As of January 2025, T-Series had reached surpassed 281 billion lifetime video views, making it the most-viewed YouTube channel owner of all time. Popular children's rhymes and song channel Cocomelon followed, with 194 billion lifetime views. Several children-themed channels such as Like Nastya, Kids Diana Show, and Vlad and Niki appeared in the ranking. YouTube is one of the most beloved platforms for children and teens In recent years, video content not only has become one of the most popular types of online formats for children but also one of the highest-performing online categories. The most viewed video on YouTube has been for several years "Baby Shark Dance," published by Korean education brand Pinkfong in June 2016. The catchy rhyme was the first YouTube video to reach and surpass 10 billion views, and as of January 2024 was sitting at 13.93 billion global views. YouTube channels that propose content for children and young teens are also among the most subscribed channels on the platform, with 3D-animation channel Cocomelon counting almost 188 million subscribers worldwide as of January 2025. Children mobile video app usage According to a survey of global parents conducted in September 2021, watching YouTube videos was the most common mobile activity for 54 percent of children, second only to online gaming. Additionally, watching movies and watching content on social media were indicated by 30 percent and 20 percent of parents as usual activities for their children to engage with on mobile devices. In the United States and in the United Kingdom, YouTube and Netflix were the most popular video apps for children to engage with.

As of January 2025, the ranking of the most popular YouTube channels based on monthly views is dominated by music and children's content. Wiz Khalifa's Music channel was ranked first with a whopping six billion channel views, while Wow Kidz ranked second with over five billion video views in the last examined month. Indian music record channel T-Series -which ranked first continuously in 2021 and 2022, placed third with 2.72 billion video views. Most subscribed YouTube channels When looking at the most-subscribed YouTube channels: Indian music label T-Series was ranked first with 229 million channel subscribers. The video game commentator Felix Kjellberg, aka PewDiePie, ranked seventh, with roughly 111 million subscribers, after being surpassed by Jimmy Donaldson, aka MrBeast in November 2022. As of June 2022, PewDiePie was still the most subscribed gaming-content channel on YouTube, followed by Salvadorian YouTuber Fernanfloo with 45 million global subscribers. Creators' earnings MrBeast was the highest-earning YouTuber in 2021, with 54 million U.S. dollars. Ryan Kaji from Ryan's World was among the youngest content creators making the rankings of the highest-earning YouTubers in 2021, with an estimated revenue of 27 million U.S. dollars. Ryan’s channel was set up by his parents in March 2015, when the young content creator was three years old. MrBeast was also the leading content creator on YouTube based on Influence Media Value, while PewDiePie ranked third with an evaluation of around 3.91 million U.S. dollars.

As of January 2025, the most viewed YouTube channel in Mexico was YOLO AVENTURAS, with more than ***** billion video views. It was followed by Masha y el Oso, with around **** billion views. YOLO AVENTURAS was also the YouTube channel with the second most subscribers in Mexico.

As of January 2025, influencer and body builder channel TiboInShape generated almost 18 billion views. Squeezie was the second most popular French YouTuber, with approximately 11 billion views as of the examined period. Children's channel Swan & Néo ranked third, with around 7.87 billion views as of January 2025.

As of June 2024, Al Fondo hay Sitio - AFHS was the most viewed YouTube channel in Peru, with more than **** billion video views. It was followed by América Televisión with approximately *** billion views. Furthermore, accessing social media platforms is among the most popular online activities in Latin America altogether.

As of June 2025, the YouTube channel with the most number of video views in Israel, was "TIKTORIKI" with some **** billion video views. The channel with the second most video views was "Yn_ Rt " with around **** billion views.

As of May 2024, the most viewed YouTube channel in Venezuela was by singers Chyno y Nacho, with more than four and a half billion video views. It was followed by lunacreciente, also focused on music, with approximately 4.32 billion views. In addition, lunacreciente was also the YouTube channel with the second most subscribers in Venezuela during that same period in time.

Panda Shorts, a channel that focuses on comedy reactions, was the most viewed channel on YouTube in Sweden, as of January 2025. The videos, focused mainly on reactions and challenges, were viewed over 11.8 billion times. The next channel in the ranking was Avicii, with more than 11.3 billion views. This was followed with another channel dedicated to Avicii, and AviciiOfficialVEVO had around 9.83 billion video views for the evaluated period. Furthermore, Panda Shorts had the channel with the highest number of subscribers, reaching over 23.8 million in January 2025. Among the other Swedish YouTube channels with the most subscribers, were ABBA and Family Playlab.  How much do YouTubers in Sweden earn? A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year. An icon influencer could make up to 300 thousand Swedish kronor.  YouTube activities Watching entertaining videos was what most Swedes used YouTube for in 2022. Other popular activities were watching educational videos, listening to music, watching documentaries, and subscribing to channels. Three percent of the respondents in 2022, said, they created and published their own videos.

T-Series' YouTube channel was the most viewed in India. The Indian music label had over *** billion views as of February 2025. Trailing by a significant margin, SET India ranked second in terms of video views during the same period.

