There were more than ****** new registrations of pet dogs in Norway in 2023. Among these, measured by new registration numbers, the most popular dog breed was the Border Collie. Comparison to Sweden In Sweden, Labrador Retriever dogs were the most popular breed in 2023 with ****** animals. Also, more than ****** registered German Shepherd dogs were recorded.  Banned dog breeds  In Norway, dog breeds which are considered potentially aggressive and dangerous are banned. It is also illegal to have crossbreeds of them or import these dogs into the country. Moreover, it is against the law to import dogs that have been trained to attack. Banned dog breeds are for example, Pit Bull Terriers or American Staffordshire Terriers. In general, the import of live animals is strictly regulated. Despite the strict regulations, the import value of live animals has been high in 2023 compared to the previous years.

The top dog breed in the UK in 2022, as measured by number of registrations, was the Labrador Retriever breed. Some 44,311 retrievers were newly registered in the UK in 2022. French Bulldogs and Cocker Spaniels rounded out the top three dog breeds in the UK that year.

Surge in UK dog registrations

In 2022, many dog breeds saw a decrease in registrations after large growth in 2021. Over 17 thousand fewer Labrador Retrievers were registered in 2022 than in 2021. Registrations of French Bulldogs and Cocker Spaniels also saw significant decreases in the UK that year.

UK pet food market

Europe and North America produce the most pet food worldwide. In 2022, Europe produced about 11.8 million metric tons of pet food. Though less pet food is produced in North America overall, the United States has the highest pet food revenue worldwide by far. The UK has the second highest revenue, reaching over 6.8 billion U.S. dollars that year.

Maltese dogs are the most common dog breed owned in South Korea, according to a survey conducted in 2023, with around ** percent of respondents answering to own such a dog. The market for pets and pet products in South Korea has continued to grow over the last years in Korea and, according to forecasts, will continue to do so for the next six years. Dog population in South Korea Just as the pet market size has grown, the dog population in South Korea has also experienced an upward trend, with almost *** million dogs owned as pets in 2022. While the number of new dog registrations decreased, it was still an elevated level compared to before the COVID-19 pandemic. Dog registrations became mandatory in 2014 and dog owners have to follow up with multiple veterinarian checks. Reasons for this policy were, among others, to reduce the number of stray dogs in cities, such as Seoul, and simplify the recovery of lost dogs. Pet food market According to a survey among pet owners, the preferred type of dog food was dry food. Dry food can be easily imported from other countries and in 2023, South Korea imported most of its pet food from the U.S. The average monthly spending on other pet related items in South Korea amounted to close to **** thousand South Korean won in 2023.

IntroductionLarge scale data on the prevalence of diverse medical conditions among dog breeds in the United States are sparse. This cross-sectional study sought to estimate the lifetime prevalence of medical conditions among US dogs and to determine whether purebred dogs have higher lifetime prevalence of specific medical conditions compared to mixed-breed dogs.MethodsUsing owner-reported survey data collected through the Dog Aging Project (DAP) Health and Life Experience Survey for 27,541 companion dogs, we identified the 10 most commonly reported medical conditions in each of the 25 most common dog breeds within the DAP cohort. Lifetime prevalence estimates of these medical conditions were compared between mixed-breed and purebred populations. The frequency of dogs for whom no medical conditions were reported was also assessed within each breed and the overall mixed-breed and purebred populations.ResultsA total of 53 medical conditions comprised the top 10 conditions for the 25 most popular breeds. The number of dogs for whom no medical conditions were reported was significantly different (p = 0.002) between purebred (22.3%) and mixed-breed dogs (20.7%). The medical conditions most frequently reported within the top 10 conditions across breeds were dental calculus (in 24 out of 25 breeds), dog bite (23/25), extracted teeth (21/25), osteoarthritis (15/25), and Giardia (15/25).DiscussionPurebred dogs in the DAP did not show higher lifetime prevalence of medical conditions compared to mixed-breed dogs, and a higher proportion of purebred dogs than mixed-breed dogs had no owner-reported medical conditions. Individual breeds may still show higher lifetime prevalence for specific conditions.

