In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

This dataset contains a list of 3654 Dutch websites that we considered the most popular websites in 2015. This list served as whitelist for the Newstracker Research project in which we monitored the online web behaviour of a group of respondents.The research project 'The Newstracker' was a subproject of the NWO-funded project 'The New News Consumer: A User-Based Innovation Project to Meet Paradigmatic Change in News Use and Media Habits'.For the Newstracker project we aimed to understand the web behaviour of a group of respondents. We created custom-built software to monitor their web browsing behaviour on their laptops and desktops (please find the code in open access at https://github.com/NITechLabs/NewsTracker). For reasons of scale and privacy we created a whitelist with websites that were the most popular websites in 2015. We manually compiled this list by using data of DDMM, Alexa and own research. The dataset consists of 5 columns:- the URL- the type of website: We created a list of types of websites and each website has been manually labeled with 1 category- Nieuws-regio: When the category was 'News', we subdivided these websites in the regional focus: International, National or Local- Nieuws-onderwerp: Furthermore, each website under the category News was further subdivided in type of news website. For this we created an own list of news categories and manually coded each website- Bron: For each website we noted which source we used to find this website.The full description of the research design of the Newstracker including the set-up of this whitelist is included in the following article: Kleppe, M., Otte, M. (in print), 'Analysing & understanding news consumption patterns by tracking online user behaviour with a multimodal research design', Digital Scholarship in the Humanities, doi 10.1093/llc/fqx030.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

The people from Czech are publishing a dataset for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, they omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During research, they divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

They have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. They also used several popular websites that primarily focus on the audience in Czech. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live Video Player DailyMotion, Stream.cz, Vimeo, YouTube Music Player AppleMusic, Spotify, SoundCloud File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive Website and Other Traffic Websites from Alexa Top 1M list

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.

In August 2023, espn.com was the most visited sports website worldwide. The famous sports channel recorded ***** million online visits that month. Meanwhile, marca.com placed second in the ranking with ***** million visits.

In November 2024, Xvideos.com, MercadoLibre.com.ar, and Pornhub.com were the websites with the most pages per visit in Argentina, with an average of 8.34, 7.68, and 7.22 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked tenth in this list, with 3.9 pages per visit.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

This statistic shows the most popular websites in Switzerland in 2019, based on regularity of use. Google was the most popular website, with **** percent of respondents using the search engine regularly, followed by Facebook with **** percent and YouTube with *** percent.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In 2021, google.com clocked over **** billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around *** billions views during the year.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.