The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

Global Cloud Mobile Backend as a Service (BaaS) Market size was $3.0 Billion in 2022 and is slated to hit $7.3 Billion by the end of 2030 with a CAGR of nearly 24.1%.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The app analytics market, valued at $7.29 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 21.09% from 2025 to 2033. This surge is driven by several key factors. The increasing adoption of mobile applications across diverse industries, coupled with the rising need for businesses to understand user behavior and optimize app performance, fuels the demand for sophisticated analytics solutions. Furthermore, advancements in data analytics technologies, including artificial intelligence (AI) and machine learning (ML), are enabling more insightful and actionable data analysis, further propelling market expansion. The diverse application of app analytics across marketing/advertising, revenue generation, and in-app performance monitoring across various sectors like BFSI, e-commerce, media, travel and tourism, and IT and telecom significantly contributes to this growth. The market is segmented by deployment (mobile apps and website/desktop apps) and end-user industry, with mobile app analytics currently dominating due to the widespread adoption of smartphones. The competitive landscape is characterized by a mix of established technology giants like Google and Amazon alongside specialized app analytics providers like AppsFlyer and Mixpanel. These companies are continuously innovating, integrating new technologies, and expanding their product offerings to cater to the evolving needs of businesses. While the North American market currently holds a significant share, the Asia-Pacific region is expected to witness substantial growth in the coming years driven by increasing smartphone penetration and digitalization initiatives. However, factors like data privacy concerns and the rising complexity of integrating various analytics tools could pose challenges to market growth. Nonetheless, the overall outlook for the app analytics market remains positive, indicating substantial opportunities for players across the value chain. Recent developments include: June 2024 - Comscore and Kochava unveiled an innovative performance media measurement solution, providing marketers with enhanced insights. This cutting-edge cross-screen solution empowers marketers to understand better how linear TV ad campaigns impact both online and offline actions. By integrating Comscore’s Exact Commercial Ratings (ECR) data with Kochava’s sophisticated marketing mix modeling, the solution facilitates the measurement of crucial metrics, including mobile app activities (such as installs and in-app purchases) and website interactions., June 2024 - AppsFlyer announced its integration of the Data Collaboration Platform with Start.io, an omnichannel advertising platform that focuses on real-time mobile audiences for publishers. Through this collaboration, businesses leveraging the AppsFlyer Data Collaboration Platform can merge their Start.io data with campaign metrics and audience insights, creating a more comprehensive dataset for precise audience targeting.. Key drivers for this market are: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Potential restraints include: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Notable trends are: Media and Entertainment Industry Expected to Capture Significant Share.

Marketing Analytics Market Outlook

According to our latest research, the global marketing analytics market size in 2024 stands at USD 5.8 billion, demonstrating robust momentum driven by the increasing adoption of data-driven decision-making across industries. The market is projected to register a CAGR of 13.2% from 2025 to 2033, reaching an estimated market size of USD 17.1 billion by 2033. This accelerated growth is primarily attributed to the proliferation of digital channels, the surge in big data, and the imperative for organizations to achieve higher ROI from their marketing investments. The marketing analytics market is evolving rapidly, with advanced analytics tools enabling businesses to gain actionable insights, optimize campaigns, and enhance customer engagement across diverse sectors.

One of the most significant growth factors for the marketing analytics market is the exponential increase in data generation from multiple digital touchpoints. The rise of omnichannel marketing strategies has resulted in vast and complex datasets, encompassing customer interactions from social media, websites, mobile applications, and email campaigns. Businesses are increasingly leveraging marketing analytics solutions to aggregate, process, and analyze this data in real time, gaining deeper insights into customer behavior, preferences, and purchase patterns. The ability to transform raw data into actionable intelligence is empowering marketers to personalize campaigns, improve targeting accuracy, and maximize conversion rates, thereby fueling the demand for sophisticated analytics platforms.

Another critical driver is the growing emphasis on measuring marketing effectiveness and optimizing marketing spend. As organizations face mounting pressure to justify marketing budgets and demonstrate tangible ROI, marketing analytics tools have become indispensable. These solutions enable marketers to track key performance indicators (KPIs), attribute revenue to specific channels, and identify underperforming campaigns. The integration of artificial intelligence and machine learning into marketing analytics platforms is further enhancing predictive capabilities, allowing businesses to forecast trends, automate campaign adjustments, and refine customer segmentation. This technological evolution is driving widespread adoption across both large enterprises and small and medium businesses.

