As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.

In 2023, Instagram claimed the top spot as the preferred social media platform for shopping among Gen Z and millennial consumers. However, Gen Z also showed an inclination towards shopping via TikTok, while millennials leaned towards both YouTube and Facebook over the trendy Chinese short-video platform. Conversely, older generations exhibited similar preferences for social commerce, with both favoring Facebook and YouTube over the more visually appealing Instagram and TikTok.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

******** was the most popular social media platform for Gen Z, or 15-to-19-year-olds, in the Netherlands in 2020, with nearly all respondents using the service. This according to domestic survey information. The ********* service already ranked as the Netherlands' overall most popular social medium in terms of users. YouTube, Instagram and Snapchat were also very popular, all reaching a penetration rate of over ** percent. Karaoke app TikTok, on the other hand, was much less popular, as only ** percent of them used the video application. Why is TikTok low in this ranking? Chinese video and sing-along application TikTok, formerly Musical.ly, made a global name as being one of the most popular smartphone apps for Generation Z. Here, it seemingly ranks low as the source used ages ** and up. This age group might potentially fall outside TikTok’s user base. While there is no data for the Netherlands that investigates the age groups below **, download numbers suggest the app grew in popularity in the Netherlands after Bytedance (TikTok’s owner) merged Musical.ly and TikTok in August 2018. A clash of generations Perhaps unsurprisingly, Gen Z uses Instagram and Snapchat much more often than their Millennial counterparts (defined by the source as 20-to 39-year olds). Interestingly, Pinterest was also more popular among the younger generation. The picture gallery app does not rank among the most popular apps in the Netherlands, reaching less than **** million people in 2019. Facebook, on the other hand, was more preferred by Millennials than it was by Generation Z.

As of 2020, ******** was the most popular social media platform among Gen Z and Millennials in the United States to connect to others. ****** and ******* ranked second and third, with respective shares of ** percent and ** percent of respondents using these social networks to connect to others.

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents used the ********* mobile app daily as of October 2022. Approximately ***** in ** respondents reported using social video app TikTok and YouTube on a daily basis, respectively. New social app app BeReal, which prompts users to post content once per day, was used by less than ***** in ** respondents aged between 16 and 24 years.

According to a survey among Gen Z consumers from 2023, the most used social media platform type was instant messengers in China, Indonesia, and Malaysia. Social networks like Facebook were the most popular among Gen Z in Vietnam and Thailand, with ** and ** percent of the respondents using it regularly in 2023. About Gen Z consumers in Asia Gen Z consumers are one of the largest cohorts of consumers worldwide. According to a survey, social media websites and apps were widely used product research sources for Gen Z consumers. In China, various consumer electronics were popular among Gen Z consumers, and nearly ** percent had smartphones in 2022. Popularity of TikTok among Gen Z TikTok is a video-sharing app based in China and saw a massive growth in the number of users in the Asia-Pacific region. About ** percent of Gen Z respondents in Thailand had spent more than two to four hours a day on TikTok. The advertising reach of TikTok in Asian countries was relatively high, especially in Malaysia, Vietnam, and Thailand. With the rise of social commerce, shopping on TikTok is also gaining traction. However, most consumers in the Asia-Pacific region still research inside and outside the app or switch apps while shopping.

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

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How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...

This data was collected by Whatsgoodly, a millennial social polling company.

It was published by Brietbart on 3/17/17.

Link to article here: http://www.breitbart.com/tech/2017/03/17/report-snapchat-is-most-important-social-network-among-millennials/

A report held in June 2022 among Gen Z and millennials in the United States found that these consumers, aged 16 to 40 years old, were using Facebook most often, with ** percent saying they did so daily or more. LinkedIn, Twitch, and Nextdoor were the least used social sites for news, whereas YouTube and Instagram were used almost as often as Facebook in this respect.

According to a survey in Spain in March 2023, ** percent of Generation Z respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram followed closely, with an audience reach of ** percent, then YouTube and TikTok, each used by ** percent and ** percent of Gen Z respondents.

As of January 2023, 89.5% of the total population in Singapore uses social media. That is 5.30 million Singaporean social media users.

In 2025, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. TikTok and YouTube followed in second place with around ** and ** percent user shares, respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

According to a survey conducted among Generation Z in Japan in November 2024, more than ** percent of the respondents used YouTube. YouTube was the leading social media platform, ahead of Instagram, X, and TikTok.

Smoke Bombs for Gender Reveal Market Outlook

According to our latest research, the global Smoke Bombs for Gender Reveal market size reached USD 185 million in 2024, demonstrating robust consumer demand for innovative celebration products. The market is experiencing a healthy compound annual growth rate (CAGR) of 8.2% and is projected to achieve a value of USD 359 million by 2033. This impressive growth is primarily driven by the rising popularity of gender reveal parties, evolving social media trends, and the increasing influence of experiential celebrations among millennials and Generation Z.

One of the most significant growth drivers for the Smoke Bombs for Gender Reveal market is the cultural shift toward more elaborate and visually captivating celebrations. As social media continues to shape how individuals commemorate milestones, the demand for photogenic and shareable moments has soared. Gender reveal parties, in particular, have become a global phenomenon, with expectant parents eager to create unique and memorable events. Smoke bombs, with their vibrant colors and dramatic visual effects, perfectly align with this trend, offering a safe and visually stunning way to announce a baby’s gender. This social media-fueled demand has not only increased the frequency of gender reveal parties but has also elevated consumer expectations for high-quality and innovative celebration products.

