Mobile App Statistics (Apple iOS app store)

The ever-changing mobile landscape is a challenging space to navigate. . The percentage of mobile over desktop is only increasing. Android holds about 53.2% of the smartphone market, while iOS is 43%. To get more people to download your app, you need to make sure they can easily find your app. Mobile app analytics is a great way to understand the existing strategy to drive growth and retention of future user.

With million of apps around nowadays, the following data set has become very key to getting top trending apps in iOS app store. This data set contains more than 7000 Apple iOS mobile application details. The data was extracted from the iTunes Search API at the Apple Inc website. R and linux web scraping tools were used for this study.

Interactive full Shiny app can be seen here( https://multiscal.shinyapps.io/appStore/)

Data collection date (from API); July 2017

Dimension of the data set; 7197 rows and 16 columns

Content:

appleStore.csv

1. "id" : App ID

2. "track_name": App Name

3. "size_bytes": Size (in Bytes)

4. "currency": Currency Type

5. "price": Price amount

6. "rating_count_tot": User Rating counts (for all version)

7. "rating_count_ver": User Rating counts (for current version)

8. "user_rating" : Average User Rating value (for all version)

9. "user_rating_ver": Average User Rating value (for current version)

10. "ver" : Latest version code

11. "cont_rating": Content Rating

12. "prime_genre": Primary Genre

13. "sup_devices.num": Number of supporting devices

14. "ipadSc_urls.num": Number of screenshots showed for display

15. "lang.num": Number of supported languages

16. "vpp_lic": Vpp Device Based Licensing Enabled

appleStore_description.csv

1. id : App ID
2. track_name: Application name
3. size_bytes: Memory size (in Bytes)
4. app_desc: Application description

Acknowledgements

The data was extracted from the iTunes Search API at the Apple Inc website. R and linux web scraping tools were used for this study.

Inspiration

1. How does the App details contribute the user ratings?
2. Try to compare app statistics for different groups?

Reference: R package From github, with devtools::install_github("ramamet/applestoreR")

Licence

Copyright (c) 2018 Ramanathan Perumal

We surveyed 10,208 people from more than 15 countries on their mobile app usage behavior. The countries include USA, China, Japan, Germany, France, Brazil, UK, Italy, Russia, India, Canada, Spain, Australia, Mexico, and South Korea. We asked respondents about: (1) their mobile app user behavior in terms of mobile app usage, including the app stores they use, what triggers them to look for apps, why they download apps, why they abandon apps, and the types of apps they download. (2) their demographics including gender, age, marital status, nationality, country of residence, first language, ethnicity, education level, occupation, and household income (3) their personality using the Big-Five personality traits This dataset contains the results of the survey.

This dataset offers a focused and invaluable window into user perceptions and experiences with applications listed on the Apple App Store. It is a vital resource for app developers, product managers, market analysts, and anyone seeking to understand the direct voice of the customer in the dynamic mobile app ecosystem.

Dataset Specifications:

• Investment: $45.0
• Status: Published and immediately available.
• Category: Ratings and Reviews Data
• Format: Compressed ZIP archive containing JSON files, ensuring easy integration into your analytical tools and platforms.
• Volume: Comprises 10,000 unique app reviews, providing a robust sample for qualitative and quantitative analysis of user feedback.
• Timeliness: Last crawled: (This field is blank in your provided info, which means its recency is currently unknown. If this were a real product, specifying this would be critical for its value proposition.)

Richness of Detail (11 Comprehensive Fields):

Each record in this dataset provides a detailed breakdown of a single App Store review, enabling multi-dimensional analysis:

1. Review Content:

   • review: The full text of the user's written feedback, crucial for Natural Language Processing (NLP) to extract themes, sentiment, and common keywords.
   • title: The title given to the review by the user, often summarizing their main point.
   • isEdited: A boolean flag indicating whether the review has been edited by the user since its initial submission. This can be important for tracking evolving sentiment or understanding user behavior.

2. Reviewer & Rating Information:

   • username: The public username of the reviewer, allowing for analysis of engagement patterns from specific users (though not personally identifiable).
   • rating: The star rating (typically 1-5) given by the user, providing a quantifiable measure of satisfaction.

3. App & Origin Context:

   • app_name: The name of the application being reviewed.
   • app_id: A unique identifier for the application within the App Store, enabling direct linking to app details or other datasets.
   • country: The country of the App Store storefront where the review was left, allowing for geographic segmentation of feedback.

