In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

The most visited website in Romania in December 2024 was google.com with nearly 779 million total visits. It was followed by youtube.com with 485 million total visits. The adult content website pornhub.com had over 54 million visits in the last month of the year.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

As of November 2023, Google.com had the highest average number of monthly visitors from Israel, at 308 million entries. It was followed by YouTube.com with 118 million visitors. Other popular websites included Facebook.com and Ynet.co.il, the latter being the most visited news website in the country. Ynet had 51.7 million entries per month and was also the most popular Israeli website in the ranking.

From September to November 2022, Google.com was the leading website in France, with more than 4.33 billion total monthly visits. The search engine was also popular in its French top-level domain, with Google.fr reaching 232 million views and placing eighth in the ranking. Facebook and YouTube were the most visited social media platforms.

From September to November 2023, Xvideos.com, Pornhub.com.ar, and XNXX.com were the websites with the most pages per visit in Argentina, with an average of 7.6, 7, and 6.5 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked eighth in this list, with 3.1 pages per visit.

Between September and November 2023, Google.com was the leading website in Colombia by unique visits, with around 118 million single accesses to the URL during that month. YouTube.com came in second with approximately 78.8 million unique monthly visits. Facebook ranked third with 46.6 million unique monthly visits.

Google.com recorded an average monthly traffic of 4.79 billion visits in Japan from September to November 2024, which made it the most visited website. It was followed by Yahoo.co.jp and Youtube.com.

From September to November 2023, Google.com was the leading website in Italy, with more than 3.36 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 232 million views. YouTube.com ranked second, with approximately 1.17 billion visits from users in Italy, while adult website Pornhub ranked fourth. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 126 million visits.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

In November 2024, Google.com was the most visited website in Brazil, with approximately 6.56 billion total visits. YouTube.com came in second with 3.13 billion total visits. The local URL Google.com.br ranked ninth, with about 278 million accesses. Facebook.com counted approximately 439 million monthly visits from Brazilian online audiences.

From September to November 2023, Xvideos.com was the website with the most pages per visit in Spain, with an average of 8.4 pages. Despite being the most accessed in total visits and unique visitors, Google.com ranked seventh, with 3.2 per visit, while Pornhub.com and YouTube.com ranked third and fourth, with 7.2 and 5.4 pages per session, respectively.

61 percent of U.S. respondents answer our survey on "Most used websites and online services by type" with "Social media websites and apps". The survey was conducted in 2024, among 10,147 consumers.

As of March 2024, ulta.com registered around 30 million monthly visits in the United States. Qvc.com ranked second, with roughly 24.64 million visits that month. Sephora.com followed with approximately 24.57 million website visits. Sephora- the U.S. favorite Sephora is an omnichannel beauty retailer founded in Paris, France. The beauty retailer has achieved significant success in the United States, both on the high street and online. Sephora.com generates more than three billion U.S. dollars in e-commerce net sales through its online store, representing a six-fold increase in only six years. When comparing its app’s popularity worldwide, the U.S. leads the ranking, even surpassing its origin country in terms of downloads. Sephora's app downloads in the U.S. have exploded since September 2022, going from 215,000 to over 570,00 in November 2023. The latest generation of beauty shoppers Generation Z, or Gen Z, are young adults and the latest consumers of beauty online. In the United States, around two-fifths of Gen Z consumers purchased make-up-related goods online in 2023. Their peers and social media especially influence this age group when it comes to online purchases of cosmetics. Most Gen Z shoppers in the U.S. read reviews and look at pictures and videos of other shoppers before deciding to buy beauty products. Social media sites such as TikTok and Instagram are also important online sources for these beauty connoisseurs. Nearly six out of ten shoppers use TikTok to help with their beauty purchase decision, and around four out of ten use Instagram. To complete their orders, specialty beauty retailers are Gen Z's favorite online shopping channels. These sites are, for example, sephora.com and ulta.com.

In 2019, the most popular websites among men with younger children in Poland were websites related to automotive issues: autocentrum.pl and moto.com. Services with content for adults, such as pornhub.com or redtube.com, were also top-rated.

This statistic gives information on the most popular social media sites used by teenage and young adult internet users in the United States as of the third quarter of 2020. During the survey period, it was found that 63 percent of responding internet users aged 15 to 25 years used social photo sharing app Instagram.

Despite Snapchat's dominance, Facebook continues to be the more widely used social networking site used by teenagers and young adults7. A total of 50 percent of respondents currently use Facebook, compared to 48 percent of respondents who stated that they used Snapchat. Yet when teens, whose average age was 16, rated their most important social network, Snapchat, Instagram, and Twitter where given more important ratings than Facebook. These social networks are being increasingly visited via mobile devices.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.