Samsung held a 20 percent share of the global smartphone market in the first quarter of 2024. Apple followed closely behind, with an overall share of 17 percent.

The changing face of the smartphone market

The make-up of the smartphone market has changed significantly since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, and before the arrival of the iPhone, it was hard for consumers to imagine Nokia becoming a market outsider.

Huawei's rise and fall have had a significant impact on the face of the market. Huawei consistently challenged Apple and Samsung for position at the top of the market, even leading it in the second quarter of 2020. Huawei has not appeared in the top five since the second quarter of 2021, largely as a result of trade restrictions.

RIM’s Blackberry devices stand as an example of the effect large-display touchscreen devices had on the market. Blackberry devices sold on a number of strengths, including a well-designed physical QWERTY keyboard and secure enterprise integration. The Blackberry lost its unique value as touchscreen devices improved, leading to a significant decline in revenue. RIM eventually ceased development of the Blackberry in 2016.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Snapshot img

Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of telecom services and the proliferation of mobile applications. Smartphones have become an integral part of daily life, with consumers using them for various purposes such as communication, entertainment, and productivity. The market is witnessing a surge in mobile phone sales from e-commerce platforms, making it more accessible to a wider audience. 
However, concerns regarding security and privacy with smartphone usage continue to pose challenges. In addition, the market is also witnessing trends such as the integration of mobile phones with data centers, mobile gaming consoles, and autonomous vehicles, providing new opportunities for market growth.

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The emergence of 5G devices and test sites signifies the next phase of network development, promising faster data transfer rates and improved connectivity. Chipmakers play a crucial role in powering the smartphone market, ensuring the production of high-performance components. Handset design continues to evolve, focusing on sleeker forms, larger displays, and longer battery life. The market's size is substantial, with millions of units sold annually, reflecting the ubiquity of smartphones in today's digital world.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Smartphone
  Feature phone


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel segment in the US market caters to consumers who prefer a tangible shopping experience. Approximately two-thirds of consumers prefer purchasing mobile phones from physical retail stores, primarily due to the aging population. Offline distribution channels include independent retailers, multi-brand stores, and exclusive brand outlets. Personal interaction and the ability to test and compare devices before purchasing are significant advantages of offline retail.

Telecom infrastructure development, including 5G technology, enhances the offline buying experience by enabling instant device demos and showcasing the latest AI-powered smartphones. The integration of IoT and e-commerce platforms in offline stores further broadens the shopping experience. Semiconductor shortages and increasing mobile phone production through initiatives like Production-linked Incentives (PLI) continue to fuel the demand for mobile handsets.

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The offline segment was valued at USD 372.00 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with major contributors being China, Japan, India, South Korea, and Indonesia. The expanding urban population and rising disposable income have fueled the demand for smartphones. Telecom infrastructure development and the introduction of budget-centric devices are key growth drivers. Established manufacturers have set up production facilities in China, Taiwan, South Korea, Japan, and India. The market is further propelled by technological advancements such as 5G technology, artificial intelligence, and IoT integration. Semiconductor components, e-commerce, and m-commerce are significant sectors driving market expansion. Consumers increasingly adopt smartphones for digital information access, trade activities, and entertainment.

Mid-range smartphones and 5G devices are popular choices, with chipmakers addressing the semiconductor shortage. Smartphone manufacturers prioritize handset design, Android operating system, and application developers for in-app purchases and IoT applications. 5G deployment and economic development are ongoing, with security architecture, eID, and retailers adapting to the digital society.

Market Dynamics

The smar

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data was reported at 0.000 % in 11 Sep 2023. This stayed constant from the previous number of 0.000 % for 10 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 11 Sep 2023, with 9 observations. The data reached an all-time high of 0.050 % in 07 Sep 2023 and a record low of 0.000 % in 11 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.

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Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data was reported at 0.000 % in 25 Jul 2024. This stayed constant from the previous number of 0.000 % for 24 Jul 2024. Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 25 Jul 2024, with 10 observations. The data reached an all-time high of 0.060 % in 20 Jul 2024 and a record low of 0.000 % in 25 Jul 2024. Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Laos – Table LA.SC.IU: Internet Usage: Device Vendor Market Share.

Barbados Internet Usage: Device Vendor Market Share: Mobile: Sumsung data was reported at 0.000 % in 19 Aug 2024. This stayed constant from the previous number of 0.000 % for 18 Aug 2024. Barbados Internet Usage: Device Vendor Market Share: Mobile: Sumsung data is updated daily, averaging 0.000 % from Aug 2024 (Median) to 19 Aug 2024, with 9 observations. The data reached an all-time high of 0.080 % in 15 Aug 2024 and a record low of 0.000 % in 19 Aug 2024. Barbados Internet Usage: Device Vendor Market Share: Mobile: Sumsung data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Barbados – Table BB.SC.IU: Internet Usage: Device Vendor Market Share.

Snapshot img

Mobile Device Management Market Size 2024-2028

The mobile device management market size is forecast to increase by USD 18.53 billion at a CAGR of 26.01% between 2023 and 2028.

