We asked Australian consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among ***** consumers in Australia.

In November 2021, Google had the highest market share of all search engines in Australia, accounting for almost 94 percent of web traffic referred by search engines. Bing followed as the second most popular search engine with a four percent market share that month.

According to Pi Datametrics, the leading search term in the communication category on Google Australia from January to March 2020 was 'iphone', with a search volume of *** thousand. The second and third most popular search terms in this category were 'iphone xr' and 'samsung s10' respectively.

Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

According to Pi Datametrics, the leading search term in the home and garden category on Google Australia from January to March 2020 was 'wallpaper', with a search volume of over ***********. The second and third most popular search terms in this category were 'desk' and 'office chair' respectively.

According to Pi Datametrics, the leading search term in the food and drink category on Google Australia from January to March 2020 was 'supermarket', with a search volume of *** million. The second and third most popular search terms in this category were 'grocery store' and 'wine' respectively.

According to Pi Datametrics, the leading search term in the things to do at home category on Google Australia from January to March 2020 was 'pancake recipe', with a search volume of *** thousand. The second and third most popular search terms in this category were 'banana bread recipe' and 'jigsaw puzzle' respectively.

The internet's increasing importance has been challenging for magazine and directory publishers. Revenue is expected to have plunged at an annualised 10.3% over the five years through 2024-25, to $647.8 million. This includes an anticipated fall of 6.9% in 2024-25, as online platforms have expanded and smartphones and tablets have become more popular, changing how consumers access content. Demand for telephone directories has plummeted as consumers have increasingly used search engines and online directories to find information. Competition from digital content providers, social media platforms and other online media has absorbed advertising revenue from printed publications. The number of Australia's most popular mastheads in circulation has fallen over the past five years, further encouraging downstream media buying agencies to purchase advertising space elsewhere. Recent deteriorations in economic conditions have compounded revenue decline. Magazines rely heavily on advertising revenue, which declines in business confidence over the three years through 2023-24 have severely undermined. This trend has reduced businesses' willingness to purchase advertising space in industry products. During the pandemic, the magazine segment felt a brief reprieve in long-term declines in circulation, slowing the rate of decline in revenue that it experienced in the years leading up to the pandemic. However, recent weakness in economic conditions has started to cause circulation numbers to dwindle again. Weakening advertising revenue, mounting cost pressures and renewed declines in circulation numbers have reduced profitability over the past five years. Revenue is projected to continue falling in the coming years. However, operators are set to create innovative advertising opportunities through interactive digital content, slowing the speed of this decline. As consumers continue migrating to digital products, niche magazines that target specific demographics or interest groups will likely fare better than general interest publications. Magazines that make their products hard to replace with online alternatives by offering high-quality or more in-depth content are also more likely to retain readership. However, revenue generated from directory publishing is projected to continue declining rapidly. Industry revenue is forecast to fall at an annualised 2.5% over the five years through 2029-30, to $569.5 million.

Research Data Australia is an Internet-based collection designed to promote visibility of Australian research data in search engines such as Google and Bing. Research Data Australia aims to provide a comprehensive window into the Australian Research Data Commons. It provides connections between data, projects, researchers and services across organisations and discipline

Research is producing larger and more complex data than ever before. It is imperative that these data outputs are effectively managed and shared. Better data – better described, more connected, more integrated and organised, more accessible, more easily used for new purposes – allows new questions to be investigated, larger issues to be investigated, and data landscapes to be explored.

Research Data Australia is an Internet-based collection designed to promote visibility of Australian research data in search engines such as Google and Bing. Research Data Australia aims to provide Show full descriptionResearch Data Australia is an Internet-based collection designed to promote visibility of Australian research data in search engines such as Google and Bing. Research Data Australia aims to provide a comprehensive window into the Australian Research Data Commons. It provides connections between data, projects, researchers and services across organisations and discipline Research is producing larger and more complex data than ever before. It is imperative that these data outputs are effectively managed and shared. Better data – better described, more connected, more integrated and organised, more accessible, more easily used for new purposes – allows new questions to be investigated, larger issues to be investigated, and data landscapes to be explored.