In 2023, the largest pet insurance claim paid for a dog in the United States and Canada was made for a Golden Retriever in Washington State. A total claim amount of approximately 51,100 U.S. dollars was paid for this dog after he was diagnosed with a lymphoma. The second-most expensive claim paid was for a Bernese Mountain Dog in Alberta where 50,000 U.S. dollars was paid out for this dog's treatment.

In the United States, more than half of the population reported owning a pet in 2011. This number has been quite steady since then. Today there are more than 90 million cats in the United States, while the number of dogs is just below the 90 million-mark. Freshwater fish are the most common pet with almost 140 million nationwide in 2018, followed by the aforementioned cats and dogs.   Pet expenses    When it comes to expenses, fish are generally considered low maintenance compared to other pets. Dogs especially require high expense, particularly for kennel boarding while their owners are away. However, the highest costs for dog owners are due to surgical vet visits, reported at almost double the expense for cats in 2019. Lower life expectancy could be a factor - around 11 years for a medium-sized dog, compared with 12 to 15 years for cats.  
  Pet food  

Food is currently the largest expense for cat owners, and the second highest for dogs, not even including treats. Despite the convenience of buying pet food online, or while already grocery shopping in a supermarket, food store, or wholesale club, the highest share of pet food sales comes from pet specialty chains. With many owners are willing to make the extra trip for their pets, chain shops Pet Smart and PetCo make up almost half the market for pet companies in the United States.

Idaho had the highest dog ownership rate in the United States (U.S.), with 58 percent of households owning a dog in 2025. In Tennessee, around 47 percent of households were dog owners in that year. Dog food industry in the U.S. The sales value of dog food in the U.S. amounts to a total of approximately 10.5 billion U.S. dollars annually, excluding treats. Among the various dog food categories, dry dog food makes up the largest share of sales, with just under seven billion U.S. dollars. The leading dog biscuit, treat, and beverage vendor in the U.S. in terms of sales is Big Heart Pet Brands, which generates sales of over a billion U.S. dollars annually. The sales of Big Heart Pet Brands are more than twice as much as those of its biggest competitor, Nestlé Purina PetCare. The leading frozen and refrigerated dog food vendors in the U.S. is Freshpet. The company dominates the market by a considerable margin. Dog ownership in the U.S. Nationwide, approximately 65 million U.S. households own at least one dog. Dogs are the most widely owned type of pets among American households. Within the last 12 years, the number of dog-owning households grew by more than 40 percent. In general, there has been an increase in the household penetration rate of pet ownership in the U.S. during the last 35 years. In 2023, about two-thirds of households owned at least one pet. Since the state of Idaho has the highest percentage share of dog owners among U.S. states, it is unsurprising that its state capitol, the city of Boise, has the largest number of dog parks per 100,000 residents in the country. There are 7.5 off-leash dog parks per 100,000 residents in Boise, Idaho.

Summary data for dogs denied entry to the United States by year, January 1, 2018—December 31,2020.

Reasons for dog entry denials by country for the top ten countries of origin, United States, 2020.

********* percent of households in the United States owned one or more pets in 2023/2024. Household penetration rates for pet-ownership have increased by ** percent since the beginning of the survey period in 1988. What kinds of pets do Americans prefer? There were estimated to be around ** million dog-owning households in the United States according to a recent survey, making dogs the most popular kind of pets in American homes. Cats and freshwater fish ranked in second and third places, respectively. Horses and saltwater fish were the least popular types of animals to keep, with around *** million households owning each type of pet. How much do Americans spend on their pets? Total pet industry expenditure reached around ***** billion U.S. dollars in 2022, an increase from the previous year. As well as regular expenses such as food and vet costs, households were estimated to spend around *** billion U.S. dollars on Valentine's Day gifts for their pets in 2023.

Snapshot img

Pet Insurance Market Size 2025-2029

The pet insurance market size is forecast to increase by USD 57.51 billion, at a CAGR of 42.9% between 2024 and 2029. Pet insurance companies are enhancing their offerings through innovative strategies, such as telemedicine services and partnerships with veterinary clinics along with veterinary telehealth, to cater to the evolving needs of pet owners.

