The poorest five percent of the population in Brazil received a monthly income of merely *** reals in 2024, with their jobs as their only source of income. By contrast, the average income of workers who fall within the 40 percent to 50 percent percentile, and from 50 percent to 60 percent are **** and **** Brazilian reals, respectively.

In 2024, the top ten percent in Brazil earned an average of 8,034 Brazilian reals per month before income taxes. This is more than 11 times the average income of the bottom half, which was 713 reals per month in that year.

Brazil Life & Non-Life Insurance Market size was valued at USD 134.0 Billion in 2024 and is projected to reach USD 233.7 Billion by 2032, growing at a CAGR of 7.2% from 2025 to 2032.

Key Market Drivers: Growing Middle Class and Rising Income Levels: The Brazilian Life & Non-Life Insurance Market is being driven by a growing middle class and rising income levels, which are increasing insurance affordability and demand. Brazil's average real household income increased to R$5,925 per month in 2023, from R$5,457 in 2019 (IBGE). This has increased purchasing power, resulting in a 12.8% increase in life insurance premiums in 2022, according to SUSEP, as the increasing middle class becomes more interested in life and personal accident coverage.