OAN helps you reach gamers across the world. Our gaming audience data offers categorized audience segments into gamer behavior and gaming trends. This powerful dataset provides a deep understanding of the gaming industry by delivering unique categories such as: demography, interest, hardware, spenders, genres and titles, e-sports fans and players.

By understanding this data, businesses can make data-driven decisions to optimize their marketing strategies, game development, and monetization efforts.

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through the last 30 days. There are also gamer audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Furthermore, we offer segments for: - Virtual Reality - Interest in Gaming Subscriptions - Payments - Micropayments - Devices and Platforms.

We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Themes (e.g. Historical), which are definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Gaming audience data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl

How you can use our data?

There are two main areas where you can use our data: - Marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. - Ad tech companies Enriching 1st party data or using our raw data by your own data science team.

Global Cloud Mobile Backend as a Service (BaaS) Market size was $3.0 Billion in 2022 and is slated to hit $7.3 Billion by the end of 2030 with a CAGR of nearly 24.1%.

NoSQL Database Market size was valued at USD 7.43 Billion in 2024 and is projected to reach USD 60 Billion by 2031, growing at a CAGR of 30% during the forecast period from 2024 to 2031.

Global NoSQL Database Market Drivers

Big Data Management: The exponential growth of unstructured and semi-structured data necessitates flexible and scalable database solutions. Cloud Computing Adoption: The shift towards cloud-based applications and infrastructure is driving demand for NoSQL databases. Real-time Analytics: NoSQL databases excel at handling real-time data processing and analytics, making them suitable for applications like IoT and fraud detection.

Global NoSQL Database Market Restraints

Complexity and Management Challenges: NoSQL databases can be complex to manage and require specialized skills. Lack of Standardization: The absence of a standardized NoSQL query language can hinder data integration and migration.

Snapshot img

Casino Gaming Market Size 2025-2029

The casino gaming market size is forecast to increase by USD 45.9 billion at a CAGR of 3.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing spending capability of customers. This trend is fueled by the rising disposable income and the growing popularity of casino games, both online gambling and offline. Another key driver is the increasing use of social media marketing by casinos to attract and engage customers. This digital marketing strategy allows casinos to reach a larger audience and build stronger relationships with their customer base. However, the market is not without challenges. One major obstacle is the difficulties in securing online payments. With the rise of cybercrime and data breaches, consumers are increasingly concerned about the safety of their financial information when making online transactions.
Casinos must invest in robust security measures to protect their customers' data and build trust. Additionally, the regulatory landscape is becoming more complex, with stricter regulations being imposed on the gaming industry in various regions. Companies must stay abreast of these changes and adapt their business models accordingly to remain competitive. In land-based casinos, the experience is htighlighted hrough elements such as sound design, ambient lighting, and game design. To capitalize on market opportunities and navigate challenges effectively, casino operators must focus on providing a secure and engaging gaming experience, leveraging digital marketing strategies, and complying with regulatory requirements.

What will be the Size of the Casino Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In the dynamic market, brand reputation plays a pivotal role in attracting and retaining players. Esports betting and skill-based games have emerged as popular trends, necessitating innovative casino design and user interface (UI) enhancements. Gambling regulations continue to shape market dynamics, influencing the adoption of lottery systems and employee management strategies. Interactive gaming experiences, driven by advanced game mechanics, are a key focus for casinos, with sound design and interior design also crucial for creating engaging atmospheres. Pay-per-click (PPC) advertising and social media marketing are essential tools for reaching new audiences, while behavioral targeting and public relations help engage existing players.

Sustainability initiatives and cost optimization strategies are becoming increasingly important for casino operators, ensuring long-term success in the competitive landscape. Sports betting and social casino games continue to dominate the market, with community outreach and digital marketing efforts essential for staying ahead. Casino operators invest in staff training and UX/UI design to provide superior customer experiences. Blockchain technology underpins secure financial transactions and adds transparency to game outcomes.

How is this Casino Gaming Industry segmented?

The casino gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Land-based casino gaming
  Online casino gaming


Product

  Slot machines
  Lottery ticket machines
  Electronic roulette
  Multiplayer game stations
  Gaming servers


End-user

  High rollers
  Casual gamblers
  Tourists local
  Residents


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The Land-based casino gaming segment is estimated to witness significant growth during the forecast period. In the dynamic market, various elements engage and captivate players both online and offline. Player protection is prioritized through anti-money laundering (AML) measures, database management, and responsible gambling initiatives. Progressive jackpots and tournament management add excitement, while machine learning and game certification ensure fairness and security. Casino software developers continuously innovate, introducing live dealer games, mobile gaming, and even augmented reality casinos. Contactless payments, cashless gaming, and biometric authentication streamline transactions.

Data analytics and facial recognition enhance the customer experience, while game development incorporates artificial intelligence (AI) and multiplier features. Online casinos, with their convenience and accessibility, have rised in popularity. Surveillance systems, fraud prevention, and self

A global consumer survey conducted in March 2024 found that 18 percent of respondents were more likely to buy a video game if it was advertised as a collector or limited edition. However, 45 percent of respondents stated that they were not interested in limited edition releases.

NoSQL Market was valued at USD 10.23 billion in 2023 and is expected to reach USD 24.21 billion by 2029 with a CAGR of 15.27% during the forecast period.