Advertising Market Outlook

The global advertising market size was valued at approximately $700 billion in 2023 and is projected to reach around $1.2 trillion by 2032, growing at a CAGR of about 6.2% during the forecast period. The primary growth factor driving this market is the rapid expansion of digital platforms and the increasing importance of targeted advertising. The proliferation of smartphones and the internet has significantly transformed the advertising landscape, enabling advertisers to reach their audience more efficiently and effectively.

A major growth factor for the advertising market is the ever-increasing penetration of digital devices and internet connectivity. With more than half of the global population now having access to the internet, advertisers have an unprecedented opportunity to reach a vast audience. The rise of social media platforms, search engines, and video-sharing sites has further enabled highly targeted and measurable advertising campaigns, which have proven to be more efficient and cost-effective compared to traditional advertising methods.

Another significant driver is the advancements in data analytics and artificial intelligence. These technologies allow advertisers to analyze vast amounts of consumer data to understand behavior patterns and preferences, enabling them to create highly personalized and relevant advertisements. AI-driven programmatic advertising is gaining traction, as it automates the buying process of ads and optimizes them in real-time based on performance metrics, thus ensuring higher engagement rates and better ROI.

The shift towards mobile advertising also contributes significantly to market growth. With the increasing use of smartphones and mobile applications, advertisers are focusing more on mobile platforms to reach consumers. Mobile advertising offers unique advantages such as location-based targeting and the use of interactive content, which can enhance user engagement. Additionally, the development of 5G technology is expected to further boost mobile advertising by providing faster data speeds and more reliable connections, creating new opportunities for innovative ad formats.

In the evolving landscape of advertising, Experiential Advertising Agency Services have become increasingly vital. These services focus on creating immersive and interactive experiences that engage consumers on a deeper emotional level. By leveraging experiential marketing, brands can foster stronger connections with their audience, leading to enhanced brand loyalty and advocacy. This approach allows consumers to experience a brand's message firsthand, often through events, pop-up installations, or interactive digital experiences. As the advertising market continues to grow, the demand for experiential services is likely to rise, offering unique opportunities for brands to differentiate themselves in a crowded marketplace.

Regionally, the Asia Pacific region is emerging as a significant market for advertising, driven by the expanding middle-class population, increasing urbanization, and growing internet penetration. Countries like China and India are experiencing rapid growth in digital advertising, fueled by their large populations and thriving e-commerce sectors. North America and Europe continue to be mature markets with substantial advertising spending, particularly in digital formats. The Middle East & Africa and Latin America are also witnessing growth, albeit at a slower pace, as they gradually adopt digital advertising technologies.

Type Analysis

The advertising market is segmented by type, which includes Digital Advertising, Traditional Advertising, Out-of-Home Advertising, and Others. Digital advertising has seen the most rapid growth and is expected to continue dominating the market. It encompasses various formats such as display ads, video ads, social media ads, search engine marketing, and more. The key advantage of digital advertising is its ability to target specific demographics and measure campaign performance in real-time, providing valuable insights for advertisers. This segment's growth is further fueled by increasing internet usage and the proliferation of digital content platforms.

Traditional advertising, which includes print media, television, and radio, still holds a significant share of the market. Television remains a powerful medium for reaching a broad audience, especially for brand-building campai

The Billboard And Outdoor Advertising Market size was valued at USD 34.90 billion in 2023 and is projected to reach USD 59.43 billion by 2032, exhibiting a CAGR of 7.9 % during the forecasts period. The Billboard and Outdoor Advertising Market encompasses the industry specializing in outdoor advertising referring to any advertising that is placed on outdoor mediums including billboards, transit ad surfaces, street furniture, and also electronic panels. These platforms are situated in busy areas where a large number of people pass through to ensure that a maximum number of people access the information passed through them. Some of the applications of outdoor advertising are; creating brand familiarity, selling products and services, public health and civic reminders, and identifying events. Field adoption cuts across, retail, hospitality, automotive industries, and entertainment industries. Other trends that are evident in the market include a shift towards digital billboards for dynamic content, place-based and mobile advertising as well as going green trends such as energy-efficient digital displays and the use of eco-friendly products. With the growth of cities and the development of digital media, the outdoors is still a flexible and effective method to communicate with the audience from densely urbanized areas as well as from suburbia.

