In February 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around 517 million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly 120 million and 99 million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost 24 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly 14 billion U.S. dollars that year.
Booking.com was the most-visited travel and tourism website worldwide, with an average of 559.6 million visits per month during the measured period of April 2022 and January 2024. Tripadvisor.com ranked second, with 176.6 million visits, while airbnb.com registered over 100.1 million average accesses.
In January 2025, booking.com was the most visited travel and tourism website in France, with almost 31 million visits. That month, lachainemeteo.com and airbnb.fr followed in the ranking, with around 22 million and 20 million visits, respectively.
Nearly 32 million Russians visited the travel website Tutu.ru in August 2023. The service allowed customers to book tickets or accommodation and served as a platform for reviews. The second most popular travel and tourism website was Rzd.ru, the page of Russian Railways.
In the fourth quarter of 2024, Google Maps was the most popular travel app and website among Millennials, Generation X, and Baby Boomers in the United States, with 80 percent, 81 percent, and 85 percent, respectively liking the service. Comparatively, Airbnb was liked by 61 percent of Millennials, but only 32 percent of Baby Boomers.
In January 2025, most visits to the travel and tourism website tripadvisor.com came from the United States. During that month, website visits from the U.S. accounted for almost 48 percent of total visits to Tripadvisor's web page. In 2025, tripadvisor.com was one of the most visited travel and tourism websites worldwide.
Booking.com was the most visited travel and tourism website in Italy in February 2025, with 31.4 million visits. Tripadvisor.it followed in the ranking, with 21.6 million visits that month.
This statistic displays the most popular travel websites visited via mobile device in Mexico in the fourth quarter of 2018, ranked by the number of visitors. In that period, around 3.4 million people visited the travel website Priceline.com via a mobile device, while Expedia counted approximately 3.36 million visitors.
This statistic displays the most popular travel websites visited via desktop devices in Mexico in the fourth quarter of 2018, ranked by the number of unique visitors. In that period, around 3.27 million people visited the travel booking website Expedia via desktop, while the website of the Mexican low-cost airline VivaAerobus counted approximately 1.74 million visitors.
For more than one third of Mexican respondents surveyed in 2020, online travel agencies (OTAs) were the favorite medium to book a hotel or similar establishment. Regarding flights, three out of ten survey participants in Mexico preferred to book directly through an airline website. Traditional travel agencies were the least popular for both types of services among Mexican respondents that year. In another 2020 survey, over half of respondents in Mexico reported using OTAs to get the best nightly rate.
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How many people are staying at home? How far are people traveling when they don’t stay home? Which states and counties have more people taking trips? The Bureau of Transportation Statistics (BTS) now provides answers to those questions through our mobility statistics program.
The "Trips by Distance" data and number of people staying home and not staying home are estimated for the Bureau of Transportation Statistics by the Maryland Transportation Institute and Center for Advanced Transportation Technology Laboratory at the University of Maryland. The travel statistics are produced from an anonymized national panel of mobile device data from multiple sources. All data sources used in the creation of the metrics contain no personal information. Data analysis is conducted at the aggregate national, state, and county levels. A weighting procedure expands the sample of millions of mobile devices, so the results are representative of the entire population in a nation, state, or county. To assure confidentiality and support data quality, no data are reported for a county if it has fewer than 50 devices in the sample on any given day.
Trips are defined as movements that include a stay of longer than 10 minutes at an anonymized location away from home. Home locations are imputed on a weekly basis. A movement with multiple stays of longer than 10 minutes before returning home is counted as multiple trips. Trips capture travel by all modes of transportation. including driving, rail, transit, and air.
The daily travel estimates are from a mobile device data panel from merged multiple data sources that address the geographic and temporal sample variation issues often observed in a single data source. The merged data panel only includes mobile devices whose anonymized location data meet a set of data quality standards, which further ensures the overall data quality and consistency. The data quality standards consider both temporal frequency and spatial accuracy of anonymized location point observations, temporal coverage and representativeness at the device level, spatial representativeness at the sample and county level, etc. A multi-level weighting method that employs both device and trip-level weights expands the sample to the underlying population at the county and state levels, before travel statistics are computed.
These data are experimental and may not meet all of our quality standards. Experimental data products are created using new data sources or methodologies that benefit data users in the absence of other relevant products. We are seeking feedback from data users and stakeholders on the quality and usefulness of these new products. Experimental data products that meet our quality standards and demonstrate sufficient user demand may enter regular production if resources permit.
These data are made available under a public domain license. Data should be attributed to the "Maryland Transportation Institute and Center for Advanced Transportation Technology Laboratory at the University of Maryland and the United States Bureau of Transportation Statistics."
Daily data for a given week will be uploaded to the BTS website within 9-10 days of the end of the week in question (e.g., data for Sunday September 17-Saturday September 23 would be updated on Tuesday, October 3). All BTS visualizations and tables that rely on these data will update at approximately 10am ET on days when new data are received, processed, and uploaded.
The methodology used to develop these data can be found at: https://rosap.ntl.bts.gov/view/dot/67520.
An aggregator Booking.com was the most visited travel website from mobile devices in Russia as of 2019, with 319 thousand users visiting it every day. The second highest number of visitors was recorded for Tutu.ru, a Russian service where tourists can purchase transportation tickets, packaged tours, book accommodation, or read reviews, with approximately 234 thousand daily visitors. These two internet sources also led the ranking of travel websites by desktop traffic.
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The Online Travel Booking Service Market size was valued at USD 0.56 trillion in 2023 and is projected to reach USD 1.02 trillion by 2032, exhibiting a CAGR of 9.0 % during the forecasts period. An online travel booking service, sometimes called an online travel agency (OTA), is a website or application that allows you to search and book various travel components in one place. Players in the online travel industry are launching new and improved mobile apps to attract young travelers with great travel deals and free bookings. Most young travelers prefer to book their trips online because of the usability, convenience and accessibility of a mobile phone. Market participants increasingly offer travelers a wide range of hotels at reasonable prices. Customers compare accommodation on different websites to find the best deal.
