****** was the most downloaded dating application in the United States in June 2024, with ******* monthly downloads. Tinder ranked second with over ******* monthly downloads, followed by long-term connection-oriented *****. Who’s on Tinder? Tinder, owned by Match Group, is a dating and social networking app released in 2012 which follows a ‘swipe right or left’ model when viewing and matching with other singles in the area. Usage of the platform in 2021, in terms of gender, was somewhat imbalanced, with 75.8 percent of users in the United States identifying as male. Additionally, almost ** percent of users were considered heavy users, meaning that they were active on the platform more than ********** of the month. Bumble follows the same swipe right or left model, but places first contact for heterosexual users in the hands of women. However, Bumble is also predominantly used by men. What do people want from dating apps? With a plethora of online dating options, users are looking for more customized connections. In 2021, singles in the U.S. said that they would be encouraged to use online dating more if they could receive personalized matches based on their preferences. Furthermore, ** percent of respondents wanted more thorough vetting, and ** percent said they wished to avoid adverts on dating platforms.

About this dataset

Context

The dataset tabulates the population of New Site by gender across 18 age groups. It lists the male and female population in each age group along with the gender ratio for New Site. The dataset can be utilized to understand the population distribution of New Site by gender and age. For example, using this dataset, we can identify the largest age group for both Men and Women in New Site. Additionally, it can be used to see how the gender ratio changes from birth to senior most age group and male to female ratio across each age group for New Site.

Key observations

Largest age group (population): Male # 75-79 years (64) | Female # 30-34 years (35). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Scope of gender :

Please note that American Community Survey asks a question about the respondents current sex, but not about gender, sexual orientation, or sex at birth. The question is intended to capture data for biological sex, not gender. Respondents are supposed to respond with the answer as either of Male or Female. Our research and this dataset mirrors the data reported as Male and Female for gender distribution analysis.

Variables / Data Columns

• Age Group: This column displays the age group for the New Site population analysis. Total expected values are 18 and are define above in the age groups section.
• Population (Male): The male population in the New Site is shown in the following column.
• Population (Female): The female population in the New Site is shown in the following column.
• Gender Ratio: Also known as the sex ratio, this column displays the number of males per 100 females in New Site for each age group.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for New Site Population by Gender. You can refer the same here

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

About this dataset

Context

The dataset tabulates the population of New Site by gender across 18 age groups. It lists the male and female population in each age group along with the gender ratio for New Site. The dataset can be utilized to understand the population distribution of New Site by gender and age. For example, using this dataset, we can identify the largest age group for both Men and Women in New Site. Additionally, it can be used to see how the gender ratio changes from birth to senior most age group and male to female ratio across each age group for New Site.

Key observations

Largest age group (population): Male # 75-79 years (64) | Female # 10-14 years (58). Source: U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates.

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Scope of gender :

Please note that American Community Survey asks a question about the respondents current sex, but not about gender, sexual orientation, or sex at birth. The question is intended to capture data for biological sex, not gender. Respondents are supposed to respond with the answer as either of Male or Female. Our research and this dataset mirrors the data reported as Male and Female for gender distribution analysis.

Variables / Data Columns

• Age Group: This column displays the age group for the New Site population analysis. Total expected values are 18 and are define above in the age groups section.
• Population (Male): The male population in the New Site is shown in the following column.
• Population (Female): The female population in the New Site is shown in the following column.
• Gender Ratio: Also known as the sex ratio, this column displays the number of males per 100 females in New Site for each age group.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for New Site Population by Gender. You can refer the same here

According to a February 2021 survey, 78 percent of adult women in the United States used at least one social media site. The share of adult men who used social networking sites was 66 percent. The United States remains one of the biggest markets worldwide by internet and social media use.

Six out of ten visitors of Mamba.ru, the most popular dating website by traffic in Russia, were male over the period from January 2021 to January 2022. To compare, on Jolly.me, the seventh-leading platform, the gender distribution of the audience was almost even.

According to a survey of adults in the U.S. using online dating services, 59 percent of women and 50 percent of men have used dating apps and websites to find an exclusive romantic partner. According to the findings, more women than men have used these services to make non-romantic connections or to find someone for a friend. The share of men engaging with dating websites and apps to find non-exclusive romantic partners was 24 percent, against the 15 percent of female responders.

Abstract (en): The Yahoo Personals Dating Preferences Study sought to examine the dating preferences of online daters in four major metropolitan areas: New York, Los Angeles, Chicago, and Atlanta. Internet daters' profiles of self-identified Asian, Black, Latino, and White men and women seeking opposite-sex dates were collected and coded from Yahoo Personals, which was the most popular national online dating web site in 2004 and 2005. Data were collected on subjects' height, body type, smoking and drinking habits, whether subjects had children, religious service attendance, languages spoken, and miles subjects were willing to travel for a date. Data were also collected on subjects' preferences for dates, including preferred physical appearance, lifestyle behaviors, living situation, employment status, occupation, children, religious service attendance, and languages spoken. Demographic information collected includes subjects' sex, age, ethnicity, marital status, education, political affiliation, and religious affiliation. Yahoo personals online dating profiles were downloaded and coded. The data are not weighted. ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Standardized missing values.; Created online analysis version with question text.; Checked for undocumented or out-of-range codes.. Users of Yahoo Personals online dating Web site. Smallest Geographic Unit: metropolitan area Two hundred profiles each from 18-50 year old self-identified Asian, Black, Latino or White men and women seeking opposite-sex dates living within 50 miles of New York, Los Angeles, Chicago or Atlanta were collected and coded, for a total sample size of 6,070. The targeted sample size was 6,400 in order to allow for robust statistical tests of differences across three strata: gender, race, and metropolitan area. The sample size is smaller than targeted because there were fewer than 200 Latina and Asian male profiles posted in Atlanta, and several duplicate profiles were eliminated. To extract the sample, the search criteria on the Web site was used to display all the profiles for each gender and race combination in the age range within 50 miles of each city. Then, to get as representative a sample as possible within each race/gender combination in each city, profiles were sorted by how recently they were posted or edited; the first 200 profiles that appeared within each race/gender/city were then selected. self-enumerated questionnaire

