This statistic displays the average amount spent annually on apparel in the United States as of February 2018, broken down by generation in U.S. dollars. Millennials spent on average ***** U.S. dollars per year on apparel.

This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some ** percent of the respondents stated that they are spending up to *** per month on online shopping for clothing, shoes & accessories. The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.

The global total consumer spending on clothing and footwear in was forecast to continuously increase between 2024 and 2029 by in total ***** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the fashion-related spending is estimated to reach *** trillion U.S. dollars and therefore a new peak in 2029. Consumer spending, in this case footwear-related spending, refers to the domestic demand of private households and non-profit institutions serving households (NPISHs). Spending by corporations and the state is not included. The forecast has been adjusted for the expected impact of COVID-19.Consumer spending is the biggest component of the gross domestic product as computed on an expenditure basis in the context of national accounts. The other components in this approach are consumption expenditure of the state, gross domestic investment as well as the net exports of goods and services. Consumer spending is broken down according to the United Nations' Classification of Individual Consumption By Purpose (COICOP). The shown data adheres broadly to group **. As not all countries and regions report data in a harmonized way, all data shown here has been processed by Statista to allow the greatest level of comparability possible. The underlying input data are usually household budget surveys conducted by government agencies that track spending of selected households over a given period.The data is shown in nominal terms which means that monetary data is valued at prices of the respective year and has not been adjusted for inflation. For future years the price level has been projected as well. The data has been converted from local currencies to US$ using the average exchange rate of the respective year. For forecast years, the exchange rate has been projected as well. The timelines therefore incorporate currency effects.Find more key insights for the total consumer spending on clothing and footwear in countries like North America and Australia & Oceania.

Nike and adidas were regarded as the leading athletic apparel brands amongst teenagers from average-income households in the United States as of 2018, with around ********** of respondents naming Nike as their favorite brand.

Nike is the top teen choice Nike not only ranked as the leading athletic apparel brand, but also the most preferred athletic footwear brand amongst average-income teenagers. Teenagers from upper-income households in the United States agree that Nike and adidas were the leading brands for both athletic apparel and athletic footwear. Both companies spend large amounts of money on marketing campaigns that attempt to put their brand at the center of youth culture: Nike, for example, spent around **** billion U.S. dollars on advertising in 2019.

Looks like teen spending Teenagers in the United States spend around 30 percent of their money on clothes and shoes. When they choose to shop online, there is one website that stands out as the most preferred: Amazon. More than ** percent of teenage respondents named Amazon as their preferred website for online shopping. Nike topped all of the rankings regarding leading athletic apparel and footwear, but only **** percent of teenagers visited its official website for online shopping.

In 2024, the women's apparel segment of the apparel market achieved the highest average revenue per user in Vietnam, reaching approximately ***** U.S. dollars. The men's apparel segment ranked second with an average revenue per user of about ***** U.S. dollars, while children's apparel followed with around ***** U.S. dollars.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2025 financial year alone, Nike's advertising and promotion costs amounted to almost 4.7 billion U.S. dollars. That same year, the company generated over 46 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2024, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In the financial year of 2024, ending February 2025, the athletic apparel brand known as lululemon generated about 10.6 billion U.S. dollars in net revenue worldwide. lululemon is best known for high-quality women’s activewear, though they also carry men's wear and a wide range of fitness accessories. lululemon stores lululemon opened its first store in Vancouver, Canada and has since become a recognizable and sought-after brand across the world. The company started off specializing in women’s yoga attire, but now produces apparel for running, cycling, and other athletic activities too. With over 370 outlets, the United States has the most lululemon stores of any country by far. The company accounted for roughly 767 retail locations across the globe. Women's performance sports apparel The women's activewear market has grown over the years and shows increasing promise for the future. In 2024, the size of the global women's performance sports apparel market was valued at approximately 42 billion U.S. dollars. This market value is projected to rise to about 50 billion dollars by 2027. The 2024 fiscal year end of the company is February 2, 2025.

This statistic shows the year-over-year growth of holiday retail sales in the United States from 2000 to 2024. In 2024, holiday retail sales were forecast to grow by approximately 2.5 percent compared to the previous year. This was given as a conservative value. Forecast holiday season retail growth was expected to be within 2.5 and 3.5 percent range. Holiday season in the United States The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. In 2022, Christmas retail sales reached 929.5 billion U.S. dollars. Furthermore, the amount of money that U.S. consumers plan to spend on gifts has fluctuated year to year. Gift shopping In the United States, consumers were more likely to select online stores when shopping for gifts for their loved ones. More than half of consumers in 2022 said that they were more likely to visit online retailers for holiday gifts. Mass retailers were also popular with half of respondents to the same survey. Most U.S. consumers would already begin their holiday shopping before Thanksgiving. Only a small fraction of consumers (nine percent) said they would start their holiday shopping in December.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

The French luxury goods conglomerate LVMH Group, primarily known for its fashion house Louis Vuitton, spent nearly 9.8 billion euros in advertising and promotion worldwide in 2024. The value corresponded to around 11.5 percent of LMVH revenue that year. In 2023, the company’s investment in advertising slightly declined after reaching an all-time high in the previous year. Louis Vuitton: the world’s most valuable luxury brand The LVMH Group operates globally and manages over 70 luxury brands. Its main fashion house Louis Vuitton sells high-end leather bags and shoes, watches, jewelry, and ready-to-wear fashion – all products with the eponymous LV initials – but no longer ranks among the world’s 10 most valuable brands. Among high-end labels, Louis Vuitton owns, by far, the leading position as the most valuable luxury brand worldwide, at nearly 130 billion U.S. dollars in 2024. LVMH’s other labels, such as Dior and Tiffany & Co, also appear among the leading luxury brands by brand value. Luxury advertising: from print to digital When it comes to advertising, high-end labels are known for making high investments in print media, especially magazines. For instance, the LVMH Group was one of the leading magazine advertisers in the United States in 2022. By not reaching broad audiences, the medium may help luxury brands replicate their perception of exclusivity. However, staying away from online channels is an ineffective marketing strategy in a digitally driven world, and advertisers seem to be aware of that. In the third quarter of 2021, leading fashion luxury brands invested roughly 400 million dollars in social media marketing in the U.S.