This dataset offers a comprehensive overview of the iPhone's journey in the global smartphone market from 2010 to 2024 . It includes:

📊 Number of iPhone Users: Total users worldwide and within the USA. 📈 Sales Figures: Yearly iPhone sales data. 🏆 Market Share: Comparison of iOS and Android market shares across years. This dataset is perfect for:

Market forecasting and trend analysis. Competitive landscape studies between iOS and Android. Consumer behavior research in the tech industry. Whether you're a data scientist, market analyst, or tech enthusiast, this dataset provides valuable insights to support your research and projects.

Samsung held a 20 percent share of the global smartphone market in the first quarter of 2024. Apple followed closely behind, with an overall share of 17 percent.

The changing face of the smartphone market

The make-up of the smartphone market has changed significantly since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, and before the arrival of the iPhone, it was hard for consumers to imagine Nokia becoming a market outsider.

Huawei's rise and fall have had a significant impact on the face of the market. Huawei consistently challenged Apple and Samsung for position at the top of the market, even leading it in the second quarter of 2020. Huawei has not appeared in the top five since the second quarter of 2021, largely as a result of trade restrictions.

RIM’s Blackberry devices stand as an example of the effect large-display touchscreen devices had on the market. Blackberry devices sold on a number of strengths, including a well-designed physical QWERTY keyboard and secure enterprise integration. The Blackberry lost its unique value as touchscreen devices improved, leading to a significant decline in revenue. RIM eventually ceased development of the Blackberry in 2016.

Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data was reported at 0.000 % in 25 Jul 2024. This stayed constant from the previous number of 0.000 % for 24 Jul 2024. Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 25 Jul 2024, with 10 observations. The data reached an all-time high of 0.060 % in 20 Jul 2024 and a record low of 0.000 % in 25 Jul 2024. Laos Internet Usage: Device Vendor Market Share: Mobile: Orbic data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Laos – Table LA.SC.IU: Internet Usage: Device Vendor Market Share.

Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data was reported at 0.000 % in 11 Sep 2023. This stayed constant from the previous number of 0.000 % for 10 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 11 Sep 2023, with 9 observations. The data reached an all-time high of 0.050 % in 07 Sep 2023 and a record low of 0.000 % in 11 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

Malawi Internet Usage: Device Vendor Market Share: Mobile: MyPhone data was reported at 0.000 % in 10 Apr 2025. This stayed constant from the previous number of 0.000 % for 09 Apr 2025. Malawi Internet Usage: Device Vendor Market Share: Mobile: MyPhone data is updated daily, averaging 0.000 % from Feb 2025 (Median) to 10 Apr 2025, with 18 observations. The data reached an all-time high of 0.060 % in 24 Feb 2025 and a record low of 0.000 % in 10 Apr 2025. Malawi Internet Usage: Device Vendor Market Share: Mobile: MyPhone data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Device Vendor Market Share.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Samoa Internet Usage: Device Vendor Market Share: Mobile: Sumsung data was reported at 0.000 % in 11 Feb 2025. This stayed constant from the previous number of 0.000 % for 10 Feb 2025. Samoa Internet Usage: Device Vendor Market Share: Mobile: Sumsung data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 11 Feb 2025, with 199 observations. The data reached an all-time high of 2.330 % in 04 Nov 2024 and a record low of 0.000 % in 11 Feb 2025. Samoa Internet Usage: Device Vendor Market Share: Mobile: Sumsung data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Samoa – Table WS.SC.IU: Internet Usage: Device Vendor Market Share.

Ivory Coast Internet Usage: Device Vendor Market Share: Mobile: Crosscall data was reported at 0.000 % in 07 May 2025. This stayed constant from the previous number of 0.000 % for 06 May 2025. Ivory Coast Internet Usage: Device Vendor Market Share: Mobile: Crosscall data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 07 May 2025, with 14 observations. The data reached an all-time high of 0.070 % in 03 May 2025 and a record low of 0.000 % in 07 May 2025. Ivory Coast Internet Usage: Device Vendor Market Share: Mobile: Crosscall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ivory Coast – Table CI.SC.IU: Internet Usage: Device Vendor Market Share.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

Libya Internet Usage: Device Vendor Market Share: Mobile: TCL data was reported at 0.000 % in 07 May 2025. This stayed constant from the previous number of 0.000 % for 06 May 2025. Libya Internet Usage: Device Vendor Market Share: Mobile: TCL data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 07 May 2025, with 253 observations. The data reached an all-time high of 0.160 % in 14 Nov 2024 and a record low of 0.000 % in 07 May 2025. Libya Internet Usage: Device Vendor Market Share: Mobile: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Libya – Table LY.SC.IU: Internet Usage: Device Vendor Market Share.