Another key factor propelling market growth is the expanding product innovation within the smoke bomb segment. Manufacturers are investing heavily in research and development to create smoke bombs that are safer, more environmentally friendly, and available in a wider range of colors and effects. The introduction of non-toxic, biodegradable, and easy-to-use smoke bombs has broadened the appeal of these products, making them accessible to a wider demographic. Additionally, the availability of various product types, such as handheld, pull ring, and wire pull smoke bombs, caters to different user preferences and event scales. These advancements have not only enhanced user safety and convenience but have also contributed to market expansion by attracting environmentally conscious consumers.

The proliferation of online retail channels has further accelerated the growth of the Smoke Bombs for Gender Reveal market. E-commerce platforms and specialty online stores have made it easier for consumers to discover, compare, and purchase a variety of smoke bomb products. The convenience of home delivery, coupled with detailed product descriptions and user reviews, has empowered consumers to make informed purchasing decisions. Moreover, online retailers often collaborate with influencers and event planners to showcase creative uses of smoke bombs, thereby driving awareness and adoption. This digital transformation in retailing has enabled manufacturers and distributors to reach a global audience, fueling market growth across both developed and emerging regions.

From a regional perspective, North America currently dominates the Smoke Bombs for Gender Reveal market, accounting for the largest share due to high consumer spending on celebrations and strong social media influence. However, the Asia Pacific region is expected to witness the fastest growth over the forecast period, driven by increasing urbanization, rising disposable incomes, and the growing adoption of Western celebration trends. Europe and Latin America are also emerging as significant markets, with local manufacturers introducing innovative products tailored to regional preferences. The Middle East & Africa, while still a nascent market, is showing promising growth potential as cultural attitudes toward celebrations evolve. These regional dynamics highlight the global appeal and growth trajectory of the smoke bombs for gender reveal segment.

Product Type Analysis

The Product Type segment is a critical determinant of consumer preference and market dynamics within the Smoke Bombs for Gender Reveal market. Handheld smoke bombs are among the most popular product types, favored for their ease of use and portability. These devices are particularly appealing for smaller gatherings or intimate gender reveal events, allowing users to control the timing and direction of the smoke. Handheld smoke bombs are often designed with safety features such as cool-burning mechanisms and non-toxic smoke, making them suitable for indoor and outdoor use. The demand for handh

As of May 2024, YouTube was the most popular digital platform among Gen Z internet users in the United States. Around nine in 10 respondents reported accessing the platform. Instagram ranked second, as 73 percent of respondents stated to have engaged with the platform. Messaging platform WhatsApp was the least used digital platform, as only around 25 percent of consumers engaged with it as of the examined period.

Boba Ice Cream Market Outlook

According to our latest research, the global boba ice cream market size reached USD 2.1 billion in 2024, reflecting robust consumer enthusiasm and widespread adoption across key markets. The market is projected to expand at a CAGR of 9.7% from 2025 to 2033, with the forecasted market size anticipated to reach USD 4.7 billion by 2033. This impressive growth trajectory is primarily driven by the increasing popularity of Asian-inspired desserts, innovative flavor launches, and the rising trend of premiumization in the frozen dessert sector.

A major growth factor for the boba ice cream market is the global proliferation of Asian food culture, particularly among millennials and Gen Z consumers. The unique combination of chewy tapioca pearls and creamy ice cream has captivated adventurous eaters seeking new taste experiences. Social media platforms have significantly amplified this trend, with viral videos and influencer endorsements helping to drive awareness and demand for boba ice cream products worldwide. As a result, manufacturers are increasingly investing in product innovation and expanding their portfolios to cater to shifting consumer preferences, further fueling market expansion.

Another crucial driver is the ongoing diversification of product offerings within the boba ice cream market. Brands are continuously experimenting with new flavors, vegan and dairy-free alternatives, and limited-edition releases to attract a broader consumer base. The introduction of fruit-flavored and plant-based boba ice cream options has resonated particularly well with health-conscious consumers and those with dietary restrictions. This diversification not only enhances market penetration but also positions boba ice cream as a versatile dessert suitable for a wide range of occasions and dietary needs, thereby supporting sustained market growth.

In addition, the expansion of distribution channels has played a pivotal role in the market’s upward trajectory. The increasing availability of boba ice cream in supermarkets, hypermarkets, specialty stores, and online platforms has made it more accessible to consumers across urban and suburban regions. E-commerce, in particular, has emerged as a vital channel, enabling brands to reach new customer segments and adapt to evolving shopping behaviors. Strategic partnerships between manufacturers and major retail chains have further enhanced product visibility and accessibility, contributing to the overall growth of the boba ice cream market.

Regionally, Asia Pacific continues to dominate the boba ice cream market, accounting for the largest share in 2024 due to the product’s cultural resonance and high consumer awareness. However, North America and Europe are witnessing rapid growth, driven by the increasing popularity of Asian cuisine and the rising number of specialty dessert shops. These regions are expected to contribute significantly to future market expansion, with North America forecasted to achieve a CAGR of 10.2% through 2033. This regional dynamism underscores the global appeal of boba ice cream and highlights significant opportunities for manufacturers to tap into emerging markets.

Product Type Analysis

The product type segment of the boba ice cream market is characterized by a diverse range of offerings, including milk tea boba ice cream, fruit-flavored boba ice cream, vegan/dairy-free boba ice cream, and other innovative variants. Among these, milk tea boba ice cream remains the most popular, accounting for the highest share of total sales in 2024. Its authentic taste, reminiscent of the classic bubble tea beverage, has resonated strongly with consumers, particularly in Asia Pacific and North America. The creamy texture and chewy tapioca pearls create a unique sensory experience that continues to drive repeat purchases and brand loyalty.

Fruit-flavored boba ice cream has emerged as a significant growth segment, appealing to cons

Poland's Generation Z most often chose Facebook in 2022. *********** percent of respondents also indicated Instagram.