In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.
It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.
Advertising spending - additional information
Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.
Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.
In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.
Online Ad Spending Market Size 2024-2028
The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.
The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.
What will be the Size of the Market During the Forecast Period?
Request Free Sample
The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Platform
Mobile devices
Desktops
Geography
North America
Canada
US
APAC
China
India
Japan
Europe
South America
Middle East and Africa
By Platform Insights
The mobile devices segment is estimated to witness significant growth during the forecast period.
The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.
Get a glance at the market report of share of various segments Request Free Sample
The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 41% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.
Market Dynamics
Our researchers analyzed the data wi
Forager.ai's Global Telemarketing Data provides access to 89M mobile phone numbers with an industry-leading 95% accuracy rate. Our phone number database sees comprehensive refreshes every three weeks, ensuring the highest quality of data for all business needs.
| Volume and Stats |
Access to 89M mobile phone numbers, with continuous growth. Unprecedented industry refresh rate of every three weeks for each record. First-party data curation, underpinning many leading sales and marketing platforms. Delivery formats: JSONL, PostgreSQL, CSV.
| Datapoints |
Over 150+ unique datapoints available! Key fields include Mobile Phone Number, Current Title, Current Company Data, Work History, Educational Background, Location, Address, and more. Unique linkage data to other social networks or contact data available.
| Use Cases |
Sales & Marketing Platforms, Linkedin data, Linkedin Database, Data Vendors, Data Purchase, B2B Tech, VCs & PE firms, Data for Marketing Automation, ABM & Intent:
Buy data that powers your customer experiences. Stay updated when professionals change roles, and relay these insights to your customers. Enjoy the benefits of our industry-leading data accuracy. Connect our professional contact data online to your existing database, uncovering new connections to other social networks and contact data. Hashed records also available for advertising use-cases.
| Delivery Options |
Flat files via S3 or GCP PostgreSQL Shared Database PostgreSQL Managed Database REST API Other options available at request, depending on scale required
| Other key features |
150+ Data Fields (available upon request) Free data samples, and evaluation.
Tags: B2B Contact Data, B2C Contact Data, Email Data, Direct Dial Data, Sales & Marketing Data, Professional Contacts, Verified Contact Data, People Data, Work Experience History, Education Data, Workforce Intelligence, Identity Resolution, Talent, Candidate Database, Sales Database, Account Based Marketing, Intent Data, Mobile number data, mobile number database, startup data.
Internet advertising spending has been increasing worldwide for the past two decades, albeit at vastly different speeds. While North America maintains the top digital ad market globally, with spending set to surpass 223 billion U.S. dollars in 2022, other regions such as Latin America, the Middle East, and North Africa are trailing behind.
The North American digital advertising landscape North America is known as the trailblazer of the global advertising scene, thanks to the strong performance and ongoing industry innovations in the United States. For many years, the U.S. has maintained its top spot as among the world’s largest ad markets, with spending exceeding 285 billion U.S. dollars in 2021 alone. Even though the industry saw investments and revenues plummet in the first year of the pandemic, digital advertising activities were not impacted nearly as much as their offline counterparts thanks to the unprecedented boost in digital consumption.
What are digital advertisers spending their money on?
In 2022, digital advertising spending worldwide is forecast to amount to an estimated 602 billion U.S. dollars, up from around 521 billion in 2021. Advertisers are digging deeper into their pockets than ever to catch the attention of their digitally savvy customers, but on which channels and technologies are they placing their bets? In 2021, search and social media were among the most invested-in digital ad formats globally, drawing between 152.8 billion and 152.5 billion U.S. dollars in digital ad budgets respectively. Meanwhile, mobile ad expenditures are also reaching new heights as millions of online users access and browse the web on their mobile devices every day.
The location-based advertising market has the potential to grow by USD 82.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.78%.
This location-based advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (push and pull) and geography (North America, Europe, APAC, South America, and MEA).
What will the Location-based Advertising Market Size be in 2021?
Browse TOC and LoE with selected illustrations and example pages of Location-based Advertising Market
Get Your FREE Sample Now!
