Between 2021 and the end of 2023, China was the leading country for app downloads by far. In 2023, mobile apps in China saw approximately 113 billion downloads from users in the country. Mobile apps in India reached 26 billion downloads during the same year, while users in the United States generated approximately 12.6 billion downloads. In recent years, mobile apps downloads have been experiencing a positive growth trend in the majority of the examined countries.

In March 2024, Meta-powered apps Facebook and Instagram were the most downloaded mobile apps worldwide, with 59 million and 58 million downloads, respectively. Social video app TikTok followed with 46 million downloads. Meta-owned microblogging platform Threads generated 24 million downloads during the last month of the year.

In 2024, TikTok was still the most downloaded mobile app worldwide. The short-video sharing app generated 825.5 million downloads during the same year. The social video app Instagram followed with 817 million downloads. Fast-fashion app Temu ranked in fifth, with over 516 million downloads for global users in the last examined year, while ByteDance-published video editing app CapCut had around 410 million downloads. TikTok Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2025, the number of TikTok users worldwide was expected to exceed 955 million, with the United States being one of the leading markets. In 2024, TikTok engaged the largest audience from Indonesia, with over 157 million consumers from the region using the app. United States, and Brazil followed with 120.5 and 105.2 users, respectively. Meta Platforms In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.

In 2022, Shopee was the most downloaded free shopping application in Indonesia, Vietnam, the Philippines, and Malaysia. The Shopee 2.2 app had over ***** million downloads in Indonesia in 2022. In Thailand, Lazada was the most downloaded shopping app with over ***** million downloads in 2022. Online shopping in Southeast Asia A recent study on consumer behavior in Southeast Asia revealed that over ** percent of consumers in the region had purchased fashion and personal care items online. Just under half of the respondents used online shopping to buy groceries. The online grocery market in SEA has grown significantly in recent years and was forecast to reach **** billion U.S. dollars by 2026. Online shopping in APAC In the Asia-Pacific region, Thailand had the highest share of the population that made weekly online purchases. In contrast, less than **** of the Japanese population made online purchases weekly. When making online purchase decisions, family members and social media influencers had the most influence over purchasing decisions made by APAC consumers.

In 2022, ******** was the leading market worldwide based on year-over-year growth in mobile apps downloads, with users in the country downloading approximately ** percent more apps than in 2021. China followed, with mobile users in the country downloading around ** percent more mobile apps and games. In 2022, global users downloaded *** billion mobile apps onto their devices, up by ** percent compared to the previous year.

Concerning the 21 selected segments, the segment ***** has the largest number of downloads with **** billion downloads. Contrastingly, Medical is ranked last, with **** million downloads. Their difference, compared to Games, lies at **** billion downloads. Find more statistics on other topics: a comparison of countries or regions regarding the revenue.The Statista Market Insights cover a broad range of additional markets.

The Google Maps mobile app reported the highest number of downloads worldwide among the selected travel apps in 2024. That year, this app recorded nearly *** million aggregated downloads on iOS and Google Play. The Uber app was the second most downloaded app in the ranking, with almost *** million downloads. The online travel agency app market Focusing on the online travel agency (OTA) market, Airbnb topped the ranking of the OTA apps with the highest number of downloads worldwide in 2024, ahead of Booking.com. When looking at the number of downloads of leading OTA apps in the U.S. that year, Airbnb recorded again the highest figure, while Expedia ranked second in that case. How big is the travel app market? In 2023, the travel app market's global revenue reached nearly *** billion U.S. dollars and was forecast to increase steadily over the following years. When breaking down the global travel app market's revenue by country, the United States and China ranked by far as the biggest players that year, generating around *** million and *** million U.S. dollars, respectively.

Temu was the most-downloaded app on iPhone and iPad App Store in Ukraine in 2024, as it was installed over *** million times. The social media app TikTok ranked second among iOS apps and first among Android apps by downloads in the country.

Globally, in 2023, the highest amount of downloads for shopping apps on Android devices was recorded in India, with around 625 million downloads. Brazil and the United States had the second and third highest amount of downloads, respectively. Brazil was estimated to have more than 260 million downloads, with the population in the United States downloading shopping apps about 213 million times.

In February 2025, the YouTube's mobile app was the most popular smartphone app in the United States, with approximately 167 million unique monthly users in the country on iOS and Android combined. Gmail followed with approximately 148 million monthly active users, while Facebook was reported having 146.6 million active users in the examined month. In the United States, the mobile internet user penetration is set to reach 92.5 percent of the population in 2029. Some of the most popular app categories on the Apple App Store are dedicated to gaming, business, or education. In July 2021, casual mobile gaming app Black Blast! was the most popular game for iPhone users, with more than 1.66 million downloads. Mobile social networks, including Facebook, Twitter, Instagram, are still among the most popular social apps for mobile users in the country. However, video apps YouTube and TikTok have quickly become users' favorite social media. In June 2021, the popular short-video app TikTok was counting more than 6.5 million downloads from iOS users in the United States during the last quarter of 2023.

