A survey from April 2020 showed that Italian Millennials do not intend to consume less food out of home. After the coronavirus emergency, only ** percent of them is going to eat at the restaurant less often, while ** percent has the intention of eating less often at fast food restaurants.

In April 2023, YouTube was the most used social media app among Generation Z users in Italy. In comparison, Instagram had a reach of around 60 percent among Italian users aged between 18 and 24 years, while social video app TikTok had a reach of 58 percent among Italian users of the same demographics. Social photo app BeReal had a reach of 15 percent, while Reddit was used only by four percent of Italian young users.

Male population aged 45 to 54 years represented the largest group of male population in Italy, amounting to around 4.8 million people. The number of male newborns was roghly 758 thousand, while infants aged six to 11 years were 1.7 million.

As of April 2022, Millennials in Italy primarily used mobile devices, including smartphones and tablets, to access the internet. The number of daily internet users between 25 and 34 years via mobile devices was over *********** as of the latest reported month. By comparison, the number of users accessing the internet daily via computers was ***********.

A survey conducted in 2019 showed that Italian Millennials were concerned about their financial capacity to buy a house, while ensuring a comfortable retirement was a source of stress for 63 percent of them. The same poll revealed that financial issues were so stressful, that they worsened the quality of life for 22 percent of the asked Millennials.

As of 2018, Italian Millennials developed many expectations concerning brick and mortar stores. ** percent of Italian young shoppers asserted that they expected less plastic usage for packaging, while ** percent focused mainly on more local brands products. Millennials also looked for different promo activities and easier check-outs.

This statistic shows the apps used most frequently by Italian Millennials in 2019, broken down by category. Data show that messaging and social network apps were the most used, while ** percent of respondents stated they used mail services or search engines' apps. Italian Millennials used up to *** apps on their mobile devices.

According to a survey, approximately 64 percent of Italian respondents aged 65 years and older claimed that they never shopped online in 2019. Furthermore, only one in five respondents between 18 and 24 years old declared that they regularly shopped online as of the survey period.

In Italy, the use of Apple Music on mobile devices seemed to be more popular among individuals over 35 years of age, who amounted to 832 thousands. Data reported in July 2019 showed in fact that younger users aged between 25 and 34 years old were only 232 thousands.

In Italy, between April 2021 and April 2022, over 3.85 million Italian millennials read a daily newspaper copy. The readership of weekly magazines amounted to nearly three million, whilst the number of monthly magazines readers was almost at the same level as the millenial readership of daily newspapers, at more than 3.76 million.

This graph shows the results of a survey about places where millennials eat chips in Italy in 2019. According to data, three groups of respondents of 32 percent of millennials each affirmed to use to consume chips at home, outside home or both at home and outside.

**** percent of Italian Millennials had a negative opinion about the future cashless society. A poll from 2019 showed that close to less than ** percent of the respondents born between 1980 and 1995 were really enthusiastic about it.

This graph shows the results of a survey about products eaten with chips among millennials in Italy in 2019. According to data, the largest group of respondents preferred to eat chips and to drink beer or a cocktail (36 percent, respectively), whereas a sparkly beverage was the second most popular product, chosen by 33 percent of millennials.

There are several reasons why Italian millennials decide to buy local brands products. As of 2018, ** percent of the respondents stated that their choice was due to the better quality (** percent) and better taste (** percent), followed by those who asserted that they purchased products of local brands to support local small producers (** percent).

When asked about the reasons for not shopping online, approximately 40 percent Italians admitted that they are not familiar with the internet and online shopping procedures, and therefore prefer not to purchase online. Interestingly, 44.4 percent of the youngest respondents (18-25 years old) declared not to do so because of this reason.

** percent of Italian Millennials used their banking apps to check payments and the account. A poll from 2019 revealed that ** percent of them used the online banking apps to make bank transfers, while ** percent used it to top up the phone credit.

In 2019, ** percent of Italian interviewees aged between 25 and 34 claimed to listen to Italian pop, while ** percent of them stated they listen to pop music. The rock genre was popular among ** percent of Italian Millennials.

Mobile and online banking were the primary methods of processing banking matters among Italian bank account holders born between 1995 and 2012 in the second quarter of 2025. According to Statista's Consumer Insights, the share of Gen Z bank account holders who processed banking matters on mobile or online was ** percent.

This statistic illustrates the idea that millennials have when thinking about pasta in the future in Italy in 2016. As of the survey period, ** percent of the respondents indicated the possibility of having a pasta box with ready ingredients and eight percent of the respondents dreamed about pasta made by ** printers.

As of 2019, a survey was conducted among Italian consumers of different age groups on the main features that food and beverage should have to be labelled as "sustainable". According to the survey results, Millennials were found to be more demanding as regards packaging and agricultural procedures. 42 percent of the Millennials, indeed, declared that the use of recycled materials or materials with a low impact on the environment played a key role. Similarly, 35 percent of them stated that sustainable food and beverage should come from biological agriculture.