Location-based Advertising Market: Key Drivers and Trends
The growing demand in location-based mobile advertising for small businesses is notably driving the location-based advertising market growth, although factors such as inaccuracies caused by poor data interpretation, high urban density, or outdated data may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.
This location-based advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Who are the Major Location-based Advertising Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
Adux
Alphabet Inc.
Facebook Inc.
Foursquare Labs Inc.
GroundTruth
International Business Machines Corp.
Near Pte. Ltd.
Telefonaktiebolaget LM Ericsson
Telenity Inc.
Verve Group Inc.
The vendor landscape of the location-based advertising market entails successful business strategies deployed by the vendors. The location-based advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Download a free sample of the location-based advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Location-based Advertising Market?
For more insights on the market share of various regions Request for a FREE sample now!
33% of the market’s growth will originate from North America during the forecast period. The US is the key market for location-based advertising in North America.
The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The improved user experience in advertising will facilitate the location-based advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.
What are the Revenue-generating Type Segments in the Location-based Advertising Market?
To gain further insights on the market contribution of various segments Request for a FREE sample
The location-based advertising market share growth by the push segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.
This report provides an accurate prediction of the contribution of all the segments to the growth of the location-based advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.
Location-based Advertising Market Scope
Report Coverage
Details
Page number
120
Base year
2020
Forecast period
2021-2025
Growth momentum & CAGR
Accelerate at a
According to market estimates, total media advertising spending the United States in 2020 would amount to 225.8 billion U.S. dollars. By 2024, the figure is expected to grow to 322 billion dollars.. Advertising spending in the U.S. – additional information
Advertising can utilize almost any form of media to meet its needs, including print, television, radio, cinema, outdoor, mobile and online. If there is a space where consumers are going to look at, advertisers will buy it up. The United States, in particular, is the largest advertising market in the world. China is to be the second leading market according to the ranking, yet its ad expenditures are estimated to represent less than half of the amount calculated for the U.S. Television is the main medium for advertisers in the U.S., as it has accounted for about 40 percent of all advertising spending in the country since 2010. However, with the rise of digital platforms, not all mediums are as heavily invested in as others. Particularly traditional mediums such as radio, magazines and newspapers all suffered a decrease in ad spending, with newspapers suffering the most. Newspaper ad spent is forecast to decline from nearly 15 percent in 2010 to about 5.5 percent in 2020. Despite being a leader in the advertising industry as of 2015, television’s share of advertising spending is also projected to decrease in the coming years. Digital is forecast to become the main media for advertisers in the U.S., accounting for 37 percent of all advertising spending in the country in 2017. In terms of revenue, digital advertising in the U.S. is forecast to generate more than 210 billion U.S. dollars by 2022, with search advertising accounting for the largest portion of this amount. Banner ads and social media advertising also belong to digital formats important for advertisers in the U.S. Within the digital market, mobile advertising is also a heavily invested in sub-sector of the advertising industry. In 2020, this spending on mobile ads in the country reached 98.3 billion U.S. dollars. Search advertising and display advertising account for the majority of mobile advertising spending.
Internet Advertising Market Size 2024-2028
The internet advertising market size is forecast to increase by USD 651.2 billion at a CAGR of 18.69% between 2023 and 2028. The market is experiencing significant growth, driven by various sectors such as media and entertainment, transport and tourism, and IT and telecom. One of the primary growth factors is the digital transformation that is reshaping industries, leading to increased online presence and advertising spend. Another trend is the advancement of advertising technology, including the emergence of streaming platforms and the widespread use of smartphones and high-speed internet. However, challenges persist, such as the rise of ad fraud and the increasing use of ad blockers. To address these challenges, the industry is embracing automation, with automated bidding strategies, ad copy, PPC reporting, and rules becoming increasingly common. By leveraging these tools, businesses can optimize their ad campaigns and improve their return on investment.
