The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

The smartphone penetration in the United States was forecast to continuously increase between 2024 and 2029 by in total 1.3 percentage points. The penetration is estimated to amount to 97 percent in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Mexico and Canada.

Goal 8Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for allTarget 8.1: Sustain per capita economic growth in accordance with national circumstances and, in particular, at least 7 per cent gross domestic product growth per annum in the least developed countriesIndicator 8.1.1: Annual growth rate of real GDP per capitaNY_GDP_PCAP: Annual growth rate of real GDP per capita (%)Target 8.2: Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectorsIndicator 8.2.1: Annual growth rate of real GDP per employed personSL_EMP_PCAP: Annual growth rate of real GDP per employed person (%)Target 8.3: Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial servicesIndicator 8.3.1: Proportion of informal employment in total employment, by sector and sexSL_ISV_IFEM: Proportion of informal employment, by sector and sex (ILO harmonized estimates) (%)Target 8.4: Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the leadIndicator 8.4.1: Material footprint, material footprint per capita, and material footprint per GDPEN_MAT_FTPRPG: Material footprint per unit of GDP, by type of raw material (kilograms per constant 2010 United States dollar)EN_MAT_FTPRPC: Material footprint per capita, by type of raw material (tonnes)EN_MAT_FTPRTN: Material footprint, by type of raw material (tonnes)Indicator 8.4.2: Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDPEN_MAT_DOMCMPT: Domestic material consumption, by type of raw material (tonnes)EN_MAT_DOMCMPG: Domestic material consumption per unit of GDP, by type of raw material (kilograms per constant 2010 United States dollars)EN_MAT_DOMCMPC: Domestic material consumption per capita, by type of raw material (tonnes)Target 8.5: By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal valueIndicator 8.5.1: Average hourly earnings of employees, by sex, age, occupation and persons with disabilitiesSL_EMP_EARN: Average hourly earnings of employees by sex and occupation (local currency)Indicator 8.5.2: Unemployment rate, by sex, age and persons with disabilitiesSL_TLF_UEM: Unemployment rate, by sex and age (%)SL_TLF_UEMDIS: Unemployment rate, by sex and disability (%)Target 8.6: By 2020, substantially reduce the proportion of youth not in employment, education or trainingIndicator 8.6.1: Proportion of youth (aged 15–24 years) not in education, employment or trainingSL_TLF_NEET: Proportion of youth not in education, employment or training, by sex and age (%)Target 8.7: Take immediate and effective measures to eradicate forced labour, end modern slavery and human trafficking and secure the prohibition and elimination of the worst forms of child labour, including recruitment and use of child soldiers, and by 2025 end child labour in all its formsIndicator 8.7.1: Proportion and number of children aged 5–17 years engaged in child labour, by sex and ageSL_TLF_CHLDEC: Proportion of children engaged in economic activity and household chores, by sex and age (%)SL_TLF_CHLDEA: Proportion of children engaged in economic activity, by sex and age (%)Target 8.8: Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employmentIndicator 8.8.1: Fatal and non-fatal occupational injuries per 100,000 workers, by sex and migrant statusSL_EMP_FTLINJUR: Fatal occupational injuries among employees, by sex and migrant status (per 100,000 employees)SL_EMP_INJUR: Non-fatal occupational injuries among employees, by sex and migrant status (per 100,000 employees)Indicator 8.8.2: Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislation, by sex and migrant statusSL_LBR_NTLCPL: Level of national compliance with labour rights (freedom of association and collective bargaining) based on International Labour Organization (ILO) textual sources and national legislationTarget 8.9: By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and productsIndicator 8.9.1: Tourism direct GDP as a proportion of total GDP and in growth rateST_GDP_ZS: Tourism direct GDP as a proportion of total GDP (%)Target 8.10: Strengthen the capacity of domestic financial institutions to encourage and expand access to banking, insurance and financial services for allIndicator 8.10.1: (a) Number of commercial bank branches per 100,000 adults and (b) number of automated teller machines (ATMs) per 100,000 adultsFB_ATM_TOTL: Number of automated teller machines (ATMs) per 100,000 adultsFB_CBK_BRCH: Number of commercial bank branches per 100,000 adultsIndicator 8.10.2: Proportion of adults (15 years and older) with an account at a bank or other financial institution or with a mobile-money-service providerFB_BNK_ACCSS: Proportion of adults (15 years and older) with an account at a financial institution or mobile-money-service provider, by sex (% of adults aged 15 years and older)Target 8.a: Increase Aid for Trade support for developing countries, in particular least developed countries, including through the Enhanced Integrated Framework for Trade-related Technical Assistance to Least Developed CountriesIndicator 8.a.1: Aid for Trade commitments and disbursementsDC_TOF_TRDCMDL: Total official flows (commitments) for Aid for Trade, by donor countries (millions of constant 2018 United States dollars)DC_TOF_TRDDBMDL: Total official flows (disbursement) for Aid for Trade, by donor countries (millions of constant 2018 United States dollars)DC_TOF_TRDDBML: Total official flows (disbursement) for Aid for Trade, by recipient countries (millions of constant 2018 United States dollars)DC_TOF_TRDCML: Total official flows (commitments) for Aid for Trade, by recipient countries (millions of constant 2018 United States dollars)Target 8.b: By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour OrganizationIndicator 8.b.1: Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategySL_CPA_YEMP: Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

Abstract

Research ICT Africa (RIA) is a non-profit, public interest, research entity which undertakes research on how information and communication technologies are being accessed and used in African countries. The aim is to measure the impact on lifestyles and livelihoods of people and households and to understand how informal businesses can prosper through the use of ICTs. This research can facilitate informed policy-making for improved access, use and application of ICT for social development and economic growth. RIA collects both supply-side and demand-side data. On the demand-side nationally representative surveys are conducted on ICT use and demand in African countries. This survey dataset consists of data collected by household and business surveys conducted in 9 African countries in 2017 and 2018.

