How many people have iPhones in the United States?

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide

As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022.

iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

In the second quarter of 2025, Apple's market share of smartphones in Japan amounted to approximately **** percent. In comparison, Apple's market share of smartphones in Papua New Guinea was the lowest among surveyed countries in the region, at around *** percent during the same period.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

Apple Pay use in the United States was higher than in France or Canada by early 2024, although not when it came to in-store payments. When comparing two questions from Statista's Consumer Insights, ** out of 100 respondents from France indicated they had used Apple Pay in a store or restaurant - with an additional ** out of 100 saying they used Apple Pay during this same time for online payments. The market share of Apple Pay on websites was also higher in the United States, Canada, and Japan than in Europe. How many Apple Pay users are there per country? Apple rarely shares information on Apple Pay. Its financials place it under the company's Services segment - combining it with figures on the Apple App Store or Apple TV. Local banks that offer Apple Pay are contractually not allowed to share user numbers or transaction counts. Domestic surveys - which are often only done locally and cannot be compared against those of other countries - tend to ask whether consumers use Apple Pay but rarely ask for specific transaction figures. The last available estimate on global Apple Pay users is that over *** million people activated the service on their iPhones. Roughly *** out of 10 Apple Pay users are from the United States. Online versus offline Apple Pay is frequently associated with proximity mobile payments - paying with mobile devices in physical stores using NFC or contactless technology. China is the country with the highest adoption of such tap-to-pay transactions. This technology was noticeably popular in Asia-Pacific, more so than in North America or Europe. The situation was different when looking at Apple Pay acceptance in e-commerce: English-speaking countries - especially the United States - tend to already accept Apple Pay in 2022.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around *** million smartphones. By 2023, this number reached over *** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2023, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A16 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had...

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

How many people use Apple Pay? Global iPhone users that activated Apple Pay grew by more than ** million people in 2020. This according to an estimate that also assumes active iPhones grew by **** percent during 2020, alongside a worldwide increase of contactless payments in the wake of the COVID-19 pandemic. Note that the figures are an estimate, as precise figures are unavailable. Apple itself does not communicate user figures, and banks that provide the Apple Pay service are contractually forbidden to share user information. Hence why Apple Pay market shares in, for example, Europe tend to be based on consumer survey results. Which country uses Apple Pay the most? As there is little to no information on a country level regarding Apple Pay use, one could potentially answer this by looking at proximity mobile payments – contactless in-store payments from consumer to merchant, either with a card or a smartphone – at large. It is estimated that China was the global leader in proximity mobile payments in 2019, with a penetration rate that was twice as high as that of runner-up Denmark. It is unlikely, though, that Apple Pay plays a big role in China given the popularity of apps like Alipay and Tenpay. Apple Pay seemingly less used than some of its competitors If China is unlikely to have many Apple Pay users, how is this for Denmark – the country with the second-highest penetration rate in proximity mobile payments? In 2019, Apple Pay was also not one of the most popular payments apps in Denmark: **** percent of Danish respondents said they used the Cupertino payment solution at some point as opposed to ** percent of domestic solution MobilePay. This also holds true for one of the world’s largest payment markets. According to a January 2021 survey, PayPal use among U.S. consumers exceeded other payment options: **** times more respondents stated they at some point used PayPal rather than Apple Pay.

In 2024, Apple shipped ** million smartphones to India. It was Apple's best year in the country, a significant growth over the previous year. Apple's market share in India stood around *** percent in the same year.

