100+ datasets found
  1. Leading social networks in the United Kingdom (UK) 2024, by reach

    • statista.com
    • ai-chatbox.pro
    Updated Apr 8, 2025
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    Statista (2025). Leading social networks in the United Kingdom (UK) 2024, by reach [Dataset]. https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/
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    Dataset updated
    Apr 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    As of the third quarter of 2024, WhatsApp was the most active social network among internet users in the United Kingdom (UK), with 79.9 percent of internet users reporting use of the service. Facebook was very close behind, with a rate of 72.3 percent, followed by Facebook Messenger with 56.6 percent. YouTube’s broad audience in the United Kingdom YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. There are almost no people in the UK to not use YouTube at least monthly. According to a survey conducted in the third quarter of 2020, 46 percent of respondents went on YouTube on a daily basis. Facebook in the United Kingdom  Facebook enjoys a healthy market position in the UK, holding an estimated  55 percent share of the market. The service attracted  50.6 million UK users during May 2021, and Facebook UK Limited  generated 1.1 billion British pounds in revenue  during 2019. The UK division of the company  posted an operating profit of 121.9 million British pounds that year. 

  2. Leading social networks in the UK 2024, by market share

    • statista.com
    • ai-chatbox.pro
    Updated Jun 26, 2025
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    Statista (2025). Leading social networks in the UK 2024, by market share [Dataset]. https://www.statista.com/statistics/280295/market-share-held-by-the-leading-social-networks-in-the-united-kingdom-uk/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2024
    Area covered
    United Kingdom
    Description

    In November 2024, Meta's Facebook held approximately ** percent of the social network market in the United Kingdom, while Instagram accounted for approximately ***** percent. Overall, X held ***** percent of the social network market in the UK.

  3. Social Media Platforms in the UK - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Aug 25, 2024
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    IBISWorld (2024). Social Media Platforms in the UK - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-kingdom/market-research-reports/social-media-platforms-industry/
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    Dataset updated
    Aug 25, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2014 - 2029
    Area covered
    United Kingdom
    Description

    Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

  4. Reach of social media used by 26 to 35 year olds in the UK 2020

    • statista.com
    Updated May 20, 2025
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    Statista (2025). Reach of social media used by 26 to 35 year olds in the UK 2020 [Dataset]. https://www.statista.com/statistics/1059474/most-popular-social-26-35/
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    Dataset updated
    May 20, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    According to a 2020 survey run in the United Kingdom (UK), Facebook-owned messaging service WhatsApp was the most popular social media platform among those aged 26 to 35. Out of all the respondents, 85 percent had an account on the social networking site. Facebook came in second place, with 80 percent of respondents claiming they used the service while YouTube and Instagram featured third and fourth respectively.

    Facebook as a leading digital ad platform

    Facebook continues to dominate the social media market in the UK, its penetration rate having been on the rise since 2015. By 2022, the social media platform’s share of monthly active users is forecast to reach 62.44 percent of the United Kingdom’s population. As a platform with such widespread reach not just within the UK but around the world, Facebook is perfectly poised to become a leading online advertising tool. In fact, the social network giant brought in nearly 23 percent of all digital advertising revenue in the United Kingdom in 2018, the highest among all social media platforms. This is forecasted to reach 28 percent by 2021, narrowing the gap with market leader Google.

    The news and social media

    Facebook remains, albeit to a lesser extent, a news source for nearly 30 percent in the United Kingdom according to figures until 2018. Although this number is significantly lower than in countries such as Italy and Spain where around half of the surveyed population turned to Facebook for news, it is no small figure and one would think that such numbers would reflect a positive perception of social media as a news source. A 2019 survey demonstrated however, that this was not the case with social media ranking lowest in terms of level of trust against other sources such as traditional media, online media, and owned media.

      

  5. Leading social networks used for news in the UK 2025

    • statista.com
    Updated Dec 5, 2024
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    Statista (2024). Leading social networks used for news in the UK 2025 [Dataset]. https://www.statista.com/statistics/297866/digital-news-gateways-used-online-by-age-uk/
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    Dataset updated
    Dec 5, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2025 - Feb 2025
    Area covered
    United Kingdom
    Description

    According to data from February 2025, Facebook was the most popular social network for news access in the United Kingdom, with ** percent of respondents using the service. YouTube and X (formerly Twitter) ranked second and third, with ** and ** percent of users respectively using the networks for news content.