Growing acceptance of online shopping and changing attitudes towards men's fashion have driven the charge towards more robust online sales of men's clothing. While traditional retail industries have struggled with volatile consumer sentiment, online stores have offered consumers more choices and better-value items to help them minimise overall spending. As a result of these tactics, industry revenue is expected to have climbed at an annualised 7.3% over the five years through to 2024-25, to $1.7 billion. This includes anticipated growth of 4.4% in 2024-25. Fast internet connectivity and widespread smartphone usage have made online shopping more accessible and attractive. Online shopping uptake accelerated during the pandemic, when changing work environments led consumers to swap offices for home studies and business attire for casual wear. However, surging demand has since been constrained post-pandemic, as a cost-of-living crisis prompts consumers to pare back their discretionary spending. Rising demand from fashion-conscious male consumers has spearheaded online sales of men's clothing. Younger generations of men pay more attention to their appearance, and these consumers are prepared to spend more time and money on dressing fashionably. Despite an influx of competitors from traditional retailers and global ecommerce giants, online men's clothing outlets have maintained profitability by innovating user experiences through augmented reality features and seamless integration across devices. These enhancements have helped convert casual browsers into loyal customers, underscoring the importance of technological adaptation. Going forwards, online sales of men's clothing are forecast to expand at an annualised 3.7% over the five years through 2029-30, to reach $2.0 billion. Increasingly tech-savvy consumers, equipped with faster broadband and secure online transaction systems, will drive higher online shopping rates. Investments in mobile-optimised platforms and intuitive website designs will continue, enhancing the shopping experience and potentially boosting impulse purchases. Yet competition will remain intense as more online sites join the industry.

Randivonal.hu was the most visited online dating website in Hungary in 2019 with over 1.4 million monthly visitors. The second most popular alternative for online dating was love.hu, visited by almost 90 thousand Hungarians each month.

Online dating

Technological advancements have reshaped many aspects of people's lives, also the way they look for a partner and start dating. According to a survey conducted among Hungarian Tinder users in 2019, 65 percent of the dating app’s users were looking for a long-term relationship, while a further 31 percent was looking for a permanent or occasional sex partner. Even though online dating is becoming more and more popular, it is still mostly used by the younger generations. In 2018, the biggest age group of online dating site users were between 18 to 24 years old.

Cheating in relationships

The findings of a survey conducted in 2019 pointed out the differences between the motivations of men and women when it comes to cheating on their partner. As for women, the most common reason was that they felt neglected in their relationship, while men usually cheated because they wanted more sex than what they could get from their partner. Nevertheless, almost half of Hungarian men felt guilty after cheating on their partner, while for women this figure was only 40 percent.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Social media was by far the most popular news platform among 18 to 34-year-olds in the United States, with 47 percent of respondents to a survey held in August 2022 saying that they used social networks for news on a daily basis. By comparison, adults over 65 years old mostly used network news to keep up to date.

The decline of newspapers In the past, the reasons to regularly go out and purchase a print newspaper were many. Used not only for news but also apartment hunting, entertainment, and job searches (among other things), newspapers once served multiple purposes. This is no longer the case, with first television and then the internet taking care of consumer needs once covered by printed papers. Indeed, the paid circulation of daily weekday newspapers in the United States has fallen dramatically since the 1980s with no sign of future improvement.

News consumption habits

A survey on news consumption by gender found that 50 percent of women use either online-only news sites or social media for news each day, and 51 percent of male respondents said the same. Social media was by far the most used daily news platform among U.S. Millennials, and the same was true of Gen Z. One appeal of online news is that it often comes at no cost to the consumer. Paying for news found via digital outlets is not yet commonplace in the United States, with only 21 percent of U.S. consumers responding to a study held in early 2021 reporting having paid for online news content in the last year.

In 2023, men had the longest daily average time spent on the most popular erotic sites in Poland, reaching 16 minutes 48 seconds.

According to a May 2021 survey of adults in the United States, 51 percent of women who used dating apps or websites searched the social media profile of the person they met online before meeting them in real life. More women than men also searched for the name of the person they met online, as well as running a background check on them. Searching online for the phone number of the person users met on dating apps or websites appeared to be slightly more common in men than women, with 25 percent of men indicating they did so before meeting their date.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

In 2021, gadgets was the most popular product category bought from social commerce platforms among men in Thailand, which was bought by 25 percent of social commerce shoppers. Facebook has been considered Thailand's most popular online destination for social commerce shopping.

In 2020, Tesco was the most popular online platform in the United Kingdom (UK) for grocery shopping online amongst both female and male respondents, with respective shares of 48 and 45 percent. Over one fifth of the female respondents said they used Amazon to shop online for food and groceries, at 23 percent. In comparison, 27 percent of the male respondents used Amazon for the same purpose.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

According to a July 2022 survey on online dating in the United States, more often than men, women stated that they used such services to meet a long-term partner or spouse. Additionally, 43 percent of men and 37 percent of women reported that finding a partner to date casually was a major reason for them to use online dating platforms.

As of February 2021, more women than men in the United States had used online resale websites such as Poshmark and thredUP, with 18 percent of respondents. Among men, only 5 percent said they intended to use these platforms to resell clothing and apparel.