For the third year in a row, the Moroccan cosmetics market recorded growth in sales value, which increased by 19% to $124M in 2023. Overall, the total consumption indicated a prominent increase from 2012 to 2023: its value increased at an average annual rate of +8.0% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2023 figures, consumption increased by +65.3% against 2020 indices.

Morocco Cosmetics Market size was valued at USD 1.25 billion in 2021 and is expected to grow from USD 1.35 billion and reach a value of USD 2.48 billion by 2030, at a CAGR of 7.92%

The revenue in the beauty & personal care market in Morocco was forecast to continuously increase between 2025 and 2030 by in total 0.6 billion U.S. dollars (+28.17 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 2.75 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find further information concerning the revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in South Korea and the number of users in the beauty & personal care e-commerce market in France. The Statista Market Insights cover a broad range of additional markets.

In 2024, after three years of growth, there was significant decline in the Moroccan market for beauty, make-up and skin care preparations, when its value decreased by -13.9% to $84M. Overall, the total consumption indicated a resilient increase from 2012 to 2024: its value increased at an average annual rate of +5.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

69 percent of Morrocan respondents answer our survey on "Most used personal care product by category" with "Perfume, fragrances". The survey was conducted in 2023, among 1,043 consumers.Access millions of exclusive survey results with Statista Consumer Insights.

Natural Morocco Argan Oil Market size was valued at USD 290.27 Million in 2024 and is projected to reach USD 600.76 Million by 2031, growing at a CAGR of 10.50% during the forecasted period 2024 to 2031.

The Natural Morocco Argan Oil Market is predominantly driven by increasing consumer awareness regarding the benefits of natural and organic skincare and haircare products, coupled with rising disposable incomes and shifting preferences towards premium beauty products. Morocco argan oil, renowned for its moisturizing, nourishing, and anti-aging properties, has witnessed growing demand in the cosmetics industry, driving market growth. Moreover, the rising prevalence of skin and hair concerns such as dryness, damage, and premature aging due to environmental factors is further fueling the demand for argan oil-based products. Additionally, the expanding market for natural and organic ingredients in personal care formulations, driven by health and wellness trends, is expected to contribute to the growth of the Morocco argan oil market. Furthermore, the increasing adoption of argan oil in the food industry for its culinary and nutritional benefits is opening up new avenues for market expansion, particularly in gourmet and health food segments.

The revenue is forecast to experience significant growth in all segments in 2030. This reflects the overall trend throughout the entire forecast period from 2020 to 2030. It is estimated that the revenue is continuously rising in all segments. In this regard, the Personal Care segment achieves the highest value of 1.4 billion U.S. dollars in 2030. Find further statistics on other topics such as a comparison of the revenue in India and a comparison of the revenue in Italy. The Statista Market Insights cover a broad range of additional markets.

Cosmetics Price in Morocco - 2022. Find the latest marketing data on the IndexBox platform.

Statistics illustrates market overview of cosmetics in Morocco from 2007 to 2024.

The market size of the Organic Morocco Argan Oil Market is categorized based on Application (Personal Care & Cosmetics, Medical, Aromatherapy, Food, Cleaning & Home) and Product (Absolute, Concentrate, Blend) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

The size and share of the market is categorized based on Type (Natural, Organic) and Application (Personal Care & Cosmetics, Medical, Aromatherapy, Food, Cleaning & Home) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Morocco Container Glass Market Report is Segmented by End-User Industry ((Beverages (Alcoholic Beverages (Beer, Wine, Other Alcoholic Beverages) and Non-Alcoholic Beverages (Carbonated Drinks, Juices, Water, Other Non-Alcoholic Beverages)), Food, Cosmetics, Pharmaceutical, and Other End-User Industries). The Market Sizes and Forecasts are Provided in Terms of Volume (Tonnes) for all the Above Segments.

Morocco Plastic Caps and Closures Market Report is Segmented by Resin(Polyethylene (PE), Polyethylene Terephthalate (PET), Polypropylene (PP), and Other Plastic Materials), by Product Type(Threaded, Dispensing, Unthreaded, Child-Resistant), by End-User Industry (Food, Beverage (Bottled Water, Carbonated Soft Drinks, Alcoholic Beverages, Juices & Energy Drinks, and Others), Personal Care and Cosmetics, Household Chemicals, and Other End-User Industries). The Market Sizes and Forecasts are Provided in Terms of Value (USD) and Volume (Units) for all the Above Segments.

The size and share of the market is categorized based on Application (Personal Care & Cosmetics, Medical, Aromatherapy, Food, Cleaning & Home) and Product (Natural, Organic) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

According to Cognitive Market Research, the global argan oil market size is USD 268125.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 21.50% from 2024 to 2031.

North America held the major market of around 40% of the global revenue with a market size of USD 107250.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.7% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80437.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61668.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.5% from 2024 to 2031.
Latin America market of around 5% of the global revenue with a market size of USD 13406.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.9% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 5362.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.2% from 2024 to 2031.
The blends argan oil held the highest growth rate in argan oil market in 2024.

