"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

In 2024, the most common terms that Hong Kong internet users entered into Google search were "Google", "translate", and "YouTube". The word "weather" in Chinese received 54 percent of the search volume of the top query during 2024.

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.

"Clima" [weather] was the most probed query in the Google search engine in Brazil in 2024, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" were also some of the most searched terms on the engine, scoring index values of 77 and 28. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 78 and 59 each.

"Tiempo", "Clima", and "Tiempo mañana" were some of the most searched queries in the Google search engine in Mexico in 2024, indexing at 100, 89, and 37 in terms of search volume, respectively. Social networks like WhatsApp, WhatsApp Web, YouTube, and Facebook also appeared with a high frequency throughout the chart, indexing at 71, 55, 48, and 34 respectively, followed by topics related to translation services and sports.

In 2024, the term "Meteo" was the most searched term in Italy on Google, reaching an index value of 100. Search engine "Google" ranked second with an index value of 39, while "Traduttore" tanked third with an index value of 37 relative to the most searched entry.

Between January 1st and December 31st, 2024, "Weer" (Weather) was the most popular search query on the Google search engine in the Netherlands. "Amsterdam" was ranked second, reaching an index point value of 88 relative to the top search query ("Weer").

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

In 2024, the Korean word Naver (written in Korean) was the most searched-for term on Google in South Korea, followed by the search queries for weather and the Korean writing of YouTube. Naver is the largest South Korean web portal, which also offers search engine function. The search query for YouTube's English spelling "youtube" placed 19th.

In 2023, the term most often searched on Google in Austria was chatgpt news. There was a ***** percent increase compared with the previous year. The top two searches were to do with the AI chatbot, ChatGPT.

"Tiempo" and "Traductor" were the most searched queries in the Google search engine in Spain in 2024, with index rating of 100 and 41, respectively. Within an index of 100, "Google" scored third with a rating of 38, followed by "El Tiempo", with 36.

According to data from Pi Datametrics, the most searched term on Google from January to April 2020 in the United Kingdom (UK) was "airpods".

"Iceland" and "Google" were the most googled terms in Iceland in 2024. The terms had a search engine index of *** and ** respectively. The third most common term was "Translate," with an index of **. Among other popular search terms were "Reykjavik", "You" and "Google Translate".

"Traduction" and "Google" were the most popular Google search queries in Tunisia in 2023. The following leading online search on Google was "Google Traduction", which obtained an index of ** points compared to 100 for the most popular term. Other popular search queries were "Facebook", "YouTube", and "Meteo".

Between January 1st and December 31st, 2024, "Wetter" (Weather) was the most popular search query on the Google search engine in Germany. "Google" was ranked second, reaching an index point value of only 50 relative to the top search query ("Wetter").

In 2023, 'Weather' in traditional Chinese was the most searched query on Google in Taiwan. The term 'PTT', a bulletin board system (BBS), and 'translate' in traditional Chinese were other popular keywords, receiving 91 percent and 73 percent of the search volume of 'Weather' during 2023 respectively.

"Google" was the most entered query into the Google search engine by internet users in Sweden in 2024, with an index value of 100. Next were "Translate" and "Aftonbladet", with index values of 74 and 54 each during the examined year.

'*******' was the most searched keyword on Google in the United States between January and March 2025, with an average monthly volume of ****** million searches over the researched period. "***" ranked second with a search volume of ***** million searches. The keyword for "nfl" came in third, making up to ***** million searches.

"Google" was the most entered query into the Google search engine by internet users in Norway in 2024, which had an index value of 100. Next in the ranking was "VG" which had an index score of 89, and it was followed by "Translate", with an index value of 77 in the examined year.

In 2024, "Weather" was the most popular Google search query in Canada. "Google" was ranked second, reaching an index value of 97. Video platform YouTube was ranked third, indexing at 66 points compared to the query in the first place.