obtaining necessary licenses and complying with local laws. Moreover, data privacy regulations, such as GDPR in Europe, can impose additional burdens on eSIM providers. These regulatory factors introduce complexities that can delay market entry for new players and restrict cross-border operations, leading to a lack of comprehensive service availability and limiting consumer choices in certain regions. Limited Consumer Awareness: Limited consumer awareness is a significant restraint in the travel eSIM market. Many travelers remain unaware of the benefits and functionalities that eSIM technology offers compared to traditional SIM cards. This lack of knowledge can lead to misunderstandings about how to activate and use eSIMs, deterring potential users from adopting this innovative solution. Marketing efforts can be costly, and if consumers are not educated about eSIM advantages like flexibility, convenience, and data management, they may continue to rely on traditional SIM options. Consequently, low awareness levels stifle demand and slow down the overall growth and adoption of travel eSIM services.

As per the latest findings of Future Market Insights, Safari tourism in Africa market revenue is expected to be USD 18 billion by the end of 2023. In the long-term, the tourism is estimated to reach at around USD 34.6 billion in 2033.

Scope of Report

This statistic shows the important decision factors among Millennial travelers in the United States when choosing a vacation destination as of January 2018. During the survey, ** percent of the respondents stated that safety is extremely important to them when choosing a vacation destination.

Smart Tourism Market was valued at USD 22.5 Billion in 2024 and is projected to reach USD 63.8 Billion by 2032, growing at a CAGR of 13.9% during the forecast period 2026–2032.• Digital Transformation of the Tourism Industry: The increasing integration of technologies like IoT, AI, AR/VR, and big data analytics into the tourism sector is transforming how services are delivered. This shift enhances convenience, personalization, and efficiency, boosting demand for smart tourism solutions.• Changing Traveler Behavior and Expectations: Modern travelers, especially millennials and Gen Z, seek seamless, personalized, and tech-enabled experiences. Their demand for real-time information, digital booking, and immersive travel experiences is a key driver of the smart tourism market.• Government Smart City and Tourism Initiatives: Many governments are investing in smart city programs that include the development of smart tourism ecosystems. These initiatives often feature digital visitor services, intelligent transport systems, and connected public infrastructure, creating a conducive environment for market growth.• Rising Mobile and Internet Penetration: High smartphone and internet penetration, particularly in emerging economies, allows tourists to access digital travel services on the go. This ubiquity of mobile connectivity supports the widespread adoption of smart tourism applications.

This statistic shows the share of Millennials from the United States that have used shared accommodation while on vacation as of June 2018. During the survey, 43 percent of younger Millennials stated that they have used shared accommodation while on vacation.