Italy AGCOM: Market Share: Mobile: By Operator: Poste Mobile data was reported at 3.945 % in Jun 2018. This records an increase from the previous number of 3.862 % for Mar 2018. Italy AGCOM: Market Share: Mobile: By Operator: Poste Mobile data is updated quarterly, averaging 3.722 % from Jun 2013 (Median) to Jun 2018, with 21 observations. The data reached an all-time high of 3.945 % in Jun 2018 and a record low of 0.000 % in Mar 2014. Italy AGCOM: Market Share: Mobile: By Operator: Poste Mobile data remains active status in CEIC and is reported by Authority for Communications Guarantees. The data is categorized under Global Database’s Italy – Table IT.TB006: Market Share.

Qatar Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data was reported at 0.010 % in 16 May 2025. This records a decrease from the previous number of 0.190 % for 15 May 2025. Qatar Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data is updated daily, averaging 0.000 % from May 2024 (Median) to 16 May 2025, with 118 observations. The data reached an all-time high of 0.480 % in 08 May 2025 and a record low of 0.000 % in 14 May 2025. Qatar Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Qatar – Table QA.SC.IU: Internet Usage: Device Vendor Market Share.

Italy AGCOM: Market Share: Mobile: By Operator: Vodafone data was reported at 29.995 % in Jun 2018. This records a decrease from the previous number of 30.232 % for Mar 2018. Italy AGCOM: Market Share: Mobile: By Operator: Vodafone data is updated quarterly, averaging 30.179 % from Sep 2010 (Median) to Jun 2018, with 32 observations. The data reached an all-time high of 34.100 % in Sep 2010 and a record low of 26.377 % in Dec 2015. Italy AGCOM: Market Share: Mobile: By Operator: Vodafone data remains active status in CEIC and is reported by Authority for Communications Guarantees. The data is categorized under Global Database’s Italy – Table IT.TB006: Market Share.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

Qatar Internet Usage: Device Vendor Market Share: Mobile: Reeder data was reported at 0.000 % in 06 Jun 2024. This stayed constant from the previous number of 0.000 % for 05 Jun 2024. Qatar Internet Usage: Device Vendor Market Share: Mobile: Reeder data is updated daily, averaging 0.000 % from May 2024 (Median) to 06 Jun 2024, with 8 observations. The data reached an all-time high of 0.040 % in 02 Jun 2024 and a record low of 0.000 % in 06 Jun 2024. Qatar Internet Usage: Device Vendor Market Share: Mobile: Reeder data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Qatar – Table QA.SC.IU: Internet Usage: Device Vendor Market Share.

Sierra Leone Internet Usage: Device Vendor Market Share: Mobile: Smartisan data was reported at 0.000 % in 16 May 2025. This stayed constant from the previous number of 0.000 % for 15 May 2025. Sierra Leone Internet Usage: Device Vendor Market Share: Mobile: Smartisan data is updated daily, averaging 0.000 % from Feb 2025 (Median) to 16 May 2025, with 12 observations. The data reached an all-time high of 0.050 % in 14 May 2025 and a record low of 0.000 % in 16 May 2025. Sierra Leone Internet Usage: Device Vendor Market Share: Mobile: Smartisan data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Sierra Leone – Table SL.SC.IU: Internet Usage: Device Vendor Market Share.

Monaco Internet Usage: Device Vendor Market Share: Mobile: Omix data was reported at 0.000 % in 20 Mar 2025. This stayed constant from the previous number of 0.000 % for 19 Mar 2025. Monaco Internet Usage: Device Vendor Market Share: Mobile: Omix data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 20 Mar 2025, with 18 observations. The data reached an all-time high of 0.260 % in 16 Mar 2025 and a record low of 0.000 % in 20 Mar 2025. Monaco Internet Usage: Device Vendor Market Share: Mobile: Omix data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Monaco – Table MC.SC.IU: Internet Usage: Device Vendor Market Share.

The smartphone penetration in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.9 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 89.83 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like the Americas and North America.