Major Market Trends & Insights

North America dominated the market and accounted for a 65% share in 2023.
Europe pet insurance market is expected to grow significantly over the forecast period.
Based on type, the dogs segment led the market and was valued at USD 4.40 Billion of the global revenue in 2023.
Based on application, the accidents and illness segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

2024 Market Size: USD 11.60 Billion
Future Opportunities: USD 57.51 Billion
CAGR (2024-2029): 42.9%
North America: Largest market in 2023

The market continues to evolve, driven by various dynamic factors. Actuarial science plays a crucial role in projecting growth and managing risk, while pricing optimization and risk assessment ensure financial stability. Illness coverage and accident protection are at the core of policy offerings, with breed-specific plans catering to unique needs. Veterinary associations and industry partnerships foster transparency and trust, aligning with consumer protection regulations. Customer acquisition strategies, including content marketing and loyalty programs, engage pet owners. Digital platforms and mobile apps streamline claims processing and management, offering real-time updates. Data analytics and machine learning enable fraud detection and personalized underwriting, while preventive care initiatives promote animal health.

What will be the Size of the Pet Insurance Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, driven by various dynamic factors. Actuarial science plays a crucial role in projecting growth and managing risk, while pricing optimization and risk assessment ensure financial stability. Illness coverage and accident protection are at the core of policy offerings, with breed-specific plans catering to unique needs. Veterinary associations and industry partnerships foster transparency and trust, aligning with consumer protection regulations. Customer acquisition strategies, including content marketing and loyalty programs, engage pet owners. Digital platforms and mobile apps streamline claims processing and management, offering real-time updates. Data analytics and machine learning enable fraud detection and personalized underwriting, while preventive care initiatives promote animal health.

Dental coverage, prescription drug coverage, and wellness plans expand the scope of coverage. Insurance aggregators and brokerage services facilitate comparison shopping, while marketing strategies and brand awareness campaigns boost industry growth. Policy transparency, consumer protection, and data security remain top priorities, with regulatory compliance and privacy regulations shaping the market landscape. Artificial intelligence and machine learning enhance claims management and customer service, providing a seamless experience for pet owners. The cats segment is the second largest segment and was valued at USD 3.53 billion in 2023. Animal welfare organizations and pet advocacy groups collaborate to promote pet health and wellbeing, further fueling the demand for pet insurance. Annual limits, waiting periods, and reimbursement rates continue to shape the competitive landscape, with multi-pet discounts and industry collaborations fostering innovation.

The market is experiencing significant growth, driven by the increasing pet population and the adoption of strategic business developments by key players. The expanding pet population, fueled by rising pet ownership and longer life expectancies, presents a substantial opportunity for market expansion. However, challenges persist in the market, including several exclusions and limits in pet insurance coverage. Common exclusions, such as pre-existing conditions and certain breeds, limit the scope of coverage for many pet owners.

Navigating these challenges requires pet insurance companies to continually assess and adapt their offerings to meet the diverse needs of their customer base. By focusing on customized solutions and transparent communication, companies can differentiate themselves in the competitive market and capitalize on the growing demand for pet insurance.

The market's continuous dynamism is reflected in its evolving patterns, with ongoing developments in technology, consumer preferences, and regulatory requirements shaping its future trajectory.

Dog Sitting Service Market Outlook

The global dog sitting service market size is projected to grow from USD 4.5 billion in 2023 to an impressive USD 10.2 billion by 2032, reflecting a robust Compound Annual Growth Rate (CAGR) of 9.1% over the forecast period. This growth is largely driven by the increasing pet ownership rates and the rising disposable incomes, which allow pet owners to spend more on premium pet care services.

One of the primary growth factors for the dog sitting service market is the escalating number of pet owners globally. According to recent statistics, the number of households with pets has significantly increased in the past decade, with dogs being the most popular choice. This surge is particularly notable in urban areas where people often face constraints concerning time and space, making professional dog sitting services a necessity rather than a luxury. Furthermore, the humanization of pets trend has led owners to seek top-notch care for their furry friends, further propelling the demand for professional dog sitting services.

