The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

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Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Abstract

To better understand the impact of the shock induced by the COVID-19 pandemic on Tunisia and assess the policy responses in a rapidly changing context, reliable data is imperative, and the need to resort to a dynamic data collection tool at a time when countries in the region are in a state of flux cannot be overstated. The COVID-19 MENA Monitor Survey was led by the Economic Research Forum (ERF) to provide data for researchers and policy makers on the socio-economic and labor market impact of the global COVID-19 pandemic on households. The ERF COVID-19 MENA Monitor Survey is constructed using a series of short panel phone surveys that are conducted approximately every two months, covering topics such as demographic and household characteristics, education and children, labor market status, income, social safety net, employment and unemployment detection, employment characteristics, and social distancing. In addition to the survey's panel design, which will permit the study of various phenomena over time, the survey also takes into account the key demographic and socio-economic characteristics of each country in the questionnaires' design to understand the different distributional consequences of the impact of COVID-19 and responses to it. This design allows further study of the effect of the pandemic on different vulnerable groups including women, informal and irregular workers, low skilled workers, and youth. The ERF COVID-19 MENA Monitor Survey is a wide-ranging, nationally representative panel survey.Wave 3 of this dataset was collected in April 2021, harmonized by the Economic Research Forum (ERF) and is featured as data for Household/Individual. The survey is in the process of further expansion to include other waves.

The harmonization was designed to create comparable data that can facilitate cross-country and comparative research between other Arab countries (Egypt, Morocco, Jordan, and Sudan). All the COVID-19 MENA Monitor surveys incorporate similar survey designs, with data on households and individuals within those households.

Geographic coverage

National

Analysis unit

Household and Individuals

Universe

The survey covered a national random sample of mobile phone users aged 18-64.

Kind of data

Sample survey data [ssd]

Sampling procedure

The sample universe for the household survey was mobile phone users aged 18-64. Random digit dialing (RDD), within the range of valid numbers, was used, with up to three attempts if a phone number was not picked up/answered, was disconnected or busy, or picked up but could not complete the interview at that time. Samples were stratified by country-specific market shares of mobile operators. The sample is designed to cover at least 2000 unique households and individuals. A question is included in the survey for the number of phone numbers within the household to weight appropriately. Further weighting of the household and individual samples was done to reflect the demographic composition of the population as obtained by the most recent publicly available data with individual phone ownership and relevant demographic and labour market characteristics. In the individual interview, respondents who are employers or self-employed were asked to respond to either the household enterprise or farmer modules. For follow-up waves, previous wave respondents were recontacted if they consented to follow-up in the previous wave. Up to three attempts were used, including contacting second and family/friend numbers, if provided in wave one, on the third call. If the individual could not be reached or refused, a refresher individual was added to the sample in their place, randomly selected as with base wave respondents. All the respondents who consented to follow up in the prior wave were contacted in order to include them in the subsequent wave. Households are be followed up every two months up to a total of four interviews. Interviews are conducted by experienced survey research or polling firms in each country using computer-assisted telephone interviewing (CATI) techniques.

Mode of data collection

Computer Assisted Telephone Interview [cati]

Samsung held a ** percent share of the global smartphone market in the first quarter of 2024. Apple followed closely behind, with an overall share of ** percent. The changing face of the smartphone market The make-up of the smartphone market has changed significantly since 2009. Nokia used to lead the industry with almost ** percent of the smartphone market share in 2007, and before the arrival of the iPhone, it was hard for consumers to imagine Nokia becoming a market outsider. Huawei's rise and fall have had a significant impact on the face of the market. Huawei consistently challenged Apple and Samsung for position at the top of the market, even leading it in the second quarter of 2020. Huawei has not appeared in the top five since the second quarter of 2021, largely as a result of trade restrictions. RIM’s Blackberry devices stand as an example of the effect large-display touchscreen devices had on the market. Blackberry devices sold on a number of strengths, including a well-designed physical QWERTY keyboard and secure enterprise integration. The Blackberry lost its unique value as touchscreen devices improved, leading to a significant decline in revenue. RIM eventually ceased development of the Blackberry in 2016.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The smartphone penetration in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.9 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 89.83 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like the Americas and North America.

The number of mobile broadband connections in Europe was forecast to continuously increase between 2024 and 2029 by in total 111.4 million connections (+11.44 percent). After the fifteenth consecutive increasing year, the number of connections is estimated to reach 1.1 billion connections and therefore a new peak in 2029. Notably, the number of mobile broadband connections of was continuously increasing over the past years.Mobile broadband connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of mobile broadband connections in countries like Australia & Oceania and North America.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+***** percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

China is leading the ranking by number of smartphone users, recording ****** million users. Following closely behind is India with ****** million users, while Seychelles is trailing the ranking with **** million users, resulting in a difference of ****** million users to the ranking leader, China. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).