While the number of downloads kept increasing between 2016 to 2022. However, in 2023, the global app downloads stagnated, reaching 257 billion downloads and experienced only a one percent year-over-year increase.

The app market Mobile apps are projected to generate more than 613 billion U.S. dollars in revenues in 2025, with mobile games making up the biggest revenue share among all app categories. In 2020, gaming and video made up the largest shares of the mobile content market for the year. The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID-19 pandemic disrupting regular school system settings.

App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. However, in recent years, the growth of global consumer spending on apps has shown users’ healthy appetite for premium services or paid app content. In the second quarter of 2021, Android consumers have spent an average of 5.31 U.S. dollars per handset, after peaking in the last quarter of 2020 reaching an average of 10.6 U.S. dollars per mobile device. As of September 2021, the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape. In 2020, the leading subscription apps in the Apple App Store generated more than 10 million U.S. dollars in global revenues.

In November 2023, the YouTube's mobile app was the most popular smartphone app in the United States, with approximately 161 million unique monthly users in the country on iOS and Android combined. Facebook followed with approximately 140 million monthly active users, while Gmail was reported having 136 million active users in the examined month.

In the United States, the mobile internet user penetration is set to reach 87.6 percent of the population in 2026. Some of the most popular app categories on the Apple App Store are dedicated to gaming, business, or education. In July 2021, casual mobile gaming app Fidget Trading 3D was the most popular game for iPhone users, with more than 4.16 million downloads.

Mobile social networks, including Facebook, Twitter, Instagram, are still among the most popular social apps for mobile users in the country. However, video apps YouTube and TikTok have quickly become users' favorite social media. As of March 2021, social video apps reported the highest user engagement rates among iOS users in the United States, with users spending 8.7 hours weekly on TikTok and more than five hours weekly on YouTube. In June 2021, the popular short-video app TikTok was counting more than 6.1 million downloads from iOS users in the United States.

Introduction

Mobile App Industry Statistics: The reports say that the Mobile App industry has reached $206.85 billion by the end of 2022 and the annual growth rate will compound by 13.8% of CAGR starting from 2023 to 2030. Increased internet usage is the primary factor that enhanced remarkable market growth in many developing nations such as India, China, and India. The usage of mobile apps has increased in the last few years as almost everyone over the world is now using mobile applications for many works such as social networking, playing games, ordering food, and many more. These Mobile App Industry Statistics include various insights from different aspects that will provide light on the platform of mobile apps.

Editor’s Choice

• As of 2023, the market size of the mobile application market is going to be $228.98 billion.
• By the end of 2030, revenue generated by the mobile app industry will be $567.19 billion.
• In 2022 the market share of the Apple store segment including iOS apps has accounted for 62% of the global share.
• Whereas the highest downloads were experienced by the Google Play store segment across the world’s mobile app industry.
• In both segments of the mobile industry, Google Play Store and Apple App Store had 5.7 million apps and alone Apple Store had 2.2 million apps by the end of 2022.
• American people have downloaded around 80 apps on average on their smartphones and use around 10 apps per day.
• In 2022, people all over the world spent around 85% of their time on different apps.
• The Total number of downloaded apps in 2022 was 255 billion.
• Revenue from free apps on the Google Play store has earned around 98% of revenue.

How Big Is The Mobile Application Development Market?

The market for mobile app development is huge. In fact, it's one of the largest markets spread around the world. With cloud-based solutions, the drawbacks of development on-site have been reduced. This has boosted the development of the app creation business.