4. Metadata & Timestamps:

   • _id: A unique identifier for the specific review record in the dataset.
   • crawled_at: The timestamp indicating when this particular review record was collected by the data provider (Crawl Feeds).
   • date: The original date the review was posted by the user on the App Store.

Expanded Use Cases & Analytical Applications:

This dataset is a goldmine for understanding what users truly think and feel about mobile applications. Here's how it can be leveraged:

• Product Development & Improvement:

  • Bug Detection & Prioritization: Analyze negative review text to identify recurring technical issues, crashes, or bugs, allowing developers to prioritize fixes based on user impact.
  • Feature Requests & Roadmap Prioritization: Extract feature suggestions from positive and neutral review text to inform future product roadmap decisions and develop features users actively desire.
  • User Experience (UX) Enhancement: Understand pain points related to app design, navigation, and overall usability by analyzing common complaints in the review field.
  • Version Impact Analysis: If integrated with app version data, track changes in rating and sentiment after new app updates to assess the effectiveness of bug fixes or new features.

• Market Research & Competitive Intelligence:

  • Competitor Benchmarking: Analyze reviews of competitor apps (if included or combined with similar datasets) to identify their strengths, weaknesses, and user expectations within a specific app category.
  • Market Gap Identification: Discover unmet user needs or features that users desire but are not adequately provided by existing apps.
  • Niche Opportunities: Identify specific use cases or user segments that are underserved based on recurring feedback.

• Marketing & App Store Optimization (ASO):

  • Sentiment Analysis: Perform sentiment analysis on the review and title fields to gauge overall user satisfaction, pinpoint specific positive and negative aspects, and track sentiment shifts over time.
  • Keyword Optimization: Identify frequently used keywords and phrases in reviews to optimize app store listings, improving discoverability and search ranking.
  • Messaging Refinement: Understand how users describe and use the app in their own words, which can inform marketing copy and advertising campaigns.
  • Reputation Management: Monitor rating trends and identify critical reviews quickly to facilitate timely responses and proactive customer engagement.

• Academic & Data Science Research:

  • Natural Language Processing (NLP): The review and title fields are excellent for training and testing NLP models for sentiment analysis, topic modeling, named entity recognition, and text summarization.
  • User Behavior Analysis: Study patterns in rating distribution, isEdited status, and date to understand user engagement and feedback cycles.
  • Cross-Country Comparisons: Analyze country-specific reviews to understand regional differences in app perception, feature preferences, or cultural nuances in feedback.

This App Store Reviews dataset provides a direct, unfiltered conduit to understanding user needs and ultimately driving better app performance and greater user satisfaction. Its structured format and granular detail make it an indispensable asset for data-driven decision-making in the mobile app industry.

Explore Crawlora's mobile app dataset: 4,109,116 apps across both stores — 1,170,541 on Apple's App Store and 2,938,575 on Google Play. Categories, ratings, install scale, pricing and global availability — with REST API access.

This dataset provides a comprehensive analysis of mobile device usage patterns and user behavior classification. It contains 700 samples of user data, including metrics such as app usage time, screen-on time, battery drain, and data consumption. Each entry is categorized into one of five user behavior classes, ranging from light to extreme usage, allowing for insightful analysis and modeling.

Key Features: - User ID: Unique identifier for each user. - Device Model: Model of the user's smartphone. - Operating System: The OS of the device (iOS or Android). - App Usage Time: Daily time spent on mobile applications, measured in minutes. - Screen On Time: Average hours per day the screen is active. - Battery Drain: Daily battery consumption in mAh. - Number of Apps Installed: Total apps available on the device. - Data Usage: Daily mobile data consumption in megabytes. - Age: Age of the user. - Gender: Gender of the user (Male or Female). - User Behavior Class: Classification of user behavior based on usage patterns (1 to 5).

This dataset is ideal for researchers, data scientists, and analysts interested in understanding mobile user behavior and developing predictive models in the realm of mobile technology and applications. This Dataset was primarily designed to implement machine learning algorithms and is not a reliable source for a paper or article.

These data have been collected and supplied by Huq Ltd. and comprise of records for the period July 2016 to October 2020. The data contain aggregated geolocated activity counts derived from mobile phone app use across Great Britain.

Mobile phone applications seek user’s consent for recording and storing the mobile device’s location when the app is in use. Activity counts are derived from these locations as the sum of distinct devices per grid cell per day. These data can be used as proxy for estimating activity levels and footfall across the UK.