The surge in regulatory requirements and data privacy concerns is also shaping the marketing analytics market. With the implementation of stringent data protection regulations such as GDPR and CCPA, organizations are compelled to adopt analytics solutions that ensure compliance while maintaining data integrity and security. Modern marketing analytics platforms are incorporating advanced data governance features, encryption, and anonymization techniques, enabling businesses to harness the power of analytics without compromising customer trust. This focus on compliance, coupled with the increasing need for transparency in marketing practices, is accelerating the adoption of analytics tools across regulated industries such as BFSI and healthcare.

Regionally, North America dominates the marketing analytics market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is at the forefront due to the presence of major analytics vendors, high digital adoption, and substantial marketing expenditure by enterprises. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by rapid digital transformation, expanding e-commerce ecosystems, and increasing investments in marketing technology. Latin America and the Middle East & Africa are also witnessing steady growth as organizations in these regions recognize the strategic value of data-driven marketing.

Component Analysis

The marketing analytics market is segmented by component into software and services, each playing a vital role in the overall ecosystem. The software segment dominates th

By 2034, the Open Source Database Market is expected to reach a valuation of USD 63.48 billion, expanding at a healthy CAGR of 15.8%.

The Thailand mobile payments market is experiencing robust growth, projected to reach a significant value by 2033. A compound annual growth rate (CAGR) of 14% from 2019 to 2024 indicates a strong upward trajectory, driven by increasing smartphone penetration, rising internet usage, and a growing preference for cashless transactions among Thai consumers. Key drivers include government initiatives promoting digital financial inclusion, the expansion of mobile network infrastructure, and the widespread adoption of mobile wallets by both businesses and individuals. The market is segmented by payment type, with proximity payments and remote payments representing distinct categories. Major players like Grab, True Money, and leading banks like KASIKORNBANK are actively competing in this dynamic landscape, fostering innovation and competition. The convenience and security offered by mobile payment systems are attracting a broad user base, pushing the market towards further expansion. While challenges such as cybersecurity concerns and digital literacy gaps exist, the overall growth trajectory remains positive, indicating substantial potential for investors and businesses operating within the Thai mobile payments sector. The continued growth of e-commerce in Thailand further accelerates the adoption of mobile payment solutions. Consumers are increasingly embracing the speed, convenience, and security of mobile transactions for both online and offline purchases. This trend is fueled by younger demographics who are digitally savvy and comfortable using mobile technology for financial transactions. Furthermore, the integration of mobile payments with various loyalty programs and rewards systems enhances user engagement and incentivizes continued usage. The government's focus on developing robust digital infrastructure and promoting financial inclusion plays a critical role in supporting this growth. While the competitive landscape is intense, the market offers opportunities for both established players and emerging fintech companies to innovate and capture market share. This includes the development of specialized solutions targeting specific consumer segments and the integration of mobile payments with other financial services. This report provides a detailed analysis of the dynamic Thailand mobile payments industry, covering the period from 2019 to 2033. It leverages a robust data set, encompassing historical data (2019-2024), the base year (2025), and a comprehensive forecast (2025-2033), to offer actionable insights into this rapidly evolving market. We analyze key players like LINE Corporation, Grab, True Money Co Ltd, and Prompt Pay Ltd, alongside emerging fintech disruptors, to provide a complete picture of the competitive landscape. The report uses high-search-volume keywords such as "Thailand mobile payments market size," "Thailand mobile wallet adoption," and "Thailand fintech trends" to ensure maximum visibility. Recent developments include: April 2023: Shopee has announced that ShopeePay is Available in Thailand as a payment method to buy Apple services, such as the app store, icloud storage, etc. Customers can use their Shopee Pay account to pay for things like Apple Music, Oscar TV apps, iTunes store purchases, etc. Adding a mobile wallet as an Apple ID payment method offers a new and more convenient way for payments with Apple services while allowing you to make one-tap purchases on products like iPhone, iPad, or Mac without using your credit card., November 2022: Google Pay and Wallet have launched in Thailand as the pandemic has filled a fear of cash across every customer, and while contactless payment options were widely available and used in other countries, Thailand can also have a boarding pass stored in Google Wallet so that you don't need to carry paper passes when flying, which makes it slightly more convenient.. Key drivers for this market are: Thailand's emerging e-commerce market is expected to grow by double digits., Internet Penetration Witnessing a Significant Growth in the Thailand Mobile Payments Market. Potential restraints include: Integration issues with traditional systems, Data quality and accuracy issues. Notable trends are: Proximity Payment to Witness the Growth.