• Market Valuation (2021-2022): The mobile application market was valued at USD 187.58 billion in 2021, growing to USD 206.73 billion in 2022. This indicates a robust and expanding market.
• Growth Rate (2021): Experienced a significant year-on-year increase of 20.45% in 2021. This sharp rise reflects the rapidly increasing demand and adoption of mobile applications.
• Forecasted Growth (2020-2025): Predicted to expand by USD 653.91 billion between 2020-2025, accelerating at a CAGR of 20.65%. This suggests a consistently strong growth trajectory for the market.
• App Download Trends (2016-2021): Downloads increased from 140.7 billion in 2016 to 230 billion in 2021, marking a 63% growth over five years. This trend underscores the rapidly increasing consumer engagement with mobile apps.
• Projected Growth of App Downloads (2022-2030): Estimated to grow at a rate of 13.4% from 2022 to 2030, reaching a value of USD 565.40 billion by 2030. This projection indicates a sustained interest in app usage and downloads.
• Mobile App Revenue Forecast (2025): Expected to exceed 613 billion U.S. dollars, with mobile games driving the largest revenue share. This highlights the significant financial impact of mobile apps, particularly in the gaming sector.
• App Store Revenue (2020): Revenue generated by stores was around $80 billion in 2020, reflecting the substantial economic value of the app marketplace.

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• 2015 Revenue Overview:
  • Total Revenue: $35.8 billion.
  • Gaming Apps: Contributed 83% of total revenue.
  • Non-Gaming Apps: Made up 17% of revenue.
  • Analysis: Gaming apps dominated the market, indicating their popularity and profitability.
• 2016 Revenue Trends:
  • Total Revenue Increase: Grew to $44.8 billion.
  • Gaming Revenue Share: Slightly decreased to 82%.
  • Non-Gaming Revenue Share: Rose to 18%.
  • Insight: A continued dominance by gaming apps, albeit with a slight increase in non-gaming app revenue.
• 2017 Market Growth:
  • Revenue Growth: Increased by $9 billion, reaching $53.4 billion.
  • Context: Represents a substantial year-over-year market expansion.
• 2018 and 2019 Revenue Patterns:
  • Growth Continuation: Steady increase in total revenue.
  • Gaming Revenue Percentage: Dropped to 77%.
  • Non-Gaming Revenue Percentage: Increased to 23%.
  • Observation: A gradual shift with non-gaming apps gaining a larger share of the market.
• 2020 Revenue Breakdown:
  • Total Revenue: Reached $80.6 billion.
  • Gaming Revenue Share: Further reduced to 72%.
  • Non-Gaming Revenue Share: Increased to 28%.
  • Conclusion: Non-gaming apps are steadily capturing more market share, indicating diversification in app usage and monetization strategies.

These bullet points outline the evolving dynamics of the mobile application store revenue from 2015 to 2020, with a consistent growth in total revenue and a gradual shift in the revenue contribution between gaming and non-gaming applications.

According To Statista

• Total Market Revenue (2022): Projected to reach US$420.80 billion in 2022. This figure represents the overall financial size of the app market.
• Revenue Growth Rate (2022-2027): Anticipated CAGR of 8.83%, leading to a market volume of US$673.80 billion by 2027. This growth rate indicates a healthy, expanding market.
• Revenue Streams (2022):
  • In-app Purchases: Expected to reach US$149.90 billion.
  • Paid Apps: Projected at US$5.02 billion.
  • Advertising: Estimated to be US$265.80 billion.

These revenue streams reflect diverse income sources within the app market.

• Downloads and Revenue Per Download (2022): Approximately 235.30 billion downloads are projected, with an average revenue per download of US$1.79. This metric provides insight into the profitability of app downloads.
• Top Revenue-Generating Country (2022): Most revenue is generated in China (US$162.90 billion), indicating the country's significant market share in the global app economy.

Mobile Apps Market during the Forecast Time

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(Source: technavio.com)

• The global Mobile app market size is expected to increase in the amount of approximately USD 1,095.9 billion between 2022 and 2027, accelerating by a compound annual rate of growth (CAGR) that is 22.97 percent.
• A rising number of smartphone users with greater attention to AR apps and growing online commerce are three major factors driving the market's growth.
• The market report for mobile apps includes extensive coverage of market segmentation based on platform (android market iOS market as well as others) as Type (gaming music and entertainment, fitness, health, social networks, and many more) and geography (APAC, North America, Europe, South America, and Middle East and Africa).