Over the period from September 2021 to September 2022, the number of monthly visitors of the travel website Tutu.ru, which was the most popular in that category in Russia, peaked in July 2022 at over 50 million. The traffic of Tripadvisor in Russia was the highest in June 2022 at nearly 47 million monthly visitors.
ArcGIS Online (AGOL) Hosted Feature Layer which includes the MDOT SHA Top 15 Congested Roadways (AM & PM) - Planning Time & Travel Time Indexes (PTI / TTI) geospatial data products.MDOT SHA Top 15 Congested Roadways (AM & PM) - Planning Time & Travel Time Indexes (PTI / TTI) data consists of linear geometric features showing the most congested roadways during morning & evening peak hours throughout the State of Maryland.MDOT SHA Top 15 Congested Roadways (AM & PM) - Planning Time & Travel Time Indexes (PTI / TTI) data is owned and maintained by the MDOT SHA Office of Planning & Preliminary Engineering (OPPE) Travel Forecasting & Analysis Division (TFAD). This data is updated on an annual basis for the prior year. This data is for the year 2017.Last Updated: 01/01/2018For additional information, contact the MDOT SHA Geospatial Technologies Team:Email: GIS@mdot.state.md.usFor additional data, visit the MDOT GIS Open Data Portal:Website: https://data.imap.maryland.gov/pages/mdot/For additional information related to the Maryland Department of Transportation (MDOT):Website: https://www.mdot.maryland.gov/For additional information related to the Maryland Department of Transportation State Highway Administration (MDOT SHA):Website: https://www.roads.maryland.gov/Home.aspxFor additional information related to the MDOT SHA Office of Planning & Preliminary Engineering (OPPE):Website: https://www.roads.maryland.gov/Index.aspx?PageId=125MDOT SHA Geospatial Data Legal Disclaimer:The Maryland Department of Transportation State Highway Administration (MDOT SHA) makes no warranty, expressed or implied, as to the use or appropriateness of geospatial data, and there are no warranties of merchantability or fitness for a particular purpose or use. The information contained in geospatial data is from publicly available sources, but no representation is made as to the accuracy or completeness of geospatial data. MDOT SHA shall not be subject to liability for human error, error due to software conversion, defect, or failure of machines, or any material used in the connection with the machines, including tapes, disks, CD-ROMs or DVD-ROMs and energy. MDOT SHA shall not be liable for any lost profits, consequential damages, or claims against MDOT SHA by third parties.
According to 2023 estimates, Booking Holdings' global revenue was evenly split between mobile and desktop bookings. As estimated, the online travel agency (OTA) generated revenue of roughly 10.8 billion U.S. dollars through mobile devices and 10.5 billion U.S. dollars via desktop bookings. By contrast, it was estimated that most of the Expedia Group and Airbnb's revenue came from desktop users that year. What are the most visited travel and tourism websites? In January 2024, booking.com topped the ranking of the most visited travel and tourism websites worldwide, ahead of tripadvisor.com and airbnb.com. When breaking down the visits to booking.com by country that month, the United States emerged as the leading market, followed by the United Kingdom and Germany. What are the most popular online travel agency apps worldwide? In 2022, Booking.com, Airbnb, and Expedia were the most downloaded online travel agency apps worldwide. Booking.com is one of the leading brands of Booking Holdings, along with Priceline, Agoda, and Kayak. Meanwhile, Expedia is among the most popular brands of the Expedia Group, together with Vrbo, Hotels.com, and Trivago.
According to a survey, online travel agencies (OTAs) were the most popular platform used by tourists in Barcelona who planned their trips using internet sources in 2023. Overall, nearly 50 percent of respondents said to have used websites like Booking, Expedia, or Tripadvisor to make the arrangements for their trip.
An aggregator Booking.com was the most visited travel website from PCs and laptops in Russia as of 2019, with over 176 thousand daily viewers. The second highest number of visitors was recorded for Tutu.ru, a Russian service where tourists can purchase transportation tickets, packaged tours, book accommodation, or read reviews, with over 109 thousand daily visitors.
Revenue of leading online travel agencies (OTAs) worldwide increased significantly in 2023 compared to the previous year, in most cases exceeding the earnings recorded before the COVID-19 pandemic. Overall, Booking Holdings reported the highest figure in 2023, generating roughly 21.4 billion U.S. dollars. That year, Expedia Group and Airbnb followed in the ranking, with revenue of approximately 12.8 billion and 9.9 billion U.S. dollars, respectively. What are the most visited travel websites? In April 2024, booking.com - the website of Booking Holdings' leading brand - topped the ranking of the most visited travel and tourism website worldwide, with nearly 560 million visits. That month, tripadvisor.com, aribnb.com, and expedia.com followed on the list. When looking at the traffic breakdown of booking.com by country, the United States accounted for the highest share of website visits in April 2024, ahead of the United Kingdom and Germany. How big is the online travel market? As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly 70 percent of total revenue in 2023. That year, global revenue of the travel and tourism market, including hotels, package holidays, vacation rentals, and cruises, surpassed 850 billion U.S. dollars.
In April 2023, tripadvisor.com was the leading travel and tourism website in the United States. During the measured period, the booking platform accounted for over 4.44 percent of desktop traffic in the travel and tourism subcategory. Tripadvsior.com and expedia.com ranked second and thrid, each with roughly 4.2 percent traffic market share.
In February 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around 517 million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly 120 million and 99 million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost 24 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly 14 billion U.S. dollars that year.