In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

In 2021, google.com clocked over **** billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around *** billions views during the year.

In May 2023, ** percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with **** percent. The penetration rate of video and movie content on the internet was over nearly ** percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.

Digital population in Italy In January 2022, Italy counted a digital population of ***** million internet users, with over ** million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost ***** in ** users in 2020.

Instant messaging platforms in Italy

In February 2022, Telegram was the most downloaded communication app from Android users in Italy, with *** thousand downloads. In 2021, WhatsApp was also among the most used social platforms in Italy, counting approximately ** million users in the country. As of the third quarter of 2021, Italy was among the countries worldwide with the highest monthly usage of the popular chat app.

The share of monthly traffic of Google.com was approximately **** percent by females, and **** by males in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

Between September and November 2023, Google.com was the leading website in Peru by unique visits, with around 90.5 million single accesses to the URL during that month. YouTube.com came in second with approximately 58 million unique monthly visits, while Facebook.com ranked third in the country, with 39.6 million unique monthly visits.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In June 2023, Google, Facebook, and YouTube were the most visited websites for both smartphone and PC users in Ukraine. Furthermore, Google and YouTube led the ranking of websites with the highest user reach on desktop devices in the country.

This statistic gives information on the traffic to leading website categories in selected countries in the Middle East in 2015, by country. During the survey period, news and politics related websites had a traffic share of 57 percent in the United Arab Emirates.

Between September and November 2023, YouTube.com was the most popular website in Peru by time per visit, with an average session length of approximately 34 minutes and 57 seconds. AnimeFLV.net ranked second in the country, with an average of 30 minutes and 52 seconds per visit.

The share of monthly traffic of Google.com was the highest among the age group between 25 and 34 years old at about ** percent in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In Turkey, google.com was the leading website between December 2022 and November 2023, with more than *** billion monthly visits. The search engine was also popular with its Turkish domain, google.com.tr, reaching *** million monthly visits and placing ninth in the ranking. Additionally, YouTube.com and Twitter.com (now called "X") became the second and third most visited websites in the country.

According to Nielsen Koreanclick, naver.com was the most visited website as of August 2024, with over ** million unique visitors and a reach of around **** percent. Naver’s home advantage against GoogleNaver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government. Internet usageSouth Korea is not only among the countries with the fastest mobile internet, but also an internet penetration rate of over ** percent. Additionally, close to ** percent of South Koreans aged six years or older own a smartphone. Therefore, it is no surprise, that South Korea was the first country to upgrade their networks to **. With an average citizen of each age group spending between one and more than **** hours online per day, the internet plays an important role in daily lives.

The share of monthly traffic of Google.com from Facebook was about **** percent, which was the highest among other social platform referrals in the United Arab Emirates (UAE) in December 2020. The most visited websites in the country for that year were Google, Facebook, and YouTube.

In March 2025, mercadolibre.com.uy, the website for Uruguay of the e-commerce giant Mercado Libre, was the most visited retail website in the country with more than ** million visits. Approximately *** percent of the visits came from mobile devices. farmashop.com.uy followed as the second-most visited retail website during the same month, with around * million visits. The desktop visits to the Farmashop website in Uruguay represented less than **percent of the total visits.

According to a survey, Google was the most important website for Finns in 2019. ** percent of the respondents who were asked which websites they could do without the least , answered it would be Google. Second in the ranking was Facebook and Yle, according to ** percent of the individuals interviewed each. In fact, Finland was the Nordic country with the lowest share of daily Facebook users that year, amounting to ** percent. The tabloid newspaper Iltalehti.fi and the broadcasting company Yle.fi were respectively third and fourth.

Finns spend most time on news websites 

In 2019, people from different countries, including Finland, were asked what kind of websites they spend most time on . ** percent of the Finnish participants spent most time on news websites, which was followed by social media or chat, picked by ** percent of the interviewed Finns that year. Last in the ranking were the travel websites, according to ***** percent of the respondents.

Why do Finns use the internet  E-mail and banking were the two leading reasons to use the internet in Finland in 2018. Among the other purposes to use the internet were finding information, reading e-papers or news, and listening to music. ** percent of the interviewed Finns who used the internet in the past three months, used the internet to sell own products or services.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

This statistic presents the number of unique visitors to specialized travel websites in a selection of European countries in January 2018. During this period, the United Kingdom was the nation where the most Internet users visited these sites among the selected countries since they numbered nearly 40 million, followed by Germany with a number of unique visitors of 35 million.