In 2024, TikTok was still the most downloaded mobile app worldwide. The short-video sharing app generated 825.5 million downloads during the same year. The social video app Instagram followed with 817 million downloads. Fast-fashion app Temu ranked in fifth, with over 516 million downloads for global users in the last examined year, while ByteDance-published video editing app CapCut had around 410 million downloads. TikTok Owned by the Beijing-based tech company ByteDance and launched in 2017, TikTok quickly gained popularity after the acquisition of Musical.ly in 2018. In 2025, the number of TikTok users worldwide was expected to exceed 955 million, with the United States being one of the leading markets. In 2024, TikTok engaged the largest audience from Indonesia, with over 157 million consumers from the region using the app. United States, and Brazil followed with 120.5 and 105.2 users, respectively. Meta Platforms In October 2021, Facebook was renamed and rebranded as Meta, with the CEO Mark Zuckerberg aiming to be associated with the metaverse. Meta’s products include Facebook, Messager, Instagram, and WhatsApp, also known as Meta’s Family of Apps (FoA), generating most of Meta’s revenue. Moreover, these are among the most popular social networks worldwide. As part of its rebranding, Meta’s Reality Labs business segment develops a series of virtual reality (VR) headsets, the Meta Quest - one of the leading VR devices on the market.

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

Tool apps - such as VPN, browsers, video players, and more - were the most downloaded category worldwide. In 2024, tool apps generated approximately ** billion downloads from global mobile consumers across the Google Play Store and the Apple App Store. Communication apps were the second most popular app category in the examined period, generating approximately ** billion downloads, while productivity apps ranked third and generated ***** billion downloads.

In February 2025, the YouTube mobile app ranked first with a 76 percent audience reach, while e-mail platform service Gmail was accessed by 68 percent of mobile audiences in the United States. Social media platform Facebook ranked third with a usage reach of 67 percent. Social video app TikTok reported a reach of approximately 40 percent in the examine period. TikTok in the U.S. The social media ecosystem continues to evolve rapidly. While Facebook remains a dominant force with over three billion monthly active users across its family of apps, newcomers like TikTok are reshaping user engagement. TikTok's global popularity is evident in its 186 million worldwide downloads in Q4 2024. TikTok's popularity extends beyond entertainment, with 64 percent of Gen Z users in the U.S. utilizing it as an online search engine in 2024. This trend underscores the platform's expanding role in information discovery, particularly among younger demographics. However, TikTok's success is not without controversy. Nearly 40 percent of U.S. users believed the Chinese government is using it to bring social and political divisions. OTT video apps in the U.S. While television remains the primary device for media consumption across all age groups, a clear generational divide is emerging. Younger audiences, particularly those aged 18 to 34, are turning to smartphones as their preferred entertainment device. This shift aligns with broader trends in digital media consumption. During the first half of 2024, entertainment apps were leading in mobile revenue generation, with U.S. consumers spending over 2.65 billion U.S. dollars on these apps.

In 2024, Facebook was the most popular app on Android, registering more than 913 million downloads worldwide. Instagram ranked second with approximately 710 million downloads. TikTok followed with around 549 million downloads globally during the same examined period.

A survey in December 2024 found that ******** was the most popular food and drink delivery app in the United States, with ******************* of respondents saying they would consider visiting the app through desktop/laptop, tablet, or mobile phone. Uber Eats followed closely with slightly more than ** percent.

In 2024, the Temu shopping app was the most downloaded e-commerce app in the United States on both iOS and Android devices, accumulating a grand total of over 86 million downloads that year. Fast fashion retailer SHEIN's app was the second most popular on mobile devices, with about 23 million downloads on the Apple App Store and over 13 million on the Google Play Store. M-commerce takes over Over the past few years, mobile e-commerce has become increasingly popular, as it allows users to access a variety of services at the touch of a screen. This increase in popularity can be seen through mobile retail e-commerce sales, which are forecast to almost double from 2024 to 2027 in the United States. With mobile phones being used the most when it comes to retail website traffic, it should come as no surprise that smartphones were also ultimately the most common device for purchasing online in the United States in 2023. Marketplace galore Among the top five most downloaded apps in the U.S., four were marketplaces. While Temu and Shein dominated in app downloads, American-owned Amazon and Walmart were among the most visited e-commerce marketplaces in their headquartered countries. Additionally, when compared directly to Temu, Shein, and AliExpress, Amazon outperformed them when it came to registered users as of March 2023.

App Download Key StatisticsApp and Game DownloadsiOS App and Game DownloadsGoogle Play App and Game DownloadsGame DownloadsiOS Game DownloadsGoogle Play Game DownloadsApp DownloadsiOS App...

In 2024, Duolingo was the most downloaded app on Android, registering over 147 million downloads globally. Samsung Global Goals app followed, with approximately 88 million downloads during the same examined period. Seekho: Short Learning Videos ranked third with around 39 million downloads from users worldwide in 2024.

