In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

Google.com was the most visited website in Kazakhstan, with approximately *** million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented ***** million times in the same month.

As of November 2021, in over ** percent of cases, Hungarians accessed the tabloid site, blikk.hu using mobile devices. Furthermore, Hungarians mostly used their phones to read online news on websites such as index.hu or origo.hu. By comparison, mobile devices accounted for less than ** percent of YouTube's web traffic over the same period.

The share of monthly traffic of Google.com was approximately **** percent by females, and **** by males in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately ** minutes. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

In November 2024, Google.com was the leading website in Finland by unique visits, with around 17.3 million single accesses to the URL during that month. YouTube.com followed, with around 11.7 million unique monthly visits. Wikipedia.org came in third, with 8.13 million unique monthly visits.

From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In November 2024, WhatsApp.com was the most popular website in Peru by time per visit, with an average session length of approximately ** minutes and ***** seconds. YouTube.com ranked second in the country, with an average of ** minutes and ** seconds per visit.

Between December 2022 and November 2023, YouTube.com was the most popular website in Indonesia by average time per visit, with an average session length of ** minutes and ** seconds. WhatsApp followed, with users spending an average of ** minutes and ** seconds on the platform.

Between September and November 2024, google.com was the most visited website in Hong Kong with 338 million average monthly visits. In terms of monthly traffic and pages per visit, international news website Yahoo.com ranked higher than the local news website hk01.com.

The highest traffic share for news websites, in Romania in ************, such as hotnews.ro and digi24.ro in Romania came from mobile devices. By contrast, the desktop share of google.ro and facebook.com was roughly ******* of visits.