Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

How many people use social media? Social media usage is one of the most popular online activities. In 2025, over 5.4 billion people were estimated to be using social media worldwide, a number projected to increase to over 6.6 billion in 2030. Who uses social media? Social networking is one of the most popular digital activities worldwide, and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as less developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. The mobile-first market of Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The messaging app LINE was used by **** percent of internet users in Japan during the third quarter of 2024. LINE was the most used social media service, ahead of X, Instagram, and TikTok.

This dataset provides detailed rankings and key metrics for 100+ social media platforms and sites in 2025. It includes information such as user base, popularity trends, and global reach. Ideal for analyzing social media growth, user engagement, and market trends. Whether you're a data scientist, marketer, or researcher, this dataset offers valuable insights into the evolving digital landscape.

Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.

In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

In 2004, a Harvard student launched a platform that would go on to redefine how humans connect. Fast forward to 2025, social media isn't just a way to stay in touch, it’s where people shop, learn, protest, play, and even find love. From early-morning scrolls to late-night reels, platforms have...

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Twitter user spends 5.1 hours per month on the platform.

YouTube gets an average of 14.3 billion total worldwide visits every month.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

This dataset provides a comprehensive analysis of the factors influencing the credibility of information on social media among Iranian users. The research focuses on identifying the most significant factors that affect the perceived credibility of information shared on various social media platforms. The dataset includes demographic information, social media usage patterns, and ratings of various attributes related to information credibility.

Key Features

• Demographic Data: Includes age, gender, education level, study field, and university.
• Social Media Usage: Details on the number of social media memberships, active platforms, and average hours spent per day.
• Credibility Factors: Ratings on various attributes such as source trustworthiness, media structure, message accuracy, and more.
• Comprehensive Coverage: Covers multiple dimensions of social media usage and information credibility.
• User-Centric Insights: Provides insights into how users perceive and interact with information on social media.

Potential Uses

• Academic Research: Investigate the factors that influence information credibility on social media.
• Social Media Analysis: Understand user behavior and preferences on social media platforms.
• Policy Development: Inform policies related to information dissemination and credibility on social media.
• Marketing and Advertising: Tailor content strategies based on user perceptions of credibility.
• User Experience Design: Improve the design and functionality of social media platforms to enhance information credibility.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

A survey done in March 2022 found that 31% of Republican voters said they would use Truth Social often and 14% said they plan to use the platform a lot.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

As of January 2023, Instagram and Facebook were considered the most effective social media platforms for building active communities - each platform was chosen by ** percent of social media marketers surveyed worldwide. YouTube followed, with ** percent of respondents considering it effective to build an online community.

Analyzing user behavior on Instagram📱🤳🙎‍♂️ can provide valuable insights into user engagement, preferences, and overall user experience. As a social media platform, Instagram offers various opportunities to study user behavior. Here are some aspects to consider when analyzing user behavior on Instagram:

User Engagement Metrics:

Likes: Analyze the number of likes on posts to understand which content resonates well with users. Comments: Study the comments on posts to gauge the level of interaction and engagement. Shares: Examine the number of times users share posts to understand content virality. Content Analysis:

Content Types: Identify the types of content (photos, videos, stories, etc.) that receive the highest engagement. Hashtags: Study the effectiveness of different hashtags in driving user interactions. Captions: Analyze the impact of captions on engagement and user response. User Demographics:

Age, Gender, and Location: Understand the demographics of the user base and how it affects behavior. Active Hours: Determine when users are most active to optimize content posting times. Follower Growth and Churn:

Follower Growth: Track the growth rate of followers over time. Follower Churn: Investigate the reasons for follower losses or unfollows. Influencers and Brand Advocacy:

Identify influential users who drive engagement and contribute to brand advocacy. Measure the impact of influencer collaborations on engagement and brand reach. Story Engagement:

Analyze user interactions with Instagram Stories, such as taps, swipes, and exits. Assess the performance of Stories compared to regular posts. Explore Page and Discoverability:

Study the factors that influence content appearing on users' Explore pages. Analyze the impact of Instagram's algorithms on content discoverability. User Journey Analysis:

Track user interactions from initial discovery to conversion (e.g., website visits or product purchases). Understand the user journey and potential drop-off points. User Sentiment Analysis:

Conduct sentiment analysis on comments and captions to gauge user feelings towards content or products. Ad Engagement:

Analyze user interactions with sponsored posts and advertisements. Measure the effectiveness of ad campaigns in driving engagement and conversions. User Activity Patterns:

Study the frequency and duration of user interactions on the platform. Identify peak activity times and user behavior during different days of the week. Privacy and Data Ethics:

Ensure compliance with user privacy regulations and data protection policies. Respect user data and privacy while conducting the analysis. Remember, Instagram's API access and data usage policies might limit the depth of analysis. As such, ensure compliance with Instagram's terms of service and privacy guidelines while performing user behavior analysis on the platform.

The global social media marketing services market is experiencing robust growth, driven by the increasing adoption of social media platforms by businesses of all sizes and the rising need for effective digital marketing strategies. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key factors. Firstly, the ever-increasing number of active social media users globally provides a vast and expanding target audience for businesses. Secondly, the sophistication of social media marketing tools and analytics is constantly improving, enabling more precise targeting and measurable ROI. Thirdly, the rise of influencer marketing and the integration of social media with other digital marketing channels are contributing to the market's dynamism. The market is segmented by application (personal and enterprise) and type (cloud-based and on-premises), with cloud-based solutions dominating due to their scalability, flexibility, and cost-effectiveness. Key players in this competitive landscape include HubSpot, Hootsuite, Sprout Social, DigitalMarketer, Buffer, Socialbakers, and Meltwater, constantly innovating to meet evolving client needs and market demands. Geographical distribution reveals a significant concentration of market share in North America and Europe, driven by high social media penetration and advanced digital marketing adoption in these regions. However, Asia-Pacific is expected to witness the fastest growth over the forecast period, propelled by increasing internet and smartphone penetration, coupled with a burgeoning middle class. While factors like data privacy concerns and the complexity of social media algorithms pose challenges, the overall market trajectory remains strongly positive, indicating a bright future for social media marketing service providers. This growth is further fueled by the continued evolution of social media platforms themselves and the ongoing development of new and innovative marketing techniques. The demand for specialized expertise in areas like social listening, content creation, and performance analysis will continue to drive market expansion.