In 2022, TikTok was the most downloaded mobile app worldwide. The short-video sharing app generated 672 million downloads during the same year. The mobile apps of social media and communication platforms Instagram and WhatsApp followed with 548 million and 424 million downloads, respectively. The cloud-based instant messaging service Telegram had 310 million downloads from global users in 2022.

TikTok

Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2023, the number of TikTok users worldwide was expected to exceed 834 million, with the United States being one of the leading markets. In September 2022, TikTok was the most-downloaded app in the Google Play Store and the second-most downloaded app in the Apple App Store, following BeReal.

Meta Platforms

In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.

During the first half of 2023, global users generated almost 77 billion downloads of mobile apps. This represents an increase of over three percent compared to the corresponding half of 2022 when users worldwide downloaded approximately 74.4 billion mobile apps.

During the first half of 2023, global education app users generated approximately 1.2 percent downloads more than during the corresponding half of the year in 2022. Entertainment apps saw an increase in downloads of around 1.05 percent, while health and fitness apps experienced an increase in global downloads of over around 1.26 percent.

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In the most recent quarter, the total value of global consumer spend on mobile apps amounted to 70 billion U.S. dollars, up by almost two percent compared to the corresponding quarter in 2022. Between 2019 and 2021, consumer spend on mobile apps has experienced a constant increase. In 2023, the total consumer spend on mobile apps was of approximately 171 billion U.S. dollars.

This table shows a comparison of the number of available apps available in the Google Play Store versus the Apple App Store currently.

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

The global mobile medical apps market comprises of software applications that can be executed on a mobile platform, or a web-based software connected to a mobile platform. The intended use of medical apps is wide ranging starting from the apps helping patients, or users to self-manage their disease or conditions without providing any diagnosis or treatment related recommendations, to the apps which claim to diagnose, cure, mitigate or prevent the onset of a disease or medical condition. Mobile medical apps are often used as an accessory to a regulated medical device, and they transform a mobile platform into a medical device.

With the rapid proliferation of mobile computing devices and smartphones in conjunction with growing consumer demand for mobile apps, there has been a plethora of medical apps in different online app distribution platforms such as, Google Play Store and Apple’s app store. As of 2017, there was an estimated 1,59,000 medical apps in different app stores.

Mobile medical apps can significantly expose a patient or user to health risks if it ceases or fails to perform as intended. Hence, to provide guidance for the regulation of these apps, the U.S. Food and Drug Administration (FDA) for the first time issued a guidance document in the year 2015, which is particularly for the developers of mobile medical apps. The agency has already approved more than 100 medical apps in the last decade out of which around 40 medical apps were approved in the year 2015 and 2016. The FDA only intends to regulate mobile apps that pose greater risk to the patients in an event where an app fails to function as intended, and aims to exercise enforcement discretion for the mobile apps that pose minimal risks to the patients.

Despite these regulatory guidelines, there are hundreds of medically themed apps in Apple's App Store and Google Play Store that claim to assess, diagnose, and take control of the personal health of the patient. The usage of these apps could prove hazardous for a patient or user as these apps are not well backed by clinical evidences, and can even mislead a patient by showing false positive results. Agencies such as FDA is considerably taking steps to withdraw these apps from the app distribution platforms, and making provisions so that these kinds of apps are not marketed as replacement for legitimate medical equipment.

On the other hand, there are only a handful of medical apps that physicians or other healthcare professionals find useful in a clinical setting. These apps are cantered upon enabling doctors seeking drug related information or drug interaction (aka reference apps), and helping physicians during their clinical decision-making process. Some of the widely known and most downloaded medical apps in a clinical setting are Epocrates, PEPID, UptoDate, Medscape, and Doximity.

