According to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, ** percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by ** and ** percent of respondents, respectively.

Social media penetration and demographics Close to ** percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated ***** percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than ** percent were between 18 and 34 years old. All news just a click away According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by ** percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.

As of the third quarter of 2024, WhatsApp and Facebook were the most used social media platforms in Mexico, reaching **** percent and **** percent of the country's online audiences. Instagram and TikTok followed, being used by **** percent and **** percent of Mexican internet users each. Messenger was accessed by around ****, while X, Telegram, and Pinterest accounted for smaller shares.

According to a survey during the third quarter of 2024, 27.8 percent of online audiences in Mexico stated that Facebook was their favorite social media platform, a network with a usage reach of 92.6 percent among the online population. WhatsApp followed as the social platform of choice for around 26.1 percent of the respondents, in addition to being the second most used network in the country. With a significant growth of the platform throughout Latin America, 20.2 percent of Mexican internet users said that TikTok was their favorite platform.

** percent of Mexican respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

According to the results of the surveys conducted from March to August 2019, nearly ** percent of Mexican fixed internet users between 18 and 24 year old stated to use Facebook. Furthermore, ** percent of respondents between 25 and 34 years old said they used WhatsApp. The same popularity applied for mobile social networks, in which Facebook appeared as the most used social media among users of all ages.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Mexican consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ****** respondents in Mexico, in 2025.

A survey carried out among doctors in Mexico in 2021 stated that WhatsApp was the social media platform which was most used professionally by respondents. Facebook and Youtube followed, with around ** percent and ** percent of those interviewed using these social media platforms within their role as physicians, respectively. According to the same study, 95 percent of respondents who were physicians and internet users would make use of instant messaging in relation to their medical practice.

According to the results of the surveys conducted from March to August 2019, nearly ** percent of Mexican mobile phone users claimed to access WhatsApp through this device. Meanwhile, approximately **** percent of respondents said they used Facebook on their smartphone. For users of fixed internet, Facebook was also a popular social network among respondents aged 18 to 24.

During the 2020 study, ** percent of Mexican internet users surveyed stated to prefer seeing fun content such as jokes, pranks, and memes on social networks, while ** percent said they liked to see music-related posts. In addition, memes were also the most commonly shared type of content on Mexicans' social networks.

As of January 2021, more than ** percent of social media users in Mexico were women and men aged between 25 and 34 years. In all other age groups, women made up the majority of social media users in the North American nation. One year earlier, Tinder was the most popular dating app in Mexico in terms of share of users.

According to a 2022 survey, Facebook was the most used platform for social commerce in Mexico, with more than nine out of ten consumers saying they had purchased products and services through this network. Photo and video sharing app Instagram came in second place, with ** percent of consumers using the platform to make purchases, followed by instant messaging platform WhatsApp with ** percent.

According to a survey conducted in 2020, about ** percent of Mexican respondents said to post memes on a regular basis on social media, making it the most popular type of content shared on these networks. Meanwhile, ** percent stated sharing songs, while ** percent posted news.

The number of Pinterest users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 4.2 million users (+22.52 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 22.89 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like United States and Canada.

In 2022, Latin America and the Caribbean accounted for around ****** million social media users, ranking as the fifth most popular region for this type of platform worldwide. Brazil and Mexico were the countries with the continent’s biggest social network audiences, registering ****** million and ***** million users each in the measured period. Additionally, Brazil is also the fifth largest market for social media worldwide.

Meta’s new contenders

The products owned by social media giant Meta (formerly known as Facebook Inc.) still reign across the social media landscape in Latin America and the Caribbean, as Facebook is still used by almost ** percent of the continent’s population. However, new competitors like Telegram and content-focused networks like TikTok are challenging Meta’s hegemony. The ByteDance-owned company TikTok has already surpassed Instagram in Mexico, Colombia, and Peru regarding the number of users, becoming the second-largest network in these countries.

Hardships on internet access

Even though Latin America increases its connectivity in traffic via mobile devices, the inequality in access to the internet throughout the continent also is also reflected in the presence of its populations on social media platforms. Almost ** percent of people living in South America have access to these networks, against ** percent of those living in Central America and only ** percent of those living in the Caribbean.

According to an April 2022 survey, more than ** percent of internet users in Mexico who accessed social networks stated doing so via mobile phone. The second most common device for social media usage were computers, accessed by * percent of respondents.

It is estimated that Mexico had approximately 90.21 million Facebook users in 2022. According to forecasts, this figure is expected to rise up to 98.81 million by 2027 - an increase of approximately 8.6 million users. In the same year, 68.57 percent of the country's population were on Facebook, with almost half of those being aged between 18 and 34 years old.

Facebook usage Mark Zuckerberg's social network is responsible for more than half of all desktop social media visits in Mexico and its use through mobile phones has been adopted strongly among individuals of all ages. Besides being the majority of the platform's users, women are also more active than their male counterparts, tending to share and like content, and click on ads throughout the platform more frequently.

More than entertainment Facebook was used by more than three 60 percent of Mexican internet users as a news source, especially among those aged between 45-54 years old. However, social networks have also proven to be sources of misinformation. During the COVID-19 outbreak, Facebook was singled out as the platform through which users received the greatest number of fake news on the matter.

In August 2024, Facebook accounted for ***** percent of all visits to social media websites in South America. Meanwhile, Pinterest's share of visits amounted to ***** percent, while Instagram registered around ***** percent. Brazil, Mexico, and Colombia were among the South American countries with the most Facebook users.

As of December 2024, almost ** percent of Instagram users in Mexico were young adults between 18 and 24 years old, while adults between 25 and 34 years old accounted for about **** percent of the platform users. Instagram usage in Mexico With approximately ***** million active users, Mexico has the second-largest Instagram user base in Latin America. In 2023, the video and photo sharing service was among the most used social media platforms in Mexico, with ** percent of respondents reporting media sharing platforms such as Instagram or Snapchat. Meanwhile, the app has also managed to keep a relatively high rate of engagement in the country, with Mexican users spending approximately *** hours in its mobile app per month. Home of influencers More than a hobby, building a large and engaged audience on Instagram has become a career choice for many Mexicans. Over ********** of the so-called influencers in Mexico have between a thousand and ** thousand followers on the platform. Beauty brands on Instagram in the country have captivated a massive audience. An example is the beauty brand on Instagram was Sally Beauty México, which gathered approximately *** thousand followers as of March 2023.

As of the third quarter of 2024, the most common type of social media account followed by internet users in Mexico were closer contacts like friends, family, and people they knew - about 59.9 percent of the Mexican online users did so. Entertainment, memes, or parody accounts were the second most followed type of social media accounts in the country, with approximately 39.5 percent of internet users in Mexico following such profiles.

In March 2020, nearly **** percent of social media users surveyed in Mexico claimed to have received the largest amount of false information regarding COVID-19 via WhatsApp, while **** percent of respondents said Facebook was the platform through which they got the biggest number of fake news on the matter.