Another crucial factor contributing to the market's growth is the busy lifestyles of modern pet owners. With longer working hours, frequent business trips, and vacations, many pet owners are unable to provide consistent care for their dogs. This lifestyle shift has created a burgeoning market for dog sitting services, which offer convenience and peace of mind to pet owners. Additionally, the increasing awareness regarding the mental and physical well-being of pets has encouraged owners to opt for professional care services when they are unavailable, boosting the market's growth.

Technological advancements and the proliferation of mobile applications have also played a pivotal role in the market's expansion. The rise of online booking platforms has made it easier for pet owners to find and book reliable dog sitting services. These platforms often feature detailed profiles, reviews, and ratings of sitters, helping owners make informed decisions. This digital transformation has not only streamlined the booking process but has also expanded the market's reach, attracting tech-savvy pet owners who prefer the convenience of online services.

Regionally, North America is expected to dominate the dog sitting service market, followed by Europe and the Asia Pacific. In North America, particularly in the United States and Canada, the high pet ownership rates combined with the growing trend of pet humanization are significant drivers of market growth. Europe is also witnessing a steady increase in demand for dog sitting services, driven by similar trends. Meanwhile, the Asia Pacific region is anticipated to exhibit the highest growth rate due to rising disposable incomes and increasing awareness about pet care services in emerging economies like China and India.

Pet Daycare services have emerged as a vital component of the pet care industry, offering a structured environment for dogs to engage in social activities and receive professional supervision. These facilities cater to the needs of working professionals who seek reliable care for their pets during the day. Pet Daycare centers provide a range of activities designed to stimulate both the mind and body of the dogs, ensuring they remain active and engaged. The growing awareness of the benefits of socialization and exercise for dogs has led to an increase in demand for Pet Daycare services. As more pet owners recognize the importance of these services in maintaining their pets' overall well-being, the market for Pet Daycare is expected to expand significantly.

Service Type Analysis

The dog sitting service market can be segmented based on service type, including in-home dog sitting, pet daycare, overnight boarding, dog walking, and other specialized services. In-home dog sitting services, where a sitter takes care of the pet in the owner's home, are highly popular due to the comfort and familiarity it provides to the dog. This service type is particularly favored by pet owners who wish to maintain their dogÂ’s routine and environment, minimizing stress for the pet. In-home sitting also offers a personalized care approach, often including additional services like feeding, playtime, and administering medications.

Pet daycare services are another significant segment within the market. These facilities provide a safe and engaging environment for dogs during the day while their owners are at w

Snapshot img

Pet Accessories Market Size 2025-2029

The pet accessories market size is forecast to increase by USD 15.87 billion at a CAGR of 6.6% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. The increasing number of pet owners and their heightened spending on pets are major driving forces. Additionally, the advent of smart pet accessories, such as GPS tracking collars and automated feeders, is adding value to the market. Another trend influencing the market is the growing awareness of pet allergies among human beings, leading to a demand for hypoallergenic type. These factors are expected to fuel market growth in the coming years. The market presents numerous opportunities for businesses, particularly those offering innovative and technologically advanced products. However, challenges such as intense competition and the need for continuous product innovation remain. Overall, the market is poised for strong growth, driven by the love and care pet owners have for their furry companions.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market is experiencing significant growth due to the increasing number of pet adoptions and the rising prioritization of pet wellbeing. According to recent studies, pet adoption rates have been on the rise, leading to an increase in pet expenditure on accessories such as collars, leashes, harnesses, beds, toys, grooming supplies, vitamins, organic food, and more. This trend is driven by pet owners' desire to provide their pets with a healthy lifestyle and ensure their wellbeing, which includes hygienic, odor-free, dander-reducing, and hair loss prevention accessories. New product varieties continue to emerge in response to these needs, including pet grooming accessories and pet grooming services. The focus on pet health and longevity is a key driver of market growth, with pet owners seeking to maintain their pets' hygiene and overall health.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Animal Type

  Dogs
  Cats
  Others


Product

  Pet toys
  Others


Distribution Channel

  Offline
  Online


End-user

  Pet owners
  Veterinary clinics
  Pet grooming salons


Price Range

  Budget
  Mid-Range
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Animal Type Insights

The dogs segment is estimated to witness significant growth during the forecast period.

