In Australia in 2024, Facebook had the highest share of users, with **** percent of Australians saying they used the platform. Its counterpart messaging app, Facebook Messenger, was used by just under ** percent of Australians.

Outbound tourism from Australia in the 2024 financial year was predominantly to Indonesia, with over *** million Australians making the trip. By comparison, just over *** million Australian tourists visited New Zealand that same year, the previous number-one destination in the 2023 financial year, and about ******* took a trip to the United States. Australians venturing overseas Up until the 2019 financial year, there was a consistent, significant year-on-year increase in the number of overseas departures of Australian residents, with more than *** million traveling outside the country during the financial year 2019. This number decreased greatly in 2021 to just over *******, largely due to travel restrictions, with overseas departures slightly recovering in 2022. In 2024, the number of outbound tourists from Australia stood just shy of the pre-pandemic high recorded in 2019. Expenditure on overseas trips Australians visiting the United States in the 2024 financial year spent over *** billion Australian dollars, making it the overseas destination where Australians had the highest expenditure. Although Indonesia was the most popular outbound destination for Australians in the financial year 2024, visitor spending in Indonesia reached only around *** billion Australian dollars in comparison.

74 percent of Australian respondents answer our survey on "Most used websites and online services by type" with "Social media". The survey was conducted in 2025, among 2,754 consumers.

*********************** and *********************************************** are the top two answers among Australian consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 13,033 respondents in Australia, in 2025.

When asked about "Most used services", most Australian respondents pick ********************* as an answer. ** percent did so in our online survey in 2025.

The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.

We asked Australian consumers about "Most common interests" and found that ************************** takes the top spot, while ******************** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,033 consumers in Australia.

The number of Facebook users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-9.94 percent). After the eighth consecutive decreasing year, the Facebook user base is estimated to reach 13.62 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Fiji and New Zealand.

As of August 2024, flexible working arrangements was one of the main reasons that Australians worked from home. Around six percent of Australian indicated childcare or family considerations as their main reason for working from home in the same year. Impact of COVID-19  Among workers who can work from home, 62 percent of the respondents expressed concern about going to the office and contracting COVID-19 at work in Australia in 2022. In contrast, 53 percent of respondents expressed concern about having access to Rapid Antigen Tests (RATs). Furthermore, the source claims that younger workers are far more likely to be concerned about COVID-19-related issues.  Employee burnout and flexible work experiences  Many employees experienced burnout during the COVID-19 pandemic. Burnout is a state of physical or emotional exhaustion accompanied by a sense of diminished accomplishment and loss of personal identity. Respondents who began working from home after COVID-19, as well as those who returned to their workplace after working from home, were the most likely in Australia to report feeling burnout occasionally or frequently. Those who travel for work were the most likely to report experiencing burnout infrequently. In 2022, more than 86 percent of respondents indicated that their organization provides part-time work as a flexible working practice, while 54 percent indicated that their organization provides Flexitime work in Australia. In contrast, approximately five percent of respondents stated that their organization did not provide any flexible working arrangements.

The number of Youtube users in Australia was forecast to continuously increase between 2024 and 2029 by in total 0.4 million users (+2.6 percent). After the fifth consecutive increasing year, the Youtube user base is estimated to reach 15.81 million users and therefore a new peak in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Fiji and New Zealand.

The number of Instagram users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-13.94 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the sixth consecutive year to 9.27 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like New Zealand and Fiji.

Research from AppMagic suggested that Meta continued to dominate the Australian social media landscape by owning two most downloaded social media apps as of May 2025. The number of Facebook downloads amounted to around ***** thousand, followed by Threads, Telegram, and Snapchat. Facebook: The industry giant With over ***** billion monthly active users worldwide as of January 2024, Facebook leads the industry as the most popular social network platform. Besides its core product under the same name, Facebook also owns several major social network services, namely WhatsApp, Instagram, and its standalone instant messaging service, Messenger, each with more than *** billion active users. The number of Australia-based Facebook users is estimated to decrease to around ** million over the next few years, but still accounting for approximately ********** of Australia’s total population. More than just social networking While its business focus lies on private messaging, Facebook seems to have more to offer. Facebook, including Messenger, and Instagram have remained the most widely used platforms for social commerce among Australian online shoppers. Facebook has also been by far the most popular social media channel among small and medium-sized businesses in Australia. In times of the COVID-19 pandemic, apart from television and online newspaper, many Australians have turned to Facebook as their daily source of news.

Migrants from the United Kingdom have long been Australia’s primary immigrant group and in 2023 there were roughly 960 thousand English-born people living in Australia. India and China held second and third place respectively with regard to Australia’s foreign-born population. The relative dominance of Asian countries in the list of top ten foreign-born residents of Australia represents a significant shift in Australia’s immigration patterns over the past few decades. Where European-born migrants had previously overshadowed other migrant groups, Australian migration figures are now showing greater migration numbers from neighboring countries in Asia and the Pacific. A history of migration Australia is often referred to as an ‘immigrant nation’, alongside the United States, Canada, and New Zealand. Before the Second World War, migrants to Australia were almost exclusively from the UK, however after 1945, Australia’s immigration policy was broadened to attract economic migrants and temporary skilled migrants. These policy changes saw and increase in immigrants particularly from Greece and Italy. Today, Australia maintains its status as an ‘’Immigrant nation’’, with almost 30 percent of the population born overseas and around 50 percent of the population having both that were born overseas. Australian visas The Australian immigration program has two main categories of visa, permanent and temporary. The permanent visa category offers three primary pathways: skilled, family and humanitarian. The skilled visa category is by far the most common, with more than a million permanent migrants living in Australia on this visa category at the last Australian census in 2021. Of the temporary visa categories, the higher education visa is the most popular, exceeding 180 thousand arrivals in 2023.