Request Free Sample
The market continues to evolve, providing businesses with numerous opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, companies can increase website traffic, generate brand exposure, and ultimately, boost sales. Promotional messages play a crucial role in capturing the attention of potential customers. In the digital realm, businesses can utilize banners, pop-ups, and e-newsletters to engage their target consumers. These ad formats offer precision in reaching specific demographics and geographic locations, ensuring that businesses maximize their return on investment.
Simultaneously, search engines are a primary digital channel for advertising, as they cater to users actively seeking information or products. By optimizing ad campaigns for search engines, businesses can reach consumers who are most likely to make a purchase. However, the Internet advertising landscape extends beyond digital channels. Traditional media, such as magazines, newspapers, and television, also offer valuable opportunities for businesses to reach their target audiences. By integrating ad strategies across both digital and print channels, companies can create a cohesive marketing approach that resonates with consumers. The mobile segment represents a significant portion of internet usage, making it an essential channel for businesses to consider.
Moreover, mobile-optimized ads, including banners and pop-ups, can effectively reach consumers on the go, increasing the likelihood of conversions. Demographics and geographic locations are essential factors in determining the most effective ad strategies. By understanding the unique characteristics of their target audiences, businesses can tailor their messaging and channel selection to maximize conversions and sales. Precision is key in the market. Businesses must continually refine their ad strategies to ensure they are reaching the right consumers with the most effective messages. By monitoring ad performance and adjusting tactics as needed, companies can optimize their advertising efforts and drive growth.
In conclusion, the market offers businesses a wealth of opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, businesses can increase website traffic, generate brand exposure, and ultimately, boost sales. Effective ad strategies require a deep understanding of consumer demographics, geographic locations, and channel selection, ensuring that businesses maximize their return on investment.
Market Segmentation
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Platform
Mobile
Desktop and laptop
Others
Type
Large enterprises
SMEs
Geography
North America
Canada
US
APAC
China
Japan
Europe
Germany
South America
Middle East and Africa
By Platform Insights
The mobile segment is estimated to witness significant growth during the forecast period. The market holds significant value in fostering human connection and storytelling for brands, reaching increasingly diverse target audiences through various ad strategies on digital channels. With the dominance of mobile devices, this sector has gained prominence, as mobile phone ownership has reached 78% of the global population aged 10 and above, according to ITU data. In 2023, approximately 5.4 billion people, or 67% of the world population, accessed the internet. European and American regions boasted high internet penetration rates of nearly 90%, while the Arab States and Asia-Pacific regions saw about two-thirds of their populations using the i
The ad spending is forecast to experience significant growth in all segments in 2028. As part of the positive trend, the indicator achieves the maximum value across all two different segments by the end of the comparison period. Notably, the segment Social Media Advertising Mobile stands out with the highest value of 212.68 billion U.S. dollars. Find further statistics on other topics such as a comparison of the ad spending in the United States and a comparison of the ad spending in Germany. The Statista Market Insights cover a broad range of additional markets.
The source forecast that, in 2025, advertising spending in the United States and Canada alone will surpass 342 billion U.S. dollars and account for over 40 percent of the global ad expenditure. The Asia-Pacific (APAC) region and Western Europe will follow with estimated ad spends of about 246 billion and 154 billion dollars, respectively. Most world regions' ad expenditures were projected to expand between 2024 and 2026. Ad corporations' revenues by region Some of the world's largest ad media holdings obtain most of their gains in the U.S. or North America. In 2024, Omnicom Group Inc.'s revenue in the U.S., Canada, and Puerto Rico surpassed 8.6 billion dollars – more than in all other markets combined. Similarly, that year, the revenue of the Interpublic Group (IPG) in the U.S. alone exceeded 5.9 billion dollars, while all other regions collectively generated little more than half of that value. World regions' top brands Powerful advertisers contribute to ever-higher ad expenditures worldwide. South Korean Samsung and German T-Mobile emerged as the most valuable brands in the APAC and European regions in 2025, each estimated at dozens of billions of dollars. Silicon Valley's darling Apple topped the ranking as the most valuable brand in the Americas at over half a billion dollars. According to another source, Apple's global brand value surpassed one trillion dollars in 2024.
https://www.verifiedmarketresearch.com/privacy-policy/https://www.verifiedmarketresearch.com/privacy-policy/
CRM Analytics Market size was valued at USD 8.94 Billion in 2024 and is projected to reach USD 20.95 Billion by 2031, growing at a CAGR of 11.23 % during the forecast period 2024-2031.