These aggregate data were created from record level data which comprised individual phone IDs, and multiple entries for each mobile device if it is used multiple times for one app or the user accesses multiple apps. Thus, the following data cleaning and aggregation process has been used to create the activity counts:

1. Cleaning: Daily records comprise unique device ID, time-stamp and location of each entry collected by any app. The time-stamp is reformatted as a single daily date attribute.

2. Spatial linkage to OSGB grid: After turning the daily data-frames into spatial objects, the files are joined to the 1km x 1km OSGB grid, and each impression is attributed a grid cell ID corresponding to its latitude and longitude.

3. Creation of activity counts: Activity counts are created following the previous steps by counting the number of unique device IDs per grid cell per date. This removes multiple appearances of the same device (one device may collect multiple impressions through different apps or due to frequent usage). The final activity count corresponds to the number of unique devices within a 1km square for that day.

4. Output: The output comprises cleaned aggregation counts for each grid cell and day

N.B. More detail on how the data was collected and coverage is available if requesting for this detail in your initial application purpose, or if contacting us by email once you have made your initial application and received the form. Applicants would need to sign a non-disclosure agreement before accessing this detail, and such as request will significantly increase the time for data delivery. You can, of course, make a full application for the data without first receiving this collection/ coverage metadata.

Content

These data are provided at 1km x 1km OSGB Grid cells.

Activity counts of 1-10 devices are masked and replaced by “*” in the database, as low counts present potentially identifiable information.

For detailed description of the columns contained within the data, see the Variable Dictionary; and for an overview of the characteristics of the data, see the Data Summary. These files can be downloaded from the bottom of this page.

Quality, Representation and Bias

Excellent quality and coverage for major towns and cities. The data may be less complete for smaller settlements or more rural areas. Data are subject to suppression of potentially disclosive low counts as detailed above. Huq collects data from a varying mix of apps, the identities of which are commercially sensitive. Apps may be added to or deleted from the secure and summary data products over time. This, along with increasing national coverage and mobile phone uptake, results in general increases in apparent activity over the period covered by the data.

The dataset would benefit from comparison with population estimates (e.g. census data) to investigate coverage issues. 2016 data have the highest percentage of suppressed counts, and data suppression generally decreases over time, particularly in metropolitan (Met) areas. Data suppression levels in metropolitan areas generally fall below 50% by 2020.

As of March 2021, YouTube Kids and Facebook Messenger Kids were the mobile apps for children found to collect the largest amount of data from global iOS users. The apps collected a total of 15 data points from each of the examined data types,. Language learning app Lingokids and educational app ABCmouse followed with 10 data points. The type of data that the examined children's apps collected mostoften were contact information and diagnostics.

Children mobile privacy From online education to gaming and social media, children and young users are increasingly active in online environments via mobile devices. In 2021, playing online games and watching YouTube videos figured among the most popular mobile activities for kids worldwide, while less than five in 10 reported using their phones to complete assignments for school. As vulnerable users, children are entitled to institutional protection and lower interference from tech companies. However, mobile apps designed for children still collect data from their young users. As of the beginning of 2022, money management and gaming apps were the app categories found to track the largest number of data segments from children, with 10.1 and 9.3 data points tracked, respectively.

Child proof social media? While the impact of social media on younger users’ development is yet to be fully understood, parents and educators were quick to realize that social media expands the range of dangers children can encounter while being online. In 2021, children in the United States and in the United Kingdom spent an average of 98 minutes per day on TikTok, as well as 83 minutes daily on Snapchat. In the U.S., both Snapchat and TikTok agreed to respect the age limit restrictions set by the Children's Online Privacy Protection Act (COPPA), and while Snapchat discontinued its children-specific Snapkidz app in 2016, TikTok relies on its TikTok Younger Users platform for users younger than 13. Despite the majority of social media services requiring users to be at least 13 years old, a survey conducted in 2021 in the United Kingdom has found that 60 percent of all surveyed kids aged between eight and 11 had their own social media profile.

ChatGPT is no longer a web-first product. Its mobile app crossed 1.1 billion monthly active users in April 2026 and has been downloaded more than 1.9 billion times across iOS and Android since launching in May 2023 — making it one of the most-installed consumer apps of the decade and the only AI product anywhere near that scale. This page tracks how mobile adoption grew, how the install curve has cooled from its 2025 peak even as engagement and revenue climb, how consumer spending inside the app has compounded, and how adoption splits between Apple's App Store and Google Play.