The statistic shows the total population of Australia from 1980 to 2023, with projections up until 2030. In 2023, Australia had a total population of about 26.95 million people. Population of Australia Australia is among the ten largest countries in the world, in terms of area size, although its total population is low in relation to this. Much of Australia’s interior remains uninhabited, as the majority of Australians live in coastal metropolises and cities. Most of the population is of European descent (predominantly British), although there is a growing share of the population with Asian heritage; only a small percentage belongs to the indigenous Aboriginal population. Australia's year-on-year population growth is fairly high compared to most other economically and demographically advanced nations, due to comparatively high rates of natural increase and immigration. Living standards Standard of living is fairly high in Australia, which can be seen when looking at the Human Development Index, which ranks countries by their level of human development and living standards, such as their unemployment rate, literacy rate, or life expectancy at birth. Life expectancy of Australia’s population is quite high in international comparison, for example, Australia is also among the leading countries when it comes to this key factor. Economically speaking, Australia is also among the leading nations, with a steadily rising employment rate, an increasing gross domestic product (GDP) with a steady growth rate, and a relatively stable share in the global GDP.

The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Facebook users in Australia had been increasing steadily throughout the years, with a forecast of approximately 11.5 million Australians having an account on the social media platform by the year 2022. This figure would represent more than 40 percent of the Australian population, making it the most used social media platform in the nation.

Facebook - the most used social media platform

Australia had one the highest active social media penetration rates globally, with most of the population having account on a social media platform. It is partially due to the country’s high internet penetration rate and heavy influence from the United States with regard to internet and social media trends. Furthermore, social networks were the most used platform of social media with instant messenger platforms such as WhatsApp and Facebook messenger coming in second place.

Demographics of Facebook users

Younger generations in Australia were much more active Facebook users with those between 18 to 29 years using the platform four times more per week than those over the age of 65. This was not to say that the elderly did not use Facebook but the data showed that those that do use social media platforms were most likely to have a Facebook account in comparison to other generations.

This statistic shows the share of ethnic groups in Australia in the total population. 33 percent of the total population of Australia are english.

Australia’s population

Australia’s ethnic diversity can be attributed to their history and location. The country’s colonization from Europeans is a significant reason for the majority of its population being Caucasian. Additionally, being that Australia is one of the most developed countries closest to Eastern Asia; its Asian population comes as no surprise.

Australia is one of the world’s most developed countries, often earning recognition as one of the world’s economical leaders. With a more recent economic boom, Australia has become an attractive country for students and workers alike, who seek an opportunity to improve their lifestyle. Over the past decade, Australia’s population has slowly increased and is expected to continue to do so over the next several years. A beautiful landscape, many work opportunities and a high quality of life helped play a role in the country’s development. In 2011, Australia was considered to have one of the highest life expectancies in the world, with the average Australian living to approximately 82 years of age.

From an employment standpoint, Australia has maintained a rather low employment rate compared to many other developed countries. After experiencing a significant jump in unemployment in 2009, primarily due to the world economic crisis, Australia has been able to remain stable and slightly increase employment year-over-year.

In June 2022, it was estimated that around 7.3 percent of Australians were aged between 25 and 29, and the same applied to people aged between 30 and 34. All in all, about 55 percent of Australia’s population was aged 35 years or older as of June 2022. At the same time, the age distribution of the country also shows that the share of children under 14 years old was still higher than that of people over 65 years old. A breakdown of Australia’s population growth Australia is the sixth-largest country in the world, yet with a population of around 26 million inhabitants, it is only sparsely populated. Since the 1970s, the population growth of Australia has remained fairly constant. While there was a slight rise in the Australian death rate in 2022, the birth rate of the country decreased after a slight rise in the previous year. The fact that the birth rate is almost double the size of its death rate gives the country one of the highest natural population growth rates of any high-income country.
National distribution of the population Australia’s population is expected to surpass 28 million people by 2028. The majority of its inhabitants live in the major cities. The most populated states are New South Wales, Victoria, and Queensland. Together, they account for over 75 percent of the population in Australia.

In Australia in 2025, Instagram was the most popular platform, with 16.6 percent of users expressing a preference for it. WhatsApp followed closely, with 16 percent of users favoring it.

There has been a continued upward trend in the population share of active social media users in Australia. As of February 2022, approximately **** percent of the Australian population were active users compared to just ** percent in 2015. Preferred social media brands and most popular activities Facebook was the most popular social media brand in Australia in 2019, with ** percent saying they used the platform the most often. Elsewhere, ** percent said they used Instagram and six percent used Snapchat. Social media is used by Australians for a variety of activities. The most popular use is as a means of communication, with over **** of users regularly sending private messages and ** percent commenting on posts. Active users also post pictures and videos, with ** percent of users saying they have posted visual content. When do Australians use social media? In 2018, most social media use took place during Australians free time; ** percent said they used social media platforms in the evening, ** percent were first thing in the morning users, and ** percent said they logged on during breaks. Interestingly, when it comes to users being banned from social media, just over **** said in 2019 that they somewhat agree that bans are ineffective.