In the measured time period, January 2025 saw the highest figures for online classifieds site craigslist.org. According to the data, desktop and mobile visits to depop.com reached 142.7 million visits that month.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In the measured time period, September 2024 saw the highest figures for online traffic to the C2C fashion marketplace depop.com. According to the data, desktop and mobile visits to depop.com reached **** million visits that month.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

In 2024, nih.com was the most-visited healthcare website worldwide, with an average of ************** visits per month. Healthline.com was ranked second with *********** visits, followed by mayoclinic.org with ************** average accesses.

In December 2024, social video platform YouTube recorded approximately ** billion visits on ****** and over ** billion visits from users on ******* devices. The web visitors traffic count from *********************** appeared consistently higher than the ******* visit count in the examined months.

In March 2025, ChatGPT.com received approximately *** billion visits from users worldwide. The most recent year under analysis has seen an increase in traffic to OpenAI's artificial intelligence chatbot. This is the highest traffic volume achieved by the site to date, with values for the most recent analyzed month exceeding twice the average monthly visits for the entire examined period between April 2023 and April 2024.

In the measured time period, December 2024 saw the highest figures for online traffic to the fast fashion marketplace shein.com. According to the data, desktop and mobile visits to shein.com reached almost *** million visits that month. Shein's valuation Shein is among the private startups that rapidly reached a valuation of over *** billion dollars, otherwise known as unicorns. Among the top unicorn companies ranked in 2024, Shein was fifth with a total valuation of over ** billion U.S. dollars. In 2023, Shein was also the most visited fashion and apparel website worldwide, outpacing big names such as Nike and Zara. Global unicorn landscape: U.S. leads in numbers As of February 2024, the United States was the country with the most unicorn companies, ***, followed by China at ***. Although China does not have the most unicorns, ByteDance, the Chinese tech company that owns TikTok, had the highest valuation worldwide. Software and finance are the most likely industries for unicorn companies to form.

In the measured time period, June 2024 saw the highest figures for online traffic to the fashion retail website hm.com. According to the data, desktop and mobile visits to hm.com reached over ** million visits that month.

Total website visits to etsy.com peaked in November 2023, with over *** million visits. Headquartered in New York, Etsy is a leading consumer-to-consumer (C2C) marketplace specialized in handmade crafts.

In the measured time period, November 2024 saw the highest figures for online traffic to the C2C fashion marketplace vestiairecollective.com. According to the data, desktop and mobile visits to vestiairecollective.com reached **** million visits that month.

In the measured time period, June 2024 saw the highest figures for online traffic to the luxury fashion marketplace farfetch.com. According to the data, desktop and mobile visits to farfetch.com reached **** million visits that month.

In the third quarter of 2023, the highest online traffic to shoppersdrugmart.ca was recorded in December. That month, the website received a total of *** million desktop and mobile visits, a rise of approximately ******* compared to the previous month.

In March 2023, Hamburg-based About You's website, aboutyou.com, was visited a total of ******* times. This figure is down from the previous month's web traffic that reached approximately ***** thousand visits.

Zillow.com was the most-visited real estate website worldwide in 2024, with an average of ************* visits per month during the measured period. Leboncoin.fr ranked second, with ***** million monthly visits, while Carigslist.org ranked third, with ***** million average accesses.

In the measured time period, November 2024 saw the highest figures for online traffic to the D2C sportswear retailer gymshark.com. According to the data, desktop and mobile visits to gymshark.com reached 16.6 million visits that month.

Online traffic to the fast fashion marketplace shein.com has never been as high as in ********. According to the data, desktop and mobile visits to shein.com increased nearly tenfold, going from roughly ** million in ************ to some *** million in ********.

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

In the period from January 2022 to May 2022, online marketplace bol.com, which serves consumers primarily within The Netherlands and Belgium, was the most visited e-commerce website in the Netherlands, registering almost ** million monthly visits on average. This is over three times as much traffic from the country as was received by global online marketplace amazon.com within the same timeframe.

In the period from January 2022 to May 2022, the Brazilian domain of e-commerce platform Mercado Libre, mercadolivre.com.br, was the most visited e-commerce website in Latin America with an average of over 116 million monthly visits. Indeed, five of the ten most trafficked e-commerce sites in Latin America during this period have Brazilian domains, reflective of Brazil's large population relative to the rest of the region.