In a survey of millennial consumers in the U.S., around ** percent of women said Instagram had the most influence on their shopping habits, compared to ** percent of the men surveyed. Younger millennials between the ages of 25 and 29 stated they were most influenced by more visual content-focused platforms such as Instagram and TikTok. Meanwhile, those in their 30s and 40s said Facebook was the primary platform shaping their shopping behavior.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2018, ** percent of American millennial women born between 1982 and 1986 had children. On the other hand, ** percent of American women born between 1995 and 1998 had children. Women entering their thirties were more likely to have a child compared to women in their twenties.

Gen Z and millennial men in the United States are more likely to live with their parents than women in the same age group. In 2023, approximately 11 percent of women aged 25 to 34 lived in their parents' home, compared to almost 19 percent of men. When looking at the age group of 18 to 24, the difference was less drastic.

Gen Z women are more likely than Gen Z men to make purchases via social media in the United States and the United Kingdom. At least ** percent of female respondents in that generation had experienced buying a product on social networks as of January 2022, while the male usage rate stood at ** percent. Discovering new brands via social media or visiting brands' social media stores was also more popular among Gen Z women than their male counterparts.

The graph depicts the weekly time spent with selected media among female Millennials in the United States in the first quarter of 2017. According to the data, female Millennials listened to the radio for *** minutes (or ten hours and six minutes) weekly in the first quarter of 2017.

In 2022, YouTube was the most popular brand among women from Generation Z (born between 1997 and 2004) in the United States. During a survey, ***** percent of responding female zoomers said they had a favorable opinion of the brand. Google and Netflix followed, with ***** percent and ***** percent, respectively.

As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. X users in the United StatesAs of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption. X usage in the United StatesTwitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.

A 2022 survey conducted in the United States found that ** percent of male Generation Z online users spent about ** or more hours per week interacting with people on social media. Overall, ** percent of female Gen Z users stated they spent around one to three hours per week interacting with others on social media. One in ** male respondents reported spending around ***** to **** hours talking to people on online networks per week.

In 2021, the results of a survey conducted among approximately 1,000 Gen Z and millennial women in the United States showed that around ** percent of surveyed participants belonging to Generation Z would be interested in trying make-up and skin care lines created by celebrities. Only ** percent of Millennials stated that they would be interested in trying these beauty products.

While nearly **** of female American consumers belonging to Generation Z found their new hair care products in-store in 2024, about ** percent of respondents were exploring recommendations from friends, family, and social media sites, as well. Different types of videos on TikTok seemed to have an especially large influence.

The graph shows data on the social media Millennial women from the United States were planning to use to stay updated on the Games. During the June 2016 survey, ** percent of respondents stated they were going to use Facebook to stay updated on the Rio Games.

From 2016 to 2020, the share of younger millennials (25 to 34 years old) who live with their parents increased, with men much more likely to stay in their parents' home for longer. In 2023, however, fewer millennials were reported to live at home in comparison to previous years, with 11.4 percent of millennial women and 18.8 percent of millennial men living in their parents' home.

The graph shows data on the sources of information millennial women from the United States were planning to use to stay updated on the Games. During the June 2016 survey, ** percent of respondents stated they were going to use news websites as a source of information on the Rio Games.

This statistic shows the results of a 2017 survey among American women regarding how they feel during the pre-holiday season and the post-holiday season. During the survey, ** percent of surveyed women stated they feel excited/happy during the pre-holiday season.

A 2022 survey conducted in the United States found that ** percent of male Generation Z respondents were using Snapchat. Overall, ** percent of female Gen Z users in the U.S. were using the social media app.

Two seemingly contradictory trends held the most interest for Gen Z girls and women in 2021: loungewear and fashionable clothes for going out, each receiving ** percent of responses in a September 2021 survey. Early 2000's fashion followed very closely in third place.

This statistic shows the results of a survey conducted in the United States in June 2015. Female U.S. consumers aged 18 to 34 years (Millennials) were asked if they only buy all-natural beauty products. During the survey, ** percent of the respondents said that they only buy all-natural skincare products.

In the United States in 2024, women belonging to Generation Z liked proof that their hair care products worked. A clear benefit statement on the package was the most popular reason Gen Z women chose to buy a product in 2024, with about 66 percent of respondents identifying it as a buying influencer.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.