"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

'*******' was the most searched keyword on Google in the United States between January and March 2025, with an average monthly volume of ****** million searches over the researched period. "***" ranked second with a search volume of ***** million searches. The keyword for "nfl" came in third, making up to ***** million searches.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

Between January 1st and December 31st, 2024, "Wetter" (Weather) was the most popular search query on the Google search engine in Germany. "Google" was ranked second, reaching an index point value of only 50 relative to the top search query ("Wetter").

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

Between January 1st and December 31st, 2024, "Weather" was the most popular search query on the Google search engine. "Google" was ranked second, reaching an index point value of 93 relative to the top search query.

'*******' was the most searched keyword on Google in the United Kingdom between January and March 2025, with an average monthly volume of ***** million searches over the researched period. Over **** million website visits were generated by this keyword, which accounted for **** percent of the country's searches. '**************' ranked second, with ** million searches and **** million website visits per month during the same time period, followed by numerous queries related to football and the championship. Additionally, "*******" was the tenth most frequently searched keyword on Google in the United Kingdom.**********************************************************************************************************************************************************************

Between January 1st and December 31st, 2024, "Weer" (Weather) was the most popular search query on the Google search engine in the Netherlands. "Amsterdam" was ranked second, reaching an index point value of 88 relative to the top search query ("Weer").

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.

In 2024, the most common terms that Hong Kong internet users entered into Google search were "Google", "translate", and "YouTube". The word "weather" in Chinese received 54 percent of the search volume of the top query during 2024.

"Traduction" and "Google" were the most popular Google search queries in Tunisia in 2023. The following leading online search on Google was "Google Traduction", which obtained an index of ** points compared to 100 for the most popular term. Other popular search queries were "Facebook", "YouTube", and "Meteo".

"Weather" was the leading Google search query in Japan in 2024. As the top query, it received an index score of 100 points. "Rakuten" ranked second with an index score of ** points, meaning that it received ** percent of the search volume of the top query.

In 2024, "Weather" was the most popular Google search query in Canada. "Google" was ranked second, reaching an index value of 97. Video platform YouTube was ranked third, indexing at 66 points compared to the query in the first place.

In 2024, the Korean word Naver (written in Korean) was the most searched-for term on Google in South Korea, followed by the search queries for weather and the Korean writing of YouTube. Naver is the largest South Korean web portal, which also offers search engine function. The search query for YouTube's English spelling "youtube" placed 19th.

In 2023, the most popular Google search query in South Africa was "Weather". Further, searches on "Hollywood bets" and "Betway" followed, scoring 78 and 58 in the index, respectively. "Facebook" ranked as the fourth most searched keyword in the country.

Between January 1st and December 31st, 2024, "Luxembourg" was the most popular search query on the Google search engine in Luxembourg. "Google" was ranked second, reaching an index point value of only 20 relative to the top search query ("Luxembourg"). All other queries ranked far below as well, with "Translate" ranking third with 11 points, and "Amazon" ranking fourth with eight points.

The most popular Google search query in Egypt was "الطقس" ("Weather") in 2023. Further, search on "ترجمة" ("Translation") and "الأهلي" ("Al-Ahly") followed second and fifth, scoring 99 and 87 in the index, respectively. The other leading searches for Egyptians on Google focused mainly on social media platforms, translation, and the rate of the dollar.

In 2023, the most commonly searched query on Google in Ethiopia was "Ethiopia". The keywords "What is" and "Video" came next, scoring 77 and 65 in the index, respectively. The query "YouTube" was the fifth most searched keyword in the country. Furthermore, on YouTube, the most looked for query was "Music".

In 2023, 'Weather' in traditional Chinese was the most searched query on Google in Taiwan. The term 'PTT', a bulletin board system (BBS), and 'translate' in traditional Chinese were other popular keywords, receiving 91 percent and 73 percent of the search volume of 'Weather' during 2023 respectively.