In this study, 403 Chinese consumers generalizable to the broader population were surveyed on their motivations to shop for fashion apparel in both high street and e-commerce environments. Statistical analysis was undertaken through multiple T-Tests and MANOVA with the assistance of SPSS and G*Power.

To increase the profits of international brands, this paper presents the motivations of Chinese consumers to engage in fashion retail, building upon established theory in hedonic and utilitarian motivations. With China set to capture over 24% of the $212 billion fashion market, international brands need to understand the unique motivations of Chinese consumers in order to capitalise on the market. However, the motivations of Chinese people to engage in fashion retail are as yet undefined, limiting the ability for international fashion retailers to operate with prosperity in the Chinese market.

Marketing Analytics Market Outlook

According to our latest research, the global marketing analytics market size in 2024 stands at USD 5.8 billion, demonstrating robust momentum driven by the increasing adoption of data-driven decision-making across industries. The market is projected to register a CAGR of 13.2% from 2025 to 2033, reaching an estimated market size of USD 17.1 billion by 2033. This accelerated growth is primarily attributed to the proliferation of digital channels, the surge in big data, and the imperative for organizations to achieve higher ROI from their marketing investments. The marketing analytics market is evolving rapidly, with advanced analytics tools enabling businesses to gain actionable insights, optimize campaigns, and enhance customer engagement across diverse sectors.

One of the most significant growth factors for the marketing analytics market is the exponential increase in data generation from multiple digital touchpoints. The rise of omnichannel marketing strategies has resulted in vast and complex datasets, encompassing customer interactions from social media, websites, mobile applications, and email campaigns. Businesses are increasingly leveraging marketing analytics solutions to aggregate, process, and analyze this data in real time, gaining deeper insights into customer behavior, preferences, and purchase patterns. The ability to transform raw data into actionable intelligence is empowering marketers to personalize campaigns, improve targeting accuracy, and maximize conversion rates, thereby fueling the demand for sophisticated analytics platforms.

Another critical driver is the growing emphasis on measuring marketing effectiveness and optimizing marketing spend. As organizations face mounting pressure to justify marketing budgets and demonstrate tangible ROI, marketing analytics tools have become indispensable. These solutions enable marketers to track key performance indicators (KPIs), attribute revenue to specific channels, and identify underperforming campaigns. The integration of artificial intelligence and machine learning into marketing analytics platforms is further enhancing predictive capabilities, allowing businesses to forecast trends, automate campaign adjustments, and refine customer segmentation. This technological evolution is driving widespread adoption across both large enterprises and small and medium businesses.

The surge in regulatory requirements and data privacy concerns is also shaping the marketing analytics market. With the implementation of stringent data protection regulations such as GDPR and CCPA, organizations are compelled to adopt analytics solutions that ensure compliance while maintaining data integrity and security. Modern marketing analytics platforms are incorporating advanced data governance features, encryption, and anonymization techniques, enabling businesses to harness the power of analytics without compromising customer trust. This focus on compliance, coupled with the increasing need for transparency in marketing practices, is accelerating the adoption of analytics tools across regulated industries such as BFSI and healthcare.

Regionally, North America dominates the marketing analytics market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is at the forefront due to the presence of major analytics vendors, high digital adoption, and substantial marketing expenditure by enterprises. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by rapid digital transformation, expanding e-commerce ecosystems, and increasing investments in marketing technology. Latin America and the Middle East & Africa are also witnessing steady growth as organizations in these regions recognize the strategic value of data-driven marketing.