As of December 2023, the most viewed YouTube channel in Ecuador was MIS PEQUEÑOS ACTORES, with more than 3.71 billion video views. The channel RaptorGamer ranked second, with 3.01 billion views. In the same month, Doc Tops was the YouTube channel with the most subscribers in the country.

As of December 2023, Lifeples was the most viewed YouTube channel in Cuba with more than 316 million views. It was followed by kuban4ever and Dj Conds, with approximately 224.32 million and 115.35 million views each.

As of March 2025, based on the total uploaded video views on YouTube, Kim Pro was the most popular channel in South Korea, with around 56.6 billion views. Kim Pro is the first individual YouTuber surpassing 90 million subscribers with stellar growth. Most other large YouTube channels are from the entertainment business, such as the following Hybe Labels channel. Hybe Labels is the video channel of Hybe Corporation, home to various music labels and artists. The company is one of the so-called “Big 4” in the K-Pop industry. Some of the best known groups under Hybe labels are BTS, Seventeen, Le Sserafim and other successful K-Pop artists. K-Pop popularity Korean pop music channels occupied most of the top spots among popular Korean YouTube channels. One of the reasons for this is the growing popularity of Korean pop music worldwide. During the last few years, K-Pop has greatly expanded its reach and, despite most songs being mostly in Korean, garnered a lot of attention globally for their catchy rhythm and chorus. YouTube as a chance to access K-Pop For international K-Pop enthusiasts, YouTube was also the main channel to access the music videos of Korean pop artists. K-pop fans often commit to streaming a newly released music video multiple times during the first hours and days after release to try and break the record for the most viewed video at that time to support their favorite artists.

As of May 2024, the YouTube channel Ego Official had the largest number of views in Haiti at more than 65.54 million. It was followed by Jhane Douze, with over 33.74 million views. Furthermore, it was found that, as of 2021, most web traffic in the Caribbean country was generated through mobile phones.

The YouTube channel with the highest number of video views in Romania, as of **********, was a channel with songs and cartoons for children called "TraLaLa - Cantece si desene animate pentru copii" which recorded **** billion views. Another YouTube channel for children, called "CanteceGradinita.ro" ranked sixth, with over ***** billion views. Nevertheless, the top ten YouTube channels in Romania, by number of video views was dominated by music channels such as “RotonMusicTv”, “INNA”, or “AmmA Music”.

YouTube usage in Romania

In 2021, YouTube recorded a weekly usage rate of ** percent, making it the second most used social media platform in Romania, after Facebook. These results were in line with a survey conducted by iSense Solutions, which outlined that YouTube was again the second most popular social media platform in Romania after Facebook, with over ** percent of respondents having a YouTube account. At the same time, the video content platform ranked fourth by market share, after Facebook and Pinterest.

Social media usage in Romania

Several surveys showed that the most preferred online activity of Romanian people was either using messenger apps or social media platforms. In Romania, Facebook remained the most used social media platform both by market share and number of users. However, given its high usage rate and influence in the rest of Europe, as well as on other continents, Instagram is slowly gaining popularity in Romania too. As a result, by **********, there were over **** million Instagram accounts.

As of December 2023, the most viewed YouTube channel in Bolivia was Edson FDB, which had reached nearly 890 million video views, followed by Vesalius M.D with about 655 million views. In in December 2023, almost 63 percent of the web traffic in Bolivia was concentrated via mobile devices.

The YouTube channel with the most video views in Hungary, as of January 2023, was the children's channel "KerekMese" with over *********** video views. The channel with the second highest number of views was the music channel "Magneoton" which totalled around one billion.

What are Hungarians watching on YouTube?

Based on the leading YouTube search queries from 2021, Hungarian users primarily looked for full movies on the video sharing platform, music videos only took second place. During the same year, G.w.M was the most popular domestic music performer on YouTube in Hungary with a total number of nearly ********** video views. By comparison, foreign musicians recorded considerably fewer views in Hungary.

How popular are online videos? According to the findings of a survey conducted in 2021, the vast majority of internet users watched online videos. Moreover, ** percent of the respondents stated that they watched content on free video sharing platforms on a daily basis while a further ** percent of surveyed Hungarians did so several times a week.

As of November 2024, the most viewed YouTube channel in Puerto Rico was from Reggaeton singer Bad Bunny, with more than 36.82 billion views. In addition, it was the channel with the highest number of subscribers in the territory at that time. Reggaeton star Ozuna followed with approximately 25.72 billion views in that time.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

As of December 2023, the most viewed YouTube channel in Uruguay was Mary Mardorre, with over 1.68 billion video views. It was followed by urugoddos with 1.44 million views. Considering Latin America as a whole, using social networks is among the most common online activities in the region.

As of January 2025, the most popular video on BLACKPINK's YouTube channel was the official music video for the song "DDU-DU DDU-DU", which has accrued around 2.3 billion views since the video was released in June of 2018. Over half of the most popular videos had more than a billion views.