The market is experiencing significant growth due to the increasing use of mobile devices, such as smartphones and tablets, in enterprises. With Bring Your Own Device (BYOD) gaining popularity, securing these devices and ensuring data protection has become a top priority for businesses. Cybersecurity concerns, particularly email encryption, are a major driver for the MDM market. 
Additionally, the availability of cloud-based solutions and open-source MDM options provide cost-effective and flexible alternatives for organizations. Big data is also playing a role in MDM, enabling businesses to gain valuable insights from their mobile device usage and improve overall productivity. In North America, the MDM market is expected to continue its growth trajectory, driven by the region's advanced technology adoption and focus on cybersecurity.

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The market encompasses solutions that enable IT administrators to manage, secure, and monitor various endpoints, primarily focusing on smartphones, tablets, and Chromebooks. The market's growth is driven by the increasing adoption of remote work, bring-your-own-device (BYOD) policies, and the need to protect sensitive data In the telecommunication, healthcare, transportation, and other industries. The global MDM market is experiencing significant expansion due to the increasing complexity of IT environments and the growing importance of data security In the face of regulatory requirements and potential breaches. Cloud-based MDM solutions are gaining popularity due to their ease of implementation, user-friendly interfaces, and automation capabilities.
MDM solutions offer various security features, such as encryption, password protection, remote wipe, tracking, and management, to ensure data security and compliance. These features are essential in today's digital landscape, where IT expertise is increasingly important to mitigate the risks associated with international data transmission and the use of mobile devices In the workplace. Despite the benefits, the implementation of MDM solutions can be time-consuming and costly, requiring significant IT resources. However, the market is expected to bounce back as businesses recognize the long-term value of investing in data security and streamlined IT management. Key trends In the MDM market include the integration of MDM with other IT management solutions, the increasing use of artificial intelligence and machine learning for threat detection and automation, and the emergence of new players In the market.

How is this Mobile Device Management Industry segmented and which is the largest segment?

The MDM industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Large enterprises
  SMEs


Deployment

  On premise
  Cloud based


Device

  Smartphones
  Laptops
  Tablets
  Others


Solution

  Software
  Service


Geography

  APAC

    China
    Japan


  Europe

    Germany
    UK


  North America

    US


  South America



  Middle East and Africa

By End-user Insights

The large enterprises segment is estimated to witness significant growth during the forecast period.

In today's business landscape, mobile devices have become an integral part of enterprise operations, leading to a growing demand for Mobile Device Management (MDM) solutions. Large enterprises, in particular, require centralized control over their vast networks of employee-owned and corporate-issued devices. MDM solutions offer IT departments the ability to manage and monitor these devices remotely, ensuring adherence to corporate security policies, encryption, and multi-factor authentication. This is crucial for multinational corporations with offices worldwide. MDM solutions also provide essential security features such as password protection, remote wipe, tracking, and management of policies. Compliance with regulatory requirements like HIPAA, GDPR, and PCI DSS is simplified through MDM solutions.

IT administrators can automate various tasks, reducing complexity and the need for extensive IT expertise. User-friendly interfaces and scalability make MDM solutions accessible to both large enterprises and Small and Medium-sized Enterprises (SMEs). Cloud-based deployment and on-premise deployment options offer flexibility in terms of security and control. MDM solutions are essential for managing the productivity of laptops, smartphones, and tablets running on Android, iOS, and other platfo

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Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data was reported at 0.000 % in 01 May 2024. This stayed constant from the previous number of 0.000 % for 30 Apr 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 01 May 2024, with 9 observations. The data reached an all-time high of 0.080 % in 27 Apr 2024 and a record low of 0.000 % in 01 May 2024. Malawi Internet Usage: Device Vendor Market Share: Mobile: Amazon data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Device Vendor Market Share.

Jamaica Internet Usage: Device Vendor Market Share: Mobile: Fujitzu data was reported at 0.000 % in 07 Nov 2024. This stayed constant from the previous number of 0.000 % for 06 Nov 2024. Jamaica Internet Usage: Device Vendor Market Share: Mobile: Fujitzu data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 07 Nov 2024, with 17 observations. The data reached an all-time high of 0.130 % in 03 Nov 2024 and a record low of 0.000 % in 07 Nov 2024. Jamaica Internet Usage: Device Vendor Market Share: Mobile: Fujitzu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Device Vendor Market Share.

Uganda Internet Usage: Device Vendor Market Share: Mobile: Philips data was reported at 0.000 % in 21 May 2024. This stayed constant from the previous number of 0.000 % for 20 May 2024. Uganda Internet Usage: Device Vendor Market Share: Mobile: Philips data is updated daily, averaging 0.000 % from May 2024 (Median) to 21 May 2024, with 9 observations. The data reached an all-time high of 0.090 % in 17 May 2024 and a record low of 0.000 % in 21 May 2024. Uganda Internet Usage: Device Vendor Market Share: Mobile: Philips data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Uganda – Table UG.SC.IU: Internet Usage: Device Vendor Market Share.

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