Component Analysis

The marketing analytics market is segmented by component into software and services, each playing a vital role in the overall ecosystem. The software segment dominates th

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The app analytics market, valued at $7.29 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 21.09% from 2025 to 2033. This surge is driven by several key factors. The increasing adoption of mobile applications across diverse industries, coupled with the rising need for businesses to understand user behavior and optimize app performance, fuels the demand for sophisticated analytics solutions. Furthermore, advancements in data analytics technologies, including artificial intelligence (AI) and machine learning (ML), are enabling more insightful and actionable data analysis, further propelling market expansion. The diverse application of app analytics across marketing/advertising, revenue generation, and in-app performance monitoring across various sectors like BFSI, e-commerce, media, travel and tourism, and IT and telecom significantly contributes to this growth. The market is segmented by deployment (mobile apps and website/desktop apps) and end-user industry, with mobile app analytics currently dominating due to the widespread adoption of smartphones. The competitive landscape is characterized by a mix of established technology giants like Google and Amazon alongside specialized app analytics providers like AppsFlyer and Mixpanel. These companies are continuously innovating, integrating new technologies, and expanding their product offerings to cater to the evolving needs of businesses. While the North American market currently holds a significant share, the Asia-Pacific region is expected to witness substantial growth in the coming years driven by increasing smartphone penetration and digitalization initiatives. However, factors like data privacy concerns and the rising complexity of integrating various analytics tools could pose challenges to market growth. Nonetheless, the overall outlook for the app analytics market remains positive, indicating substantial opportunities for players across the value chain. Recent developments include: June 2024 - Comscore and Kochava unveiled an innovative performance media measurement solution, providing marketers with enhanced insights. This cutting-edge cross-screen solution empowers marketers to understand better how linear TV ad campaigns impact both online and offline actions. By integrating Comscore’s Exact Commercial Ratings (ECR) data with Kochava’s sophisticated marketing mix modeling, the solution facilitates the measurement of crucial metrics, including mobile app activities (such as installs and in-app purchases) and website interactions., June 2024 - AppsFlyer announced its integration of the Data Collaboration Platform with Start.io, an omnichannel advertising platform that focuses on real-time mobile audiences for publishers. Through this collaboration, businesses leveraging the AppsFlyer Data Collaboration Platform can merge their Start.io data with campaign metrics and audience insights, creating a more comprehensive dataset for precise audience targeting.. Key drivers for this market are: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Potential restraints include: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Notable trends are: Media and Entertainment Industry Expected to Capture Significant Share.

The Database Marketing market is experiencing robust growth, driven by the increasing need for personalized customer experiences and the availability of sophisticated data analytics tools. The market's expansion is fueled by the rising adoption of advanced technologies like AI and machine learning, enabling businesses to segment their audiences more precisely and deliver targeted marketing campaigns. This results in improved customer engagement, higher conversion rates, and ultimately, increased return on investment (ROI). The market is witnessing a shift towards multi-channel strategies, integrating database marketing efforts across various platforms like email, social media, and mobile applications. This omnichannel approach allows businesses to reach their target audience more effectively and create a cohesive brand experience. While data privacy regulations present a challenge, the market is adapting by emphasizing transparency and consent-based marketing practices. Key players are innovating to enhance data security and compliance, ensuring ethical and responsible use of customer data. We estimate the current market size (2025) at approximately $15 billion, with a Compound Annual Growth Rate (CAGR) of 12% projecting a market size of over $30 billion by 2033. This growth is projected across various segments, including software, services, and consulting, with significant contributions from North America and Europe. The competitive landscape is marked by both established players like Adobe (Marketo) and Oracle, and emerging companies focusing on niche solutions and specialized technologies. These companies are constantly innovating to offer advanced functionalities such as predictive analytics, customer journey mapping, and real-time personalization. The strategic partnerships and acquisitions within the industry indicate a dynamic and rapidly evolving market. To maintain a competitive edge, companies are prioritizing investment in research and development, focusing on improving their platforms' capabilities and expanding their service offerings to meet the evolving needs of businesses. The future of database marketing hinges on responsible data usage, continuous technological advancements, and a focus on delivering personalized and engaging customer experiences.

