Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2023, there were approximately 14.69 million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately 13.2 million, and 8.3 million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at 14.04 million people, with their parent's generation, the Silent Generation, numbering around 4.3 million people in the same year. There were estimated to be 85,920 people who belonged to the Greatest Generation, the parents of the Baby Boomer generation, who lived through major events such as the Great Depression and World War Two. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947 for example, there were over one million live births in the United Kingdom, compared with just 657,038 live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2022, the most common single year of age in the United Kingdom in 2020 was 34, with approximately 944,491 people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at approximately 4.67 million people. As of 2022, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

Among nations of the UK, Northern Ireland had the highest number of live births per 1,000 in 2021, at 11.6, followed by England at 10.5, Wales at 9.3, and Scotland at 8.7. The crude birth has fallen for all nations of the UK when compared with 1971, while Northern Ireland has consistently had the highest number of live births per 1,000 people. Long-term birth trends After reaching a postwar peak of 18.8 births per 1,000 people, the UK's crude birth rate has declined considerably, falling to a low of just 11 births per 1,000 people in 2020. In that year, there were just 681,560 live births, compared with over one million in 1964. Additionally, the average age of mothers in the UK has been steadily increasing since the mid-1970s. In 1975, for example, the average age at which mothers gave birth was 26.4 years, compared with 30.9 in 2021. Millennials overtake Boomers as largest generation Due to the large number of births that happened in the years following the Second World War, the generation born during this time were called Baby Boomers, and until 2020 were the largest generation in the UK. Since that year, the Millennial generation, born between 1981 and 1996 have been the largest generational cohort. In 2022, there were approximately 14.48 million Millennials, 14.14 million Generation X members (born between 1965 and 1980) and around 13.8 million Baby Boomers. Generation Z, the generation immediately after Millennials, numbered approximately 12.9 million in 2022.

There were over 4.7 million people aged between 30 and 34 in the United Kingdom in 2023, making it the most populous age group in that year. Those aged between 35 and 39 years comprised the next most numerous age group in 2023, at over 4.64 million people. Millennials overtake Boomers as biggest generation Post-war demographic trends, particularly the 'baby boom' phenomenon, have significantly influenced the current age distribution in the UK. The postwar peak of live births in 1947 resulted in the dominance of the Baby Boomer generation for several decades, until 2020 when Millennials became the largest generational cohort, surpassing the Boomers for the first time. The following year, the UK Boomer population was then overtaken by Generation X, the generation born between Boomers and Millennials. Generation Z, however, remains smaller than the three generations that preceded it, at 12.9 million individuals in 2022. Aging UK population poses challenges The median age of the UK population is projected to reach 44.5 years by 2050, compared to 34.9 years in 1950. This aging trend is indicative of broader global demographic shifts, with the median age of people worldwide forecasted to increase from 23.6 years in 1950 to 41.9 years by 2100. How countries like the UK manage their aging populations will be one of the key challenges of the next few decades. It is likely the UK's struggling National Health Service (NHS) will come under even more pressure in the coming years. There are also tough economic questions, in particular as more people enter retirement age and the UK's working population gets smaller in relation to it.

According to a survey conducted in the United States in the third quarter of 2022, Elon Musk found most popularity amongst Millennials. Overall, 44 percent of U.S. Millennials had a positive view of the SpaceX CEO, and 90 percent knew of him. Although his popularity dipped with elder generations, Musk's fame increased, and despite 98 percent of Baby Boomers having heard of him, only 37 percent held a positive opinion.

Gen Z and Elon Musk

As of May 2022, Generation Z in the U.S. had conflicting views about Musk, as one in five Gen Z respondents thought very favorably of the tech billionaire, while 24 percent thought very unfavorably of the Twitter CEO. Furthermore, around one in ten respondents from this generation had never heard of him. As for adults in the U.S., men were more likely than women to have a positive opinion of Musk.

From Tesla CEO to Chief Twit In October 2022, Musk finally acquired Twitter after announcing a shock bid on the social media platform months earlier. As of November 2022, 21 percent of U.S. citizens reported to strongly approve of Musk buying Twitter, down from 24 percent back in April. Moreover, one quarter of Americans said that they felt unsure about the Twitter takeover.

Across all product categories, Amazon was the place where online shoppers in the United States most often began searching for specific products in 2022. For household products, 45 percent of shoppers reported beginning their searching on the e-commerce giant's platform. Additionally, 23 percent started their household item searches on Walmart's online platform. Fashion e-commerce in the U.S. The internet, social media, and the proliferation of inexpensive clothing have opened doors to U.S. fashion e-commerce like never before. The U.S. apparel, footwear, and accessories retail e-commerce market is worth a remarkable 124 billion U.S. dollars, according to 2021 estimates, and it is set to surpass the 150 billion dollar mark by 2025. Millennials shaping the future of U.S. e-commerce In general, Millennials are hyper-connected and better educated than previous generations. Over the past decade, they have become the largest generation group in the U.S. Also known as Generation Y, Millennials are more tech-savvy consumers than their antecessors. In 2019, people born between 1983 and 1998 were found to be more influenced by bloggers when buying apparel than previous generations. Millennials also outrank Gen X-ers and baby boomers in digital buyer penetration in the United States, with over 86 percent as of May 2020.