Global CRM Analytics Market Drivers
1. Decision Making Based on Data
Data is becoming a more important factor for businesses to consider when making strategic decisions. Organisations can use CRM analytics to examine enormous volumes of customer data and find trends, patterns, and insights that can guide corporate strategy. Businesses can improve business outcomes by using this data-driven strategy to help them make well-informed decisions regarding customer service, sales, and marketing. The market for CRM analytics is mostly driven by companies’ transition to a data-centric culture.
2. Machine learning and AI advancements
The way companies handle customer connections is being completely transformed by the incorporation of AI and ML technology into CRM systems. Deeper insights into consumer behaviour and preferences can be obtained by using AI and ML algorithms to process massive datasets more correctly and effectively than with conventional techniques. Predictive analytics, which helps companies foresee customer demands and trends, is made possible by these technologies. This enables proactive rather than reactive customer relationship management. Thus, the market for CRM analytics is being driven ahead by the ongoing developments in AI and ML.
3. Spread of Personal Information
An abundance of consumer data produced by social media, internet, mobile apps, and Internet of Things devices has resulted from the digital transformation of many businesses. Businesses face both opportunities and challenges as a result of this massive amount of data. In order to compile and analyse this data and derive actionable insights, CRM analytics tools are crucial. The need for advanced CRM analytics systems that can manage large, complex data sets and deliver useful insights is being driven by the growth in both the volume and variety of customer data.
4. Demanding Tailored Customer Experiences
Contemporary customers demand individualised services that are catered to their own tastes and habits. Businesses can segment their customer base and comprehend the particular requirements of various customer groups with the help of CRM analytics. Businesses can use these insights to provide individualised product recommendations, focused marketing efforts, and unique customer support encounters. As companies work to increase customer pleasure and loyalty, the increased expectation for personalisation is a major factor driving the adoption of CRM analytics.
5. Pay attention to client retention and loyalty
Getting new clients is frequently more expensive than keeping the ones you already have. Consequently, enterprises are directing their attention towards enhancing customer retention and cultivating enduring loyalty. CRM analytics offers insightful information about potential churn risks, customer engagement, and satisfaction. Businesses can lower customer churn and maintain customer engagement by implementing successful retention measures, such loyalty programmes and personalised messaging, by recognising these aspects. CRM analytics solutions are in high demand because of the emphasis placed on customer loyalty and retention.
Empower Your Business With Professional Data Licensing Services
Discover a 360-Degree View of Worldwide Solution Buyers and Their Needs Leverage over 70 insights that will help you make better decisions to manage your sales pipeline, target key accounts with customized messaging, and focus your sales and marketing efforts:
Here are some of the types of Insights, our data licensing services can provide are:
Technology Insights: Discover companies’ technology preferences, including their tech stack for essential investments such as CRM systems, marketing and sales automation, email security and hosting, data analytics, and cloud security and providers.
Departmental Roles and Openings: Access real-time data on the number of roles and job openings across various departments, including IT, Development, Security, Marketing, Sales, and Customer Success. This information helps you gauge the company’s growth trajectory and possible needs.
Funding Insights: Keep updated of the latest funding, dates, types, and lead investors, providing you with a clear understanding of a company’s potential for growth investments.
Mobile Application Insights: Find out if the company has a mobile app or web app, enabling you to tailor your pitch effectively.
Website traffic and advertising spend metrics: Customers can leverage website traffic and advertising data to gain insights into competitor performance, allowing them to refine their marketing strategies and optimize ad spending.
Access unlimited data and improve conversation by 3X
Leverage the data for your Account-Based Marketing (ABM) strategy
Leverage ICP (industry, company size, location etc) to identify high- potential Accounts.
