A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

In 2024, natural skincare was the top beauty trend online, with over 13.3 million mentions across social media platforms TikTok, Pinterest and Instagram. Magnesium followed with about 9.6 million and Microneedling with 7.6 million mentions.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration worldwide. With more individuals gaining access to the internet, the number of social media users continues to rise, providing a vast audience for businesses to engage with. However, this market growth is not without challenges. Privacy concerns have emerged as a major obstacle, with users becoming increasingly wary of how their data is being collected and used. This trend is particularly prevalent in regions with stringent data protection regulations. Despite these challenges, social networking platforms continue to innovate and adapt to meet user demands and regulatory requirements. For instance, some companies are focusing on improving data security and privacy features to address user concerns. Others are exploring new revenue streams, such as e-commerce and subscription services, to diversify their offerings and mitigate the impact of declining organic reach on advertising revenues. Companies seeking to capitalize on the opportunities presented by the market must stay abreast of these trends and navigate privacy concerns effectively to succeed. Adopting a user-centric approach, investing in data security and privacy, and exploring new revenue streams are key strategies for companies looking to thrive in this dynamic market.

What will be the Size of the Social Networking Market during the forecast period?

Request Free SampleThe market continues to evolve, driven by the increasing number of smartphone users worldwide. This market encompasses various platforms, including messaging sites like Facebook Messenger and iMessage, as well as e-commerce platforms integrated with social media, such as Instagram. The business of apps has shifted towards a bottom-up approach, with independent databases and performance indicators becoming essential for B2C enterprises. In-app purchases and the purchase of apps themselves have become significant revenue streams. The market exhibits an s-curve function, with early adopters leading the way, followed by the mass market. The rise of 5G technology is expected to fuel further growth, enabling more experiences through 3D image context and real-time communication. However, data security concerns persist, necessitating security measures. National lockdowns have accelerated the shift towards online communities for various activities, including theatre, sports, art, music, and games. Overall, the market is a dynamic and evolving landscape, presenting both opportunities and challenges for businesses.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeAdvertisingIn-app purchasePaid appsDistribution ChannelGoogleAppleServiceCommunicationEntertainmentSocializationMarketingCustomer servicePlatformWebsite-basedMobile appsHybrid platformsGeographyNorth AmericaUSCanadaAPACChinaIndiaJapanEuropeFranceGermanyItalyUKSouth AmericaBrazilMiddle East and Africa

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.The market is experiencing significant growth, with the advertising segment leading the way in 2024. Social media advertising, which utilizes social media platforms to engage audiences, has gained popularity due to its ability to deliver highly targeted campaigns on social networking sites. Common advertising formats include static images, videos, stories, and messenger ads. The increasing use of social media for brand promotion and product awareness is driving market expansion. Furthermore, the rise of in-app purchases and the monetization of apps have contributed to the market's growth. A bottom-up approach, utilizing independent databases and performance indicators, reveals that smartphone users are the primary consumers, with a growing preference for cloud-based apps on Apple iOS-based devices. Consumer attitudes towards data security and privacy concerns are influencing market trends, with 5G technology and AI-based libraries playing a crucial role in addressing these concerns. National lockdowns have accelerated the shift towards online communities, live streaming videos, and OTT platforms. Influencer marketing and customized photo collages are also emerging trends in the market. The business of apps, including e-commerce platforms like Facebook Shops, and Big Tech companies, continue to dominate the landscape. Exchange rates and

Get a glance at the market report of share of various segments Request Free Sample

The Advertising segment w

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Which countries spent the most and least time on social media?

In 2024, natural skincare was the top skin care trend online with a total of over 13.3 million mentions across social media platforms TikTok, Pinterest and Instagram, demonstrating the huge consumer interest for natural ingredients and sustainable beauty routines. Microneedling and retinol followed next in the rankings with around 7.6 and 5.1 million mentions respectively.

These are the key social media statistics that you need to know.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

In 2024, the smokey eye look was the top make up trend online, with a total of over 1.2 million mentions on Instagram, TikTok, and Pinterest. Dewy skin and blue eyeshadow followed, with around 971 thousand and 797 thousand mentions respectively.

The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.

Dataset Overview:

This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.

2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.

Sourced Directly from Reddit:

All social media data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.

Key Features:

• Subreddit Metrics: Detailed data on subreddit activity, including the number of posts, comments, votes, and user participation.
• User Engagement: Insights into how users interact with content, including comment threads, upvotes/downvotes, and participation rates.
• Trending Topics: Track emerging trends and viral content across the platform, helping you stay ahead of the curve in understanding social media dynamics.
• AI-Enhanced Analysis: Utilize AI-generated columns for sentiment analysis, topic categorization, and predictive insights, providing a deeper understanding of the data.

Use Cases:

• Social Media Analysis: Researchers and analysts can use this dataset to study online behavior, track the spread of information, and understand how content resonates with different audiences.
• Market Research: Marketers can leverage the dataset to identify target audiences, understand consumer preferences, and tailor campaigns to specific communities.
• Content Strategy: Content creators and strategists can use insights from the dataset to craft content that aligns with trending topics and user interests, maximizing engagement.
• Academic Research: Academics can explore the dynamics of online communities, studying everything from the spread of misinformation to the formation of online subcultures.

