In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

Snapshot img

Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.

What will be the Size of the Mobile Phone Market during the forecast period?

Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service provide

The forecast released in January 2022 anticipated a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 74.7 billion U.S. dollars in sales.

Apple and Samsung lead U.S. smartphone market    

Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups    

Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

According to Cognitive Market Research, the global Mobile Phone & Smartphone market size will be USD 450.31 billion in 2024 and will expand at a compound yearly growth rate (CAGR) of 6.8% from 2024 to 2031.

Market Dynamics of Mobile Phone & Smartphone Market

Key Drivers for the Mobile Phone & Smartphone Market



  Growing Demand for 5G-Compatible Smartphones to Increase the Demand Globally—The growing demand for 5G-compatible smartphones is a key driver in the Mobile Phone and smartphone market, compelling manufacturers to innovate and integrate 5G capabilities into their devices. Consumers seek faster data speeds, lower latency, and improved network reliability, all of which 5G technology promises to deliver. This demand stimulates competition among manufacturers to release 5G-enabled smartphones with advanced features, driving market growth as consumers upgrade their devices to access the benefits of next-generation connectivity.


  Rising Adoption of Human-System Interaction—The rising adoption of human-system interaction drives the Mobile Phone and smartphone market by enhancing user experiences, enabling seamless interaction with devices, and unlocking new functionalities and applications.




Key Restraints for the Mobile Phone & Smartphone Market



  Shift in Trade Activities- A shift in trade activities can restrain the growth of the market by disrupting supply chains, increasing production costs, and reducing accessibility to global markets.


  Semiconductor Components Shortage—The semiconductor components shortage restricts the market's growth by causing production delays, supply chain disruptions, and increased costs for manufacturers.

Introduction of the Mobile Phone & Smartphone Market

The Mobile Phone & Smartphone Market has evolved into a dynamic and competitive landscape, fundamentally reshaping how individuals communicate, work, and interact with technology. From the early days of basic voice calls and text messaging, smartphones have rapidly advanced to multifunctional devices, integrating cutting-edge technologies such as artificial intelligence, high-resolution cameras, and augmented reality. This market is characterized by intense innovation cycles, with leading manufacturers constantly pushing boundaries to deliver sleeker designs, enhanced performance, and novel features to meet evolving consumer demands. Accessibility to high-speed internet connectivity, coupled with the proliferation of mobile applications, has transformed smartphones into indispensable tools for entertainment, productivity, and information access. Additionally, emerging markets and the growing trend of digitalization have further fueled the global expansion of the mobile phone and smartphone market, shaping the way people connect and interact in the digital age.

The smartphone market size is projected to grow from USD 617.1 billion in 2024 to USD 1,235 billion by 2035, representing a CAGR of 6.51%, during the forecast period till 2035.

The global smartphone market, valued at $1.51 trillion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 4.10% from 2025 to 2033. This growth is fueled by several key factors. The ongoing development and adoption of 5G technology are driving demand for higher-performance devices, while advancements in camera technology, processing power, and battery life continue to attract consumers. Furthermore, the increasing affordability of smartphones in developing economies is expanding the market's reach. The market is segmented by operating system, with Android and iOS dominating, and by region, with North America, Europe, and China representing significant market shares. Intense competition among major players like Samsung, Apple, Xiaomi, and others, leads to continuous innovation and price wars, impacting profitability but maintaining market dynamism. The increasing integration of smartphones into daily life, from communication and entertainment to finance and healthcare, is also a significant driver of market expansion. However, challenges remain, such as concerns regarding data privacy and security, supply chain disruptions, and the potential for market saturation in mature economies. Despite the projected growth, several restraining factors influence the smartphone market's trajectory. The lengthening replacement cycles for smartphones, as devices become increasingly durable, contribute to slower growth. Furthermore, the rising prices of premium smartphones might limit affordability for a considerable segment of consumers. The increasing prevalence of used smartphone markets also impacts new device sales. Technological innovation, while a driver, also presents challenges as companies strive to stay ahead of the curve. Competition requires continuous investment in research and development, potentially impacting profitability. Regional variations in economic growth and consumer spending power will also influence market performance across different geographical areas. Successfully navigating these challenges requires manufacturers to focus on innovative features, competitive pricing strategies, and strong brand recognition to maintain market share. Recent developments include: • October 2023: MediaTek announced a Strategic Partnership with Vivo to strengthen its smartphone AI capabilities. This collaboration will focus on developing and implementing AI models at an unprecedented scale, which will transform the user experience of Vivo devices. One of the key highlights of this collaboration is the deployment of 1B and 7B AI big language models and a 1B AI vision big model directly on the terminal side (On-device Generative AI)., • June 2023: Qualcomm Technologies Inc. announced the extension of its collaboration with the Snapdragon platform, which will power Sony's next generation of smartphones. The companies have agreed to cooperate in the next generation of premium, high-end, and mid-range smartphones. To provide users with improved functionality, better performance, and more immersive user experiences, this joint effort will focus on integrating Qualcomm Technologies' advanced Snapdragon mobile platforms into Sony smartphones in the future., . Key drivers for this market are: Launch of 5G Devices, Services, and Technologies, Increasing Demand in the Emerging Markets. Potential restraints include: Launch of 5G Devices, Services, and Technologies, Increasing Demand in the Emerging Markets. Notable trends are: Android Operating System is Expected to Grow Significantly.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