The market is driven by the increasing number of pet adoptions, particularly of dogs and cats. With a growing number of households owning pets, the demand for such as beds, toys, collars, leashes, harnesses, grooming supplies, vitamins, organic food, automatic pet feeders, and smart accessories is on the rise. The pet wellbeing trend is a significant factor contributing to this growth, as pet owners prioritize their pets' health and comfort. New product varieties, including eco-friendly and smart accessories, cater to the evolving needs and preferences of pet owners. The business is expected to expand further as more people humanize their pets, leading to a larger consumer base and opportunities for preventive products and pet health care.

Further, the use of recycled fabrics and plant-based materials also aligns with current consumer trends towards sustainability. The market is segmented into mass and luxury segments, catering to the varying needs and budgets of pet owners. The e-commerce industry's growth and the increasing availability of online pet brands make it easier for pet owners to access these products from the comfort of their homes, regardless of their living conditions, be it studio apartments or high-rise buildings.

Get a glance at the report of share of various segments Request Free Sample

The dogs segment was valued at USD 14.39 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

In North America, the market thrives due to the high pet adoption rate and the trend of pet humanization. With a significant portion of the population consisting of elderly individuals seeking companionship and nuclear families with dual incomes, pet ownersh

Snapshot img

Pet Dental Health Market Size 2024-2028

The pet dental health market size is forecast to increase by USD 2.01 billion at a CAGR of 5.97% between 2023 and 2028. The market is experiencing significant growth due to the increasing adoption rates of dogs and cats and the high prevalence of dental diseases in these pets. According to the American Veterinary Medical Association, dental disease is one of the most common conditions in pets, affecting approximately 80% of dogs and 70% of cats over the age of three. Dental diseases, including gingivitis and gum diseases, can lead to various health issues such as feline leukemia virus, diabetes mellitus, feline immunodeficiency virus, autoimmune diseases, and kidney diseases. Moreover, the number of pet dental procedures is on the rise as pet owners become more aware of the importance of pet care in maintaining their pets' overall well-being.

Request Free Sample

Pet dental health is a critical aspect of domestic pet ownership, with an estimated 80% of dogs and 70% of cats developing some form of dental condition by the age of three. These dental conditions, which include periodontal diseases, bacterial build-up, and oral disorders, can lead to various health issues if left untreated. Pet parents are increasingly becoming aware of the importance of maintaining their furry friends' oral hygiene. Regular veterinary dental check-ups are essential for early detection and prevention of dental diseases.

Furthermore, VCA Animal Hospitals and other veterinary dental specialty clinics offer a range of procedures to address these issues, from routine cleanings to advanced animal dentistry. Periodontal diseases, in particular, are a common concern for pet owners. These conditions affect the structures that support the teeth, leading to tooth loss and other health complications. Prevention is key, and pet parents can help maintain their pets' dental health through daily oral care solutions such as dental chews, sprays, and toothbrushing. Product innovation in the market continues to grow, with companies developing new and effective oral hygiene solutions. Dental chews, for instance, are designed to help reduce tartar build-up and provide additional health benefits.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Animal Type

  Dogs
  Cats
  Others


Type

  Services
  Product


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Animal Type Insights

The dogs segment is estimated to witness significant growth during the forecast period. The market experiences significant growth due to the increasing demand for oral care solutions for dogs. Periodontal diseases, such as gum inflammation and tooth loss caused by plaque and tartar buildup, are common dental issues in canines. Veterinary professionals offer dental services, including ultrasonic cleaning and scaling, to address these concerns. Pet owners also have the option of using dental wipes and toothbrushing kits for at-home care.

Furthermore, the rise in pet ownership and the growing pet population create lucrative opportunities for the pet dental health industry. As a professional and knowledgeable assistant, I recommend implementing regular dental care routines for dogs to maintain their overall health and well-being.