Digital advertising services’ popularity continues to surge with strong demand for online marketing solutions among both private and public sector organisations. Leaps and bounds in the number of firms providing these services to clients have supported this growth. Businesses and other organisations have become increasingly aware that digital marketing can hone in on their key markets more effectively than traditional print and TV advertising. Overall, industry revenue is expected to strengthen at an annualised 7.4% over the five years through 2024-25, to total $3.7 billion. This includes an estimated revenue hike of 3.3% in 2024-25 and a continued uptick in profit margins, as online activity continues to dominate in society and the business world. Search engine marketing (SEM) remains the industry's dominant service. More and more, businesses have been hiring digital advertising agencies to implement search engine optimisation (SEO) and pay-per-click (PPC) marketing campaigns to boost their visibility in search engine results. Social media platforms have quickly gained traction as online advertising channels as they can display particularly relevant ads to consumers based on data collected from their internet browsing activity. This has contributed to organisations increasingly seeking the services of digital advertising agencies to handle their social media presence. Demand for ads that can be viewed on mobile devices has also been amplified thanks to the rising proportion of domestic internet traffic generated by smartphones and tablets. Industry revenue is set to continue expanding rapidly over the coming years. This is largely in response to growing demand for SEM strategies, social media marketing services and digital advertising solutions for emerging content-viewing mediums (like augmented reality) and wearable technologies (like smartwatches). Even so, greater adoption of ad blocker software may dampen some demand for digital advertising services. Overall, industry revenue is forecast to expand at an annualised 4.8% over the five years through 2029-30, to total $4.7 billion.

According to Pi Datametrics, the leading search term in the health and household category on Google Australia from January to March 2020 was 'toilet paper', with a search volume of *** million. The second and third most popular search terms in this category were 'thermometers' and 'anti bacterial wipes' respectively.

The Web Design Services industry has faced mixed operating conditions over the past few years. Businesses and government sectors have spent more on web design services as users have become more reliant on online activities, including social media and online shopping. Steady growth in the number of businesses operating in Australia has benefited companies providing web design services, as their largest market is small-to-medium enterprises. Demand from online shopping has expanded rapidly, encouraging businesses, especially retailers, to upgrade websites to provide seamless customer experiences online and at bricks-and-mortar stores. While many consumers continue to enjoy the convenience of online shopping, some consumers have returned to shopping at the traditional bricks-and-mortar stores since pandemic-related restrictions were removed in October 2022, hampering online shopping demand and industry revenue. Still, heavy reliance on the internet has benefited web design service providers. Overall, industry revenue is expected to dip by an annualised 0.2% over the five years through 2024-25, to $1.4 billion. Competition against international web design service providers has intensified. Overseas developers have advantages in providing competitive prices, encouraging clients to use offshore web development teams to reduce costs. This trend has subdued revenue for local providers. Nonetheless, greater smartphone penetration and online usage have supported sales. The heightened need for superior website designs with enhanced user experience, including fast-loading and easily navigable websites, has propped up demand. Technological advancements, like using AI and machine learning for efficiencies, have helped web design service providers to improve profitability. Revenue is anticipated to edge upwards by 1.1% in 2024-25 as digitalisation trends encourage users to spend more on web design services. The Web Design Services industry’s outlook is positive. Consistent growth in internet subscribers and the number of businesses will benefit web designers as clients spend more to improve their online presence. Demand from cloud hosting and data processing services is set to expand business opportunities for web designers. Even so, downstream clients like large corporations may continue to exert pressure on local providers as they seek to move services in-house or offshore. Revenue is forecast to climb at an annualised 4.5% through the end of 2029-30, totalling $1.8 billion.

According to Pi Datametrics, the leading search term in the e-learning category on Google Australia from January to March 2020 was 'elearning', with a search volume of 657 thousand. The second and third most popular search terms in this category were 'coaching' and 'online courses' respectively.

According to Pi Datametrics, the leading search term in the online gambling category on Google Australia from January to March 2020 was 'online games', with a search volume of *** thousand. The second and third most popular search terms in this category were 'online lotto' and 'online casino' respectively.

According to Pi Datametrics, the leading search term in the insurance category on Google Australia from January to March 2020 was 'travel insurance', with a search volume of *** thousand. The second and third most popular search terms in this category were 'health insurance' and 'compare health insurance' respectively.

According to Pi Datametrics, in 2020 the leading e-learning websites by share of voice on Google Australia was skillsyouneed.com., with **** percent share of voice. The second and third most popular websites in this category were wikipedia.org and hbr.org.

According to Pi Datametrics, in June 2020 the leading food and drinks websites by share of voice on Google Australia was wikipedia.org, with **** percent share of voice. The second and third most popular websites in this category were danmurphys.com.au and wineaustralia.com.

According to Pi Datametrics, in 2020 the leading things to do at home websites by share of voice on Google Australia was taste.com.au, with **** percent share of voice. The second and third most popular websites in this category were officeworks.com.au and bbsgoodfood.com.

The statistic presents the market share of Google as general search service in Australia from 2009 to 2018. In 2018, Google's market share for all general search engines in Australia reached about 94 percent.