Android maintained its position as the leading mobile operating system worldwide in the third quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Mobile App Statistics (Apple iOS app store)

The ever-changing mobile landscape is a challenging space to navigate. . The percentage of mobile over desktop is only increasing. Android holds about 53.2% of the smartphone market, while iOS is 43%. To get more people to download your app, you need to make sure they can easily find your app. Mobile app analytics is a great way to understand the existing strategy to drive growth and retention of future user.

With million of apps around nowadays, the following data set has become very key to getting top trending apps in iOS app store. This data set contains more than 7000 Apple iOS mobile application details. The data was extracted from the iTunes Search API at the Apple Inc website. R and linux web scraping tools were used for this study.

Interactive full Shiny app can be seen here( https://multiscal.shinyapps.io/appStore/)

Data collection date (from API); July 2017

Dimension of the data set; 7197 rows and 16 columns

Content:

appleStore.csv

1. "id" : App ID

2. "track_name": App Name

3. "size_bytes": Size (in Bytes)

4. "currency": Currency Type

5. "price": Price amount

6. "rating_count_tot": User Rating counts (for all version)

7. "rating_count_ver": User Rating counts (for current version)

8. "user_rating" : Average User Rating value (for all version)

9. "user_rating_ver": Average User Rating value (for current version)

10. "ver" : Latest version code

11. "cont_rating": Content Rating

12. "prime_genre": Primary Genre

13. "sup_devices.num": Number of supporting devices

14. "ipadSc_urls.num": Number of screenshots showed for display

15. "lang.num": Number of supported languages

16. "vpp_lic": Vpp Device Based Licensing Enabled

appleStore_description.csv

1. id : App ID
2. track_name: Application name
3. size_bytes: Memory size (in Bytes)
4. app_desc: Application description

Acknowledgements

The data was extracted from the iTunes Search API at the Apple Inc website. R and linux web scraping tools were used for this study.

Inspiration

1. How does the App details contribute the user ratings?
2. Try to compare app statistics for different groups?

Reference: R package From github, with devtools::install_github("ramamet/applestoreR")

Licence

Copyright (c) 2018 Ramanathan Perumal