Context

Data-driven models help mobile app designers understand best practices and trends, and can be used to make predictions about design performance and support the creation of adaptive UIs. This paper presents Rico, the largest repository of mobile app designs to date, created to support five classes of data-driven applications: design search, UI layout generation, UI code generation, user interaction modeling, and user perception prediction. To create Rico, we built a system that combines crowdsourcing and automation to scalably mine design and interaction data from Android apps at runtime. The Rico dataset contains design data from more than 9.3k Android apps spanning 27 categories. It exposes visual, textual, structural, and interactive design properties of more than 66k unique UI screens. To demonstrate the kinds of applications that Rico enables, we present results from training an autoencoder for UI layout similarity, which supports query-by-example search over UIs.

Content

Rico was built by mining Android apps at runtime via human-powered and programmatic exploration. Like its predecessor ERICA, Rico’s app mining infrastructure requires no access to — or modification of — an app’s source code. Apps are downloaded from the Google Play Store and served to crowd workers through a web interface. When crowd workers use an app, the system records a user interaction trace that captures the UIs visited and the interactions performed on them. Then, an automated agent replays the trace to warm up a new copy of the app and continues the exploration programmatically, leveraging a content-agnostic similarity heuristic to efficiently discover new UI states. By combining crowdsourcing and automation, Rico can achieve higher coverage over an app’s UI states than either crawling strategy alone. In total, 13 workers recruited on UpWork spent 2,450 hours using apps on the platform over five months, producing 10,811 user interaction traces. After collecting a user trace for an app, we ran the automated crawler on the app for one hour.

Acknowledgements

UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN https://interactionmining.org/rico

Inspiration

The Rico dataset is large enough to support deep learning applications. We trained an autoencoder to learn an embedding for UI layouts, and used it to annotate each UI with a 64-dimensional vector representation encoding visual layout. This vector representation can be used to compute structurally — and often semantically — similar UIs, supporting example-based search over the dataset. To create training inputs for the autoencoder that embed layout information, we constructed a new image for each UI capturing the bounding box regions of all leaf elements in its view hierarchy, differentiating between text and non-text elements. Rico’s view hierarchies obviate the need for noisy image processing or OCR techniques to create these inputs.

This dataset encompasses a wide-ranging collection of Google Play applications, providing a holistic view of the diverse ecosystem within the platform. It includes information on various attributes such as the title, developer, monetization features, images, app descriptions, data safety measures, user ratings, number of reviews, star rating distributions, user feedback, recent updates, related applications by the same developer, content ratings, estimated downloads, and timestamps. By aggregating this data, the dataset offers researchers, developers, and analysts an extensive resource to explore and analyze trends, patterns, and dynamics within the Google Play Store. Researchers can utilize this dataset to conduct comprehensive studies on user behavior, market trends, and the impact of various factors on app success. Developers can leverage the insights derived from this dataset to inform their app development strategies, improve user engagement, and optimize monetization techniques. Analysts can employ the dataset to identify emerging trends, assess the performance of different categories of applications, and gain valuable insights into consumer preferences. Overall, this dataset serves as a valuable tool for understanding the broader landscape of the Google Play Store and unlocking actionable insights for various stakeholders in the mobile app industry.

This comprehensive iOS application reviews dataset contains thousands of authentic user reviews from the Apple App Store in English. The dataset provides valuable insights for app developers, marketers, and researchers studying mobile application performance and user sentiment.

Key Features:

• Real user reviews from popular iOS apps
• Star ratings from 1 to 5 stars
• Review dates and timestamps
• App store URLs and metadata
• User demographics and location data
• App version information
• Review titles and detailed feedback

Applications: Perfect for sentiment analysis, app store optimization, mobile app development research, user experience studies, and competitive analysis. This dataset enables businesses to understand user preferences, identify app improvement opportunities, and develop better mobile applications.

Data Quality: All reviews are genuine user feedback collected from the official Apple App Store, ensuring authenticity and reliability for research and business intelligence purposes. The dataset covers various app categories including fitness, shopping, education, entertainment, and productivity applications.

As of March 2021, Meta apps Facebook and Instagram were the mobile social apps found to collect the largest amount of data from global iOS users, with 32 data points collected across 14 data segments, respectively. Professionals-oriented social platform LinkedIn followed with 26 data points, while social video app TikTok collected 24 data points from iOS users worldwide.

This dataset provides information about 837 mobile applications (apps) published across the whole world to fight the COVID-19 crisis. This information includes: (a) information available in the mobile app stores (Apple App Store and Google Play) between 20/04/2020 and 02/08/2020; (b) complementary information obtained from manual analysis performed until mid-September 2020; and (c) status information about app availability on 28/02/2021, when we last visited the mobile app stores. The dataset is one of the outcomes of the JRC Unit B.6 multi-channel approach to the monitoring and analysis of COVID-19-related mobile apps.

