A curated dataset of 2025 ecommerce statistics: share of retail, buyer totals & weekly shopping behavior, top categories & markets, payment mix, mobile share, and cart abandonment.

Comprehensive dataset tracking mobile device share of Black Friday ecommerce sales from 2020 to 2024, including conversion rates, traffic percentages, year-over-year growth, and demographic breakdowns by generation. Data sourced from Adobe Analytics, Salesforce, and Digital Commerce 360.

In this study, 403 Chinese consumers generalizable to the broader population were surveyed on their motivations to shop for fashion apparel in both high street and e-commerce environments. Statistical analysis was undertaken through multiple T-Tests and MANOVA with the assistance of SPSS and G*Power.

To increase the profits of international brands, this paper presents the motivations of Chinese consumers to engage in fashion retail, building upon established theory in hedonic and utilitarian motivations. With China set to capture over 24% of the $212 billion fashion market, international brands need to understand the unique motivations of Chinese consumers in order to capitalise on the market. However, the motivations of Chinese people to engage in fashion retail are as yet undefined, limiting the ability for international fashion retailers to operate with prosperity in the Chinese market.

Comprehensive dataset tracking mobile device share of Cyber Monday online sales from 2019 to 2024, including total sales figures, mobile sales volumes, year-over-year growth rates, and key performance metrics such as conversion rates, page load times, and BNPL transaction data.

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2023, the share of online shopping carts that is being abandoned reached 70 percent for the first time since 2013. This is an increase of more than 10 percentage points compared to the start of the time period considered here. Mobiles vs. desktops When global consumers shop online, they spend considerably more when doing so on desktop computers. In December 2023, the average value of e-commerce purchases made through desktops was approximately 159 U.S. dollars. Purchases completed on mobiles and tablets were of comparable values, ranging between 100 and 105 U.S. dollars. Even though consumers spent more when conducting their shopping on computers, they were more inclined to add products to their shopping carts when using mobile devices. Ultimately, mobile devices provide a convenient and more accessible way to shop, but desktop computers remain the preferred choice for more expensive purchases. Where do consumers shop online? Across the globe, digital marketplaces are shoppers’ number-one online shopping destination. As of April 2024, some 29 percent of consumers voted marketplaces as their favorite e-commerce channel, followed by physical stores and retailer sites. Looking at which retailers’ global shoppers prefer to shop at, amazon.com emerged as the world's most popular online marketplace, based on share of visits. The U.S. portal accounted for around one-fifth of the global online marketplace's traffic in December 2023. Amazon's German and Japanese portal sites ranked third and fifth among the leading online marketplaces, further demonstrating Amazon's dominance over the market.

Comprehensive dataset of Cyber Monday 2024 online sales performance including $13.3 billion U.S. revenue, 64.4 million online shoppers, mobile commerce trends, category performance, and historical comparison data from 2019-2024. Includes global sales figures, payment method adoption, and fulfillment metrics.

The monthly card payment statistics provide data in relation to credit and debit card transactions undertaken by Irish resident households. The data includes the monthly value and volume of transactions across both credit and debit cards by Irish households. The data is collected from issuers of credit and debit cards and specifically from reporting agents that are resident in Ireland (including established foreign branches). The aggregate data is further broken down into, remote and non-remote card spending; contactless and mobile wallet card spending; sectoral card spending; domestic and non-domestic card spending; regional card spending in Ireland; and cash withdrawals. A breakdown of the number of credit & debit cards currently issued to Irish residents is also provided. Note, only Personal Cards are in scope for this reporting, business cards and cards issued to non-Irish residents are not included. Additionally, data files uploaded here follow the SDMX –ML format where Series Key are the primary identifier for a reporting period (Date for which the data is reported is represented in the Reporting Period field). For example : PCI.M.IE.W2.PCS_ALL.11.PN is the series key and each element/dimension between the delimiter “.” is expanded with a description in subsequent columns ending with the subscript “DESC” to understand the meaning of each element/dimension. The Observation_free column represents the value (€ EUR) or Volume (PN) of transactions depending on the last element/dimension, EUR or PN. For further information on the Payment Statistics Monthly, the reporting instructions in the Landing page link has additional details about the table and the column names used in this data collection. .hidden { display: none }

The number of smartphone users in Morocco was forecast to continuously increase between 2024 and 2029 by in total 9.9 million users (+35.53 percent). After the eighteenth consecutive increasing year, the smartphone user base is estimated to reach 37.71 million users and therefore a new peak in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Tunisia and Algeria.

Comprehensive dataset tracking U.S. online Black Friday sales from 2020-2024 with projections through 2026, including year-over-year growth rates, mobile commerce share, BNPL transaction volumes, and compound annual growth rate analysis. Data sourced from Adobe Analytics, National Retail Federation, and industry research.

Comprehensive dataset tracking Black Friday online order volumes, revenue, mobile vs desktop sales share, product category performance, and year-over-year growth metrics from 2020-2024, compiled from Adobe Analytics, Salesforce Commerce Cloud, and National Retail Federation sources covering over 1 trillion retail site visits.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.