  6. Reach of social media used by UK teens and young adults 2020

    • statista.com
    Updated May 20, 2025
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    Statista (2025). Reach of social media used by UK teens and young adults 2020 [Dataset]. https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
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    Dataset updated
    May 20, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    The most-used social media site among teenagers and young adults in the United Kingdom (UK) in 2020 was YouTube. A survey carried out by AudienceProject revealed that 82 percent of 15 to 25-year-olds said they used the video-sharing platform, making it more popular than Facebook, WhatsApp, and Instagram.

    YouTube stars

    The leading celebrity YouTube channel in the UK in terms of the number of subscribers is Ed Sheeran. The pop singer had a 42.8 million subscribers as of December 2019. Other popular celebrity channels were One Direction and Adele, although Ed Sheeran had more subscribers than both of these combined.

    Social media and generational differences

    Comparing the social media sites most used by other age groups reveals some interesting differences. In the 26 to 35 age group, Facebook was the most popular social media platform with 82.5 percent. Of those aged 36 to 45, less than 30 percent used Facebook, and just 13.2 percent used YouTube.

  7. s

    What Are The Most Used Social Media Platforms?

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). What Are The Most Used Social Media Platforms? [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook and YouTube are still the most used social media platforms today.

  8. Most used social networks 2025, by number of users

    • statista.com
    • ai-chatbox.pro
    Updated Mar 26, 2025
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    Statista (2025). Most used social networks 2025, by number of users [Dataset]. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
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    Dataset updated
    Mar 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

  9. Social Networking Market Analysis, Size, and Forecast 2025-2029: North...

    • technavio.com
    Updated Feb 14, 2025
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    Technavio (2025). Social Networking Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), APAC (China, India, Japan, South Korea), Europe (France, Germany, Italy, Spain, UK), South America (Brazil), and Middle East and Africa (UAE) [Dataset]. https://www.technavio.com/report/social-networking-market-analysis
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    Dataset updated
    Feb 14, 2025
    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    United States, Canada, Global
    Description

    Snapshot img

    Social Networking Market Size 2025-2029

    The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

    The market is experiencing significant growth, driven by the increasing internet penetration worldwide. This expansion is fueled by the rising number of active social media users, enabling businesses to reach a larger audience through digital platforms. However, the market's growth is not without challenges. Privacy concerns are increasingly obstructing market expansion, as users become more conscious of their online data and demand greater control over their information. Social media advertisements, a major revenue source for social networking companies, are gaining traction, creating intense competition among market players. Companies must navigate these challenges by addressing privacy concerns through transparent data handling policies and effective user data protection measures.
    Additionally, innovation in advertising formats and targeting strategies will be crucial for businesses to differentiate themselves and maintain a competitive edge. In summary, the market presents both opportunities and challenges, with increasing internet penetration driving growth while privacy concerns and intense competition shaping the strategic landscape. Companies must effectively address these challenges to capitalize on the market's potential and stay ahead of the competition.
    

    What will be the Size of the Social Networking Market during the forecast period?

    Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
    Request Free Sample

    The market continues to evolve, with dynamic patterns emerging across various sectors. Customer acquisition and sales conversion are key areas of focus, as social CRM and mobile marketing strategies gain traction. User engagement remains a priority, with social listening and social network analysis providing valuable insights. Big data and data analytics play a crucial role in informing business decisions, while media relations and crisis communication strategies adapt to the digital landscape. Influencer marketing and viral marketing campaigns continue to shape consumer behavior, with conversion optimization and organic reach driving growth. Live streaming and user-generated content offer new opportunities for brands to engage with audiences.

    Data visualization and machine learning are transforming how businesses analyze and respond to market trends. E-commerce platforms and social commerce are disrupting traditional retail models, with advertising platforms and social media marketing becoming essential tools for businesses. Algorithm updates and link building strategies impact search engine optimization and content strategy. Privacy concerns and network externalities are shaping the platform economics, while network effects drive user growth. Content creation tools and search engine optimization are essential for effective brand building, with public relations and sentiment analysis playing a critical role in reputation management. Video marketing and customer satisfaction are key drivers of brand loyalty, with data security and competitor analysis essential for maintaining a competitive edge.Social media platforms continue to evolve, offering new opportunities for businesses to connect with their audiences and build strong brands.