As of February 2022, Tinder was the leading dating app in the United States and selected European countries, making up a share of **** percent downloads in the dating app category. Bumble followed, accounting for ** percent of all dating app downloads between August 2021 and February 2022. Badoo, which was the second most downloaded dating app worldwide, came in third with approximately ** percent of all dating app downloads in the examined countries.

Google was the most popular app in India, with *** million downloads overall as of 2023. It was followed by Instagram. Reliance Jio was the leading Indian-made app with over *** million downloads until 2023. Social media leads app usage in India Social media is the most used smartphone app category among Indians, with Facebook holding the largest market share among social media apps in the country. Facebook maintains a significant presence with over *** million users, while Instagram, known for its visual-centric content, has a strong following among younger demographics with over *** million users nationwide as of 2024. Furthermore, Facebook's dominance in India's social media landscape extends beyond user count, with the Indian arm of the company making a revenue of about ** billion rupees in fiscal year 2023. Media and entertainment apps In India, media and entertainment apps have become integral to the digital lifestyles of consumers, offering a diverse range of content and services tailored to their preferences. YouTube was the top streaming choice among Gen Z users, while apps like Spotify were favored for listening to podcasts. Additionally, news portals such as Dailyhunt, developed by Indian app publisher Eterno Infotech, led digital news consumption in India, with over *** million downloads.

Concerning the ** selected segments, the segment News & Magazines has the largest average revenue per download with ***** U.S. dollars. Contrastingly, Finance is ranked last, with **** U.S. dollars. Their difference, compared to News & Magazines, lies at ***** U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

The Rappi delivery app was downloaded over 8.4 million times in Mexico during 2024. In Colombia, the country where the company was created, the Rappi app was downloaded almost 200 thousand times in January 2025. In 2024, 35 percent of surveyed Mexicans reported ordering groceries, beverages or meal kits online in the previous 12 months on Rappi.

The Airbnb mobile app reported the highest number of downloads worldwide among the selected online travel agency and travel metasearch service apps in 2024. That year, the Airbnb app recorded almost ** million aggregated downloads on iOS and Google Play. The Booking.com app was the second most downloaded app in the ranking, with over ** million downloads. What are the most visited travel websites worldwide? While Booking.com ranked second in terms of app downloads, it was by far the most visited travel and tourism website worldwide in 2024, ranking ahead of tripadvisor.com and trip.com. When breaking down website visits to Booking.com by country, the United States, Germany, and the United Kingdom accounted for the most online traffic that year. What are the leading online travel agencies in the world? Booking.com is the flagship brand of Booking Holdings, a U.S.-based travel and tourism company that also owns Priceline, Agoda, Kayak, and OpenTable. In 2024, Booking Holdings was the leading online travel agency worldwide based on revenue. Competitor Expedia Group, whose travel brands include Expedia, Hotels.com, and Vrbo, reported the second-highest figure that year.

While the number of downloads kept increasing between 2016 to 2022. However, in 2023, the global app downloads stagnated, reaching 257 billion downloads and experienced only a one percent year-over-year increase.

The app market Mobile apps are projected to generate more than 613 billion U.S. dollars in revenues in 2025, with mobile games making up the biggest revenue share among all app categories. In 2020, gaming and video made up the largest shares of the mobile content market for the year. The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID-19 pandemic disrupting regular school system settings.

App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. However, in recent years, the growth of global consumer spending on apps has shown users’ healthy appetite for premium services or paid app content. In the second quarter of 2021, Android consumers have spent an average of 5.31 U.S. dollars per handset, after peaking in the last quarter of 2020 reaching an average of 10.6 U.S. dollars per mobile device. As of September 2021, the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape. In 2020, the leading subscription apps in the Apple App Store generated more than 10 million U.S. dollars in global revenues.

In 2024, the Temu shopping app was the most downloaded online marketplace app in New Zealand on both iOS and Android devices, with over 919,580 downloads that year. Alibaba.com had the second-highest number of downloads across the leading marketplace apps downloaded in the country, with around 176,030 downloads.

In 2021, Instagram was the social media app that generated the most downloads in the United States. The photo and video-sharing app had 72 million downloads in the country. WhatsApp was the second most downloaded app, with 63 million downloads. Facebook Messenger ranked third, generating approximately 46 million downloads from users in the country during the examined period.

Before ceasing operations in April 2023, political and right-wing microblogging social media Parler had a tumultuous online presence. The app was reinstated in the Google Play Store at the beginning of September 2022, after agreeing to a more thorough moderation process for the user-generated content hosted on the platform. In December 2022, the United States was the country presenting the highest number of Parler downloads, with around 2.85 thousand downloads from the Google Play Store. Mexico ranked second, with around 1.01 thousand downloads during the month. Parler was removed from the Google Play Store in January 2021, after the events leading to the Capitol attack on January 6, 2021.

In September 2022, mobile gaming app Stumble Guys was downloaded approximately 200 thousand times by Android users in Belgium, making it the most popular app in the Google Play store in the country. Communication app GovApp, provided by the Belgium authorities ranked second, with close to 187 thousand downloads during the examined month. Casual games, social media, and online shopping apps complete the ranking of the most downloaded Android apps in Belgium.