Data Quality and Reliability:

The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.

Integration and Usability:

The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.

User-Friendly Structure and Metadata:

The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.

Ideal For:

• Data Analysts: Conduct in-depth analyses of subreddit trends, user engagement, and content virality. The dataset’s extensive coverage and AI-enhanced insights make it an invaluable tool for data-driven research.
• Marketers: Use the dataset to better understand your target audience, tailor campaigns to specific interests, and track the effectiveness of marketing efforts across Reddit.
• Researchers: Explore the social dynamics of online communities, analyze the spread of ideas and information, and study the impact of digital media on public discourse, all while leveraging AI-generated insights.

This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conduc...

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

59% of adults in the united states are using Instagram daily.

The results might surprise you when looking at internet users that are active on social media in each country.

A global survey conducted in the third quarter of 2024 found that the main reason for using social media was to keep in touch with friends and family, with over 50.8 percent of social media users saying this was their main reason for using online networks. Overall, 39 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.5 percent of respondents said they used it to read news stories. Less than one in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of February 2025, the social network had over three billion global users. YouTube, Instagram, and WhatsApp follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

Mobile Advertising Platform Market was valued at USD 175.61 Billion in 2023 and is projected to reach USD 750.22 Billion by 2030, growing at a CAGR of 23.2% during the forecast period 2024-2030.

Global Mobile Advertising Platform Market Drivers

The market drivers for the Mobile Advertising Platform Market can be influenced by various factors. These may include:

Quick Rise in Mobile Users: The potential market for mobile advertising has grown as smartphones and other mobile devices become more widely used worldwide. Advertisers are using mobile platforms to reach a wider range of users as more people utilize mobile apps and the internet.
Consumer Behavior Shift: As more individuals spend time on mobile devices for social media, shopping, and entertainment, advertisers are turning their attention to mobile platforms as a result of changes in consumer behavior. Wherever people are spending a large portion of their digital time, advertisers want to engage them.
Technological Developments: The efficiency of mobile advertising has increased thanks to technological developments including better analytics, more precise targeting, and the incorporation of AI and ML into advertising platforms. Advertisers can now provide users with more relevant and tailored content.
Increased Usage of Mobile Apps: Due to the considerable rise in popularity of mobile apps, there has been a rise in the amount of money spent on in-app advertising. Marketers are using mobile app engagement levels to their advantage by showing users personalized and engaging advertisements.
Growth of Programmatic Advertising: One major factor driving this trend has been the development of programmatic advertising, which uses automated systems to purchase and distribute advertisements. Real-time bidding and effective targeting are made possible by programmatic advertising, which improves return on investment for marketers.
Mobile Video Advertising: As the amount of video content consumed on mobile devices increases, advertisers are now investing in mobile-specific video advertisements. Brands choose video advertising because it offers a more immersive and engaging experience.
Data-driven insights: Advertisers are now able to assess the success of their campaigns, refine their tactics, and make well-informed decisions thanks to the availability of data-driven insights and analytics tools. Improved ROI and campaign performance are a result of this.
Globalization & Market Expansion: More and more, marketers are trying to reach a wider audience worldwide. Mobile advertising systems give marketers the ability to run campaigns that are customized for particular geographic areas by giving them the ability to target people in different geographies.
Emergence of 5G Technology: By offering quicker and more dependable connections, the introduction of 5G technology has the potential to substantially improve the capabilities of mobile advertising. More sophisticated and interactive ad forms can be supported by this.

38.5% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 6.6% of Twitter users are aged 13-17.

Short Video Sharing Platform Market size was valued at USD 1.68 Billion in 2024 and is projected to reach USD 3.64 Billion by 2031, growing at a CAGR of 10.2% from 2024 to 2031.

An increase in the number of social media users driving the growth of short video sharing platforms. Nowadays, short-form videos are everywhere. Brands are paying attention as platforms like TikTok, Instagram Reels, and YouTube Shorts increase their short-form offerings. Short video sharing platforms provide a cost-effective and efficient solution for broadcasters, as compared to traditional modes such as TV. Short video sharing platforms are used by industries such as education, media, entertainment, sports, healthcare for video marketing, etc.

In public performances, short video platforms are utilized for business presentations, market updates, conferences, and seminars. They’re also useful when it’s necessary to broadcast live events that aren’t accessible to the public at the time of broadcasting. Short video platforms can be used for a variety of purposes, including streaming videos on-demand or sharing live event videos.

Additionally, the high adoption rate of streaming videos is in demand by consumers fueling market expansion. The most popular social platform for people all around the world is the Global Short Video Sharing Platform. The market is booming as a result of the worldwide lockdown caused by the current Covid-19 outbreak. The majority of the employees worked from home, with the exception of the frontline workers. The rate of consumption per user was much higher than planned, resulting in huge demand for the streaming platform. Furthermore, the increased potential for live video streaming is likely to generate lucrative opportunities for market expansion.

The results of which gender uses which platforms are in.