Unlock the power of user feedback with our iOS App Store Reviews Dataset, a comprehensive collection of reviews from thousands of apps across various categories. This robust App Store dataset includes essential details such as app names, ratings, user comments, timestamps, and more, offering valuable insights into user experiences and preferences.

Perfect for app developers, marketers, and data analysts, this dataset allows you to conduct sentiment analysis, monitor app performance, and identify trends in user behavior. By leveraging the iOS App Store Reviews Dataset, you can refine app features, optimize marketing strategies, and elevate user satisfaction.

Whether you’re tracking mobile app trends, analyzing specific app categories, or developing data-driven strategies, this App Store dataset is an indispensable tool. Download the iOS App Store Reviews Dataset today or contact us for custom datasets tailored to your unique project requirements.

Ready to take your app insights to the next level? Get the iOS App Store Reviews Dataset now or explore our custom data solutions to meet your needs.

This dataset provides comprehensive real-time data from Google Play Store. It includes detailed app information, reviews, ratings, download statistics, and more for Android apps and games worldwide. The data covers app attributes like pricing, version history, content rating, size, permissions, and privacy details, as well as user reviews and ratings. Users can leverage this dataset for app market research, competitor analysis, and mobile app intelligence. The API enables real-time access to Play Store's vast app catalog and marketplace data, helping businesses make data-driven decisions about app development, marketing, and positioning. Whether you're conducting market analysis, tracking competitors, or building mobile app tools, this dataset provides current and reliable Play Store data. The dataset is delivered in a JSON format via REST API.

Quantify mobile app popularity and user acquisition by tracking downloads across major app stores, offering insights into market penetration and growth.

This dataset encompasses mobile smartphone application (app) usage, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Use it for measurement, attribution or surveying to understand the why. iOS and Android operating system coverage.

Tie app usage to web and location events using anonymized PanelistID for omnichannel consumer journey understanding.

As COVID-19 continues to spread across the world, a growing number of malicious campaigns are exploiting the pandemic. It is reported that COVID-19 is being used in a variety of online malicious activities, including Email scam, ransomware and malicious domains. As the number of the afflicted cases continue to surge, malicious campaigns that use coronavirus as a lure are increasing. Malicious developers take advantage of this opportunity to lure mobile users to download and install malicious apps. However, besides a few media reports, the coronavirus-themed mobile malware has not been well studied. Our community lacks of the comprehensive understanding of the landscape of the coronavirus-themed mobile malware, and no accessible dataset could be used by our researchers to boost COVID-19 related cybersecurity studies. We make efforts to create a daily growing COVID-19 related mobile app dataset. By the time of mid-November, we have curated a dataset of 4,322 COVID-19 themed apps, and 611 of them are considered to be malicious. The number is growing daily and our dataset will update weekly. For more details, please visit https://covid19apps.github.io This dataset includes the following files: (1) covid19apps.xlsx In this file, we list all the COVID-19 themed apps information, including apk file hashes, released date, package name, AV-Rank, etc. (2)covid19apps.zip We put the COVID-19 themed apps Apk samples in zip files . In order to reduce the size of a single file, we divide the sample into multiple zip files for storage. And the APK file name after the file SHA256. If your papers or articles use our dataset, please use the following bibtex reference to cite our paper: https://arxiv.org/abs/2005.14619 (Accepted to Empirical Software Engineering) @misc{wang2021virus, title={Beyond the Virus: A First Look at Coronavirus-themed Mobile Malware}, author={Liu Wang and Ren He and Haoyu Wang and Pengcheng Xia and Yuanchun Li and Lei Wu and Yajin Zhou and Xiapu Luo and Yulei Sui and Yao Guo and Guoai Xu}, year={2021}, eprint={2005.14619}, archivePrefix={arXiv}, primaryClass={cs.CR} }

As of March 2021, Waze was the mobile GPN navigation app found to collect the largest amount of data from global iOS users, with 21 data points collected across all examined segments. Maps.me collected a total of 20 data points from its users, including five data points on contact information. Hiking and trail GPS map Gaia followed, with 13 data points, respectively.

As of May 2023, product interaction data were the most commonly collected data points, with 94 over the 100 analyzed apps reporting to collect such data. User ID and crash data were collected by by 93 and 92 apps over 100, respectively. Over the 10 leading shopping apps hosted on the Apple App Store, the totality collected precise location, physical address, and payment info.