Utilize GTM strategies to deliver personalized marketing experiences through
Multi-channel outreach (email, Cell, social media) that resonate with the
target audience.
Who can leverage our Data:
B2B marketing Teams- Increase marketing leads and enhance conversions.
B2B sales teams- Build a stronger pipeline and increase your deal wins.
Talent sourcing/Staffing companies- Leverage our data to identify and engage top talent, streamlining your recruitment process and finding the best candidates faster.
Research companies/Investors- Insights into the financial investments received by a company, including funding rounds, amounts, and investor details.
Technology companies: Leverage our Technographic data to reveal the technology stack and tools used by companies, helping tailor marketing and sales efforts.
Data Source:
The Database, sourced through multiple sources and validated using proprietary methods on an ongoing basis, is highly customizable. It contains parameters such as employee size, job title, domain, industry, Technography, Ad spends, Funding data, and more, which can be tailored to create segments that perfectly align with your targeting needs. That is exactly why our Database is perfect for licensing!
FAQs
Can licensed data be resold or redistributed? Answer: No, The customer shall not, directly or indirectly, sell, distribute, license, or otherwise make available the licensed data to any third party that intends to resell, sublicense, or redistribute the data. The Customer must take reasonable steps to ensure that any recipient of the licensed data is using it for internal purposes only and not for resale or redistribution. Any breach of this provision shall be considered a material breach of this Order Form and may result in the immediate termination of the Customer's rights under this agreement, as well as any applicable remedies available under law.
What is the duration of the data license and usage terms? Answer: The data license is valid for 12 months (1 year) for unlimited usage. Customers also have the option to license the data for multiple years. At the end of the first year, Customers can renew the license to maintain continued access.
What happens if the customer misuses the data? Answer: The data can be used without limits for a period of one year or multiple years (depending on the contract tenure); however, Thomson Data actively monitors its usage. If any unusual activity is detected, Thomson Data reserves the right to terminate the account.
How frequently is the data updated? Answer: The data is updated on a quarterly basis and fresh records added on a monthly basis
What is the accuracy rate of the data? Answer: Customers can expect 90% accuracy for all data points, with email accuracy ranging between 85% and 90%. Cell phone data accuracy is around 80%.
What types of information are included in the data? Answer: Thomson Data provides over 70+ data points, including contact details (name, job title, LinkedIn profile, cell number, email address, education, certifications, work experience, etc.), company information, department/team sizes, SIC and NAICS codes, industry classification, technographic detai...
https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy
According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.
Market Dynamics of Social Commerce Market
Key Drivers for Social Commerce Market
Growth of E-Commerce and social media to Increase the Demand Globally
The Social Commerce Market has experienced growth due to increasing penetration of social media. Social media platforms are quickly emerging as vital avenues for businesses to interact with customers, highlight their goods, and increase revenue. Moreover, customers are finding it simpler to find and buy things without ever leaving the app thanks to the direct integration of shopping functions into social media sites like Facebook and Instagram. Furthermore, the expanding user base on social media platforms is generating profitable expansion prospects for the industry as a whole.
Advancements in Technology to Propel Market Growth
The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.
Restraint Factor for the Social Commerce Market
Serious concerns regarding customers' privacy to Limit the Sales
The Social Commerce Market, driven by its rapid rise in the application of social media marketing and advertising strategies. After discovering that social commerce platforms handle significant amounts of sensitive information, including financial and personal data, hackers turn their attention to social networking networks. Any data leak these days has the potential to harm a company's brand as well as cause emotional and financial harm to an individual. Additionally, there is a high likelihood of data misuse. Social commerce businesses stress the importance of keeping proper data security in addition to backing up important data.
Impact of Covid-19 on the Social Commerce Market
The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a rebound in business activities. Introduction of the Social Commerce Market
Social commerce describes online stores that use social media platforms like Facebook, Instagram, and Twitter to market and sell goods and services. The level of consumer interaction with a company's marketing through retweets, likes, and shares determines the effectiveness of a social commerce campaign. Additionally, social media marketers pr...
