WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, ** percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly ** percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

In 2024, around ** percent of people in Germany used social media to send private messages. Other popular activities included liking and commenting on posts.Access millions of exclusive survey results with Statista Consumer Insights.

We asked German consumers about "Social network usage by brand" and found that ********* takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 38,550 consumers in Germany.

In 2024, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. YouTube and TikTok followed in second place with around ** and ** percent user shares respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

As of the 3rd quarter of 2020 the most popular social media platform in Germany was WhatsApp, with 87 percent of internet-users surveyed claiming they used the app. YouTube came second with a 69 percent respondent share, followed by Facebook with 63 percent. Tumblr was the least-used platform, with only 3 percent of those surveyed stating they used the network.

** percent of German respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

In 2024, social commerce revenues in Germany were estimated at 6.2 billion U.S. dollars, with Facebook being the platform generating the most revenue that year. Forecasts suggest social commerce revenues will reach approximately nine billion dollars by 2028.

In 2024, ************************* was the most popular consumed content on social media. Comedy and posts about animals and nature rounded off the top three. Access millions of exclusive survey results with Statista Consumer Insights.

This statistic displays a ranking of the most popular social networks by number of visits in Germany in ************. In the period of consideration, Twitter ranked third with roughly **** million visits. By far the most popular online community was Facebook with ***** million visits in the same period. Twitter roughly doubled the amount of visits compared to previous data from ********. Facebook visits declined by approximately ** million.

*********************** and *********************************************** are the top two answers among German consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 38,550 respondents in Germany, in 2025.

This survey represents the top social media platforms in Germany in 2020 according to females. The most popular social media for women is WhatsApp, 67 percent of women claim it is one of the social media platforms they can least do without. It is followed by Facebook, which is essential for 21 percent of women, and Instagram which is important for 16 percent of them.

The statistic illustrates findings of a survey among the residents aged 36-45 regarding the use of social media in Germany in 2020. During the survey period, it was found that 87 percent of respondents that go online were WhatsApp users.

According to a survey conducted in Germany during the third quarter of 2024, ** percent of internet users said that their main reason for using social media was to keep in touch with family and friends. Additionally, **** percent of internet users in Germany said their main reason for accessing social media platforms was to read news stories, and ***************** said they used social networks as a way to fill spare time.

This survey represents the top social media platforms in Germany in 2020. The most popular app was WhatsApp, with 51 percent individual claiming it is one of the ***** social media platforms they can least do without. It is followed by YouTube, which was essential for ** percent, and Facebook for ** percent of respondents.

The statistic illustrates findings of a survey among the residents aged 15-25 regarding the use of social media in Germany in 2020. During the survey period, it was found that 94 percent of respondents that go online were WhatsApp users.

The share of social media users in German was ******* among the 14-39 years age groups, though 40-49-year-olds were not far behind. While user rates are traditionally expected to be high among younger demographics, especially those born after social media emerged on the world stage, older age groups are also becoming increasingly familiar with it. Socially acceptable The leading social media platforms in Germany, including those primarily known for being a messaging service, are YouTube, WhatsApp and Facebook. Among social media apps downloaded in the Google Play Store, to name one example, the most popular one was Instagram, owned by Facebook. In fact, Facebook usage numbers were generally high in Europe, though this was not the case for Instagram, when comparing to other countries in the world. Rising user numbers Social network user numbers in Germany are predicted to continue rising in the 2020s, moving towards ** million users. The same can be said for the user penetration rate regarding social media.

The current trend highlights that Germany's younger generation increasingly embraces a wide range of communication apps, with most experiencing growth in regular users. Among these, the U.S.-based messaging app WhatsApp is leading the field, with around ** percent of respondents reporting regular use of WhatsApp in 2023 and 2024. In contrast, platforms like YouTube and Facebook saw a slight decline in popularity, each losing * percentage point compared to the previous year. The Russian-developed messaging service Telegram remains less favored among Germany's youth, with only ** percent reporting its use in 2024.

This survey represents the top social media platforms in Germany in 2020 according to males. The most popular app for men is WhatsApp, 54 percent of men claim it is one of the social media platforms they can least do without. It is followed by Facebook, which is essential for 10 percent of the men, and Instagram is important for eight percent of the men.

In 2023, the social media platform Instagram was their source of inspiration for fashion, according to ** percent of women in Germany. Facebook followed in second place, with ** percent. The platforms YouTube and Pinterest also made it into the list of the most popular platforms. However, both were named by only around ** percent of women surveyed.