Get a glance at the market share of various segments Request Free Sample

The Dogs segment was valued at USD 2.94 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

In North America, the market holds a significant position due to the increasing number of pet households and the growing expenditure on animal healthcare and related products. The American Pet Products Association (APPA) reports that approximately 86.9 million homes in the US own pets, representing 66% of all households. The prevalence of oral health issues in pets, such as periodontal disease and bacterial build-up, is a significant concern, driving market growth. Veterinarian specialty clinics and pet clinics play a crucial role in addressing these oral disorders through various treatments, including tartar removal.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their mar

Pet Toys And Training Market Outlook

The global pet toys and training market size was valued at approximately USD 15 billion in 2023 and is projected to reach around USD 25 billion by 2032, growing at a CAGR of 6.5% during the forecast period. This growth can be attributed to a combination of rising pet ownership, increasing disposable incomes, and a growing awareness of pet health and wellness among pet owners worldwide. The market is expected to witness significant expansion as innovations in pet toys and training methods continue to evolve.

One of the primary growth factors in the pet toys and training market is the increasing number of pet owners globally. According to recent statistics, pet ownership has seen a substantial rise, particularly in urban areas. This trend is fueled by the humanization of pets, where pets are increasingly seen as family members rather than just animals. As a result, pet owners are more willing to invest in quality toys and training equipment to ensure their pets' well-being and happiness, driving market demand.

Another critical factor contributing to market growth is the rising disposable income among pet owners. As people have more discretionary income, they are more likely to spend on premium pet products, including toys and training equipment. This trend is particularly evident in developed regions like North America and Europe, where pet owners are increasingly opting for high-quality, durable, and interactive toys that enhance their pets' mental and physical health.

Technological advancements and innovations in pet toys and training equipment are also driving market growth. Companies are increasingly investing in research and development to create innovative products that cater to the evolving needs of pets and their owners. For instance, the introduction of smart pet toys and interactive gadgets that can be controlled via smartphones has gained popularity among tech-savvy pet owners. These innovations not only provide entertainment but also contribute to the pets' overall development.

The demand for Dog & Puppy Toys is particularly noteworthy within the pet toys segment. As dogs are among the most popular pets globally, their need for engaging and stimulating toys is paramount. These toys not only provide entertainment but also contribute to the physical and mental well-being of dogs and puppies. With the increasing trend of pet humanization, dog owners are more inclined to purchase a variety of toys that cater to different aspects of their pets' development. From chew toys that aid in dental health to interactive toys that challenge their intelligence, the market for Dog & Puppy Toys is expanding rapidly. Manufacturers are continuously innovating to meet the diverse needs of dog owners, ensuring that these products are both safe and durable.

Regionally, North America holds the largest market share, followed by Europe and the Asia Pacific. The high adoption rate of pets, coupled with the strong presence of key market players in these regions, contributes to their dominance. Additionally, factors such as higher disposable incomes and a greater focus on pet health and wellness further bolster market growth in these regions. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing pet ownership rates and growing awareness about pet care products.

Product Type Analysis

In the pet toys and training market, product type segmentation plays a crucial role in understanding market dynamics. Interactive toys, for example, are gaining significant traction due to their ability to engage pets in mental and physical activities. These toys, which include puzzle toys and treat-dispensing toys, are designed to stimulate pets' cognitive skills and keep them entertained for extended periods. The rising demand for such toys is driven by pet owners' desire to alleviate their pets' boredom and anxiety, particularly in urban settings where pets may have limited outdoor activity opportunities.