The number of smartphone users in Nigeria, Africa’s biggest economy and most populous country, is forecast to grow to more than *** million by 2025. Currently, estimates from different sources put the number of smartphone users in Nigeria at roughly ** and ** million. The exact number of users is hard to pin down - however, the data found shows a strong growth outlook for the Nigerian smartphone market with user numbers to at least triple within the next five to six years. Strong population and GDP growth forecast The population and gross domestic product (GDP) in Nigeria are both forecast to grow steadily at an annual rate of * to * percent until 2022. Nigeria’s population is very young (average age of 18) and expected to grow to more than *** million people by 2020. Concurrently, the GDP is set to reach more than *** billion U.S. dollars by that time. The country’s telecoms industry also stands to profit from Nigeria’s overall growth due to its contribution to the country’s GDP being steady as of 2012 (*** to ** percent of annual GDP). Smartphone penetration set to rise The dynamic growth of Nigeria’s economy and population is set to impact the development of the country’s mobile market as well. There are around *** million mobile subscriptions in Nigeria. But currently, only around ** to ** percent of the population is using a smartphone. The majority of mobile users are still using feature phones which offer basic phone functions like voice calling and text messaging. Smartphone penetration is set to grow though to around ** percent by 2025, presenting strong growth opportunities for feature phone and smartphone manufacturers alike. At present, Samsung is the leading smartphone vendor in Nigeria. Although, Chinese manufacturers like Tecno, Itel (Hong Kong), and Infinix (Hong Kong) are also holding strong positions in the market.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

In the second quarter of 2025, Huawei's market share of smartphones in China amounted to approximately ** percent. In comparison, about *** percent of the smartphone market in Singapore was held by Huawei during this period. Huawei’s domestic recovery Huawei is one of China’s largest technology companies and remains a global leader in telecom infrastructure and enterprise IT solutions despite ongoing geopolitical headwinds. U.S. trade restrictions, particularly on access to advanced chips and chip manufacturing technologies, significantly impacted Huawei’s smartphone business, reducing its market share both internationally and domestically. Once among the global leading smartphone vendors, Huawei is now mainly China-focused, but is regaining its domestic smartphone market share thanks to the success of its Mate 60 series.
Chinese smartphone market
Smartphone shipments in China reached more than *** million units in 2024. In 2025, China’s smartphone market was projected to generate more than *** billion U.S. dollars in revenue. While the market is dominated by domestic brands like Xiaomi, Huawei, OPPO, and Vivo, international vendor Apple maintains a strong presence. As of 2024, Apple’s iPhone models remained the most used 5G smartphones in China.

Apple introduced the new iPhone ** lineup in September 2023. Since then, the iPhone ** and ** Pro Max have recorded the highest adoption rate. As of March 2025, they amounted to approximately **** and **** percent, respectively.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

Smartphone buyers in Germany bought more Apple iPhone 15 Pro and 15 Pro May phones than any other in July 2024. In that period, iPhone models occupied three out of the top five positions in Germany, with Samsung taking the fourth and fifth spots. Smart phone sales in Germany Germany is an important market for smartphone manufacturers, with 71million people in Germany expected to be smartphone users by 2029. In 2023, around 21.4 million smartphones were exptected to be sold across the country. Sales on the rise, prices on the riseNot only are sales figures increasing in Germany, but the average price of each device on the rise too. In 2015 a smartphone would set customers back an average of 392 euros. By 2022, the price reached an average of 626 euros. Analysts expect the global average selling price of smartphones to fluctuate in the coming years.

As of April 2025, Oppo led the mobile vendor market in Indonesia, with a share of around **** percent. It was followed closely by Samsung, with a share of about **** percent. Collectively, Oppo, Samsung, and Xiaomi accounted for **** of the mobile market share in the country. Oppo's rising dominance Oppo’s market share in Indonesia has risen significantly over the past years. The brand's relatively affordable prices have been one of the key drivers of its growth in the country, as Indonesian consumers tend to look for value for their money, searching for smartphones that are reasonably priced with good performance. In 2023, Oppo managed to tail Samsung in terms of the market share of unit shipments, indicating strong competition in the rapidly evolving Indonesian smartphone market. Smartphone usage and the telecommunications market With a substantial number of mobile internet users, Indonesia’s telecommunications market is one of the largest in Southeast Asia. Smartphones in Indonesia are used for various activities that require reliable network capabilities, such as video streaming and online gaming. While users have reported positive experience with 5G networks for these activities, the development of 5G infrastructure in Indonesia is still faced with challenges, including high costs and spectrum shortages. This has led to significantly slower 5G network growth compared to Indonesia’s neighboring countries, such as Singapore, Malaysia, and Thailand.

Among ** countries worldwide, Turkey was the country where to buy the brand-new iPhone ** Pro (128GB), one had to work for almost ** days. By contrast, workers in Switzerland needed four days to purchase that phone.