Our Property Owner Data provides detailed firmographic information, including company size, industry type, asset class experience and contact details, enabling businesses to drive their lead generation efforts, refine targeting strategies, and execute personalized marketing campaigns with precision.
Biscred's Property Owner Database serves as a vital asset for various applications in the commercial real estate industry, including sales prospecting, lead generation, market segmentation, account-based marketing, and customer acquisition. By leveraging our Property Owner Dataset, businesses can identify key decision-makers, nurture relationships, and drive conversions effectively within the commercial real estate sector.
Volume and stats for Biscred's Property Owner Data: - 270,00 companies - 925,000 people - 31 commercial real estate industries - 24 asset class categories - 70% mobile phone number data
Key benefits of our Property Owner Database includes: - Enhanced sales and marketing efficiency - Improved lead quality - Heightened customer engagement - Accelerated revenue growth
The versatility of our Property Owner Dataset extends beyond lead generation, serving as a valuable resource for enhancing sales and marketing efficiency, improving lead quality, increasing customer engagement, and accelerating revenue growth. With accurate and up-to-date contact information at their disposal, businesses gain a competitive edge, enabling them to precisely target their audience, tailor messaging, and deliver compelling offers at the right moment using Biscred's Property Owner Data.
Biscred's Property Owner Database covers the entire commercial real estate industry. It includes B2B email data for every contact. It also includes mobile phone number data. Companies range in size from small businesses to enterprises and include contact LinkedIn Profile Data.
Every contact in Biscred's Property Owner Dataset includes B2B Lead Data such as location, B2B email data, phone number data, LinkedIn profile data and website.
Tag: Prospect Data, Phone Number Data, B2B Email Data, LinkedIn Profile Data, Commercial Real Estate Data, B2B Lead Data, Property Owner Data
Forager.ai's Global B2B Leads Data provides access to 164M validated email addresses and 90M mobile numbers with an industry-leading 95% accuracy rate. Our dataset sees comprehensive refreshes every two weeks, ensuring the highest quality of data for all business needs.
| Volume and Stats |
Access to 164M validated email addresses and 90M mobile numbers, with continuous growth. Unprecedented industry refresh rate of every 2 weeks for each record. First-party data curation, underpinning many leading sales and marketing platforms. Delivery formats: JSONL, PostgreSQL, CSV. | Datapoints |
Over 150+ unique datapoints available! Key fields include Work Email Address, Personal Email Address, Mobile Phone Number, Current Title, Current Company, Work History, Educational Background, Location, Address, and more. Unique linkage data to other social networks or contact data available. | Use Cases |
Sales & Marketing Platforms, Data Vendors, B2B Tech, VCs & PE firms, Marketing Automation, ABM & Intent:
Power your customer experiences with our contact data. Stay updated when professionals change roles, and relay these insights to your customers. Enjoy the benefits of our industry-leading data accuracy. Connect our professional contact data to your existing database, uncovering new connections to other social networks and contact data. Hashed records also available for advertising use-cases. | Delivery Options |
Flat files via S3 or GCP PostgreSQL Shared Database PostgreSQL Managed Database REST API Other options available at request, depending on scale required | Other key features |
150+ Data Fields (available upon request) Free data samples, and evaluation. Tags: B2B Contact Data, Email Data, Direct Dial Data, Sales & Marketing Data, Professional Contacts, Verified Contact Data, People Data, Work Experience History, Education Data, Workforce Intelligence, Identity Resolution, Talent, Candidate Database, Sales Database, Account Based Marketing, Intent Data.
In 2023, digital advertising spending in Europe amounted to 96.9 billion euros, up by over 11 percent compared to the value of 87.2 billion recorded a year earlier. These figures do not include Russia and Belarus. The 2021 market size including the two Eastern European countries stood at 92 billion euros.