The global mobile phone and smartphone market, while exhibiting a mature stage in its lifecycle, continues to demonstrate significant dynamism. The market, estimated at $500 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $700 billion by 2033. This growth is fueled by several key drivers. The increasing penetration of smartphones in emerging economies, particularly in Asia-Pacific regions like India and Southeast Asia, is a major contributor. Further growth is driven by continuous advancements in technology, including the introduction of 5G, foldable phones, and enhanced camera capabilities, stimulating consumer demand for upgrades. The segmentation of the market by age group reveals significant variations in purchasing patterns. The 18-45 age group represents the largest segment, followed by the 45-60 age group, reflecting the high adoption rate among young adults and the increasing tech-savviness of older demographics. Android continues to dominate the operating system market share, though iOS retains a significant and loyal customer base, particularly in developed economies. Competition among major players like Samsung, Apple, and Xiaomi remains intense, driving innovation and competitive pricing. However, market growth faces certain restraints. The increasing saturation in developed markets, coupled with longer replacement cycles due to the durability of modern smartphones, presents a challenge. Fluctuations in global economic conditions can also impact consumer spending on mobile devices. Furthermore, concerns around data privacy and security are increasingly influencing consumer choices, leading to increased demand for secure and privacy-focused devices. To counter these challenges, manufacturers are focusing on innovation in areas like artificial intelligence (AI), augmented reality (AR), and improved user experiences to stimulate demand and encourage replacement cycles. The ongoing battle for market share between operating systems and manufacturers will continue to shape the dynamics of this lucrative market segment for the coming decade.

In 2020, more smartphones were sold in Greater China than any other region in the world at over 368 million units. The annual global smartphone sales plateaued at around 1.5 billion units in the previous years, but dropped in 2020 to 1.38 billion units, due to the coronavirus pandemic. Before 2020, only China and other emerging countries in Asia were still showing growth. The potential for growth in China is reflected in the country's smartphone penetration rate, as currently, only around half of the population is using a smartphone.

Americas and Europe stagnating
Sales in the Americas region and Europe are predicted to decrease compared to pre-pandemic sales, with the largest drop in smartphone sales in 2021 predicted for North America, where smartphone sales are expected to decrease by around 8 million units in 2021 compared to 2019.

Africa and Middle East with modest growth

In contrast to the decreasing markets in Europa and the Americas, smartphone sales are expected to increase in Sub-Saharan countries and North Africa as well as the Middle East from 2019 to 2021. Shipments to the Middle East and Africa have been steadily growing since 2013. Drivers for the growth in these markets are the still low smartphone penetration and the average selling price for smartphones that is only half of the average price in North America.

Global Mobile Phone And Smartphone Market worth USD 621.46 Billion in 2023 and expected grow to USD 1268.68 Billion by 2032 With a CAGR 7.4%.

The Ghanian mobile phone market reduced sharply to $7.5M in 2024, shrinking by -96.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption recorded a abrupt shrinkage. Over the period under review, the market hit record highs at $228M in 2023, and then declined remarkably in the following year.

Memory Card for Mobile Phone Sales Market Outlook

The global market size for memory cards used in mobile phones is expected to grow from $3.5 billion in 2023 to an estimated $6.8 billion by 2032, with a compound annual growth rate (CAGR) of 7.5%. This robust growth is primarily driven by the increasing penetration of smartphones, advancements in mobile technology, and the rising demand for high-speed data transfer and large storage capacities. The market size expansion is also propelled by the proliferation of multimedia content, including high-definition videos and high-resolution images, which necessitates greater storage solutions.

One of the key growth factors for the memory card market is the rapid technological advancements in mobile phones. With each new generation of smartphones, the demand for higher storage capacities and faster data processing speeds increases. Features such as high-definition video recording, augmented reality (AR), and virtual reality (VR) applications require significant storage space, thus driving the demand for advanced memory cards. Additionally, the advent of 5G technology is expected to further boost the market, as it enables faster data transfer rates, making high-capacity memory cards more essential than ever.

Another significant growth driver is the increasing adoption of smartphones globally. Emerging markets, particularly in Asia-Pacific and Latin America, are witnessing exponential growth in smartphone penetration. This surge in smartphone usage is generating a parallel demand for memory cards, especially in regions where cloud storage solutions are less prevalent due to limited internet infrastructure. Moreover, the trend of using mobile phones as primary devices for capturing and storing personal and professional data is further fueling the memory card market.