Chew toys are another prominent segment within the market. These toys are essential for pets, especially dogs, for maintaining dental health. Chew toys help reduce plaque build-up and promote healthy teeth and gums. The demand for durable and safe chew toys is on the rise, as pet owners increasingly seek products that can withstand aggressive chewing without posing any harm to their pets. Com

During a survey conducted in 2024, it was revealed that millennials represented the biggest share of pet owners in the United States (** percent), followed in second place by Generation X (** percent). Baby Boomer's came in third, representing some ** percent of pet owners. Pet ownership in the United States Despite some fluctuations, household penetration rates for pet ownership in the United States have generally increased over the years, going from ** percent in 1988 to approximately ** percent in 2023. With millennials constituting the largest group of pet owners in the United States, they also constituted the generational group that planned to spend the most on their pets during the holidays in 2020, with an average spending of ** U.S. dollars, compared to only ** U.S. dollars of average planned spending on pets for Baby Boomers. Pet expenditure in the U.S. Pet food and treats constituted the highest selling category for pet products in the United States, with total food and treats sales reaching **** billion U.S. dollars in 2022. Vet care and product sales were the second biggest pet market category that year, generating around **** billion U.S. dollars in sales. Generally, average annual pet expenditure was higher for dog owners than for cat owners across all pet market categories in 2020.

Vermont was the leading state in terms of cat ownership, with some ** percent of households owning a pet cat in 2025. In comparison, around ** percent of households in Wisconsin were cat owners that year. Cat ownership in the U.S. There are almost ** million households in the U.S. that own a cat. Cats are the second most popular type of pets, only surpassed by dogs, which are owned by about ** million households. The average accident and illness insurance premium for a cat in the U.S. amounts to approximately *** U.S. dollars annually. The costs of insurance largely depend on the type of cat. The largest cat insurance claims paid in Canada and in the U.S. are made for a sphynx. A total claim amount of approximately ****** U.S. dollars is paid annually to treat various conditions for this breed. In comparison, a total claim amount of slightly under ****** U.S. dollars is paid for domestic short hairs at the age of 4. American pet food companies The global pet food market has shown a growing trajectory for over a decade. The market reached sales of approximately *** billion U.S. dollars in 2022. The U.S. company Freshpet is the fourth fastest-growing pet food company worldwide, with an annual growth rate of about ** percent. The U.S. companies General Mills and Tuffy’s Pet Foods are also among the top ten fastest-growing pet food companies worldwide, with annual growth rates of approximately ** and ** percent, respectively. The German company Bewital petfood GmbH & Co. KG ranks in first place, with an annual growth rate of almost 100 percent. The leading pet food company in the U.S. is Mars Petcare Inc., with **** billion U.S. dollars in revenue. Nestlé Purina PetCare follows closely in second place with just under **** billion U.S. dollars in revenue.

According to a survey carried out in the United States in 2020, cookies, biscuits, and snacks were the most popular type of treat for owners to feed their dogs. Just under ********* of respondents stated that they mainly fed their dog(s) bones as a treat.

By 2022, it was estimated that there would be *** million pets in Latin America. This represents a growth of ** percent in the pet population compared to the number in 2017, which stood at *** million pets throughout the region. In 2019, Brazil was Latin America's biggest pet market and among the largest in the world. In that year, the country's pet care industry accounted for *** percent of the global pet market.

As of March 2023, shoppers aged between 25 and 44 accounted for the majority of pet store revenue with a 37.2 percent share, thus making them the largest target market in the United States (U.S.). Those aged between 45 and 64 made up the second largest market by a very tight margin, providing 37.1 percent of pet store revenue in the same year. Pet stores in the U.S. There are 18,323 pet store establishments in the U.S. and California is the state with the largest number of pet stores, with 2,120 establishments. Florida closely follows, with 1,606 pet stores. The leading pet store company in the U.S. is the retail chain PetSmart Inc., with a market share of almost one-quarter. PetSmart Inc. and its main competitor, PETCO Animal Supplies, have a total market share of close to 40 percent. Pet stores in the U.S. generate revenue of almost 22 billion U.S. dollars annually. Online purchase of pet food and supplies in the U.S. The sales value of pet food in the U.S. amounts to almost 52 billion U.S. dollars. The store-based retailing channel generates close to 34 billion U.S. dollars of the total sales value, as compared to the e-commerce sale, with approximately 18 billion U.S. dollars. The website chewy.com is the leading online store in the pet supplies segment in the U.S. by a large margin. Chewy's generates over 11.1 billion U.S. dollars in net sales, offering various foods and supplies. However, for the online purchase of pet products in the U.S., the websites of Amazon and Walmart are the main destinations.