Digital is the common thread running through Europe’s advertising patchwork
Europe’s advertising industry is as diverse and multi-faceted as the people it aims to address. But despite vast regional differences regarding technological advances and consumer preferences, there has been a visible trend toward digital advertising activities in recent years. Based on the latest available data, digital accounted for 59 percent of Europe’s total ad spend in 2021, and this share is set to expand even further in the future. Zooming in on Western Europe, one can see that the internet has drawn particularly large chunks of advertising investments recently.
The UK sets the tone for digital advertising in Europe
The United Kingdom is the largest digital ad market in Europe. In 2022, digital ad expenditure in the UK reached an all-time high of 26.1 billion British pounds, up from less than five billion only a decade earlier. Not only that, but this figure also surpassed spending recorded in the four next largest European ad markets collectively. The UK has also been at the forefront of another distinctive trend, namely the shift towards mobile. Reports have indicated that the share of mobile in European digital ad spend currently stands at an estimated 48 percent, whereas investments in mobile ad campaigns already hit the 60-percent mark in the UK in 2021.
What information do you include in your sales and marketing database?
When you buy one of our sales and marketing databases, all records we supply to you hold the below information (where it is available):
-Company name -Address (including town, county and postcode) -Phone number (including area code) -Website address -Company registration number and date of incorporation -Financial information (for example, net worth, turnover band, profit and loss, profit percentage change, sales increase or decrease) -Senior decision maker name -Senior decision maker email address (if we do not have this information, we will provide the next best email for example, a departmental email address) -Top-level market sector and granular industry classification -Standard Industrial Classification (SIC) code -Number of employees (both onsite and nationally) -Premise type and description -Number of branches -Legal status (for example, sole trader, partnership, private limited company)
Why use Metric Central?
There are several marketing database providers out there, but these are the reasons why you should choose us for your prospecting requirements.
The most up to date information on the market: We refresh our database every day, meaning when you buy from us, you will have the most up to date and accurate details, without having to worry about database decay, duplicated records
Reach out directly to the key decision-maker: Unlike some lists which will only give you a generic company email address, we will provide you with the name and details of the company’s key decision-maker, meaning you can directly reach out to the person with purchasing power, without being held back by the company gatekeeper
Buy online and use straightaway: With a lot of companies providing a similar product to ours, you have to reach out to them for a quote before you receive your product. Our sales and marketing database can be bought online and downloaded straight away, meaning you can start reaching out to decision-makers the very same day you buy. We even tell you how many companies your data will contain before you commit to purchasing!
A wide range of contacts: We have contact details for prospective customers across a wide range of different industries meaning no matter what your product or service is, we have your needs covered. Check out our website for a full list of databases we can provide CRM ready data: Our list can be uploaded straight into your CRM system of choice, meaning your sales team can start reaching out to prospective customers immediately.
Competitive pricing: We’re one of the most cost-effective companies on the market, combining a high-quality product with an accessible price point. Decades of experience: With several years of experience in the sales agency, our team at Metric Central is well-equipped to understand your pain points and provide you with the data you need to help you sell your product or service
If you would like to know more about the data services we offer and how we can help you grow your business, please don’t hesitate to get in touch with us today, and one of our experienced team reach out to you with the information you need.
Please note: All data is supplied under legitimate interest. The term of supply is as standard of a 12-month multi licence agreement which allows unlimited postal and telephone communication with 12 cold email sends.
Salient Features of Dentists Email Addresses
So make sure that you don’t find excuses for failing at global marketing campaigns and in reaching targeted medical practitioners and healthcare specialists. With our Dentists Email Leads, you will seldom have a reason not to succeed! So make haste and take action today!
How Can Our Dentists Data Help You to Market to Dentists?