The market report is well designed to provide an all-inclusive field of vision for the market in terms of various factors influencing it such as, recent trends, technological advancements, and regulatory environment of the market. The scope of this report is cantered upon conducting a detailed study of the solutions allied with the global mobile medical apps market. The market has been segmented into ‘Category’, ‘Type’, ‘Application’, and ‘Region’. The report presents the reader with an opportunity to unlock comprehensive insights with respect to the market, and helps in forming well informed strategic decisions. The research uncovers some of the substantial parameters that must be taken into consideration before entering into the market.

This research report aims at answering various aspects of the global mobile medical apps market with the help of the key factors driving the market, threats that can possibly inhibit the overall growth of the market, and the current investment opportunities that are going to shape the future trajectory of the market expansion. The study considers the growth-share matrix model for a comprehensive study of the global mobile medical apps market, and assesses the factors governing the same.

The answers to the following key questions can be derived from this report:

• What are the major market drivers, challenges and opportunities in the global mobile medical apps market?
• What was the market value of the leading segments and sub-segments of the global mobile medical apps market in 2016?
• How will each segment of the global mobile medical apps market grow during the forecast period and what will be the revenue generated by each of the segments by the end of 2025?
• What are the influencing factors that may affect the market share of the key players?
• How will the industry evolve during the forecast period 2017- 2025?
• What are the key developments and strategies that are being implemented by the key players to sustain in this market?
• What are the key application areas of the mobile medical apps market? What are the major benefits of medical apps achieved by each category?
• Which medical apps are used frequently by both the patients and the healthcare providers?
• What are the best rated mobile medical apps in different app categories?
• Who are the key players in the mobile medical apps market and what are their contributions?
• What is the total number of apps available for downloading in different medical app categories?
• What is the scope for expansion by the key players of the mobile medical apps market in East and South-East Asia?

The key players who have significant contributions to the global mobile medical apps market are Abbott Laboratories, AliveCor, Inc., Azumio Inc., Allscripts Healthcare Solutions, Inc., Athena Health, Inc., Boston Scientific Corporation, Cohero Health, Inc., DarioHealth Corp., Fitbit Inc., F. Hoffmann-La Roche AG, Health Arx Technologies Pvt. Ltd., Johnson and Johnson, Medtronic Public Limited Company, MetaOptima, NuvoAir AB, SkinVision B.V., Wolters Kluwer N.V., and WebMD Health Corp., among others.

The global Mobile App Development Platforms market size was USD 7.93 Billion in 2020 and is expected to reach USD 47.82 Billion in 2028 and register a CAGR of 25.4%. Mobile Application Development Platforms industry report classifies global market by share, trend, and based on deployment, organization size, operating system, end-use, and region | MADP | Mobile Application Development Platform (MADP)

App Download Key StatisticsApp and Game DownloadsiOS App and Game DownloadsGoogle Play App and Game DownloadsGame DownloadsiOS Game DownloadsGoogle Play Game DownloadsApp DownloadsiOS App...

Analysys Qianfan is the data service affiliated with the widely-known third-party digital economy industry research house Analysys. Through a proprietary SDK embedded in more than 30k partner mobile apps, as well as external data provided by the three major wireless carriers in China, Analysys Qianfan is able to monitor online activity for 600m+ monthly active devices, or 86.9m DAU, as of November 2020. The firm identifies ~300 behavioural metrics for mobile internet users and provides this for 30k+ mobile apps across dozens of sub-sectors, including healthcare, food & gourmet, ride sharing, SaaS and financial services. Examples of available metrics include: app name; number of average active users per hour, day, week and month; average time spent on app; penetration rate; retention rate; user age; gender; phone model. Marketers, venture capitalists, and equity investors are using Analysys QF’s data to gauge user penetration and engagement for products and campaigns, identify investable start-ups, and monitor the popularity of mobile app products and services for listed companies. Data is presented in Chinese, Japanese and English and accessible via email, website or Weixin mini program. Annual pricing fees are dependent on the required universe coverage but typically range between 100k-1m RMB per annum.