Mobile internet users are spoilt for choice when it comes to the sheer variety and availability of mobile apps. As of the second quarter of 2024, gaming apps were the most popular app category in the Google Play Store, accounting for **** percent of available apps worldwide. Mobile education apps ranked second with a **** percent share. Google Play and app monetization Google Play is the biggest digital distribution platform for Android apps worldwide, offering users over **** million mobile apps to choose from. However, Google Play offers more than just apps – the platform also provides users with music, video, e-book downloads and rental services. Most mobile apps on Google Play are available for free. As of March 2024, around ** percent of Android apps could be downloaded without having to pay for them upfront, although this does not preclude other mobile app monetization strategies such as in-app advertising and in-app purchases. As of June 2023, the ranking of leading Android apps in the Google Play Store worldwide based on revenue consists mainly of streaming and video apps. Google Play main competitor: the Apple App Store The worldwide gross app revenue of the Google Play store amounted to **** billion U.S. dollars in the second quarter of 2024, a steady climb from the **** billion U.S. dollars a year before. However, in terms of app revenue, Google Play is lagging behind its eternal rival, the Apple App Store. During the same period, Apple’s own digital store generated **** billion U.S. dollars in mobile app revenues, with mobile gaming being the leading category for consumer spending on the platform. In June 2023, mobile-first apps DouYin and TikTok were the highest-grossing app among global iPhone users, generating roughly *** million U.S. dollars and *** million U.S. dollars in revenues, respectively.

Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had...

Tool apps were the most downloaded app category among mobile users in the United States. In 2024, tool apps generated almost *********** downloads among U.S. users. Communication apps generated approximately *** billion downloads, while entertainment apps saw over *** billion app downloads across the Google Play Store and the Apple App Store in 2024.

According to Cognitive Market Research, the global Mobile Health Apps Market size is USD 44151.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.20 % from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 17660.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.4 % from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 13245.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 10154.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2 % from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 2207.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6 % from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 883.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9 % from 2024 to 2031.
The Monitoring Services segment had the largest share in the global Mobile Health Apps Market by application

Market Dynamics of Mobile Health Apps Market

Key Drivers of Mobile Health Apps Market

Rising popularity and benefits of mobile health apps drive growth in the mobile health apps market

The growing visibility of mHealth applications, attributed to their significant advantages in enhancing patient health outcomes, is anticipated to drive the expansion of the mHealth app market. An increasing number of individuals are embracing health applications, contributing to their rising popularity. These applications offer numerous benefits for monitoring patients' health conditions. For instance, data from Business of Apps, a UK-based B2B media and information platform focused on the global app industry, indicates that health app downloads rose from 367 million in 2022 to 375 million in 2023. Consequently, the increased awareness of mHealth applications, due to their effectiveness in improving patient care, is propelling market growth. As smartphones become more affordable and widely available, a broader segment of the population can now access mHealth apps for various functions, ranging from fitness tracking to chronic disease management. In 2021, 44% of U.S. consumers utilized digital tools to monitor their health, while 33% owned a wearable health or wellness device. In 2022, wellness management emerged as the most popular app category, followed by disease and treatment management. The incorporation of advanced sensors and health-tracking features in smartphones further enhances their functionality, enabling users to effortlessly monitor a variety of health metrics. The ongoing enhancement of mobile internet connectivity is essential for enabling users to access applications at any time and from any location, thereby increasing their popularity and usage. A key driver of the mHealth app market is the rising prevalence of chronic illnesses, including diabetes, hypertension, and cardiovascular diseases. For instance, data released by the Centers for Disease Control and Prevention (CDC) in 2023 indicated that coronary heart disease was the leading heart condition in the United States, resulting in approximately 375,476 fatalities in 2021. These health issues necessitate ongoing monitoring and management, which mHealth applications can effectively support. Such applications facilitate real-time data tracking, remote consultations, and tailored care plans, ultimately enhancing patient outcomes and decreasing the frequency of hospital visits. Additionally, the growing awareness of preventive healthcare among consumers is further fueling market expansion, as individuals increasingly look for proactive methods to monitor and enhance their health.

Advancements in Wearable Technology to Boost the Market Growth

Wearable technologies, such as fitness trackers and smartwatches, are now essential components of the mobile health apps market. These gadgets enable the live tracking of diverse health metrics, including heart rate, sleep quality, and physical activity levels. By seamlessly integrating with mobile health applications, these wearables extend their capabilities, offering users valuable insights and tailored suggestions to enhance their overall health and wellness. This i...

As of June 2025, Google Play was the app store with the highest number of available apps. More than *********** apps were available at that time. The Apple App Store was the second-largest app store with just under *********** available apps for iOS. The exact number of apps fluctuates as Apple and Google regularly remove content from their app stores that is not consistent with their guidelines and compliance.

Between May 2024 to April 2025, YouTube was the most popular app for global children using Android devices, with a usage rate of 29.77 percent. WhatsApp followed, with a usage rate of almost 14.72 percent. Social video platform TikTok ranked third.

Leading marketplace in Poland — Allegro was the most popular mobile application used by Polish internet users in December 2024.

In June 2025, ChatGPT and TikTok were the most downloaded mobile apps worldwide, with 50 million and 37 million downloads, respectively. The Meta-powered apps Instagram and Facebook followed, generating 36 million and 30 million downloads during the analyzed period. Other mobile apps such as WhatsApp, CapCut, and Temu also ranked highly.

During the first quarter of 2024, Max was the most downloaded streaming app in the United States, with 6.4 million downloads from the region. Netflix ranked second with five million downloads from U.S. users. Paramount+ followed, as it registered 4.7 million downloads during the same examined period.

The online shopping platform Temu and Instagram's platform Threads were the two most downloaded apps on iPhone and iPad App Store and Google Play in Portugal, at *** and *** million downloads, respectively, in 2024.

As of September 2024, YouTube, WhatsApp, YouTube Kids and TikTok were the most used apps by children of various age groups in Brazil. YouTube's mainstream version was the most popular platform among children between ***** and 12 years old, with its YouTube Kids spin-off being used by more than ** percent of children with ages younger than *** year old to six years old. Meanwhile, WhatsApp is gradually more popular among older age groups, coming from ** percent usage rate among the youngest children to ** percent among those aged between 13 to 16 years old.