Jerusalem was the largest city in Israel with over one million inhabitants as of the end of 2024. It was followed by Tel Aviv with almost half a million residents. Haifa was the third-largest city in the country, with just under 300,000 inhabitants.

Instagram's potential advertising reach in Israel corresponded to just over ** percent of the country's population as of early 2025. Considering the population aged 18 years and older, the share of users that marketers could reach with ads on the social media platform stood at roughly ** percent, while the potential advertising reach for internet users amounted to ** percent. Instagram is one of the well-known social networks. However, according to estimates, the number of Instagram users in Israel will decrease to **** million in 2028. Instagram still gains popularity among youth Like other social networks, Instagram is very popular among young people in Israel. As of October 2022, most Instagram users in the country were aged 25-34 years. This age group constituted **** percent of the total users. Instagram is also most used among individuals between the ages of ** and **. Overal, In terms of gender, more than half of the Instagram users were women, constituting over **** percent. The phenomenon of Instagram influencers In recent years, many Instagram influencers in Israel have come from different backgrounds. They could be models, actors, athletes, writers, or have expertise in a particular field. They also usually advertise products or promote content, sometimes getting paid for it by various companies. In 2022, the most popular influencers on Instagram in Israel were Digital Art and Bar Rafael, and famous Israeli models such as Rotem Sela and Neta Alchimister.