Programmatic Advertising Market Outlook

The programmatic advertising market is poised for significant growth, with its market size estimated to reach USD 150 billion in 2023, and projected to grow at a robust CAGR of approximately 12% to reach USD 360 billion by 2032. This impressive growth is largely driven by the increasing shift towards digital advertising solutions and the adoption of advanced technologies that facilitate automated ad buying. The convenience and efficiency that programmatic advertising offers to marketers in reaching their target audiences are major factors fueling this expansion. The increasing demand for data-driven marketing strategies and personalized ad experiences is also contributing to the market growth.

One of the primary growth factors of the programmatic advertising market is the increasing penetration of the internet and digital devices globally. The proliferation of smartphones and tablets has significantly expanded the reach of digital ads, enabling advertisers to target potential customers more effectively. As more users access the internet through mobile devices, advertisers are leveraging programmatic advertising to capture this growing audience segment. The widespread availability of high-speed internet and the increasing use of social media and online streaming platforms are further accelerating the adoption of programmatic advertising, as these platforms are equipped with the necessary infrastructure to support automated ad placements.

Another crucial growth factor is the rising need for efficient and effective advertising solutions in an increasingly competitive digital landscape. Programmatic advertising offers the ability to automate the ad buying process, which significantly reduces human intervention and minimizes errors. This automation not only improves the efficiency of ad campaigns but also enhances their effectiveness by allowing real-time bidding and targeting capabilities. Additionally, programmatic advertising enables advertisers to access a vast array of data, which can be analyzed to gain insights into consumer behavior and preferences, thereby facilitating more targeted and personalized ad campaigns. This level of precision and scalability in advertising efforts is a key driver of the market's growth.

The integration of artificial intelligence (AI) and machine learning (ML) is also playing a pivotal role in the expansion of the programmatic advertising market. These advanced technologies enhance the ability of advertisers to analyze large datasets and generate actionable insights, which can be used to optimize ad spend and improve campaign performance. AI and ML algorithms enable real-time adjustments to ad placements, ensuring that the most relevant messages are delivered to the right audiences at the right times. As these technologies continue to evolve, they will further enhance the capabilities and outcomes of programmatic advertising, driving greater adoption among businesses seeking to maximize their marketing ROI.

Regionally, North America is currently the largest market for programmatic advertising, owing to the early adoption of digital advertising technologies and the presence of major industry players in the region. The United States, in particular, is at the forefront, with companies investing heavily in programmatic technologies to maintain their competitive edge. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by rapid digitalization, increasing internet penetration, and the rising popularity of e-commerce platforms. As businesses in Asia Pacific continue to recognize the benefits of programmatic advertising, they are likely to increase their investment in this area, creating significant growth opportunities for market players.

Dynamic Ad Insertion is becoming an increasingly important aspect of programmatic advertising, particularly as advertisers seek to deliver more personalized and contextually relevant content to their audiences. This technology allows advertisers to seamlessly insert ads into digital content in real-time, ensuring that the most appropriate message is delivered to the viewer based on their current context and preferences. By dynamically inserting ads, marketers can enhance the viewer experience, reduce ad fatigue, and increase engagement rates. This approach is particularly effective in environments such as streaming services and podcasts, where content is consumed on-demand and ad relevance is crucial. As the demand for more personalized advertising experiences grow

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Veraset’s North American Movement Panel: - United States: 768M Devices, 70B+ Pings - Canada: 55M+ Devices, 9B+ Pings - Mexico: 125M+ Devices, 14B+ Pings - MAU/Devices and Monthly Pings

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How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

AI-Enhanced Ad Performance Forecasting Market Outlook

According to our latest research, the global AI-Enhanced Ad Performance Forecasting market size reached USD 2.47 billion in 2024, reflecting robust adoption across diverse industries. With a compound annual growth rate (CAGR) of 18.2% expected during the forecast period, the market is projected to surge to USD 12.13 billion by 2033. This remarkable growth is fueled by increased demand for data-driven advertising strategies and the proliferation of digital channels, driving organizations to leverage artificial intelligence for more accurate, real-time ad performance insights.