Global Electrical Estimating Software Market to grow from US$ 2.07 Billion in 2023 to US$ 5.60 Billion by 2032, CAGR 10.45%.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

NoSQL Database Market size was valued at USD 7.43 Billion in 2024 and is projected to reach USD 60 Billion by 2031, growing at a CAGR of 30% during the forecast period from 2024 to 2031.

Global NoSQL Database Market Drivers

Big Data Management: The exponential growth of unstructured and semi-structured data necessitates flexible and scalable database solutions. Cloud Computing Adoption: The shift towards cloud-based applications and infrastructure is driving demand for NoSQL databases. Real-time Analytics: NoSQL databases excel at handling real-time data processing and analytics, making them suitable for applications like IoT and fraud detection.

Global NoSQL Database Market Restraints

Complexity and Management Challenges: NoSQL databases can be complex to manage and require specialized skills. Lack of Standardization: The absence of a standardized NoSQL query language can hinder data integration and migration.

Anomaly Detection Service Market Outlook

The anomaly detection service market size is poised for substantial growth, with its valuation estimated at USD 4.5 billion in 2023 and projected to reach USD 12.8 billion by 2032, reflecting a robust CAGR of 12.4% during the forecast period. The exponential growth trajectory of this market is underpinned by several critical factors, including the increasing reliance on data-driven decision-making across industries, the rising sophistication of cyber threats, and the need for real-time monitoring and analysis. The growing integration of advanced technologies such as artificial intelligence and machine learning in anomaly detection solutions is further catalyzing market expansion by enhancing accuracy and reducing false positives.

One of the primary growth drivers of the anomaly detection service market is the escalating volume of data generated across diverse sectors. With the proliferation of IoT devices, mobile applications, and digital platforms, industries are inundated with massive datasets that require real-time analysis to derive actionable insights. Anomaly detection services provide the capability to sift through vast amounts of data to identify irregular patterns and potential threats, enabling organizations to act swiftly and mitigate risks. Additionally, the increasing focus on enhanced customer experiences and operational efficiency is propelling businesses to invest in robust anomaly detection solutions that ensure seamless operations and prevent disruptions.

The mounting frequency and complexity of cyberattacks have significantly contributed to the demand for advanced anomaly detection services. As cybercriminals employ more sophisticated methods to breach security systems, traditional security measures are often inadequate. Anomaly detection services, leveraging machine learning and artificial intelligence, can detect unusual patterns and deviations from normal behavior, thus providing an additional layer of security against cyber threats. Furthermore, regulatory requirements mandating data protection and privacy have compelled organizations to adopt anomaly detection solutions to comply with standards and safeguard sensitive information, driving further market growth.

Technological advancements and innovations in the field of artificial intelligence and big data analytics are playing a pivotal role in shaping the anomaly detection service market. These technologies enable the development of more refined and accurate detection models that can process and analyze data in real time. The integration of AI and ML algorithms not only increases the precision of anomaly detection but also helps in predicting future anomalies, thereby allowing organizations to take pre-emptive measures. The ability to customize and scale solutions according to specific organizational needs is another factor that is attracting enterprises towards investing in anomaly detection services.

The regional outlook for the anomaly detection service market is characterized by significant variations in growth rates and adoption patterns across different geographies. North America remains a dominant region due to the early adoption of cutting-edge technologies, a strong emphasis on cybersecurity, and substantial investments in IT infrastructure. Europe is also witnessing steady growth, driven by stringent regulatory norms and the increasing focus on safeguarding digital assets. Meanwhile, the Asia Pacific region is anticipated to exhibit the highest CAGR over the forecast period, fueled by rapid digital transformation, expanding IT and telecommunications sectors, and increasing awareness about the importance of cybersecurity in emerging economies.

Component Analysis

In the anomaly detection service market, the component segmentation into software and services encapsulates a dynamic aspect of market growth. The software segment is witnessing a significant surge in demand as organizations increasingly seek sophisticated tools capable of real-time anomaly detection. These software solutions, often powered by AI and ML algorithms, facilitate the seamless integration of data from various sources, enhancing overall system efficiency. The burgeoning need for customizable and scalable solutions that can be tailored to specific industry requirements positions the software segment as a pivotal growth driver in the anomaly detection landscape.