Geographic coverage

National coverage, the survey was conducted in Botswana, Cameroon, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Nigeria, Rwanda, South Africa, Tanzania, Uganda, and Tunisia.

Analysis unit

Households and individuals

Universe

The data is nationally representative on a household and individual level for individuals 16 years of age or older.

Kind of data

Sample survey data [ssd]

Sampling procedure

The random sampling was performed in four steps for households and businesses, and five steps for individuals. • Step 1: The national census sample frames was split into urban and rural Enumerator areas (EAs). • Step 2: EAs were sampled for each stratum using probability proportional to size (PPS). • Step 3: For each EA two listings were compiled, one for households and one for businesses. The listings serve as sample frame for the simple random sections. • Step 4: 24 Households and 10 businesses were sampled using simple random sample for each selected EA. • Step 5: From all household members 15 years or older or visitors staying the night at the house one was randomly selected based on simple random sampling.

Mode of data collection

Face-to-face [f2f]

Research instrument

The survey questionnaire consisted of 16 modules. - Admin (enumerator completes it before Interviewing the Household) - Household Roster, list all household members 15 years or older - Household Roster, list all household members 14 years or younger - Household Attributes - Demographic Information - Income and Expenditure - Social Activities - Mobile Phone - No Mobile Phone - Mobile Money - Internet - No Internet Use - Social Media - No Social Media - Micro work - Household Attributes of Visitor

The online banking penetration rate in Africa was forecast to continuously increase between 2024 and 2029 by in total 5.2 percentage points. After the fifteenth consecutive increasing year, the online banking penetration is estimated to reach 13.25 percent and therefore a new peak in 2029. Notably, the online banking penetration rate of was continuously increasing over the past years.Shown is the estimated percentage of the total population in a given region or country, which makes use of online banking.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the online banking penetration rate in countries like North America and Europe.

The population share with mobile internet access in Africa was forecast to continuously increase between 2024 and 2029 by in total 21.7 percentage points. After the eighteenth consecutive increasing year, the mobile internet penetration is estimated to reach 46.22 percent and therefore a new peak in 2029. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total *** billion users (+***** percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like the Americas and Asia.

The number of smartphone users in Africa was forecast to continuously increase between 2024 and 2029 by in total 353.1 million users (+109.45 percent). After the eighteenth consecutive increasing year, the smartphone user base is estimated to reach 675.71 million users and therefore a new peak in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Caribbean and Europe.

The number of smartphone users in Southeast Asia was forecast to continuously increase between 2024 and 2029 by in total 105.9 million users (+23.9 percent). After the nineteenth consecutive increasing year, the smartphone user base is estimated to reach 548.92 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Western Asia and Southern Asia.

As of February 2025, Northern Europe ranked first by the internet penetration rate, with over 97.9 percent of its population using the internet. Western Europe followed, with 95.1 percent. Overall, the global average internet penetration rate was roughly 67.9 percent. Global internet use The ongoing development of telecommunication networks and infrastructure has directly impacted internet penetration on a global scale. Thanks to advancing mobile technology and the continuous modernization of previously less-developed regions, the number of internet users worldwide has been on the rise in recent years, reaching 5.45 billion as of July 2024. In the world-wide-web, Google's Chrome still holds the largest market share for internet browsers, roughly 65.2 percent of the total market as of August 2024, followed by Apple's Safari at nearly 19 percent. Majority of global internet users are in Asia Asia has the most extensive internet user base – more than an estimated 2.9 billion internet users in this region alone – with East Asia accounting for most of this share. Despite this region's large volume of internet users, Asia is far from being a leader regarding online penetration. Eastern Asia, for instance, had an online penetration rate of 75.3 percent as of April 2023.

As of February 2025, Morocco had an internet penetration of over 92 percent, making it the country with the highest internet penetration in Africa. Libya ranked second, with 88.5 percent, followed by Seychelles with over 87 percent. On the other hand, The Central African Republic, Chad, and Burundi had the lowest prevalence of internet among their population. Varying but growing levels of internet adoption Although internet usage varies significantly across African countries, the overall number of internet users on the continent jumped to around 646 million from close to 181 million in 2014. Of those, almost a third lived in Nigeria and Egypt only, two of the three most populous countries on the continent. Furthermore, internet users are expected to surge, reaching over 1.1 billion users by 2029. Mobile devices dominate web traffic Most internet adoptions on the continent occurred recently. This is among the reasons mobile phones increasingly play a significant role in connecting African populations. As of early January 2024, around 74 percent of the web traffic in Africa was via mobile phones, over 14 percentage points higher than the world average. Furthermore, almost all African countries have a higher web usage on mobile devices compared to other devices, with rates as high as 92 percent in Sudan. This is partly due to mobile connections being cheaper and not requiring the infrastructure needed for traditional desktop PCs with fixed-line internet connections.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

China is leading the ranking by number of smartphone users, recording ****** million users. Following closely behind is India with ****** million users, while Seychelles is trailing the ranking with **** million users, resulting in a difference of ****** million users to the ranking leader, China. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

The number of smartphone users in Vietnam was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ********** consecutive increasing year, the smartphone user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Philippines and Indonesia.