The primary growth factor for the AI-Enhanced Ad Performance Forecasting market is the exponential rise in digital advertising expenditure globally. As businesses shift their focus from traditional to digital platforms, the complexity and volume of advertising data have surged. This has created a pressing need for advanced analytics tools capable of processing vast datasets and delivering actionable insights. AI-powered solutions are uniquely positioned to address these requirements, offering predictive analytics, automated optimization, and granular reporting that empower advertisers to fine-tune campaigns, maximize ROI, and reduce wasted spend. Furthermore, the integration of AI with programmatic advertising platforms has enabled real-time bidding and dynamic creative optimization, further enhancing campaign outcomes and driving market expansion.

Another significant driver is the growing sophistication of AI algorithms and machine learning models, which have dramatically improved the accuracy and reliability of ad performance forecasts. Innovations in natural language processing, computer vision, and deep learning have enabled these systems to analyze unstructured data from multiple sources, including social media, video, and mobile, providing a holistic view of campaign performance. The ability to predict consumer behavior, identify emerging trends, and personalize ad content at scale has been a game-changer for advertisers seeking to engage increasingly fragmented audiences. As a result, organizations across industries such as retail, BFSI, healthcare, and media are investing heavily in AI-enhanced forecasting solutions to stay ahead in the competitive digital landscape.

Regulatory developments and privacy concerns have also influenced market dynamics, particularly in regions with stringent data protection laws such as Europe and North America. While these regulations pose challenges, they have also spurred innovation in privacy-compliant AI models and data management practices, ensuring that ad performance forecasting remains both effective and ethical. Additionally, the rise of first-party data strategies and the phasing out of third-party cookies have underscored the importance of AI in extracting value from proprietary datasets. Vendors are responding by offering solutions that enable secure, privacy-centric analytics, further boosting market adoption among privacy-conscious organizations.

From a regional perspective, North America continues to dominate the AI-Enhanced Ad Performance Forecasting market, accounting for the largest revenue share in 2024. This leadership is attributed to the presence of major technology vendors, high digital ad spending, and a mature ecosystem of advertisers and agencies. Europe follows closely, driven by rapid digital transformation and regulatory emphasis on data transparency. The Asia Pacific region, however, is emerging as the fastest-growing market, propelled by the digitalization of economies, burgeoning e-commerce sectors, and increasing mobile penetration. Latin America and Middle East & Africa are also witnessing steady growth, supported by rising internet adoption and expanding digital advertising landscapes.

Component Analysis

The AI-Enhanced Ad Performance Forecasting market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s tr

Company Domain to IP Address Linkage Database | Company IP Data | Monthly Feed | 3M+ Domains to IP Connections

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Veraset Global Movement panel (mobile location) includes: - 1.8+ Billion Devices Monthly - 200 Billion Pings Monthly Device and Ping counts by Country are available upon request

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Dividends-Paid Time Series for Pubmatic Inc. PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology"infrastructure"to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.

