Cristiano Ronaldo has *** of the most popular Instagram accounts as of June 2025. The Portuguese footballer is the most-followed person on the photo sharing app platform with *** million followers. Instagram's own account was ranked first with roughly *** million followers. How popular is Instagram? Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached *** billion monthly active users in mid-2018. In 2020, there were over *** million Instagram users in the United States and experts project this figure to surpass *** million users in 2023. Who uses Instagram? Instagram audiences are predominantly young – recent data states that almost ** percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States. Celebrity influencers on Instagram Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was ******* U.S. dollars.

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

According to a survey conducted in Indonesia in 2019, **** percent of the respondents stated that they followed the Instagram accounts of their school or college friends. The second-most followed type of Instagram accounts by **** percent of the respondents were those of family members. Instagram is popular among Indonesians, and their local celebrities and Instagram influencers have millions of followers.

Instagram Accounts

This is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram. As of 4 January 2023 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 530 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 377 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 587 million followers. Nike is the second most-followed brand account, with over 261 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 20 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 3 exceeding 400 million and 2 exceeding 500 million.

Cristiano Ronaldo is the most-followed person on Instagram, with over 530 million followers.

Kylie Jenner is the most-followed woman on Instagram, with over 377 million followers.

Virat Kohli is the most-followed Asian on Instagram, with over 231 million followers.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by American company Facebook Inc., now known as Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Instagram network is very much used to influence people (the users followers) in a particular way for a specific issue - which can impact the order in some ways.

Data Dictionary

As of June 2023, Virat Kohli, an Indian cricketer, had the most followed Instagram account among individuals from the Asia-Pacific region, with over 253 million followers. Chris Hemsworth, an Australian actor, enjoyed the largest following among Australians, with approximately 57 million Instagram followers.

Instagram influencers in the Asia-Pacific region

Instagram influencers have established a strong presence in the Asia-Pacific region, contributing to the platform's growing popularity and influence. Considered one of the greatest batsmen in cricket history, Virat Kohli, the most followed person on Instagram in the APAC region, has played a crucial role in India's sports achievements. In 2023, he was among the most expensive players of the Indian Premier League, with his salary amounting to 150 million Indian rupees. Among the other prominent Instagram trendsetters in the APAC region are members of Blackpink, a popular South Korean girl group. In 2022, Blackpink sold over 2.8 million album copies, solidifying their position as one of the most successful and popular K-pop bands, despite having released fewer albums than other groups in a similar timeframe.

Instagram as a part of the social medial landscape

Instagram has experienced significant usage and popularity in the Asia-Pacific region, becoming the preferred social media platform for Asian influencers, with over 38 percent of influencers in the region utilizing the platform. As of January 2023, China displayed a significant online presence with an estimated 1.03 billion active social media users, clearly surpassing other markets in the Asia-Pacific region in terms of social media engagement. Following China, India and Indonesia secured second and third positions, respectively, with 467 million and 167 million active social media users. As mobile internet usage and smartphone ownership continue to rise in the Asia-Pacific region, Instagram is expected to further expand its user base and solidify its position as a dominant social media platform in the region.

Context

Discover 1000 Top Ranked Influencers by Type and Category of Influence in United States.

Acknowledgements

Data source: https://starngage.com/app/global/influencer/ranking/united-states

As of March 2025, Raffi Ahmad and Nagita Slavina was the most followed Instagram account in Indonesia, with a total of approximately **** million followers. Joko Widodo was the second most followed account on the platform, with around ** million followers.

Dataset

This dataset was created by Sakshi Jha

Contents

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Back in 2010, few could have predicted that a simple photo-sharing app would evolve into one of the world’s most influential platforms. Fast forward to 2025, and Instagram has become a digital cornerstone for creators, businesses, and consumers alike. From driving brand awareness to creating viral trends overnight, followers are...

Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

A list of the most popular (top 100 by followers) Instagram, Twitter, YouTube, Twitch, and TikTok users. NB! For YouTube the followers are subscribers and the posts are videos.