Furthermore, the trend towards high-quality content creation and consumption is contributing to the market's growth. With social media platforms becoming more video-centric, users are demanding more storage to save their multimedia content. Professional content creators, vloggers, and even casual users require substantial storage solutions to handle large files efficiently. This increased content creation, combined with the growing popularity of mobile gaming, which also demands significant storage space, is expected to sustain the market's upward trajectory over the forecast period.

The Embedded Multi Media Card EMMC Sales are witnessing a notable surge, driven by the demand for integrated storage solutions in mobile devices. EMMC technology offers a compact and efficient storage option, which is increasingly being adopted in smartphones, tablets, and other portable electronics. This technology provides a balance between performance and cost, making it an attractive choice for manufacturers aiming to enhance device capabilities without significantly increasing production costs. As the market for mobile devices continues to expand, the role of EMMC in providing reliable and scalable storage solutions becomes even more critical. The integration of EMMC in various consumer electronics not only supports the growing need for data storage but also enhances the overall user experience by improving device responsiveness and efficiency.

From a regional perspective, Asia-Pacific holds the largest share of the memory card market and is expected to maintain its dominance throughout the forecast period. This is attributed to the region's large population, increasing smartphone penetration, and rapid urbanization. North America and Europe also contribute significantly to the market due to high consumer spending power and the early adoption of advanced technologies. However, the market in the Middle East & Africa and Latin America is poised to grow at a faster pace, driven by improving economic conditions and increasing digitalization efforts.

Product Type Analysis

When analyzing the memory card market by product type, MicroSD cards emerge as the most popular segment. MicroSD cards are widely used due to their compact size, compatibility with a majority of modern smartphones, and ample storage capacities. The evolution of MicroSD technology, with the introduction of UHS-I and UHS-II standards, has significantly enhanced data transfer speeds, making these cards an ideal choice for high-performance applications. The versatility of MicroSD cards, which can be used in various devices such as tablets, cameras, and drones, al

The mid-range smartphone market, encompassing devices priced between $350 and $850, is a dynamic and highly competitive sector exhibiting substantial growth. Driven by increasing disposable incomes in emerging economies and a consumer preference for feature-rich devices at accessible price points, this market segment is projected to experience considerable expansion over the next decade. Key growth drivers include advancements in processor technology delivering flagship-level performance at mid-range prices, improved camera capabilities, and the increasing availability of 5G connectivity even in budget-friendly models. Furthermore, the expanding e-commerce landscape facilitates broader reach and convenient purchasing options, fueling online sales growth. However, market saturation in developed regions and the increasing competition from budget and flagship models represent significant restraints. The market is segmented by both price point ($350-$650, $650-$850) and sales channel (offline, online), with online sales showing a faster growth trajectory due to the convenience factor. Leading brands like Samsung, Apple, Xiaomi, and others actively compete by offering diverse features and pricing strategies to cater to the varied needs of consumers within this segment. Regional variations exist, with strong growth predicted in Asia-Pacific markets fueled by increasing smartphone adoption and a large consumer base. The competitive landscape is intense, with established players like Samsung and Apple leveraging brand recognition and technological prowess, while up-and-coming brands such as Realme, OPPO, and Vivo are aggressively capturing market share through value-driven propositions. Successful strategies involve optimizing supply chain efficiency to manage costs, tailoring device features to specific regional preferences, and focusing on marketing and branding to resonate with target demographics. Looking ahead, the market is expected to witness further consolidation, with brands focusing on innovation in areas like camera technology, battery life, and software experience to differentiate themselves. The long-term outlook remains positive, driven by continued technological advancements, increasing affordability, and sustained demand for feature-rich mid-range smartphones globally. We anticipate a steady CAGR of approximately 10% from 2025 onwards, reflecting the continued appeal and expanding reach of mid-range devices.

Global Used Smartphone Market was valued at $46.52 billion in 2024 and is reach $189.86 billion by 2034, at a CAGR of 15.10% between 2025 and 2034.

In 2024, the U.S. mobile phone market decreased by -17.6% to $33.6B, falling for the second consecutive year after two years of growth. Overall, consumption recorded a relatively flat trend pattern. Mobile phone consumption peaked at $47.3B in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

The Ukrainian mobile phone market totaled $1.8B in 2024, with an increase of 2.8% against the previous year. The market value increased at an average annual rate of +1.1% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level in 2024 and is likely to continue growth in years to come.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

The Canadian mobile phone market reached $7.2B in 2024, picking up by 1.6% against the previous year. In general, the total consumption indicated a perceptible expansion from 2012 to 2024: its value increased at an average annual rate of +3.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +29.7% against 2020 indices.