Company Domain to MAID | Company IP Data | Monthly Feed | 200M+ MAIDs to Business Domain Connections Introducing our "Company Domain to MAID" dataset, a groundbreaking resource that links over 200 million Mobile Advertising IDs (MAIDs) to corresponding business domains. Updated monthly, this expansive dataset is engineered for organizations aiming to revolutionize their mobile marketing strategies, enhance customer engagement, and gain deeper insights into mobile user behaviors. As a perfect complement to our "Company Domain to IP Address Linkage Database," this product extends the value of your digital marketing and cybersecurity efforts by integrating mobile data for comprehensive B2B insights. Company IP Data Company Data Ideal Add-On for Domain to IP Product This dataset serves as an ideal add-on to our "Company Domain to IP Address Linkage Database," enabling a multi-dimensional approach to digital strategy by encompassing both traditional and mobile digital landscapes. Together, these products offer a holistic view of digital footprints, ensuring your marketing, security, and analytical capabilities are both broad and deeply integrated. Key Features: • Massive Dataset: Access a robust linkage of over 200 million MAIDs to business domains, providing unparalleled coverage across various industries and markets. • High-Quality Data: Benefit from a dataset characterized by its high accuracy and monthly updates, ensuring you have the most current and reliable information for your mobile marketing and engagement strategies. • Seamless Compatibility: Designed for easy integration with existing marketing, CRM, and cybersecurity platforms, enhancing your digital outreach and security protocols with valuable mobile user insights. Benefits: • Advanced Mobile Marketing: Leverage precise MAID to domain mappings to target and engage mobile users more effectively, driving higher engagement rates and improving campaign ROI. • Enhanced Customer Insights: Gain deeper understanding of customer mobile behaviors and preferences, enabling more personalized and impactful marketing strategies. • Comprehensive Digital Footprint: Combine with our Domain to IP product for a complete overview of corporate digital presence, from desktop to mobile, enhancing all aspects of digital marketing and cybersecurity. • Improved Data-Driven Decisions: Utilize the extensive insights provided by linking MAIDs to business domains to inform strategic decisions, from marketing to security to product development. Applications: • Holistic Marketing Strategies: Employ our dataset to craft comprehensive digital marketing campaigns that effectively reach business audiences across all devices, maximizing coverage and impact. • Enhanced B2B Targeting: Perfectly complement your Domain to IP strategies by including mobile targeting, ensuring that your messages reach the right audience, no matter the device. • Robust Cybersecurity Posture: Enhance your cybersecurity measures by incorporating mobile data, providing a more complete picture of potential vulnerabilities and threat vectors. • Market and Competitor Analysis: Analyze mobile engagement trends and behaviors for insights into market dynamics and competitor strategies, guiding your business decisions with rich, actionable data. Our "Company Domain to MAID" dataset is a must-have for businesses looking to capitalize on the immense potential of mobile marketing and engagement, offering a significant advantage in understanding and reaching B2B audiences. As a standalone product or in conjunction with our "Company Domain to IP Address Linkage Database," it represents the pinnacle of digital insight, enabling businesses to navigate the complexities of the modern digital landscape with confidence and precision.

Significant fluctuations are estimated for all segments over the forecast period for the revenue. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2030. Among them, the segment Food attains the highest value throughout the entire period, reaching 1.23 trillion U.S. dollars.The Statista Market Insights cover a broad range of additional markets.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

GeoLifestyle delivers 561M+ records of behavioral, lifestyle, and geolocation data across 8 emerging markets. With over 78 attributes per profile—covering shopping behavior, mobility, media habits, income proxies, and more—this dataset supports AI-driven audience targeting, segmentation, and predictive modeling. Ideal for marketers, data scientists, and platforms seeking location-based consumer intelligence. Fully compliant, updated frequently, and stored on-premise.

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AI/ML & Data Science Teams: Train smarter models with structured, labeled behavioral inputs

Agencies & Consulting Firms: Design high-conversion campaigns in emerging markets

➤ Key Highlights ・561M+ profiles across 8 countries ・78 behavioral attributes per profile ・Geo-precision: 2-meter radius lat/lng ・12 months of historical behavior and movement ・Quarterly updates, on-premise delivery ・Fully compliant with GDPR, LGPD, PDPA

Delivered by 1datapipe®, the global leader in structured identity and lifestyle intelligence. Pricing and additional samples available upon request.