In December 2024, social video platform YouTube recorded approximately 56 billion visits on mobile and over 23 billion visits from users on desktop devices. The web visitors traffic count from mobiles and smartphones appeared consistently higher than the desktop visit count in the examined months.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In the measured time period, September 2024 saw the highest figures for online traffic to the C2C fashion marketplace depop.com. According to the data, desktop and mobile visits to depop.com reached 27.2 million visits that month.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

This statistic shows the growth of unique visitors to travel websites from 2013 to 2014. In 2014, car rental websites received 5 percent more unique visitors than in 2013.

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Pinterest is a web traffic powerhouse: in March 2024 approximately 1.3 billion visits were measured to the Pinterest.com, making it one of the most-visited websites online. In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.

In the third quarter of 2023, the highest online traffic to shoppersdrugmart.ca was recorded in December. That month, the website received a total of 5.3 million desktop and mobile visits, a rise of approximately 800,000 compared to the previous month.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In the measured time period, June 2024 saw the highest figures for online traffic to the fashion retail website hm.com. According to the data, desktop and mobile visits to hm.com reached over 99 million visits that month.

In March 2204, X's web page Twitter.com had 6.2 billion website visits worldwide, up from 5.9 billion site visits in the previous month. Formerly known as Twitter, X is a microblogging and social networking service that allows most of its users to write short posts with a maximum of 280 characters.

In January 2024, ChatGPT saw approximately 484.82 million visits from users worldwide to its web address, chat.openai.com. This represents a slight decrease from the previous year, when global traffic to the popular chatbot website reached over 650 million monthly visits in May 2023, coinciding with the release of the software's mobile app for the App Store.

This statistic illustrates the number of monthly unique visitors of Corriere della Sera website in Italy in the period from March to October 2018. Compared to March, when the number of unique visitors nearly reached 24 million, Corriere.it lost approximately ten million unique visitors in October 2018.

In the measured time period, November 2024 saw the highest figures for online traffic to the C2C fashion marketplace vestiairecollective.com. According to the data, desktop and mobile visits to vestiairecollective.com reached 10.5 million visits that month.

In January 2025, the Temu website, temu.com, totaled at 1.1 billion visits. The number of monthly visits has decreased slightly in February, reaching 990.6 million worldwide.

In the measured time period, December 2024 saw the highest figures for online traffic to the fast fashion marketplace shein.com. According to the data, desktop and mobile visits to shein.com reached almost 204 million visits that month. Shein's valuation Shein is among the private startups that rapidly reached a valuation of over one billion dollars, otherwise known as unicorns. Among the top unicorn companies ranked in 2024, Shein was fifth with a total valuation of over 65 billion U.S. dollars. In 2023, Shein was also the most visited fashion and apparel website worldwide, outpacing big names such as Nike and Zara. Global unicorn landscape: U.S. leads in numbers As of February 2024, the United States was the country with the most unicorn companies, 739, followed by China at 278. Although China does not have the most unicorns, ByteDance, the Chinese tech company that owns TikTok, had the highest valuation worldwide. Software and finance are the most likely industries for unicorn companies to form.

In August 2020, Wells Fargo was the most popular bank in the United States with a monthly web traffic of over 182 million visits. Bank of America was ranked second with more than 156 million visits during that month.

Among some of the world's leading consumer electronics retailers, samsung.com recorded the largest number of monthly visitors to its website, with approximately 1.1 billion visits in April 2024. This figure eclipsed that of long-time rival apple.com, whose overall website traffic was about 433 million visits that month.