Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Internet Usage: Operating System Market Share: Mobile: Tizen data was reported at 0.000 % in 30 Aug 2024. This stayed constant from the previous number of 0.000 % for 29 Aug 2024. Internet Usage: Operating System Market Share: Mobile: Tizen data is updated daily, averaging 0.000 % from May 2024 (Median) to 30 Aug 2024, with 18 observations. The data reached an all-time high of 0.140 % in 26 Aug 2024 and a record low of 0.000 % in 30 Aug 2024. Internet Usage: Operating System Market Share: Mobile: Tizen data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mongolia – Table MN.SC.IU: Internet Usage: Operating System Market Share.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

The global number of smartphone users in was forecast to continuously increase between 2024 and 2029 by in total 1.8 billion users (+42.62 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 6.1 billion users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Australia & Oceania and Asia.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Suriname Internet Usage: Device Vendor Market Share: Mobile: Ulefone data was reported at 0.000 % in 25 Jul 2024. This stayed constant from the previous number of 0.000 % for 24 Jul 2024. Suriname Internet Usage: Device Vendor Market Share: Mobile: Ulefone data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 25 Jul 2024, with 9 observations. The data reached an all-time high of 0.070 % in 21 Jul 2024 and a record low of 0.000 % in 25 Jul 2024. Suriname Internet Usage: Device Vendor Market Share: Mobile: Ulefone data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Suriname – Table SR.SC.IU: Internet Usage: Device Vendor Market Share.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Global Cloud Mobile Backend as a Service (BaaS) Market size was $3.0 Billion in 2022 and is slated to hit $7.3 Billion by the end of 2030 with a CAGR of nearly 24.1%.

Switzerland is leading the ranking by population share with mobile internet access, recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The Asia Pacific Mobile Robotics Market would witness market growth of 24.3% CAGR during the forecast period (2024-2031). The China market dominated the Asia Pacific Mobile Robotics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of

The app analytics market, valued at $7.29 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 21.09% from 2025 to 2033. This surge is driven by several key factors. The increasing adoption of mobile applications across diverse industries, coupled with the rising need for businesses to understand user behavior and optimize app performance, fuels the demand for sophisticated analytics solutions. Furthermore, advancements in data analytics technologies, including artificial intelligence (AI) and machine learning (ML), are enabling more insightful and actionable data analysis, further propelling market expansion. The diverse application of app analytics across marketing/advertising, revenue generation, and in-app performance monitoring across various sectors like BFSI, e-commerce, media, travel and tourism, and IT and telecom significantly contributes to this growth. The market is segmented by deployment (mobile apps and website/desktop apps) and end-user industry, with mobile app analytics currently dominating due to the widespread adoption of smartphones. The competitive landscape is characterized by a mix of established technology giants like Google and Amazon alongside specialized app analytics providers like AppsFlyer and Mixpanel. These companies are continuously innovating, integrating new technologies, and expanding their product offerings to cater to the evolving needs of businesses. While the North American market currently holds a significant share, the Asia-Pacific region is expected to witness substantial growth in the coming years driven by increasing smartphone penetration and digitalization initiatives. However, factors like data privacy concerns and the rising complexity of integrating various analytics tools could pose challenges to market growth. Nonetheless, the overall outlook for the app analytics market remains positive, indicating substantial opportunities for players across the value chain. Recent developments include: June 2024 - Comscore and Kochava unveiled an innovative performance media measurement solution, providing marketers with enhanced insights. This cutting-edge cross-screen solution empowers marketers to understand better how linear TV ad campaigns impact both online and offline actions. By integrating Comscore’s Exact Commercial Ratings (ECR) data with Kochava’s sophisticated marketing mix modeling, the solution facilitates the measurement of crucial metrics, including mobile app activities (such as installs and in-app purchases) and website interactions., June 2024 - AppsFlyer announced its integration of the Data Collaboration Platform with Start.io, an omnichannel advertising platform that focuses on real-time mobile audiences for publishers. Through this collaboration, businesses leveraging the AppsFlyer Data Collaboration Platform can merge their Start.io data with campaign metrics and audience insights, creating a more comprehensive dataset for precise audience targeting.. Key drivers for this market are: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Potential restraints include: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Notable trends are: Media and Entertainment Industry Expected to Capture Significant Share.

Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data was reported at 0.000 % in 11 Sep 2023. This stayed constant from the previous number of 0.000 % for 10 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 11 Sep 2023, with 9 observations. The data reached an all-time high of 0.050 % in 07 Sep 2023 and a record low of 0.000 % in 11 Sep 2023. Russia Internet Usage: Device Vendor Market Share: Mobile: T-Mobile data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Russian Federation – Table RU.SC.IU: Internet Usage: Device Vendor Market Share.

Uzbekistan Internet Usage: Operating System Market Share: Mobile: Tizen data was reported at 0.000 % in 25 Jan 2025. This records a decrease from the previous number of 0.040 % for 24 Jan 2025. Uzbekistan Internet Usage: Operating System Market Share: Mobile: Tizen data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 25 Jan 2025, with 6 observations. The data reached an all-time high of 0.040 % in 24 Jan 2025 and a record low of 0.000 % in 25 Jan 2025. Uzbekistan Internet Usage: Operating System Market Share: Mobile: Tizen data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Uzbekistan – Table UZ.SC.IU: Internet Usage: Operating System Market Share.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

San Marino Internet Usage: Operating System Market Share: Mobile: KaiOS data was reported at 0.000 % in 22 Feb 2025. This stayed constant from the previous number of 0.000 % for 21 Feb 2025. San Marino Internet Usage: Operating System Market Share: Mobile: KaiOS data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 22 Feb 2025, with 134 observations. The data reached an all-time high of 0.870 % in 15 Nov 2024 and a record low of 0.000 % in 22 Feb 2025. San Marino Internet Usage: Operating System Market Share: Mobile: KaiOS data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s San Marino – Table SM.SC.IU: Internet Usage: Operating System Market Share.