Dataset Description: Top 100 Influencers

The dataset provides structured information about the top 100 influencers from various countries globally. Each entry represents an influencer and includes the following attributes:

• Rank: The ranking of the influencer in the top 100 list.
• Name: The name or pseudonym of the influencer.
• Follower Count: The total number of followers or subscribers the influencer has on their primary - platform(s).
• Engagement Rate: The level of interaction that the influencer's content receives from users on social media platforms, expressed as a percentage.
• Country: The geographical location or country where the influencer is based or primarily operates.
• Topic Of Influence: The niche or category in which the influencer specializes or creates content, such as fashion, beauty, technology, fitness, etc.
• Reach: The primary social media platform(s) where the influencer is active, such as Instagram, YouTube, TikTok, Twitter, etc.

According to a survey conducted in Indonesia in 2019, **** percent of the female respondents stated that most of Instagram accounts they had been following belong to their school/college friends, followed by family members and online shops.

Monthly Top 50 Social Media Accounts Dataset

This dataset contains monthly records of the top 50 accounts or channels from various social media platforms, including TikTok, YouTube, Instagram, and Twitter. The data is obtained by scraping the relevant information from the respective Wikipedia pages using web scraping techniques.

Scraping Process

The scraping process involves sending HTTP requests to the Wikipedia pages using the Python requests library. The BeautifulSoup library is then used to parse the HTML content and extract the relevant data from the tables. The scraped data is then processed and compiled into CSV files using the pandas library.

Content

The dataset includes the following information for each social media platform:

Instagram

• Rank: The rank of the account within the top 50.
• Username: The username or handle of the account.
• Owner: The owner or celebrity associated with the account.
• Followers (millions): The number of followers the account has.
• Profession/Activity: The profession or activity associated with the account.
• Country: The country of origin or association.

TikTok

• Rank: The rank of the account within the top 50.
• Username: The username or handle of the account.
• Owner: The owner or celebrity associated with the account.
• Followers (millions): The number of followers the account has.
• Likes (billions): The number of likes received by the account.
• Description: A brief description of the account.
• Country: The country of origin or association.

YouTube

• Rank: The rank of the channel within the top 50.
• Name: The name of the channel.
• Link: The link to the channel.
• Subscribers (millions): The number of subscribers the channel has.
• Primary language: The primary language used in the channel's content.
• Category: The category or genre of the channel.
• Country: The country of origin or association.

Twitter

• Rank: The rank of the account within the top 50.
• Username: The username or handle of the account.
• Owner: The owner or celebrity associated with the account.
• Followers (millions): The number of followers the account has.
• Description: A brief description of the account.
• Country: The country of origin or association.

Updates

The dataset is updated monthly on the 3rd of each month to provide the latest rankings, follower/subscriber counts, likes, and other relevant information for the top 50 accounts or channels on each platform.

Usage

This dataset can be used for various purposes, such as:

• Analyzing trends and changes in the popularity and growth of social media accounts or channels over time.
• Comparing the performance and engagement of accounts or channels across different platforms.
• Conducting research on the influence and impact of social media accounts or channels in different countries and industries.

Acknowledgements

The data in this dataset is obtained from the Wikipedia pages of the respective social media platforms:

• TikTok: List of most-followed TikTok accounts
• YouTube: List of most-subscribed YouTube channels
• Instagram: List of most-followed Instagram accounts
• Twitter: List of most-followed Twitter accounts

Author: amyrmahdy

Date: 3 Jul 2023

As of October 2025, 29.7 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 21.6 percent of users, followed by 19.7 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 7.3 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India, with over 480 million users, while the United States had the second-highest market with over 180 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching three billion monthly active users.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

In September 2024, the most popular Instagram account by number of followers in Norway was first and at top the professional football player Erling Haaland's account, with almost ** million followers. Artist Alan walker was the second-most followed Instagram account in Norway, followed by footballer Martin Ødegaard.

With more than *** million followers, Indian cricketer Virat Kohli's Instagram account was the most followed profile across India in 2023. This was followed by Priyanka Chopra Jonas' profile with nearly ** million followers, making it the most followed actor's profile in the country. Popularity of Instagram

Instagram is one of the most popular social media platforms in India. However, the popularity remains highest in male users who have consistently formed more than ** percent of the total user base since 2018. In 2021, the share of female users across India was more than ** percent.

Instagram was ranked fourth in the list of leading social media platforms to penetrate the Indian market as of the third quarter of 2021. In addition to this, the market share of Instagram in India’s social media showed growth towards the end of 2021. However, fluctuations were observed.

Instagram Influencers in India

As of January 2021, the majority of Instagram influencers in India were between the age of 18 to 34 years. For the same period, more than 60 percent of the Instagram influencers in India were males.