We provide a variety of methods for marketing your dental appliances or products to the top-rated dentists in the United States. Take a glance at some of the available channels:
• Email blast • Marketing viability • Test campaigns • Direct mail • Sales leads • Drift campaigns • ABM campaigns • Product launches • B2B marketing
Data Sources
The contact details of your targeted healthcare professionals are compiled from highly credible resources like: • Websites • Medical seminars • Medical records • Trade shows • Medical conferences
What’s in for you? Over choosing us, here are a few advantages we authenticate- • Locate, target, and prospect leads from 170+ countries • Design and execute ABM and multi-channel campaigns • Seamless and smooth pre-and post-sale customer service • Connect with old leads and build a fruitful customer relationship • Analyze the market for product development and sales campaigns • Boost sales and ROI with increased customer acquisition and retention
Our security compliance
We use of globally recognized data laws like –
GDPR, CCPA, ACMA, EDPS, CAN-SPAM and ANTI CAN-SPAM to ensure the privacy and security of our database. We engage certified auditors to validate our security and privacy by providing us with certificates to represent our security compliance.
Our USPs- what makes us your ideal choice?
At DataCaptive™, we strive consistently to improve our services and cater to the needs of businesses around the world while keeping up with industry trends.
• Elaborate data mining from credible sources • 7-tier verification, including manual quality check • Strict adherence to global and local data policies • Guaranteed 95% accuracy or cash-back • Free sample database available on request
Guaranteed benefits of our Dentists email database!
85% email deliverability and 95% accuracy on other data fields
We understand the importance of data accuracy and employ every avenue to keep our database fresh and updated. We execute a multi-step QC process backed by our Patented AI and Machine learning tools to prevent anomalies in consistency and data precision. This cycle repeats every 45 days. Although maintaining 100% accuracy is quite impractical, since data such as email, physical addresses, and phone numbers are subjected to change, we guarantee 85% email deliverability and 95% accuracy on other data points.
100% replacement in case of hard bounces
Every data point is meticulously verified and then re-verified to ensure you get the best. Data Accuracy is paramount in successfully penetrating a new market or working within a familiar one. We are committed to precision. However, in an unlikely event where hard bounces or inaccuracies exceed the guaranteed percentage, we offer replacement with immediate effect. If need be, we even offer credits and/or refunds for inaccurate contacts.
Other promised benefits
• Contacts are for the perpetual usage • The database comprises consent-based opt-in contacts only • The list is free of duplicate contacts and generic emails • Round-the-clock customer service assistance • 360-degree database solutions
This Food & Grocery dataset offers unparalleled depth and accuracy, providing comprehensive insights into the Puerto Rican market with a strong focus on authentic Hispanic food products and consumer behavior. The data is sourced from a wide range of industry channels, including grocery retailers, distribution networks, and real-time transactional data, ensuring its relevance and precision. This dataset is particularly valuable for businesses seeking to understand niche consumer preferences, offering detailed visibility into product demand, purchasing habits, and market trends within the Hispanic food and grocery sector. It serves as a powerful tool for optimizing decision-making in retail, supply chain management, and marketing strategies.
| Volume and Stats |
Industry records undergo an unmatched refresh every two weeks. Many prominent sales and marketing platforms rely on curating firsthand data.
| Use Cases | 1. Supply Chain Optimization: Improve efficiency by leveraging detailed insights on product demand and delivery patterns. 2. Inventory Management: Streamline stock levels based on real-time data on product performance and consumer purchasing trends. 3. Personalized Marketing: Tailor marketing campaigns to target specific consumer behaviors and preferences within the Hispanic market. 4. Trend Identification: Spot emerging trends in food and grocery consumption to stay ahead of market demands. 5. Retail Strategy: Enhance retail strategies by understanding sales dynamics and customer preferences in Puerto Rico.
This data product integrates seamlessly into broader data solutions, complementing datasets on consumer behavior, retail trends, and market performance, enabling businesses to drive informed decision-making across multiple sectors.
| Delivery Options | Choose from various delivery options such as flat files, databases, APIs, and more, tailored to your needs. JSON, XLS, CSV
| Other key features | Free data samples
Tags: B2B2C Platform, Hispanic Grocers, Authentic Hispanic Food, User Engagement, Latam User Base, Ecommerce Dataset, Mobile Application Insights, User Behavior, User Experiences, Strategic Decisions, Hispanic Food Market Landscape.
In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.