    How is this Social Networking Industry segmented?

    The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

    Type
    
      Advertising
      In-app purchase
      Paid apps
    
    
    Distribution Channel
    
      Google
      Apple
      App Store Distribution
    
    
    Service
    
      Communication
      Entertainment
      Socialization
      Marketing
      Customer service
    
    
    Platform
    
      Website-based
      Mobile apps
      Hybrid platforms
    
    
    Geography
    
      North America
    
        US
        Canada
    
    
      Europe
    
        France
        Germany
        Italy
        Spain
        UK
    
    
      Middle East and Africa
    
        UAE
    
    
      APAC
    
        China
        India
        Japan
        South Korea
    
    
      South America
    
        Brazil
    
    
      Rest of World (ROW)
    

    By Type Insights

    The advertising segment is estimated to witness significant growth during the forecast period.

    In the dynamic landscape of the market, various entities intertwine to shape its evolution. Big data and machine learning fuel social media analytics, enabling targeted advertising, conversion optimization, and customer satisfaction. Social listening and sentiment analysis inform brand monitoring, reputation management, and crisis communication. Social crm and community management foster customer loyalty and engagement. Mobile marketing, including user-generated content and live streaming, e

  10. s

    Social Media Usage By Country

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Country [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The results might surprise you when looking at internet users that are active on social media in each country.

  11. s

    Social Media Worldwide Usage Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Worldwide Usage Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    56.8% of the world’s total population is active on social media.

  12. s

    Social Media Usage By Age

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Usage By Age [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Gen Z and Millennials are the biggest social media users of all age groups.

  13. Top social commerce sites for personal care in the UK 2024, by purchase...

    • ai-chatbox.pro
    • statista.com
    Updated Jan 10, 2025
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    Statista (2025). Top social commerce sites for personal care in the UK 2024, by purchase intent clicks [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstatistics%2F1440273%2Ftop-social-media-sites-for-personal-care-e-commerce-uk%2F%23XgboD02vawLZsmJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Jan 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 1, 2023 - Apr 1, 2024
    Area covered
    United Kingdom
    Description

    Facebook ranked as the leading social media platform driving personal care brand shoppers to retailers in the United Kingdom in 2024. Facebook accounted for around 88 percent of the share of purchase intent clicks. TikTok ranked second, with a 7.9 percent share of clicks. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.

  14. Leading social networks for shopping in the UK 2022, by generation

    • statista.com
    Updated Jan 16, 2025
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    Statista (2025). Leading social networks for shopping in the UK 2022, by generation [Dataset]. https://www.statista.com/statistics/318980/social-media-accounts-platforms-uk/
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    Dataset updated
    Jan 16, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    In the fourth quarter of 2022, TikTok was the most popular social media platform for Gen Z consumers to buy products from in the United Kingdom. Meanwhile, Facebook continued to be the preferred choice for older generations. Additionally, millennials displayed an equal preference for TikTok and Instagram, with 45 percent of respondents stating that they had shopped through each platform.

  15. s

    Worldwide Social Media Addiction Facts

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Worldwide Social Media Addiction Facts [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-addiction-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Over 210 million people worldwide suffer from social media addiction.

  16. Most common social media activities in the UK 2025

    • statista.com
    Updated Jun 13, 2025
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    Statista (2025). Most common social media activities in the UK 2025 [Dataset]. https://www.statista.com/forecasts/997795/most-common-social-media-activities-in-the-uk
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    Dataset updated
    Jun 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2024 - Mar 2025
    Area covered
    United Kingdom
    Description

    "Sent private messages" and "Liked posts by other users or followed people" are the top two answers among UK consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 25,038 respondents in the UK, in 2025.

  17. UK: most used social media platforms for video consumption 2023, by gender

    • statista.com
    Updated Jun 25, 2024
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    Statista (2024). UK: most used social media platforms for video consumption 2023, by gender [Dataset]. https://www.statista.com/statistics/1475374/uk-top-social-platforms-used-for-video-by-gender/
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    Dataset updated
    Jun 25, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 9, 2023 - Jun 20, 2023
    Area covered
    United Kingdom
    Description

    According to a survey of internet users conducted in June 2023 in the United Kingdom, 80 percent of men reported using YouTube at least monthly, while 70 percent of women reported similar consumption trends. Among women, Facebook was the most used social media platform to consume video content - as approximately 74 percent of women in the UK reported engaging with the platform monthly.