Database Backup Software Market Outlook

The global database backup software market size is projected to grow from USD 9.5 billion in 2023 to USD 16.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.1% during the forecast period. The increasing reliance on data across various industries and the critical need for data protection are primary growth factors driving the market. As organizations continue to digitize their operations, the demand for reliable and efficient database backup systems has surged, ensuring that data integrity and availability are maintained in the face of potential data loss scenarios.

One of the major growth factors propelling the database backup software market is the exponential increase in data generation and consumption. With the proliferation of digital platforms, IoT devices, and mobile applications, the volume of data created every day is reaching unprecedented levels. Consequently, organizations recognize the imperative need to safeguard their data assets to ensure business continuity and operational efficiency. The pressing requirement for regulatory compliance further accelerates the adoption of database backup solutions, as industries like BFSI and healthcare must adhere to stringent data protection regulations.

Another significant factor contributing to market growth is the widespread adoption of cloud-based solutions. Cloud computing offers scalability, cost-effectiveness, and flexibility, which are attractive to businesses of all sizes. Cloud-based database backup software allows organizations to back up their data remotely and securely, without the need for extensive on-premises infrastructure. This ease of deployment and management is particularly beneficial for small and medium-sized enterprises (SMEs), which often lack the resources for extensive IT infrastructure. Furthermore, the growing trend of hybrid cloud deployments is also facilitating the adoption of cloud-based database backup solutions, offering a balance of control and convenience.

The increased awareness of cyber threats and data breaches also fuels the growth of the database backup software market. As cyber-attacks become more sophisticated and pervasive, businesses are investing in robust backup solutions to mitigate the risk of data loss. Database backup software not only provides a safety net in case of cyber incidents but also ensures quick recovery and minimal downtime. This capability is crucial for maintaining customer trust and avoiding financial losses. Consequently, companies across sectors are prioritizing database backup as an integral component of their broader cybersecurity strategy.

In the realm of data management, Database Replication Software plays a pivotal role in ensuring data consistency and availability across multiple locations. This software allows for the seamless duplication of data from one database to another, providing a robust mechanism for disaster recovery and high availability. As businesses expand globally, the need to access real-time data from different geographical locations becomes crucial, and database replication offers a solution by synchronizing data across distributed systems. This capability not only enhances operational efficiency but also supports business continuity by minimizing downtime during data migrations or system failures. With the increasing complexity of data environments, the demand for sophisticated replication solutions is on the rise, driving innovation and competition in the market.

Regionally, North America holds a significant share of the database backup software market, driven by the presence of major technology companies and a mature IT infrastructure. The region's early adoption of advanced technologies and a strong focus on data security contribute to its leading position. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid digitization across industries in countries like China and India, coupled with increasing investments in IT infrastructure, are key factors driving market expansion in this region. Additionally, the rising demand for cloud-based solutions and government initiatives to enhance data security further bolster the market's growth prospects in Asia Pacific.

Component Analysis

The database backup software market is bifurcated into two primary components: software and services. The software segment encompasses a wide range of products that offer function

Cayman Islands Internet Usage: Operating System Market Share: Mobile: KaiOS data was reported at 0.000 % in 02 Feb 2025. This stayed constant from the previous number of 0.000 % for 01 Feb 2025. Cayman Islands Internet Usage: Operating System Market Share: Mobile: KaiOS data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 02 Feb 2025, with 9 observations. The data reached an all-time high of 0.070 % in 29 Jan 2025 and a record low of 0.000 % in 02 Feb 2025. Cayman Islands Internet Usage: Operating System Market Share: Mobile: KaiOS data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Cayman Islands – Table KY.SC.IU: Internet Usage: Operating System Market Share.

The global big data market is forecasted to grow to 103 billion U.S. dollars by 2027, more than double its expected market size in 2018. With a share of 45 percent, the software segment would become the large big data market segment by 2027.

What is Big data?

Big data is a term that refers to the kind of data sets that are too large or too complex for traditional data processing applications. It is defined as having one or some of the following characteristics: high volume, high velocity or high variety. Fast-growing mobile data traffic, cloud computing traffic, as well as the rapid development of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) all contribute to the increasing volume and complexity of data sets.

Big data analytics

Advanced analytics tools, such as predictive analytics and data mining, help to extract value from the data and generate new business insights. The global big data and business analytics market was valued at 169 billion U.S. dollars in 2018 and is expected to grow to 274 billion U.S. dollars in 2022. As of November 2018, 45 percent of professionals in the market research industry reportedly used big data analytics as a research method.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

Peru Internet Usage: Operating System Market Share: Mobile: KaiOS data was reported at 0.000 % in 02 Dec 2024. This stayed constant from the previous number of 0.000 % for 01 Dec 2024. Peru Internet Usage: Operating System Market Share: Mobile: KaiOS data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 02 Dec 2024, with 9 observations. The data reached an all-time high of 0.060 % in 28 Nov 2024 and a record low of 0.000 % in 02 Dec 2024. Peru Internet Usage: Operating System Market Share: Mobile: KaiOS data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Peru – Table PE.SC.IU: Internet Usage: Operating System Market Share.