In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the leading website in Mexico by unique visitors, with around 121 million single accesses to the URL during that period. Social video platform YouTube.com followed, with 66.1 million unique monthly visitors. Additionally, Facebook.com was ranked third with over 56 million unique monthly visitors.

In November 2024, Google.com was the leading website in Colombia by unique visits, with around 52.9 million single accesses to the URL during that month. YouTube.com came in second with approximately 30.9 million unique monthly visits. Facebook ranked third with 24.2 million unique monthly visits.

In November 2024, Google.com was the leading website in Argentina by unique visits, with around 60.7 million single accesses to the URL during that month. YouTube.com followed, with 33.6 million unique monthly visits. Facebook.com came in third, with 23.5 million unique monthly visits.

Of the selected non-food retailers, Falabella had the highest website traffic in Chile in the third quarter of 2022. In September, over 41 million users in Chile visited Falabella's site. Paris was the second most visited retail website in this category, closing the quarter with 17.4 million visitors that month.

In November 2024, Google.com was the leading website in Finland by unique visits, with around 17.3 million single accesses to the URL during that month. YouTube.com followed, with around 11.7 million unique monthly visits. Wikipedia.org came in third, with 8.13 million unique monthly visits.

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

In November 2024, Google.com was the leading website in Denmark by unique visitors, attracting approximately **** million individual visits to its URL for that month. Social video platform YouTube.com came in second, with **** million unique monthly visitors. Additionally, Facebook.com was ranked third with **** million unique monthly visitors.

From March to August 2025, March was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over ****million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2021. Still, in April 2024, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of visits to sites in this category. Slow and steady In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly **** billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - **** billion U.S. dollars in the third quarter of 2022. Since then, the company's GMV has been on a slow increase. However, while GMV figures begin to achieve steady growth once again, the e-commerce platform's once *** million active buyers have plateaued at *** million.

In November 2024, Google.com was the leading website in Peru by unique visits, with around 41.6 million single accesses to the URL during that month. YouTube.com came in second with approximately 27 million unique monthly visits, while Facebook.com ranked third in the country, with 17.2 million unique monthly visits.

Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

In November 2024, Google.com saw 172 million unique identities accessing the search platform from the United Kingdom. YouTube.com was ranked second with 94.6 million unique visits to the site during the analyzed months.

In 2019, the number of monthly unique visitors from the Middle East, Africa and South Asia (MEASA) was 429 million visitors to Turkey based websites. Iran based websites came second with 36 million monthly unique visitors from MEASA in 2019.

In December 2024, social video platform YouTube recorded approximately ** billion visits on ****** and over ** billion visits from users on ******* devices. The web visitors traffic count from *********************** appeared consistently higher than the ******* visit count in the examined months.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

Websites in the energy, utilities, and construction sector averaged the largest amount of visits per online session worldwide. In the fourth quarter of 2022, desktop users in that segment visited around ***** pages per online session. Travel and hospitality ranked second, with an average of almost *** pages visited. In terms of mobile users, travel and hospitality registered the highest number of page views, followed by retail.

During the first quarter of 2024, Vinted had an average visitor traffic of **** million per month on desktop, mobile and tablet devices. This figure represents a decrease from **** million average visitors recorded in the fourth quarter of 2023.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

The number of unique visitors to the Smithsonian Institution's websites declined by 11.6 percent in 2024 over the previous fiscal year. In the fiscal year ending September 30, 2024, the combined number of visits across all Smithsonian websites totaled almost 150 million.