  18. Meta audiences in the United Kingdom 2025, by age and gender

    • ai-chatbox.pro
    • statista.com
    Updated Apr 8, 2025
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    Statista (2025). Meta audiences in the United Kingdom 2025, by age and gender [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstatistics%2F1315413%2Fuk-meta-audiences-by-age-and-gender%2F%23XgboD02vawLZsmJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Apr 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    United Kingdom
    Description

    In February 2025, Meta's social media platforms were most popular with people aged 25 to 34 years in the United Kingdom. Overall, women between the ages of 25 to 34 years made up 12.5 percent of Meta Platforms' total user base, whilst 11.9 percent of all users were men belonging to the same age group. Just 11.6 percent of Meta's UK users were aged between 64 years and above. Additionally, as of January 2024, there were over 54 million social media users in the UK.

  19. UK: most used online social media and apps for children and teens 2023

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). UK: most used online social media and apps for children and teens 2023 [Dataset]. https://www.statista.com/statistics/1400378/uk-top-online-platforms-children/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 3, 2023 - Nov 30, 2023
    Area covered
    United Kingdom
    Description

    As of November 2023, ****** was the most popular online platforms among children and teens aged between three and 17 years in the United Kingdom. ******** followed, with ** percent of respondents reporting to use the chat app. ********* ranked third, with around ** percent of young users engaging with the popular social video platform as of November 2022. What do UK kids do on their mobiles? Apart from homework, research, and conducting school projects, kids look for entertainment on their phones. In 2022, YouTube was the most popular video app for younger audiences, with almost ***** in ** kids in the UK engaging with the popular social video platform. Despite YouTube’s popularity, downloads of the YouTube Kids app have experienced a decrease recently, going from **** million downloads in 2020 to approximately *** million downloads in 2022. Gaming was also a popular activity for the younger app usage generation, with ***** in ** UK kids reporting to use Roblox on their smartphones. Tech for parents: helping children using apps in the best way While institutions agree that kids’ online safety cannot be left to individuals alone, UK parents have been deeply concerned with what can be done with their personal forces to ensure online safety and privacy are respected. As of November 2022, ** percent of parents of boys and ** percent of parents of girls were aware of the possibility of asking their mobile phone networks to block access to adult or inappropriate content. Over ****in ** parents of kids aged between eight and 11 used parental control apps, but only about ****in ** parents of kids between three and 17 years of age reported doing the same.

  20. Social network usage by brand in the UK 2025

    • statista.com
    Updated Jun 13, 2025
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    Statista (2025). Social network usage by brand in the UK 2025 [Dataset]. https://www.statista.com/forecasts/997886/social-network-usage-by-brand-in-the-uk
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    Dataset updated
    Jun 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2024 - Mar 2025
    Area covered
    United Kingdom
    Description

    We asked UK consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "Yelp" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 25,038 consumers in the UK.

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Statista (2025). Leading social networks in the United Kingdom (UK) 2024, by reach [Dataset]. https://www.statista.com/statistics/284506/united-kingdom-social-network-penetration/
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Leading social networks in the United Kingdom (UK) 2024, by reach

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17 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Apr 8, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
United Kingdom
Description

As of the third quarter of 2024, WhatsApp was the most active social network among internet users in the United Kingdom (UK), with 79.9 percent of internet users reporting use of the service. Facebook was very close behind, with a rate of 72.3 percent, followed by Facebook Messenger with 56.6 percent. YouTube’s broad audience in the United Kingdom YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. There are almost no people in the UK to not use YouTube at least monthly. According to a survey conducted in the third quarter of 2020, 46 percent of respondents went on YouTube on a daily basis. Facebook in the United Kingdom  Facebook enjoys a healthy market position in the UK, holding an estimated  55 percent share of the market. The service attracted  50.6 million UK users during May 2021, and Facebook UK Limited  generated 1.1 billion British pounds in revenue  during 2019. The UK division of the company  posted an operating profit of 121.9 million British pounds that year. 

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