On the other hand, the services segment is equally pivotal,

The global low code development market is approximated at a value of US$ 22.5 billion in 2024 and is calculated to increase at a CAGR of 26.8% to reach US$ 241.9 billion by the end of 2034.

Country-wise Analysis

Category-wise Analysis

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Insurance Software Market Size 2025-2029

The insurance software market size is forecast to increase by USD 9.87 billion, at a CAGR of 9.3% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by increasing government regulations mandating insurance coverage in developing countries and the integration of wearables into customer engagement metrics for life insurance. These trends reflect a growing emphasis on risk management and personalized customer experiences. However, the market also faces challenges, including a tightening regulatory environment for insurance players. Compliance with evolving regulations is essential to maintain market position and mitigate potential penalties. Additionally, the integration of wearables presents opportunities for more accurate risk assessment and personalized pricing, but also raises concerns around data privacy and security.
To capitalize on market opportunities and navigate challenges effectively, insurance providers must stay informed of regulatory changes and invest in robust data security measures. By embracing technology and adapting to regulatory requirements, insurers can enhance their offerings and build stronger relationships with customers.

What will be the Size of the Insurance Software Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape. Entities reporting and analytics, user experience (UX), regulatory reporting, integration APIs, database management, machine learning (ML), data security, cloud computing, data privacy, sales management, and various other components are increasingly integrated to offer comprehensive solutions. Policy issuance, customer portals, document management, and broker management are seamlessly integrated into the policy lifecycle, enabling efficient and effective operations. Predictive analytics, microservices architecture, and agile development are transforming the industry, allowing insurers to make data-driven decisions and respond quickly to market trends. User interface (UI) and mobile applications are essential for enhancing the customer experience, while API integrations and sales force automation streamline internal processes.

Actuarial modeling, billing systems, quality assurance (QA), commission management, and premium calculation are crucial for accurate risk assessment and pricing. Data analytics, claims management, reporting & analytics, and machine learning (ML) are at the forefront of innovation, enabling insurers to detect fraud, process claims efficiently, and gain valuable insights from vast amounts of data. Data security, cloud computing, and data privacy are paramount in ensuring the protection of sensitive information. The ongoing evolution of the market reflects the industry's commitment to meeting the ever-changing needs of customers and regulatory requirements. The integration of these advanced technologies and processes will continue to reshape the market, offering new opportunities for growth and efficiency.

How is this Insurance Software Industry segmented?

The insurance software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud-based


Type

  Life insurance
  Accident and health insurance
  Property and casualty insurance
  Others


End-user

  Insurance companies
  Agencies
  Brokers


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the adoption of advanced technologies such as predictive analytics, microservices architecture, and artificial intelligence (AI) in policy administration, claims management, and risk management. Customer portals and document management systems facilitate seamless interaction between insurers and policyholders, enhancing the user experience (UX). Policy issuance and renewal management are streamlined through API integrations and agile development, enabling real-time processing. Mobility is a key trend, with insurers developing mobile applications to cater to the growing demand for on-the-go access to insurance services. Data analytics and regulatory reporting are essential components, ensuring compliance with industry regulations and providing valuable insights for strategic decision-making.

Policy lifecycle

NoSQL Market was valued at USD 10.23 billion in 2023 and is expected to reach USD 24.21 billion by 2029 with a CAGR of 15.27% during the forecast period.

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The number of mobile broadband connections in Europe was forecast to continuously increase between 2024 and 2029 by in total 111.4 million connections (+11.44 percent). After the fifteenth consecutive increasing year, the number of connections is estimated to reach 1.1 billion connections and therefore a new peak in 2029. Notably, the number of mobile broadband connections of was continuously increasing over the past years.Mobile broadband connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of mobile broadband connections in countries like Australia & Oceania and North America.

The smartphone penetration in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 6.4 percentage points. According to this forecast, in 2029, the penetration will have decreased for the fourth consecutive year to 65.75 percent. The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Laos and Malaysia.

The population share with mobile internet access in New Zealand was forecast to continuously increase between 2024 and 2029 by in total 0.4 percentage points. The mobile internet penetration is estimated to amount to 95.06 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Australia and Fiji.