Market Dynamics of Argan Oil Market

Key Drivers of Argan Oil Market

Expansion of Cosmetic Industry to Increase Sales

The expansion of the cosmetic industry is poised to significantly boost sales of argan oil. As the global beauty market continues to grow, particularly in emerging economies like Asia-Pacific and Latin America, there is a parallel increase in the demand for natural and organic ingredients. Argan oil, celebrated for its versatile skincare and hair care benefits, aligns perfectly with this trend. Cosmetic manufacturers are increasingly incorporating argan oil into their formulations to meet consumer preferences for effective yet gentle products. Additionally, the rise of social media and influencer marketing has further amplified the popularity of argan oil-based cosmetics, driving consumer awareness and adoption. With the cosmetic industry expected to continue its upward trajectory, the demand for argan oil in beauty products is anticipated to rise steadily, presenting lucrative opportunities for market growth and expansion.

Growing Awareness of the Health and Beauty Benefits to Propel the Market

The growing awareness of the health and beauty benefits of argan oil is a significant driver propelling market growth. Consumers are increasingly recognizing the efficacy of argan oil in skincare and hair care routines due to its rich composition of essential fatty acids, antioxidants, and vitamins. With its moisturizing, anti-inflammatory, and anti-aging properties, argan oil has become a sought-after ingredient in a wide range of beauty products. Moreover, its natural origin and sustainability resonate with environmentally-conscious consumers seeking ethical and eco-friendly options. As awareness spreads through various channels including social media, influencers, and word-of-mouth recommendations, more individuals are incorporating argan oil into their daily routines. This heightened awareness not only drives sales of argan oil products but also fosters a broader appreciation for natural remedies and holistic approaches to health and beauty, further propelling the market forward.

Restraint Factors Of Argan Oil Market

Limited Geographic Distribution of the Argan Tree to Limit the Sales

The limited geographic distribution of the argan tree poses a significant constraint on the sales of argan oil. Indigenous to Morocco, the argan tree is primarily found in the southwestern region of the country, where it thrives in semi-arid conditions. This restricted growing area limits the overall supply of argan kernels, the source of argan oil, leading to challenges in meeting global demand. Furthermore, the argan tree's slow growth rate and the labor-intensive process of extracting kernels further exacerbate supply constraints. As a result, suppliers may struggle to scale production to keep up with increasing market demand, leading to potential supply shortages and higher prices. Additionally, efforts to expand cultivation outside of morocco face challenges due to the tree's specific environmental requirements, further limiting the opportunities for market growth.

Impact of Covid-19 on the Argan Oil Market

The Covid-19 pandemic has had a detrimental impact on the argan o...

In 2023, approx. 7.1K tons of beauty, make-up and skin care preparations were imported into Morocco; with an increase of 4% on 2022 figures.

After two years of growth, the Moroccan talcum and cosmetic powder market decreased by -14.3% to $3.3M in 2024. Over the period under review, the total consumption indicated a modest increase from 2012 to 2024: its value increased at an average annual rate of +1.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $4.5M.

Get the sample copy of Absolute Morocco Argan Oil Market Report 2025 (Global Edition) which includes data such as Market Size, Share, Growth, CAGR, Forecast, Revenue, list of Absolute Morocco Argan Oil Companies (Oriental Group, ARGANisme, ZINEGLOB), Market Segmented by Type (Natural, Organic), by Application (Personal Care & Cosmetics, Medical, Aromatherapy, Food, Cleaning & Home)

The size of the Morocco Argan Oil Market was valued at USD 84.1 million in 2023 and is projected to reach USD 313.87 million by 2032, with an expected CAGR of 20.7 % during the forecast period. The argument oil market in Morocco is in rapid growth due to high demand for natural and organic beauty and wellness products globally. Argan oil is extracted from the Argan tree, whose nuts are native to Morocco, and has high contents of essential fatty acids, antioxidants, and vitamin E, thereby making it a popular additive in skin care, hair care, and cosmetic formulations. Natural and sustainably sourced ingredient preferences are among the factors that are driving the market forward largely in the beauty and personal care segments where argan oil is particularly an enabler of moisturizing, anti-aging, and nourishment. Second, increased health awareness through culinary applications from Argan's rich flavor and potentially cardiovascular effects also contributes to demand. Coming in first for the production and exportation of argan oil is Morocco, and its distinctive methods of production, which also employ labor-intense and traditional methods favoring local communities, have solidified the company's market worth. With increased demand across the globe for organic, fair-trade, and ethical products, Moroccan argan oil has emerged as a luxury commodity within international markets, particularly in Europe, North America, and Asia. The growth in more e-commerce platforms and greater consumer interest in natural beauty regimens will further accelerate the market going forward.

In 2023, imports of talcum and cosmetic powder into Morocco fell to 350 tons, waning by -11.5% against 2022 figures.