During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

This data was collected by Whatsgoodly, a millennial social polling company.

It was published by Brietbart on 3/17/17.

Link to article here: http://www.breitbart.com/tech/2017/03/17/report-snapchat-is-most-important-social-network-among-millennials/

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

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How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.

At present, the use of social media technologies towards our personal everyday lives maintains social awareness, and somehow drives through in order to alleviate the progress of ones personality development. It also allows the general public to use these online media platforms in order to create an opening, and by rediscovering several online media communication and networks such as a particular modern news and/or event. In the recent survey conducted by several research scientists and social media experts, about 90 to 95% of the whole population of the millennials (born in the year 1981-1996) on every community and nation believes that using social media technologies in the Philippines, such as Facebook/Meta, Twitter, Instagram, TikTok, and the like can potentially influence the youth of today by encouraging them to post pictures; commenting for whatever local and national controversies; and by simply watching, looking, and listening to any networking profile and leisure related content. And as an adult, we cannot hide the fact that no one prohibits them to use any social media networks, most of our younger ones, because of its visual high demands and unlimited viewing concept. Just like an ordinary TV program or a print ad commercial that everybody can watch into. Because whatever we read, search and listen to, it can make us entertain and satisfy our personal viewing pleasures.

This data was collected on our social survey mobile platform Whatsgoodly. We have 300,000 millennial and Gen Z members, and have collected 150,000,000 survey responses from this demographic to date.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

7,397 US Millennials rank best Snapchat Discover stories. Powered by Whatsgoodly, a millennial mobile polling company. SIZE 282.1 KB TAGS snapchat, social, social media, online marketing, shopping, media, news, millennials

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers.

              The most popular social network

              Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size.
              Moreover, as of the final quarter of 2023, there were almost four billion Meta product users.

              Ever-evolving social media usage

              The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

E-commerce via social networks (hereinafter referred to as S-commerce) - the integration between social networks (Facebook, Zalo, TikTok) and e-commerce is becoming a strong development trend in online shopping. Through these platforms, users can directly interact, share and shop for products and services. This form helps businesses connect more closely with customers through social interaction, recommendations and reviews, thereby influencing consumers' purchasing decisions. The dataset examines factors influencing social commerce adoption among Vietnamese Generation Z university students, focusing on the roles of technology perceptions, social participation, and trust in platforms in shaping purchase intention and actual usage behavior.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

The Public Religion Research Institute (PRRI) 2015 Millennials, Sexuality and Reproductive Health Survey is a major study designed to understand millennial (age 18-35) attitudes toward, experiences with, and perspectives on issues of sexuality, reproductive health, and abortion. The survey includes an extensive array of questions about sexual health education and experiences, including the prevalence of sexual assault and harassment in middle school, high school and college. The survey also explores to what extent millennials feel they have people in their social network with whom they can discuss issues like sexual harassment and assault, sexually transmitted diseases, mental health and parenting. The survey also looks at the attitudes about abortion, contraception, and same-sex marriage, along with moral evaluations of a variety of personal behavior. Finally, the survey examines perception of stigma faced by certain social groups.

Snapshot img

Social Commerce Market Size 2025-2029

The social commerce market size is forecast to increase by USD 1474.8 billion at a CAGR of 15.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the personalized shopping experience and diverse product portfolios offered on social media platforms. Technological advancements in social media, enabling seamless transactions and real-time interactions, further fuel this growth. Brands and retailers are investing in customer engagement and retention strategies, including influencer marketing and social media advertising, to capitalize on the market trend. The market has witnessed significant growth due to the increasing use of laptops and PCs for social media engagement. The report provides a comprehensive analysis of these trends and the challenges they present, including data security concerns and the need for seamless integration with e-commerce platforms. Adopting these strategies can help businesses tap into the vast potential of social commerce and stay competitive In the ever-evolving digital landscape.

What will be the Size of the Social Commerce Market During the Forecast Period?

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The market represents a dynamic and rapidly evolving segment within the broader e-commerce landscape. This market enables customers to shop and discover products directly within virtual environments of social media platforms. The shopping process on these platforms often begins with content sharing and product discovery through organic or paid posts. Interested buyers can engage with brands and sellers through messaging features, influencer collaborations, and shoppable posts. Millennials and the internet-savvy population are key demographics driving the growth of social commerce. Brands and sellers leverage this market to increase brand awareness and reach a wider audience. Small businesses and individuals also benefit from the personalized shopping experience offered by social media platforms.
Modern technologies, such as messaging features, secure payment methods, and user data protection, contribute to the convenience and safety of social commerce. The market encompasses various product categories, including electronics, home decor, and more. Changing consumer preferences and the increasing use of user-generated content further fuel its growth. Despite its advantages, the market faces challenges such as privacy concerns, regulatory compliance, and ensuring secure payment methods. As the market continues to evolve, large players and smaller niche providers will need to adapt to meet the evolving needs and preferences of consumers.

How is this Social Commerce Industry segmented and which is the largest segment?

The social commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Device

  Laptops and PCs
  Mobiles
  Tablets
  Others


Business Segment

  Business to consumer
  Business to business
  Consumer to consumer


Product Type

  Fashion and apparel
  Beauty and personal care
  Electronics and gadgets
  Home decor and furniture
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK


  South America

    Brazil


  Middle East and Africa

By Device Insights

The laptops and PCs segment is estimated to witness significant growth during the forecast period. These devices offer a larger screen size, enhancing the visual appeal of social media platforms and facilitating product discovery through customer reviews, ratings, and advertisements. Social media platforms have become essential tools for shopping, with users comparing prices across various social commerce websites. Virtual environments, such as social networks and messaging features, enable interested buyers to engage in immediate communication with brands, sellers, and influencers, fostering personalized customer experiences and brand awareness. Modern technologies, including Video Commerce, livestream shopping, and shoppable posts, have further enhanced the buyer experience.
Millennials and younger generations, in particular, have shown a strong preference for social commerce, with mobile technology enabling seamless shopping on-the-go. However, concerns over cyberattacks, data collection, and security have emerged as challenges, necessitating regulatory compliance, secure payment methods, and user data protection. Brands, sellers, small businesses, and individuals alike leverage social media for marketing, personalized shopping, and consumer engagement, driving conversion rates. The latest technology trends, such as artificial intelligence and augmented reality, continue to shape the social commerce lan

This is a dataset collected for measuring the attitude from Millennials towards online external ambassadors.