In December 2024, social video platform YouTube recorded approximately ** billion visits on ****** and over ** billion visits from users on ******* devices. The web visitors traffic count from *********************** appeared consistently higher than the ******* visit count in the examined months.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

In January 2024, ChatGPT saw approximately ****** million visits from users worldwide to its web address, chat.openai.com. This represents a slight decrease from the previous year, when global traffic to the popular chatbot website reached over *** million monthly visits in May 2023, coinciding with the release of the software's mobile app for the App Store.

In May 2025, the Temu website, temu.com, totaled at *** billion visits. The number of monthly visits has increased from February when they reached ***** million worldwide.

The United States remains by far the most important market for Amazon. In February 2023, its amazon.com domain registered nearly *** billion monthly visits. That is almost **** times more than the visits recorded to amazon.co.jp, Amazon's web domain for Japan.

In 2024, nih.com was the most-visited healthcare website worldwide, with an average of ************** visits per month. Healthline.com was ranked second with *********** visits, followed by mayoclinic.org with ************** average accesses.

In the measured time period, January 2025 saw the highest figures for online classifieds site craigslist.org. According to the data, desktop and mobile visits to depop.com reached 142.7 million visits that month.

In August 2020, Wells Fargo was the most popular bank in the United States with a monthly web traffic of over 182 million visits. Bank of America was ranked second with more than 156 million visits during that month.

Total website visits to etsy.com peaked in November 2023, with over 650 million visits. Headquartered in New York, Etsy is a leading consumer-to-consumer (C2C) marketplace specialized in handmade crafts.

Between January 2022 and April 2023, the U.S. grocery sector recorded the highest year-on-year growth in January 2022, with an increase of *** percent. On the other hand, the month of January 2023 saw the largest decrease, with a drop of *** percent in monthly visits.

Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

In May 2025, eBay Kleinanzeigen, now known simply as Kleinanzeigen, recorded ***** million visits. This was an increase compared to the previous month. eBay Kleinanzeigen is Germany's leading online classifieds platform.

Zillow.com was the most-visited real estate website worldwide in 2024, with an average of ************* visits per month during the measured period. Leboncoin.fr ranked second, with ***** million monthly visits, while Carigslist.org ranked third, with ***** million average accesses.

In the period from January 2022 to May 2022, the Brazilian domain of e-commerce platform Mercado Libre, mercadolivre.com.br, was the most visited e-commerce website in Latin America with an average of over 116 million monthly visits. Indeed, five of the ten most trafficked e-commerce sites in Latin America during this period have Brazilian domains, reflective of Brazil's large population relative to the rest of the region.

In December 2024, OnlyFans.com saw approximately *** million monthly website visits from users worldwide. Launched in 2016, OnlyFans is a social and video platform that allows creators to monetize their content via paid subscriptions and tips. In recent years, the London-based platform has become increasingly popular for hosting adult content.

As of December 2024, google.com had the highest number of total monthly visits in the United Arab Emirates, with 387 million. The website YouTube.com had the second-highest average of monthly total visits at 170 million.

In June 2024, the Vinted website, vinted.com, totaled at *** million visits. The number of monthly visits has decreased slightly since April 2024, where monthly visits still reached *** million.