In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.

From March to August 2025, March was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over ****million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2021. Still, in April 2024, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than ***** percent of visits to sites in this category. Slow and steady In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly **** billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - **** billion U.S. dollars in the third quarter of 2022. Since then, the company's GMV has been on a slow increase. However, while GMV figures begin to achieve steady growth once again, the e-commerce platform's once *** million active buyers have plateaued at *** million.

Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

In May 2025, the Temu website, temu.com, totaled at *** billion visits. The number of monthly visits has increased from February when they reached ***** million worldwide.

Of the selected non-food retailers, Falabella had the highest website traffic in Chile in the third quarter of 2022. In September, over 41 million users in Chile visited Falabella's site. Paris was the second most visited retail website in this category, closing the quarter with 17.4 million visitors that month.

In March 2025, ChatGPT.com received approximately *** billion visits from users worldwide. The most recent year under analysis has seen an increase in traffic to OpenAI's artificial intelligence chatbot. This is the highest traffic volume achieved by the site to date, with values for the most recent analyzed month exceeding twice the average monthly visits for the entire examined period between April 2023 and April 2024.

In December 2024, social video platform YouTube recorded approximately ** billion visits on ****** and over ** billion visits from users on ******* devices. The web visitors traffic count from *********************** appeared consistently higher than the ******* visit count in the examined months.

Among some of the world's leading consumer electronics retailers, Samsung.com recorded the largest number of monthly visitors to its website, with approximately 902.4 million visits in July 2025. This figure eclipsed that of long-time rival apple.com, whose overall website traffic was about ******million visits that month.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

In 2024, nih.com was the most-visited healthcare website worldwide, with an average of ************** visits per month. Healthline.com was ranked second with *********** visits, followed by mayoclinic.org with ************** average accesses.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

In November 2024, Google.com was the leading website in Colombia by unique visits, with around 52.9 million single accesses to the URL during that month. YouTube.com came in second with approximately 30.9 million unique monthly visits. Facebook ranked third with 24.2 million unique monthly visits.

In the measured time period, January 2025 saw the highest figures for online classifieds site craigslist.org. According to the data, desktop and mobile visits to depop.com reached ***** million visits that month.

Zillow.com was the most-visited real estate website worldwide in 2024, with an average of ************* visits per month during the measured period. Leboncoin.fr ranked second, with ***** million monthly visits, while Carigslist.org ranked third, with ***** million average accesses.

In November 2024, Google.com was the leading website in Mexico by unique visitors, with around 121 million single accesses to the URL during that period. Social video platform YouTube.com followed, with 66.1 million unique monthly visitors. Additionally, Facebook.com was ranked third with over 56 million unique monthly visitors.

In the measured time period, September 2024 saw the highest figures for online traffic to the C2C fashion marketplace depop.com. According to the data, desktop and mobile visits to depop.com reached **** million visits that month.

As of December 2024, google.com had the highest number of total monthly visits in the United Arab Emirates, with *** million. The website YouTube.com had the second-highest average of monthly total visits at *** million.

Total monthly traffic to the website next.co.uk saw two major peaks during the period January 2020 - May 2022. The first of these was in June 2021, with ** million website visits, and the second was in December 2021, with almost ** million visits. Other than these exceptional months, traffic to the website has remained consistently between ** million and ** million monthly visits.