Global mobile medical apps market size was valued at USD 3.65 Billion in 2019 and is anticipated to reach USD 17.61 Billion by 2027 at a CAGR of 22.9%. Mobile medical apps report classifies global market by share, trend, and on the basis of specialty, subscription, platform, end-user, and region | Mobile Medical Apps industry | Medical Apps Market | mobile health (mHealth) app market | Mobile Medical/Health Applications Market | Health Applications Market

The APPS dataset consists of problems collected from different open-access coding websites such as Codeforces, Kattis, and more. The APPS benchmark attempts to mirror how humans programmers are evaluated by posing coding problems in unrestricted natural language and evaluating the correctness of solutions. The problems range in difficulty from introductory to collegiate competition level and measure coding ability as well as problem-solving.

The Automated Programming Progress Standard, abbreviated APPS, consists of 10,000 coding problems in total, with 131,836 test cases for checking solutions and 232,444 ground-truth solutions written by humans. Problems can be complicated, as the average length of a problem is 293.2 words. The data are split evenly into training and test sets, with 5,000 problems each. In the test set, every problem has multiple test cases, and the average number of test cases is 21.2. Each test case is specifically designed for the corresponding problem, enabling us to rigorously evaluate program functionality.

Apple App Store Key StatisticsApps & Games in the Apple App StoreApps in the Apple App StoreGames in the Apple App StoreMost Popular Apple App Store CategoriesPaid vs Free Apps in Apple App...

The global mobile application market is expected to rise at a CAGR of 8.6% to US$ 170.2 Billion in 2033 from US$ 74.3 Billion in 2023, supported by:

Attributes	Details
Mobile Application Market CAGR (2023 to 2033)	8.6%
Market Size for Mobile Application (2023)	US$ 74.3 Billion
Market Size for Mobile Application (2033)	US$ 170.2 Billion
Global Mobile Application Market Absolute Dollar Growth (US$ Million/Billion)	US$ 95.8 Billion

Segmentation Outlook

Attributes	Details
Top Store Type	Apple App Store
CAGR % 2017 to 2022	9.5%
CAGR % 2023 to End of Forecast(2033)	8.0%

Attributes	Details
Top End Use	Games
CAGR % 2017 to 2022	9.5%
CAGR % 2023 to End of Forecast(2033)	7.8%

Regional Outlook

Country	The USA
HCAGR (2017 to 2022)	6.1%
CAGR (2023 to 2033)	5%

Country	United Kingdom
HCAGR (2017 to 2022)	6.5%
CAGR (2023 to 2033)	5.4%

Country	Japan
HCAGR (2017 to 2022)	7.8%
CAGR (2023 to 2033)	5.1%

Country	China
HCAGR (2017 to 2022)	8.6%
CAGR (2023 to 2033)	5.7%

Country	India
HCAGR (2017 to 2022)	27.5%
CAGR (2023 to 2033)	19.7%

Attributes	Details
United States Market Size (US$ Million/Billion) by End of Forecast Period(2033)	US$ 18.6 Billion
United States Market Absolute Dollar Growth (US$ Million/Billion)	US$ 7.1 Billion

Attributes	Details
United Kingdom Market Size (US$ Million/Billion) by End of Forecast Period(2033)	US$ 5.6 Billion
United Kingdom Market Absolute Dollar Growth (US$ Million/Billion)	US$ 2.3 Billion

Attributes	Details
China Market Size (US$ Million/Billion) by End of Forecast Period(2033)	US$ 21.3 Billion
China Market Absolute Dollar Growth (US$ Million/Billion)	US$ 9.0 Billion

Attributes	Details
India Market Size (US$ Million/Billion) by End of Forecast Period(2033)	US$ 59.3 Billion
India Market Absolute Dollar Growth (US$ Million/Billion)	US$ 49.5 Billion

Attributes	Details
Japan Market Size (US$ Million/Billion) by End of Forecast Period(2033)	US$ 4.5 Billion
Japan Market Absolute Dollar Growth (US$ Million/Billion)	US$ 1.8 Billion

Today, the Apple App Store and Google Play are the leading platforms for mobile apps. Explore the mobile app industry in depth to learn more.